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April 21, 2025

Faeella Debuts Magical, Comfortable Partywear for Young Girls

Faeella Launches Whimsical Dresses for Modern-Day Princesses Faeella, a newly established brand, is redefining partywear for young girls with its unique combination of fairy-tale-inspired designs and all-day comfort. Created by Swapnal Kaushik, a mother with a passion for imaginative fashion, Faeella offers dresses that not only captivate with their beauty but also prioritize comfort, making them ideal for every occasion. “As a mom-founded brand, we believe little girls deserve dresses that are both magical and practical,” said Swapnal Kaushik, Founder of Faeella. “Our mission is to create moments of joy and confidence for every girl who wears them.” Dresses that Spark Imagination and Empower Confidence Faeella’s design philosophy is rooted in creating clothing that sparks imagination and helps young girls express their individuality. The dresses are designed with high-quality, skin-friendly fabrics that ensure comfort while maintaining a whimsical charm. Whether it’s a party or a playdate, the dresses allow children to move freely, fostering confidence and creativity. “Our designs are for the modern-day princess, girls who are kind, strong, curious, and unapologetically themselves,” Kaushik shared. “We aim to create clothing that empowers them to shine in their own unique way.” Faeella Weaves Fairy-Tale Magic with the Power of AI Faeella, the whimsical children’s fashion brand, is redefining the magic of dress-up by integrating artificial intelligence (AI) into its storytelling experience. Designed to spark imagination and joy, Faeella uses AI to create personalized, interactive digital moments that bring fairy-tale fantasies to life for young girls. By blending modern technology with classic storybook charm, Faeella enhances the enchantment of its dresses through engaging, AI-generated experiences. These interactive elements, shared across platforms like Instagram, TikTok, etc., invite children into a world where fairy tales feel real and their imagination is center stage. Through this innovative approach, Faeella is elevating the traditional dress-up moment into a dynamic, story-driven experience, making every twirl, giggle, and sparkle feel like part of a living fairy tale. Explore the magic on @shopfaeella . A Focus on Comfort Without Compromising Style Faeella stands out for its commitment to comfort and quality. Every piece in the collection is crafted with soft, breathable fabrics that ensure comfort throughout the day. With playful details like soft linings and well-thought-out cuts, each dress is as wearable as it is beautiful. “We understand that comfort is just as important as style,” said Kaushik. “That’s why we’ve carefully selected materials that allow young girls to play, twirl, and explore their world without ever feeling restricted.” A Growing Community of Loyal Fans Since its launch, Faeella has quickly built a loyal following among parents who appreciate the brand’s attention to detail, quality, and imaginative design. With a presence across social media platforms like Instagram, Facebook, and TikTok, Faeella has created a community of families who value a balance of beauty, comfort, and creativity in children’s clothing. Customer feedback has been overwhelmingly positive, with many praising Faeella for providing high-quality, stylish dresses that girls can wear all day. “The support and joy we’ve received from families around the world is incredible,” Kaushik commented. “Every happy customer is a reminder of the impact our dresses are having.” About Faeella Faeella is a mom-founded brand offering magical, fairy-tale-inspired partywear for young girls. The brand focuses on high-quality, comfortable dresses that allow girls to express their creativity and confidence. Each piece is crafted with care and designed to be worn all day, ensuring that every girl feels beautiful, comfortable, and ready to take on the world. Media Contact Swapnal Kaushik Founder, Faeella Email: [email protected] Website: faeella.com Instagram: @shopfaeella Facebook: Faeella TikTok: @shopfaeella Pinterest: @shopfaeella YouTube: @shopfaeella X (formerly Twitter): @shopfaeella

April 19, 2025

Fashion

From Cancer Survivor to Luxury Icon: VIE LORIE Handbags Redefine Elegance and Empowerment

