- November 12, 2025Fashion
Bearbottom Launches Fall Collection Focused on Comfort, Durability, and Travel-Ready Design
As the weather cools and travel plans return in full swing, Bearbottom Clothing has announced the release of its highly anticipated Fall Collection — a range of casual and travel-ready apparel that blends rugged functionality with everyday comfort. The new collection reflects the brand’s continued focus on versatile clothing designed for movement, layering, and longevity. The launch highlights Bearbottom’s commitment to creating pieces that serve as reliable companions for changing seasons — garments made to transition seamlessly from workdays to weekend adventures. Designed for Real Life, Built for the Season Ahead Bearbottom’s new fall lineup features an array of essentials — including the Stretch Jogger, Stretch Cargo Pant, Corduroy Industry Pant, and Backyard Quilted Jacket — each crafted to balance performance and design. The collection showcases the company’s trademark approach: merging the durability of traditional workwear with modern fabrics that move, breathe, and adapt to daily activity. The focus on stretch materials and relaxed silhouettes offers flexibility for travel, recreation, and home life alike. The color palette draws inspiration from autumn itself — deep earth tones, warm neutrals, and rich textures that reflect the natural transition of the season. Highlighting Key Pieces from the Collection Stretch Jogger : Engineered for mobility, this piece features a tailored fit and stretch fabric ideal for travel, leisure, or everyday wear. Stretch Cargo Pant : A modern take on the utilitarian staple, blending practical pocket design with a refined cut. Stretch Cargo Jogger : Combines the functionality of cargos with the comfort of joggers for adaptable, on-the-go style. Corduroy Industry Pant : Reinterprets the heritage texture of corduroy with a structured silhouette that transitions easily from casual to smart. Backyard Quilted Jacket : Lightweight yet warm, this outer layer provides insulation without bulk, ideal for variable autumn conditions. Corduroy WorkShirt : Designed for layering, this versatile piece adds depth and texture to fall wardrobes. Each garment has been designed to maintain the company’s long-standing focus on comfort, durability, and accessible design. Bringing Modern Functionality to Classic Style Since its founding, Bearbottom has positioned itself as a lifestyle brand built on practical design principles. Rather than chasing seasonal trends, the company focuses on longevity — creating apparel that can endure repeated wear, travel, and outdoor use while maintaining form and comfort. All pieces from the fall lineup are constructed with flexible materials that support movement and temperature adaptation, making them suitable for both active and relaxed settings. Sustainability and Everyday Use Bearbottom’s philosophy extends beyond aesthetics. By producing versatile essentials that can be styled across multiple settings, the brand encourages thoughtful consumption and long-term use. Every item in the new lineup is crafted with quality materials designed to retain their feel and fit over many seasons, aligning with the brand’s “buy better, wear longer” approach. About Bearbottom Clothing Founded in 2012, Bearbottom Clothing is an American apparel company dedicated to creating high-quality, functional menswear that combines comfort, durability, and timeless design. Based in Tampa, Florida, the brand is known for its focus on versatile travel apparel, year-round essentials, and a straightforward, customer-first approach. Each order ships within one business day, backed by the company’s lifetime guarantee. For more information or to explore Bearbottom’s fall collection , visit https://bearbottomclothing.com/pages/fall-essentials .
