Fashion News

Omiana Champions Ethical Beauty with Cruelty-Free Commitment

FOR IMMEDIATE RELEASE Laguna Beach, CA — November 26, 2025 — In an industry where buzzwords often outshine transparency, Omiana, a leading clean beauty brand for sensitive skin, is reaffirming its commitment to ethical beauty with a clear stance on what cruelty-free truly means. "At Omiana, cruelty-free isn’t just a label, it’s a core value," said Miche Klammer, Managing Director at Omiana. "We know our customers care about what goes into their products and how those products are made. That’s why we’re committed to ingredient integrity, ethical sourcing, and never testing on animals." Omiana’s cruelty-free promise reflects its broader Mission: Omission philosophy—omitting questionable ingredients and unnecessary additives from all formulations. But the brand also goes a step further by educating consumers on what cruelty-free means in practice. Understanding the Term: More Than Just a Buzzword While “cruelty-free” typically refers to the absence of animal testing on finished products, Omiana points out that the term can be misleading without full supply chain transparency. Some brands may still use ingredients historically tested on animals or sourced from suppliers with poor ethical track records. "Choosing cruelty-free products should go hand-in-hand with ingredient awareness," said Klammer. "Especially for people with sensitive skin or ingredient sensitivities, knowing what’s in the bottle, and how it got there, matters." A Crossroads of Ethics and Skin Health Omiana also emphasizes that cruelty-free does not automatically mean safe or natural. That’s why the brand pairs its ethical standards with its clean beauty ethos: focusing on safe, gentle, and low-hazard ingredients - like talc-free powders, titanium dioxide-free formulas, and carmine-free colorants. “Our customers are savvy,” Klammer said. “They’re reading labels, researching ingredient sourcing, and looking for brands that align with their values without compromising their skin’s health.” Clean, Conscious, and Cruelty-Free As cruelty-free and clean beauty movements continue to grow, Omiana stands out by refusing to treat either as a marketing gimmick. Instead, the company encourages customers to shop mindfully, with an understanding of both ingredient safety and ethical production. From foundations and mascaras to skincare and brushes, Omiana’s collection is designed to deliver high performance without compromising conscience. To learn more about Omiana’s cruelty-free products and ingredient standards, visit www.omiana.com Media Contact: Media 888-266-4262 [email protected]