A New Era of Luxury: The Birth of VIE LORIE VIE LORIE, a high-end luxury handbag brand founded by Dr. Verniese Lorielle Moore, has made a bold entry into the fashion world. Launched in February 2025, the brand's debut collection reflects a powerful message of triumph over adversity, elegance, and purposeful design. The brand's ethos is shaped by Dr. Moore's personal journey—from surviving stage 3 lymphoma to becoming a visionary designer in the luxury market. VIE LORIE is not just a handbag; it is a symbol of victory, sophistication, and the unyielding spirit of resilience. Each VIE LORIE creation is crafted with the finest Italian leather, carefully hand-stitched by skilled artisans who specialize in exclusive designs. Every piece is a statement, capturing the essence of luxury, functionality, and timeless elegance. The collection is limited, with only a select number of pieces produced each year, ensuring exclusivity for its discerning clientele. Additionally, each purchase includes a laurel wreath charm, symbolizing personal triumph and resilience. Luxury with a Purpose: Empowering Women Through Design Dr. Moore's mission extends beyond producing exquisite handbags; VIE LORIE is a brand that empowers women by celebrating their victories, big and small. "More than an accessory, a VIE LORIE bag is your initiation into a legacy of distinction," says Dr. Moore. "Each design celebrates the art of living beautifully, where thoughtful craftsmanship meets luxurious materials in perfect harmony." The handbags in the debut "Tryumph Collection" are designed not only for style but also for practicality, offering versatile ways to wear them, whether as shoulder bags or crossbody pieces. Crafted from embossed crocodile leather, these bags feature light gold hardware, making them the perfect addition to any wardrobe. VIE LORIE aims to inspire its customers to embrace their path with grace, confidence, and purpose. An Exclusive Experience: Private Launches and High-End Clientele VIE LORIE's approach to exclusivity extends beyond its limited production runs. The brand offers private trunk shows and invitation-only launch events, ensuring that each customer feels as though they are part of an elite community. VIE LORIE is designed not just for any fashion enthusiast but for those who seek a deeper connection with the luxury world—a world where craftsmanship, personal stories, and meaningful experiences converge. This exclusivity has already attracted an A-list celebrity and high-profile public figures who have requested bespoke designs. VIE LORIE is quickly gaining recognition in the fashion world, making its mark as the new go-to luxury brand for those who value both elegance and purpose. The brand has already garnered press mentions in major publications such as Harper's Bazaar , L'Officiel , and NBC Select . Looking Ahead: A Bright Future for VIE LORIE VIE LORIE's growth trajectory continues to impress. In September 2025, the brand will make its runway debut at New York Fashion Week—a rare and prestigious honor for a brand that is still in its infancy. Being invited to showcase at such a globally recognized event speaks volumes about the brand's potential to become a major player in the luxury fashion space. "VIE LORIE is more than a brand; it’s a movement," says Dr. Moore. "It’s about creating something that’s not only beautiful but meaningful, something that resonates with our customers on a deeper level." In addition to making waves in the fashion world, VIE LORIE has secured a production deal with a major company to document Dr. Moore’s entrepreneurial journey. The documentary, set for release in Fall 2025, will further highlight the brand’s remarkable story of resilience and success. A Legacy in the Making: Why VIE LORIE Matters VIE LORIE’s commitment to luxury, empowerment, and excellence is evident in every piece it creates. The handbags are more than accessories; they are a tribute to those who rise above challenges and continue to live life with style and grace. When you carry a VIE LORIE bag, you don’t just carry a luxury item—you carry a symbol of your own journey toward success. "When you carry VIE LORIE, you carry a piece of Italian artistry—a statement of refined taste, an emblem of success, and an heirloom in the making," says Dr. Moore. VIE LORIE isn’t just about fashion; it’s about creating an experience, a community, and a legacy. For those seeking to elevate their style while celebrating their personal triumphs, VIE LORIE offers the perfect blend of elegance, craftsmanship, and meaning. About VIE LORIE Founded by Dr. Verniese Lorielle Moore, MD, MBA, VIE LORIE is a luxury handbag brand that blends medical precision with fine craftsmanship. Inspired by Dr. Moore’s personal battle with cancer, the brand was born to empower women to live a life of victory with elegance. VIE LORIE’s exclusive designs are meticulously crafted by Italian artisans, creating handbags that are both timeless and meaningful. Media Contact Verniese Lorielle Moore CEO & Founder, VIE LORIE Email: [email protected] Website: www.vielorie.com Instagram: @vielorie TikTok: @vieloriebts