- November 12, 2025Fashion
R&E – Made To Love Redefines Luxury with Conscious Creations
R&E – Made To Love Redefines Conscious Luxury A luxury brand redefining sustainability and creativity with plant-based leather and a collaborative design ethos. R&E – Made To Love, the pioneering luxury brand committed to reimagining fashion, announces its mission to redefine conscious luxury. Through its innovative use of plant-based leather derived from upcycled crop waste, the company merges style, sustainability, and artistry in a groundbreaking way. By eliminating traditional leather's environmental footprint and offering unique, customizable designs, R&E is changing the way luxury is perceived, owned, and celebrated. Founded by Rahul Sharma and his wife Eva Sharma, R&E was born from a deeply personal reflection. Rahul recalls the moment when a luxury leather gift made him question, "Can luxury exist without harm?" This reflection led him and Eva to create a brand that bridges high-end fashion with responsibility. What started as a single thought has evolved into a mission to create fashion that makes a meaningful difference in the world. “Conscious Luxury. Redefined.” is the core value that drives everything the brand stands for. This journey is personal, as captured in this Instagram post , where Rahul shares the spark of inspiration that ignited R&E. A New Standard for Luxury: Sustainable Materials and Ethical Craftsmanship R&E’s bags are created using exclusively plant-based leather made from upcycled agricultural waste, offering a cruelty-free and eco-conscious alternative to traditional leather. This material is engineered to meet the highest standards of durability, texture, and style, ensuring that each piece is not only a fashion statement but also a commitment to environmental stewardship. Each design from R&E is handcrafted with care, ensuring that every item is not just a product, but a piece of art. From the Roux belt bag to the versatile Nora tote, each silhouette reflects the brand's ethos of elegance, utility, and sustainability. The emphasis on high-quality craftsmanship ensures that these bags are made to last, both in terms of style and longevity. The Co-Create Experience: Personalized Luxury with Purpose What sets R&E apart is its unique Co-Create Experience—an exclusive opportunity for customers to collaborate with local and underrepresented artists. This platform allows each bag to become a canvas for artistic expression and personal storytelling. Instead of merely purchasing an item, R&E customers can opt for a post-purchase Co-Create Experience add-on. Through this, they’ll connect with an artist via a 20-minute Zoom call to share their personal vision and story. The artist then brings this narrative to life, painting it directly onto the bag, transforming it into a deeply meaningful piece of art that reflects the customer’s individuality and journey. This innovative approach goes beyond just personalization; it’s about fostering a deeper connection between customers and the artists behind the designs. By working with local & underrepresented artists, R&E has formed a network of creators called as R&E creator network, this gives a chance to customers to choose artists from wider backgrounds and artistic expression. R&E empowers these creators, giving them a platform to share their work and tell their stories. Through this collaboration, every design is infused with the spirit and creativity of the people who helped bring it to life. The R&E Creator Network plays a vital role in this process, showcasing talented, diverse artists who are integral to R&E’s journey. As shared in this Instagram post , the collaboration with artists is not just about creation; it’s about celebration and sharing their unique voices with the world. Luxury with a Conscience: The Future of Fashion “Luxury can be beautiful , personalized and responsible, it can care for the planet and the people who make it,” says Rahul Sharma, Founder of R&E – Made To Love. “At R&E, we don’t just make bags. We make experiences, stories, and connections. Every piece we create is a collaboration, between artists, customers, and our shared vision of conscious luxury.” In an industry often focused on exclusivity and trends, R&E is carving out a new path for luxury: one that emphasizes connection, purpose, and responsibility. The brand isn’t just about creating products, it’s about creating meaningful experiences that tell the stories of the people behind them. As R&E continues to expand its collection and co-creation platform, it remains committed to its mission of reshaping what luxury means. The brand invites customers to embrace the future of fashion, where style and sustainability go hand in hand. About R&E – Made To Love R&E – Made To Love is a luxury fashion brand founded by Rahul Sharma and co-founded by Eva Sharma, dedicated to rethinking the way we define luxury. By using upcycled crop waste to create plant-based leather, the company designs bags that combine high-end craftsmanship with environmental responsibility. R&E’s exclusive Co-Create Experience allows customers to personalize their bags by collaborating with independent artists from the R&E Creator Network , creating a product that is unique, meaningful, and sustainable. R&E – Made To Love is more than a brand, it’s a movement toward conscious luxury that values artistry, sustainability, and individuality. “Conscious Luxury. Redefined.” Media Contact Rahul Sharma & Eva Sharma R&E – Made To Love Founders Email: [email protected] Website Instagram TikTok Pinterest
- November 12, 2025Fashion
ROSA FAIZZAD Introduces Fashion Designed for Women Who Lead and Change the World
In a business landscape where profit and purpose are often separated, ROSA FAIZZAD has deliberately chosen a different path. Her business model is both profitable and purposeful, exclusive yet inclusive, personal yet collective. Amid fleeting trends and transactional relationships, founder Rosa Faizzad has built something more than a fashion brand: She has built a community and a movement that brings women together across backgrounds, industries, and ambitions. Clients, ambassadors, models, collaborators, and partners become part of a shared mission that extends beyond clothing. Beyond Fashion Rosa Faizzad designs for women who dare, women who lead, inspire, and shape the world in their own way. As a self-taught designer without a formal fashion background, she entered the industry guided by the belief that clothing is never only about aesthetics. Fashion is communication, expression, and purpose. Her collections influence how a woman feels, how she is perceived, and how she moves through the world. When approached with intention, fashion becomes a strategic tool, enabling women to lead with presence, confidence, and authenticity. Her work combines timeless, elegant, and unapologetically feminine design with a clear purpose: to empower women and expand their voice, visibility, and influence. The Power of Connection The core innovation of ROSA FAIZZAD lies in transforming fashion into a language of connection. The brand has cultivated a network of women who value ambition, authenticity, and empowerment. For many, owning a ROSA FAIZZAD piece is not only about dressing well but about aligning the inner world with the outer presence, expressing identity, values, and purpose. Wearing a ROSA FAIZZAD design has become a symbolic act: a step into leadership, the celebration of an achievement, or a personal reminder of one’s worth and potential. Ambassadors, women with influence, carry the brand into leadership spaces, demonstrating that femininity and professionalism are not opposites, but powerful allies. Models are chosen not only for visual appeal but for their stories and individuality, reflecting diversity and the belief that the future has many faces. Fashion as a Movement Through initiatives such as Fashion Mob, a bold street activation that turned the city into a living runway, Rosa brought fashion out of traditional settings and into public space. She also founded FEM | Feminine Excellence Movement, a community for accomplished women, including leaders, executives, entrepreneurs, and innovators. Here, women exchange experience, knowledge, and support, proving that empowerment is not just a concept but a lived reality. A Vision Recognized When Salling welcomed ROSA FAIZZAD into its space, it marked more than a commercial partnership, it represented cultural recognition. Rosa created not just a retail point of sale, but an inspirational space that merges art, fashion, and purpose. Visitors from Denmark and abroad, including Iceland, Norway, the UK, and Australia, now travel to experience the brand in person. A New Era of Femininity At its core, ROSA FAIZZAD represents a new era, one defined by equality, presence, and purpose. Fashion becomes the tool. Community becomes the model. Empowerment becomes the outcome. Rosa Faizzad is not only designing clothing, she is shaping a future for women today and for generations to come. About ROSA FAIZZAD ROSA FAIZZAD is a Danish fashion brand founded by entrepreneur and self-taught designer Rosa Faizzad. The brand is built on the belief that fashion is more than aesthetics, it is a strategic tool for presence, confidence, and leadership. Focused on timeless, feminine, and purposeful design, ROSA FAIZZAD’s mission is to help women express their individuality, expand their influence, and step into leadership spaces with clarity and authority. The brand’s community initiatives include Fashion Mob, a public fashion activation that transforms cities into living runways, and FEM | Feminine Excellence Movement, a private network for influential women across industries. For more information, visit www.rosafaizzad.com . ROSA FAIZZAD is currently available at Salling, Aarhus in Denmark. Media Contact Rosa Faizzad Fashion brand, ROSA FAIZZAD Email: [email protected] Website Instagram LinkedIn Facebook
- November 11, 2025Fashion
Freckl 3PL Reports Strong Growth as DTC Brands Move Away from Generic Warehousing
Freckl 3PL has reported sustained growth across the past 12 months, reflecting a broader shift among direct-to-consumer (DTC) brands toward boutique fulfilment providers that offer more service-led and category-specific operational support. The rise of DTC brands in fashion, beauty, wellness and lifestyle categories has brought new fulfilment requirements that differ from traditional high-volume warehousing. Product drop cycles, influencer-driven demand spikes, personalised packaging and customer experience expectations now play a central role in post-purchase retention. According to industry data, customer experience after checkout can account for up to 30% of repeat purchase decision-making , making fulfilment accuracy, packaging quality and delivery visibility key drivers of brand loyalty. Shift Away from Generic Warehousing Models Traditional 3PL models are optimised for large product volumes and standardised handling — which can result in reduced flexibility for brands with seasonal collections, curated assortments or high SKU variation. Freckl 3PL’s operational framework prioritises: SKU-level accuracy for apparel, accessories and cosmetic product ranges Controlled fulfillment workflows for limited releases and pre-orders Packaging standards that align with brand identity Communication transparency across warehouse, brand and customer service touchpoints A spokesperson for Fashion 3PL in Australia noted that more brands are assessing fulfilment partners not only on cost but on quality of execution and scale readiness . “Brands are increasingly recognising fulfilment as part of the brand experience, not