April 17, 2025

Fashion

Ancient Aura Jewelry Offers Cuban Zodiac Chokers

Ancient Aura Jewelry has launched the Cuban Zodiac Choker Bundle, a new addition to its jewelry collection. This set combines the classic look of Cuban link chains with zodiac symbols, blending style and personal significance. The choker bundle includes multiple pieces designed to be worn individually or layered together, allowing wearers to customize their look. "The Cuban Zodiac Choker Bundle is designed to give individuals a meaningful way to express their personal identity through their zodiac sign while maintaining the timeless elegance of Cuban link chains," " stated the spokesperson. Crafted from quality materials, the Cuban Zodiac Choker Bundle brings a modern twist to traditional jewelry design. Each piece in the bundle features a zodiac sign, offering a unique and personal expression of one's astrological identity. The set is versatile, suitable for everyday wear and special occasions, and can be paired with other jewelry to create a more customized style. The Cuban link chain, known for its bold and timeless design, is incorporated into this collection for a sleek and sturdy foundation. The zodiac symbols add a personal touch, reflecting the wearer'swearer's astrological sign. Each choker in the bundle is carefully crafted, ensuring the jewelry remains durable and long-lasting. The combination of materials and design ensures that the Cuban Zodiac Choker Bundle provides aesthetic appeal and meaningful symbolism. This product offers individuals a chance to showcase their personal style and astrological identity simply yet elegantly. The Cuban Zodiac Bundle Choker is part of Ancient Aura Jewelry's continued exploration of blending cultural elements with contemporary design. "With a focus on both style and symbolism, this collection is intended to offer a versatile accessory that can be worn in various ways, adding a personal touch to any look," " added the spokesperson. Ancient Aura Jewelry aims to continue expanding its collection by blending cultural elements with modern design, offering customers even more personalized and meaningful pieces.

April 17, 2025

Fashion

Anjays Designs Unveils Unique, Handcrafted Diamond Engagement Rings with a Focus on Sustainability and Ethical Sourcing

A New Era of Custom Engagement Rings Los Angeles-based Anjays Designs , established in 1995, has emerged as a leader in crafting distinctive, high-quality engagement rings and fine jewelry. Specializing in unique, handmade pieces, Anjays Designs offers a fresh alternative to mass-produced jewelry, placing a strong emphasis on craftsmanship, artistry, and sustainable practices. With over 25 years of expertise in custom jewelry design, Anjay, the visionary founder behind the brand, has built a reputation for creating beautiful, nature-inspired designs that tell a personal story. Each ring and jewelry piece is meticulously handcrafted in their design studio located in the heart of Los Angeles' vibrant jewelry district. Commitment to Sustainability and Ethical Sourcing Anjays Designs is particularly proud of its ethical approach to sourcing diamonds. The brand exclusively uses lab-grown diamonds, which offer the same breathtaking brilliance and quality as mined diamonds, yet with a significantly reduced environmental impact. This choice reflects Anjays Designs’ dedication to sustainability, offering customers an eco-conscious option that does not compromise on luxury or beauty. “The beauty of a diamond goes beyond its brilliance. At Anjays Designs, we believe that the journey of the stone is just as important as the final result,” says Anjay, the founder of Anjays Designs. “Our lab-grown diamonds are sourced responsibly, allowing us to craft pieces that not only celebrate love but also contribute to a better planet.” By choosing lab-grown diamonds, Anjays Designs ensures that each piece is ethically produced, prioritizing transparency and sustainability at every step of the process. These diamonds represent a forward-thinking approach to jewelry, aligning with the values of modern, eco-conscious consumers who care about the impact of their purchases. Bespoke Craftsmanship for Every Customer What truly sets Anjays Designs apart is its commitment to bespoke design. The brand specializes in creating one-of-a-kind engagement rings tailored to each customer’s individual style and story. Whether it’s a delicate vine motif or an intricate Celtic knot, every design reflects a unique vision, resulting in personalized jewelry that goes far beyond the generic options available at most jewelry retailers. “We don’t just create jewelry; we craft lasting symbols of love and commitment,” says Anjay. “We take the time to understand our customers’ needs and desires, ensuring that each piece is a perfect representation of their story.” A Customer-Centric Experience Anjays Designs prides itself on offering a personalized experience for each client. From the initial consultation to the final delivery, customers are invited to collaborate closely with Anjay and the design team to bring their vision to life. This hands-on approach ensures that every engagement ring is not only a beautiful work of art but also a meaningful piece that holds sentimental value for years to come. With a focus on customer satisfaction, Anjays Designs has garnered praise for its exceptional service, earning over 800 five-star reviews on Etsy and a strong reputation across social media platforms like Instagram , Pinterest , and Facebook . Ethical Innovation Meets Timeless Beauty Anjays Designs continues to lead the way in the jewelry industry by combining the timeless beauty of handmade craftsmanship with modern, ethical innovation. Its commitment to sustainability and individuality ensures that every piece is crafted with care, attention to detail, and a deep respect for the environment. Whether you're looking for a unique engagement ring, wedding band, or fine jewelry piece, Anjays Designs offers an unparalleled selection of custom, handcrafted creations that reflect the personal connection between the brand and its clients. About Anjays Designs Founded in 1995 by Anjay , Anjays Designs is a Los Angeles-based jewelry company renowned for its high-quality, handcrafted engagement rings, wedding bands, and fine jewelry. Specializing in nature-inspired designs, such as floral, leaf, vine, butterfly, and Celtic knot motifs, Anjays Designs uses only the finest materials, including ethically sourced lab-grown diamonds. The brand’s commitment to sustainability, craftsmanship, and customer satisfaction has made it a standout in the jewelry industry. Anjays Designs continues to deliver timeless pieces that symbolize love and connection. Media Contact Anjays Designs Phone: (818) 800-3770 Email: [email protected] Website: www.anjaysdesigns.com Instagram: @anjaysdesigns Pinterest: Anjays Designs Facebook: Anjays Designs Etsy Store: Anjays Designs Etsy