just a logistics function. The difference between a generic warehouse and a specialised fulfilment partner can be seen directly in customer satisfaction scores, operational efficiency and repeat purchase rates.” Optimising for Launch Cycles and Growth Phases DTC brands frequently experience non-linear growth patterns driven by: Campaign launches Seasonal demand periods Influencer partnerships Wholesale + retail expansion Freckl 3PL provides forecasting support and pre-launch planning workflows to stabilise demand fluctuations and protect continuity of delivery experience during high-volume periods. Post-Purchase Experience as a Growth Lever Consumers expect rapid delivery updates, real-time parcel tracking and reliable customer communication. Fulfilment performance now influences: Support ticket volume Net Promoter Score (NPS) Refund and exchange behaviour Overall customer lifetime value (CLV) Brands that invest in post-purchase experience often see a measurable uplift in repeat order frequency within 60 to 120 days. Market Outlook As acquisition costs continue to rise across paid digital channels, DTC brands are increasingly optimising operational and fulfilment infrastructure to support retention-led growth strategies. Freckl 3PL is continuing to expand its fulfilment and inventory management capabilities in response to this market shift, with advisory support and dedicated warehouse models planned for release over the next 12 months. About Freckl 3PL Freckl 3PL is a Sydney-based ecommerce fulfilment provider specialising in fashion, beauty, lifestyle and wellness brands. The company delivers inventory management, pick-and-pack fulfilment, product launch workflows and post-purchase experience support for scaling DTC brands. Contact Information Company name: Freckl 3PL Address: - 33/71-79 Kurrajong Avenue, Minchinbury, NSW 2770 City : Sydney, Country: Australia Email : - [email protected] Website : https://www.freckl.com.au/
- November 11, 2025Fashion
Polar Feet Launches New Handcrafted Fleece Footwear Line
Introducing Polar Feet: Comfort, Craftsmanship, and Sustainability Polar Feet, a beloved name in cozy fleece footwear, has recently unveiled its latest collection of handcrafted fleece socks and slippers, highlighting the brand’s commitment to quality craftsmanship, sustainability, and vibrant designs. Although Polar Feet originally started in Canada in 2003, the company’s new ownership has now relocated operations to Miami, USA. The brand continues to honor its original mission of delivering high-quality, comfortable, and fun products that bring warmth and joy to everyday life. The latest additions to the Polar Feet lineup feature meticulously handcrafted fleece socks and slippers that set the brand apart in a crowded marketplace. In an era where machine-made products dominate the market, Polar Feet is proud to maintain a legacy of hand-cut and sewn craftsmanship, ensuring every pair of socks and slippers is made with the utmost care and attention to detail. Handcrafted Excellence: A Nod to Tradition At the heart of Polar Feet’s design philosophy is its unique craftsmanship. While many companies rely on mass-produced, machine-made socks and slippers, Polar Feet takes pride in the time-honored process of cutting and sewing fleece by hand. This not only guarantees a higher level of quality and durability but also ensures that each product reflects the personal touch that has made the brand so beloved by its customers. The company’s dedication to craftsmanship extends beyond socks. Their popular line of fleece slippers, including the Perfect Mocs and Snugs, as well as the innovative Tabi Socks, have all been produced with the same level of care and attention to detail. Polar Feet is one of the few brands to offer machine-washable fleece slippers that retain their plush feel, wash after wash. This durability makes them a sustainable and long-lasting option for consumers who seek comfort and quality. Inclusive Sizing and Style for Every Foot Polar Feet is committed to providing cozy, stylish products for everyone, regardless of age or size. Whether for men, women, or children, Polar Feet offers an extensive range of sizes to ensure that warmth and comfort fit every foot. Their collection of fleece footwear includes a variety of patterns and designs, making it easy to find a pair that suits any personal style. Eco-Friendly Focus In addition to their commitment to craftsmanship and inclusivity, Polar Feet also places a strong emphasis on sustainability. The brand uses long-lasting materials designed to reduce waste, ensuring that customers can enjoy comfort that lasts for seasons, not just months. Polar Feet has been recognized in the media for its eco-friendly approach to comfort wear, having been featured in Chatelaine , Canadian Living , and The Globe and Mail for its commitment to creating quality, sustainable products. Recognition and Customer Satisfaction Polar Feet has consistently garnered praise for its high-quality products, with customers regularly rating the brand’s socks and slippers five stars for their warmth, comfort, and durability. These products have become favorites for those who appreciate cozy accessories that combine practical functionality with eye-catching designs. Polar Feet continues to receive recognition from major publications and satisfied customers alike, cementing its place as a trusted name in fleece footwear. About Polar Feet Polar Feet was founded in 2003 with the goal of creating fun, personality-packed fleece socks. Since then, the brand has expanded to include fleece slippers, including the popular Perfect Mocs and Snugs. Today, Polar Feet operates out of Miami, USA, under new ownership, and remains committed to creating high-quality, comfortable products that bring joy to customers around the world. The brand’s products are known for their durability, vibrant designs, and eco-friendly materials. For more information, visit www.polarfeet.com . Media Contact: Lisa Jones Polar Feet Email: [email protected] Website: www.polarfeet.com Instagram: Polar Feet Facebook: Polar Feet Pinterest: Polar Feet X: Polar Feet Reviews: Polar Feet Reviews