April 16, 2025

Fashion

Van Scoy Diamonds Offers Honora Collection Pearls

Van Scoy Diamonds has expanded its jewelry selection by offering the Honora Collection, a range of quality pearls. The company has chosen to feature these pearls, which are sourced from reputable farms and adhere to strict quality standards. This collection is designed for those seeking durable, elegant pieces for various occasions. The representative at Van Scoy Diamonds stated, "The Honora Collection represents a fine balance of quality, elegance, and timeless appeal." Van Scoy Diamonds offers its Honora collection of pearl designs, including earrings, necklaces, and bracelets. These pieces are provided in different colors, sizes, and shapes to accommodate a wide range of individual preferences. The simplicity and durability of the pearls make them suitable for those looking for both formal and everyday jewelry options. Van Scoy Diamonds has selected these pieces to ensure they cater to customers' needs for quality and versatility. The pearls in the Honora Collection are known for luster and consistency, providing customers with a product that maintains its value over time. Van Scoy Diamonds prioritizes offering jewelry that is aesthetically appealing and long-lasting, and this collection reflects that commitment. The collection is designed to suit various styles, ensuring that it meets the needs of a broad customer base. Van Scoy Diamonds continues to provide quality products, ensuring customers can make informed decisions when purchasing from the Honora freshwater collection of pearls. The company's staff assists customers in selecting the right piece based on individual preferences and needs. This level of service reflects the company's commitment to finding jewelry that suits their requirements. The representative at the firm added, "We believe this collection will provide our clients with lasting value and beauty." Van Scoy Diamonds remains focused on delivering simple, quality pearls that cater to individuals' needs and provide valuable, enduring jewelry options.

April 16, 2025

Fashion

Van Scoy Diamonds Offers Honora Pearl Stud Earrings

Van Scoy Diamonds, a prominent name in the jewelry retail industry, has expanded its collection to include Honora Freshwater Cultured Pearl Stud Earrings. These earrings feature mint button-shaped pearls set in sterling silver, offering a significant addition to the company’s selection of fine jewelry. The representative at the firm stated, “We are delighted to offer Honora pearl earrings for our customers. As the demand for high-quality jewelry evolves, this collection aims to meet the growing interest among consumers for diverse design options” The Honora Freshwater Cultured Pearl Stud Earrings are crafted from 9.5mm freshwater pearls. The team at the firm emphasizes that the earrings are presented in a sterling silver setting, which ensures both durability and simplicity, making them suitable for everyday wear. Through its jewelry collection, Van Scoy Diamonds aims to offer high-quality jewelry options. The team at the firm highlights that as part of its ongoing service, Van Scoy Diamonds continues to offer personalized customer support to help customers select pieces that best meet their preferences. The representative at the firm added, “Van Scoy Diamonds remains dedicated to assisting customers in making informed decisions, upholding principles of integrity and transparency throughout its services. Van Scoy Diamonds has built a reputation for its consistent focus on quality and customer satisfaction.” The inclusion of Honora pearl earrings and quality customer service has contributed to reaffirming the credibility and trustworthiness of the firm in the jewelry industry.