- November 10, 2025Fashion
Metals In Time Highlights New Generation of Minimalist Wedding Bands for Contemporary Elegance
Metals In Time has introduced a new collection of minimalist wedding bands that focuses on functionality, contemporary design, and long-term value. The company states that the new range reflects a growing demand for simple, durable, and well-crafted jewelry for modern couples. The representative at Metals In Time stated, “Our collection demonstrates the company’s commitment to adapting jewelry design to the needs of contemporary couples.” The collection of wedding bands in Birmingham, MI , is crafted from platinum, white gold, yellow gold, and rose gold, with designs tailored to accommodate both traditional and modern engagement rings. Metals In Time emphasizes precise craftsmanship and durability in all pieces. The company also confirms the availability of custom design services. These services enable couples to design bands with specific elements and incorporate high-quality diamonds sourced according to strict selection criteria. Each diamond is evaluated for cut, clarity, color, and carat to maintain high standards. Metals In Time has highlighted that its minimalist wedding bands are intended for consistent daily wear and are designed to remain relevant over time, avoiding temporary trends and focusing on long-term practicality. The company maintains that each ring is not only a symbol of commitment but also a functional piece of jewelry that holds value in both material and craftsmanship. The representative at the firm added, “We help clients to choose timeless designs or work with experts to create personalized bands using the highest quality materials.” Metals In Time continues to contribute to the jewelry industry by aligning traditional craftsmanship with contemporary needs. The release of this minimalist collection of wedding bands in Birmingham, MI, reflects its role in shaping modern jewelry design while maintaining strict quality standards.
- November 10, 2025Fashion
Walker Slater Publishes the Enduring Legacy and Care of Tweed with New Guide to Preserving Heritage Garments
Walker Slater, the renowned British heritage tailor celebrated for its authentic tweed craftsmanship, has released an expert guide on how to care for tweed garments to ensure their beauty and durability for generations to come. The announcement underscores the brand’s dedication not only to producing fine clothing but also to preserving the traditional artistry of tweed. From the iconic Harris Tweed Coat to finely woven blazers and trousers, Walker Slater’s collections represent the timeless intersection of craftsmanship, sustainability, and design. Tweed, known for its distinctive texture and enduring quality, is one of Scotland’s most iconic fabrics — a material that tells a story of culture, climate, and craftsmanship. The Heritage and Craft of Tweed Originating in the Scottish Highlands, tweed was developed as a weather-resistant wool fabric ideal for the region’s damp and rugged climate. Each type of tweed — from Harris to Saxony and Donegal — carries its own heritage, weaving techniques, and tactile character. Walker Slater continues to champion traditional methods, with every Harris Tweed piece handwoven in the Outer Hebrides and certified by the Orb Mark — a symbol of authenticity and craftsmanship recognized worldwide. Preserving the Fabric of Tradition Recognizing that tweed is as much an heirloom as it is attire, Walker Slater’s care guide focuses on maintaining the rich colour, form, and structure of the fabric. The company advises customers to avoid frequent washing and instead focus on brushing, air drying, and proper storage. Among its recommendations: Gentle Brushing: Regular brushing in the direction of the weave removes dust and revives natural fibres. Air Drying: Periodic airing prevents moisture build-up and maintains the fabric’s breathability. Seasonal Storage: Hanging tweed garments in breathable bags with cedar or lavender sachets protects against insects and humidity. Professional Cleaning: For blazers, coats, and structured garments, annual dry cleaning helps preserve the integrity of the weave. The guide also cautions against machine washing, tumble drying, or prolonged sun exposure — practices that can weaken the wool fibres and fade natural dyes. Sustainability Through Longevity In an age of disposable fashion, Walker Slater continues to champion sustainable craftsmanship by designing garments that last a lifetime. Tweed’s natural resilience and timeless design align with the company’s philosophy of responsible, enduring style. Each Harris Tweed Coat is crafted to be not only worn but also cherished — a piece that matures with time, developing its own patina and story. An Heirloom of Modern Heritage As tweed experiences a global renaissance, Walker Slater remains at the forefront of the movement, bridging Scotland’s textile heritage with contemporary tailoring. The brand’s latest guide reinforces that true luxury lies in preservation — in garments designed to outlast fleeting trends through care, craftsmanship, and respect for material. About Walker Slater Founded in Edinburgh, Walker Slater is an award-winning British tailor specialising in tweed and heritage-inspired menswear and womenswear. The company is recognised internationally for its commitment to craftsmanship, sustainability, and authentic Scottish textile traditions. Each piece — from suits and coats to accessories — is designed to embody timeless style with modern sophistication.