April 16, 2025

Fashion

Van Scoy Diamonds Offers Customized Diamonds

Vanscoy Diamonds is a recognized leader in the jewelry industry. The firm offers clients the ability to design diamond pieces according to specific preferences. The firm has developed a reputation for precision and expertise in the creation of bespoke jewelry. The firm's services cater to clients' evolving demands and seek personalized solutions. The representative at the firm stated, “Vanscoy Diamonds has built its reputation on delivering exceptional quality and craftsmanship in every custom piece we create. Our diamond expertise allows us to offer an extensive selection of designs, enabling our clients to craft jewelry as unique as their own personal style.” Vanscoy Diamonds, a well-known greensboro jewelry store , offers a customized diamond service. This service allows clients to design their own jewelry according to personal preferences. Customers can select from various diamond shapes, including round, princess, and pear, ensuring that each piece aligns with their vision. The firm's service allows for flexibility and enables customers to choose the diamond first. The firm’s customization process is guided by Vanscoy Diamonds' team of experts, who assist clients in selecting the perfect diamond for their desired piece. The firm offers options for natural and lab-grown diamonds, providing customers with an ethical alternative. Additionally, moissanite is available as part of the customization offerings, catering to those seeking a distinct choice. Additionally, Vanscoy Diamonds ensures that each custom design is crafted with great attention to detail and expert craftsmanship. The service is designed to meet the needs of customers looking for personalized engagement rings, wedding bands, and other fine jewelry. The firm's commitment to quality and transparency ensures that every custom piece is completed to the client's satisfaction. The representative at the firm added, “At Vanscoy Diamonds, we view customization not just as a service, but as a way to help our clients bring their visions to life.” The company’s dedication to expert craftsmanship, transparency, and personalized service has established it as a trusted name in the jewelry industry. The company continues to strengthen its position in the competitive jewelry market.

April 16, 2025

Fashion

EKOńeu Announces New Line of Handcrafted Luxury Leather Accessories and Silk Scarves Made in Italy

EKOńeu Introduces Handcrafted Leather and Silk Collections with Italian Artisanal Expertise EKOńeu, a distinguished family-owned luxury brand based in the United States and Canada, is proud to announce the launch of its latest collection featuring meticulously handcrafted leather accessories and silk scarves. By partnering with renowned Italian artisans, the brand continues its mission to provide high-quality luxury products that merge timeless craftsmanship with accessible pricing. An Italian Legacy of Craftsmanship With over seven years of expertise in the luxury fashion sector, EKOńeu collaborates with an esteemed Italian leather factory that has been in operation since 1972. This partnership ensures that every product—ranging from leather crossbody bags to wallets—meets the highest standards of craftsmanship. Each piece is made using Florentine Vacchetta leather, known for its durability and distinctive character, which ages beautifully over time. The factory’s history of producing leather goods for iconic brands such as Dunhill and Hugo Boss guarantees that EKOńeu’s leather accessories are crafted with the utmost precision and attention to detail. With a strict quality control process that includes both digital and manual inspections, the brand ensures that only the finest materials make it into production. The Artistry Behind EKOńeu’s Silk Scarves In addition to its leather accessories, EKOńeu’s new collection of silk scarves represents the brand’s commitment to Italian artistry and innovation. Produced in Como, Italy, a region renowned for its centuries-old tradition of silk weaving, the scarves feature unique geometric and graphic patterns inspired by the Optical Art movement. EKOńeu’s scarves are created in limited quantities, ensuring that each design is exclusive and crafted to perfection. The collaboration with skilled artisans allows the brand to offer scarves made from the finest silk and modal cashmere, with a focus on durability, wear resistance, and exceptional comfort. Luxury with a Purpose EKOńeu is dedicated not only to delivering high-quality luxury products but also to making a positive social impact. A portion of all profits is donated to the education of underprivileged children, providing opportunities for those in need. This social responsibility aspect is central to the brand’s mission, reflecting the belief that luxury should not only be about personal enrichment but also about contributing to the greater good. Customer Satisfaction and Positive Feedback EKOńeu’s commitment to quality and customer satisfaction is evident from the glowing testimonials of its customers. A satisfied client, shares, “I bought this scarf a few years ago but sadly lost it. I didn’t think twice before reordering it again. It’s the best! It’s funky, and you can elevate any outfit with it. Highly recommend!” Another loyal customer, expresses their satisfaction with the brand’s leather goods: “I purchased the Ercole leather crossbody bag and Red Alma wallet. The genuine leather feels luxurious and durable, promising longevity. This bag is not just an accessory; it’s an investment in enduring style and craftsmanship.” About EKOńeu EKOńeu is a family-owned luxury brand specializing in handcrafted leather accessories and silk scarves. The brand partners with skilled Italian artisans to create high-quality products that combine traditional craftsmanship with contemporary design. EKOńeu is committed to offering luxury at an affordable price while giving back to society through charitable contributions to children's education. Media Contact : EKOńeu Email: [email protected] Website: www.ekoneu.com Instagram: @ekoneu