- November 9, 2025Fashion
Australian Natural Opal Rings With Custom Settings For Holiday Gifting Announced
Australian Opal Direct has announced availability of its authentic Australian opal rings collection, featuring gemstones sourced directly from the mineral-rich fields of the Australian Outback. The company offers rings crafted with Boulder Opal from Queensland, Black Opal from Lightning Ridge, and White and Crystal Opal from Coober Pedy, with options in 14kt gold, sterling silver, and custom-designed settings that showcase each stone's natural play of color. More information is available at https://australianopaldirect.com Australian opals represent 95% of the global opal supply and are among the rarest precious gemstones, alongside diamonds, emeralds, rubies, sapphires, and pearls, the company explains. Each stone takes millions of years to form, creating microscopic silica spheres that refract light to produce shifting rainbow colours, making every opal unique. The collection showcases the complete spectrum of Australian opal varieties, each with distinct characteristics. Boulder Opal from Queensland displays vibrant patterns against ironstone host rock, Black Opal from Lightning Ridge exhibits dark body tones, and White and Crystal Opal from Coober Pedy presents lighter tones with colourful flashes. Metal settings include 18kt, 14kt, and 9kt gold, gold-filled formulations, and 92.5% sterling silver, often rhodium-plated for durability. The company's “You Create” program allows customers to select individual opals and preferred settings for personalised designs. Ring construction methods provide transparency for buyers evaluating quality and investment value. Solid opal rings feature natural stones cut and polished without additives, representing the most valuable format. Doublet rings bond opal to backing materials, while triplet rings add a protective crystal cap for durability and affordability. A company representative stated, “Our location close to the source and direct from the Australian Opal Mines allows us to provide the best possible opal gems at the most competitive price. From mining to wholesaling to exporting and retailing, we have over 30 years of experience in the opal industry.” The collection leverages Australian Opal Direct's experience in mining and retailing, beginning with Black Opal operations in Lightning Ridge during the 1960s. The company expanded through Papua New Guinea quarries in the 1970s before returning to Australia for gold and Boulder Opal mining in Opalton. Customer service supports purchases with 24-72 hour response times and secure checkout. In-stock items ship within 3 business days, and the company ensures fair compensation, environmental responsibility, and quality throughout the sourcing process. To explore the Australian opal rings collection, visit https://australianopaldirect.com . About Australian Opal Direct For over 40 years, Australian Opal Direct has been a trusted leader in the Opal industry, delivering over 10,000 Genuine Australian Opals to doorsteps worldwide. From its roots in Black Opal mining in Lightning Ridge to becoming the largest global Opal jeweler online, the brand has built long-standing partnerships across the entire supply chain, from miners and cutters to master jewelers.
- November 7, 2025Fashion
Optimax Eyewear Unveils FORK, the Ultimate Sunglasses Brand for Nightlife Enthusiasts
Optimax Eyewear Group , the global eyewear parent company behind GlassesUSA.com , announces the official launch of FORK Eyewear , a new sunglasses brand designed for nightlife enthusiasts and inspired by global club culture. The impressive debut collection combines style, comfort, and visibility—offering a new experience for individuals who embrace fashion as part of their nightlife identity. Photo Courtesy of FORK Eyewear FORK Eyewear introduces five distinct sunglasses designs, available in a variety of light-tint options, including blue, orange, green, and gray. The glasses are designed to enhance visibility in dimly lit environments, all the while maintaining a modern and expressive look. The glasses are also made using high-grade acetates and lightweight metals, integrating advanced reflective coatings that reduce glare and provide a comfortable experience. The collection reflects a growing consumer demand for eyewear that blends lifestyle, culture, and self-expression. FORK’s concept is rooted in the evolution of nightlife fashion—merging the energy of streetwear with the distinct edge of club aesthetics. Its sleek silhouettes and tinted lenses are designed for festival-goers, DJs, and club enthusiasts who want eyewear that transitions effortlessly from day to night. Hila Shtram , the General Manager of FORK Eyewear and Chief Design Officer at Optimax Eyewear Group, said, “ Nightlife is more than a social activity; it’s a form of self-expression. With FORK, we’ve developed sunglasses that balance technical precision with distinct fashion value, bringing something unique to consumers who live and breathe design and music culture. ” The introduction of FORK represents a strategic milestone in Optimax Eyewear Group’s growth. The company’s established expertise in online retail, vision care, and product development set the foundation for this successful expansion into the fashion-driven sunglasses market. Since its founding, Optimax has built a portfolio of brands that merge innovation, technology, and design excellence, each serving a different segment of the global eyewear community. Daniel Rothman , Co-Founder and CEO of Optimax Eyewear Group, said, “ The launch of FORK reinforces our long-term vision to shape the future of eyewear through bold innovation and diverse product offerings. As a company, we are constantly exploring new markets and cultural trends that redefine consumer expectations. FORK is an exciting expression of that pursuit—uniting high-quality craftsmanship with lifestyle relevance. ” “ FORK is a strategic driver for growth, ” Eldad Rothman , COO & Co-Founder of Optimax Eyewear Group, said. “ Having successfully launched seven other in-house brands under the Optimax umbrella, with over five million pairs sold, we know what it takes to create designs that engage customers and drive real business impact. FORK taps into the potential we identified in club culture. ” The new FORK collection launches ahead of the international holiday and New Year’s Eve season, catering to a key period for fashion and vibrant nightlife culture. The brand will also introduce limited-edition color variations and accessories later this year to complement its core product line. FORK marks Optimax’s latest addition to its ever-growing, diversified brand portfolio, which includes GlassesUSA.com, United Vision Plan (UVP), and Unica Eyewear. This expansion demonstrates Optimax’s commitment to developing products that connect with emerging audiences while maintaining its focus on innovation, accessibility, and design. The launch campaign will roll out across TikTok and Instagram, utilizing short-form video content and influencer partnerships to showcase the brand’s creative direction. Each element of the campaign is crafted to connect with younger, trend-aware audiences who value quality design and individuality. Customers can now shop the full collection directly at ForkEyewear.com, through TikTok Shop, or via Instagram Shop. About Optimax Eyewear Group Founded in 2008, Optimax Eyewear Group is a global company transforming the eyewear industry through technology, design, and customer-centric innovation. Its subsidiaries include GlassesUSA.com and United Vision Plan (UVP). Optimax’s brand portfolio also features Unica Eyewear and FORK, expanding its reach across multiple lifestyle and demographic segments. Headquartered in New York, Optimax Eyewear Group continues to redefine the consumer eyewear experience through a combination of advanced production, digital innovation, and trend-driven design.
- November 7, 2025Fashion
Optimax Eyewear Launches FORK: Sunglasses Made for Night Owls and Daydreamers
Optimax Eyewear Group , a global leader in eyewear innovation and parent company of GlassesUSA.com , has announced the launch of FORK Eyewear , a new sunglasses brand designed for individuals inspired by vibrant nightlife, high creativity, and bold self-expression. The collection seamlessly merges fashion-forward aesthetics with advanced lens technology, suitable for both day and night wear. Photo Courtesy of FORK Eyewear FORK Eyewear debuts with a collection of five distinct designs, each available in several light-tint colorways, including blue, green, orange, and gray. The collection emphasizes versatility, featuring unisex frames made from premium materials, including custom acetates, lightweight metals, and high-grade reflective coatings. These bold features allow wearers to experience clear visibility at night without compromising on eye protection during the day. The introduction of FORK is part of Optimax Eyewear Group’s broader strategy to expand its brand portfolio and strengthen its position in the eyewear market. “FORK is another powerful extension of Optimax’s mission since 2008: to shape the eyewear industry,” says Daniel Rothman, Co-Founder and CEO of Optimax Eyewear Group. We are proud to be customer-centric and always driven by the latest trends, leading the market not only with technology, commerce, and retail innovation, but also with fashion-forward designs developed in-house, all while bringing the best value to our customers worldwide.” “ FORK is a strategic driver for growth, ” Eldad Rothman , COO & Co-Founder of Optimax Eyewear Group, said. “ Having successfully launched seven other in-house brands under the Optimax umbrella, with over five million pairs sold, we know what it takes to create designs that engage customers and drive real business impact. FORK taps into the potential we identified in club culture. ” FORK’s approach combines cultural awareness with functionality, targeting a new generation of consumers who see eyewear as an extension of their personal identity. Each pair is designed for both club-culture nightlight and daylight use, bridging the gap between after-hours aesthetics and everyday comfort. Hila Shtram , General Manager of FORK Eyewear and Chief Design Officer at Optimax Eyewear Group, said, “ We identified an opportunity within the cultural energy around nightlife and urban style. Through our design and manufacturing capabilities, we have created a collection that blends quality, attitude, and innovation. FORK meets the demand for fashion-forward eyewear that performs in low-light environments while maintaining daytime appeal. ” The launch campaign will roll out across TikTok and Instagram, featuring content creators who reflect the brand’s energy and aesthetic. The launch aligns with the upcoming holiday and New Year’s season, which are key moments for fashion and retail engagement. FORK sunglasses will be available for purchase on ForkEyewear.com, as well as directly through TikTok Shop and Instagram Shop. About Optimax Eyewear Group Founded in 2008, Optimax Eyewear Group is a multinational eyewear company specializing in retail innovation, lens technology, and fashion design. The company’s portfolio includes direct-to-consumer pioneers such as GlassesUSA.com and health-focused ventures like United Vision Plan (UVP). With in-house design studios and advanced manufacturing capabilities, Optimax Eyewear Group creates accessible, trend-conscious eyewear for customers worldwide. Its mission is to shape the future of vision through innovation, quality, and style.