April 14, 2025

Fashion

Modeling India revolutionizes Dehradun with digital platform for aspiring models

Modeling India has introduced a new digital platform aimed at providing resources and opportunities for aspiring models in Dehradun. The initiative comes as the city sees growing interest in fashion and modeling, with increasing demand for regional talent in national campaigns. Addressing Industry Challenges Dehradun’s emerging fashion scene has created opportunities but also challenges, including a lack of centralized information, concerns over fraudulent agencies, and limited career guidance. Modeling India’s platform seeks to address these issues by offering: Verified Agency Listings - A curated directory of legally registered modeling agencies in Dehradun. Career Development Resources - Guides on portfolio building, audition preparation, and local opportunities. Safety and Scam Prevention - Tips on identifying legitimate agencies and avoiding exploitation. Focus on Inclusivity and Local Talent The platform provides tailored support for both male and female models, recognizing the different challenges they face in the industry. It also highlights Dehradun-specific opportunities, such as collaborations with local designers and eco-tourism brand campaigns. Supriya, Creative Director at Modeling India, said, “Dehradun has a wealth of untapped talent, but many aspiring models struggle to find reliable information. This platform is designed to bridge that gap while ensuring safety and transparency.” Industry Response Early feedback suggests cautious optimism. Riya Kapoor, a final-year design student, shared: "I found two verified casting calls in the first week - something that took months before." However, some professionals emphasize the need for ongoing oversight. "Digital tools help, but sustained impact requires industry-wide standards," notes Prof. A. Desai of Doon University's Media Studies department. Future Plans Modeling India plans to expand the platform with virtual agency meetups, portfolio review tools, and an annual model search event in Dehradun. The new platform, hosted on Google Sites, serves as a centralized hub for aspiring models, offering verified agency listings, career development tools, and safety guidelines tailored specifically for Dehradun’s market. The platform is now live and accessible at: https://sites.google.com/view/modeling-agencies-in-dehradun/home About Modeling India Founded in 2002, Modeling India has worked to promote ethical practices in the modeling industry, with a focus on regional talent development and gender inclusivity.

April 13, 2025

Fashion

JewelRe.co Disrupts Multi-Billion Dollar Travel Jewellery Market with World-First Engagement “Ring Twin” Solution