- November 7, 2025Fashion
BECOMEAMODEL.pro Announces New Platform to Empower Aspiring Models
A New Era for Aspiring Models The modeling industry has undergone significant transformation in recent years, opening up new doors for talent from all walks of life. In a world where diversity, authenticity, and individuality are being celebrated, BECOMEAMODEL.pro is stepping up to provide a much-needed solution. Founded by industry veteran Elisabeth Roselli, BECOMEAMODEL.pro is not another modeling agency, it's a resource hub designed to help aspiring models navigate the industry with confidence, integrity, and knowledge. After two decades of experience in the modeling industry, Elisabeth noticed a critical gap: while opportunities have expanded for models of all sizes, ages, and backgrounds, many aspiring models are unsure how to start or how to avoid scams. "The modeling industry has never been more inclusive, but inclusivity only matters if people know how to access the opportunities," Elisabeth explains. This insight led to the creation of BECOMEAMODEL.pro, a platform dedicated to guiding people through the evolving landscape of modeling. Why BECOMEAMODEL.pro Stands Out Unlike traditional modeling agencies that often charge upfront fees, BECOMEAMODEL.pro focuses on education and empowerment. Elisabeth's mission is to educate people on how to build a sustainable and successful modeling career without falling prey to scams. “You should never pay to sign with an agency, real agencies make money when you do," Elisabeth stresses. Through courses, mentoring, and live group sessions, the platform offers a safe, transparent approach to breaking into the industry. BECOMEAMODEL.pro provides step-by-step online courses, video tutorials, and downloadable resources, teaching everything from digitals and self-tapes to finding reputable agents and attending legitimate castings. It also includes 1-on-1 mentoring for personalized guidance. Supporting the Model Family A particularly unique aspect of Elisabeth’s journey is the success she and her family have experienced in the modeling industry. Together, they’ve appeared in over 30 national and global commercials for well-known brands like The Ritz-Carlton, Four Seasons, and Mattel Barbie. One of their most notable achievements was being featured as the model family in Elon Musk’s Tesla Optimus Robot commercial. This milestone serves as a testament to the Roselli family’s growth in the industry, proving that models of all backgrounds and family setups have a place in this rapidly evolving industry. Breaking Down Barriers in the Modeling World As the modeling industry embraces more diversity, it’s clear that brands are no longer looking for models who fit a narrow, outdated standard. "Brands want real people now, but real people often don’t know where to start. That’s exactly why I created BECOMEAMODEL.pro," Elisabeth says. The platform is dedicated to bridging the knowledge gap, showing that people, especially those who’ve been told they “don’t fit the mold”, can succeed in the industry with the right guidance. Protecting Aspiring Models from Scams Unfortunately, with the increased demand for models, predatory agencies have also emerged, exploiting newcomers. Many of these agencies lure aspiring models in with promises of professional photo sessions and then pressure them into purchasing overpriced photos. Elisabeth’s platform helps aspiring models spot these scams and avoid falling into this trap, ensuring that they enter the industry the right way. At BECOMEAMODEL.pro, aspiring models can find genuine advice and guidance from someone who’s been there and done it all. "We’re breaking down the old barriers and proving that there’s space in this industry for everyone," Elisabeth says. About BECOMEAMODEL.pro BECOMEAMODEL.pro was created to provide a transparent, educational platform for aspiring models and their families. Built by Elisabeth Roselli, who has over two decades of experience in the modeling industry, the platform offers a wealth of resources for anyone looking to break into the modeling world. Whether it’s a single individual or a whole family, BECOMEAMODEL.pro aims to make the industry more accessible, more inclusive, and free from exploitation. Media Contact: Elisabeth Roselli Founder / CEO, BECOMEAMODEL.pro Email: [email protected] Website: www.becomeamodel.pro Instagram Facebook TikTok YouTube
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