JewelRe.co: The Ultimate Travel Jewelry Solution for Couples Engaged and married couples often face the dilemma of whether or not to take their precious engagement rings with them when travelling. On one hand, wearing your ring allows you to take your engagement memories with you as you connect your new travel destinations to your love story. On the other hand, the risk of loss, damage or theft can cause stress and anxiety during what should be a time of relaxation and adventure. Thanks to JewelRe.co, this problem is now a thing of the past with their world-first “Custom JewelRe Ring Replica”. This Ring Twin, also often referred to as a Ring Dupe, is a made-to-order replica of the couple’s original engagement ring, designed specifically for travel. Unlike generic travel rings, JewelRe.co’s “Ring Twins”, whilst handmade, are crafted with advanced 3D Modelling technology ensuring that they look and feel just like the original, but are priced at a flat A$399 (~$245 USD), regardless of whether the centre stone is 0.5 carats or 5 carats! That’s more affordable than just a single year of ring insurance on the original!. The Spark of Innovation: A Real-Life Dilemma Turned Business Opportunity JewelRe.co’s story began with a dilemma many newlyweds know all too well. Co-founders Jaskiran Kaur and Ramneek Singh had just celebrated their grand Indian wedding and were about to jet off on their honeymoon to Bali. Jaskiran was excited to take her engagement ring along, but Ramneek had reservations, citing the potential risks. “Your brain is on holiday mode,” he explained. “When you’re not in routine, constantly changing hotels and doing different activities each day, it’s easy to misplace something as small as a ring.” As they searched for alternatives, they quickly realized there was no real solution. Couples could either leave their meaningful rings behind and settle for a generic travel ring with no sentimental value, or pay for expensive insurance policies riddled with fine print and ongoing costs. After the trip, when friends asked how they handled the ring dilemma, the couple revealed their unexpected solution: they hadn’t taken the real ring—they’d taken a custom-made replica instead. That moment sparked something bigger. Jaskiran realised she wasn’t the only one facing this problem. If they could offer this solution to others, it might just be the start of a viable business opportunity. A Solution with Affordability at Its Core Unlike traditional jewelry insurance, which can cost as much as the engagement ring itself in recurring lifetime premiums, a Custom JewelRe Ring Replica from JewelRe.co costs A$399 (~$245 USD) with FREE worldwide delivery. “Couples can buy a ring dupe from us, lose it each year, buy it again every year for the rest of their lives, and it would still be more affordable than traditional jewellery insurance”, says Kaur. Turning a Personal Solution into a Global Business JewelRe.co’s journey wasn’t without its challenges. Hubby-wife duo Ramneek and Jaskiran, traveled to international manufacturing hubs such as Dubai, Turkey, Indonesia, and China, in search of suppliers to build a robust supply chain, and to perfect the process of creating high-quality replicas. “We had two major challenges—making the process efficient enough to deliver worldwide in under 31 days, and keeping the price point low enough to be cheaper than a single year of insurance,” recalls Kaur. "It took about 18 months, but we cracked the formula in December 2024 and officially launched our eCommerce store the very next day!" JewelRe.co Gains Media Attention Since its launch, JewelRe.co has caught the attention of the media, broadening its reach. One of the brand's most recent collaborations was with Cyrell Paule, a Married at First Sight (MAFS) and Amazing Race contestant, for whom they created a custom Ring Twin. “We’re excited about the growing attention,” says Kaur. “We believe that your jewellery has a story. Wear it with peace of mind everywhere you go, with affordable recreations from JewelRe.co. That’s at the heart of everything we do”. Why Every Couple Needs a Ring Twin “We knew our value proposition had to be a no-brainer for engaged or married couples,” says Kaur. “We worked tirelessly to perfect our process—and today, we’re proud to be the first company in the world to create near-identical replicas of diamond engagement rings. They’re so precise, you’d struggle to tell them apart under a microscope, let alone with the naked eye. Our Ring Twins are sweat and water resistant, and we deliver them anywhere in the world in under 31 days—for less than the cost of a single year of insurance.” Regardless of the ring design or centre stone size, a custom, made-to-order Ring Twin from JewelRe.co is priced at just A$399 (~US$245), including free worldwide shipping. “Whether you’re heading off on a hens, honeymoon, or holiday—or just live an active lifestyle—your Ring Twin offers unmatched peace of mind,” Kaur adds. “So many of our customers tell us they hardly ever wear the original anymore. This way, it stays sparkling, safe, and ready for life’s most meaningful moments.” A Growing Trend: Practical, Travel-Friendly Bridal Accessories The market for travel rings is growing rapidly, as more and more couples become aware of the risks involved in travelling with high-value engagement rings—and the rising costs of jewellery insurance. Jewellery today isn’t just about beauty; it’s about function, too. While engagement rings symbolize love, they can also become a source of stress for couples while on holiday. That’s where the Ring Twin comes in. “The growing trend of brides choosing travel-friendly alternatives reflects a clear shift toward practicality and peace of mind,” says Kaur. “What makes JewelRe.co different is that our Ring Twin isn’t just a generic ring pretending to be the engagement ring—it’s a custom made-to-order replica of your original. Crafted with precision, it looks, feels, and shines just like the original. You get to keep the sentiment, the sparkle, and the story—without the risk.” This innovative approach to travel jewellery allows couples to travel freely, confidently, and without compromise—so they can focus on making new memories, not protecting old ones. Why Choose JewelRe.co: The Ultimate Travel Hack for Couples JewelRe.co’s Ring Twin offers couples the convenience and affordability they’ve been searching for in a travel jewelry solution. The company’s commitment to high-quality, fast delivery, and customer satisfaction ensures that couples can confidently travel without the fear of losing their engagement ring. “Lose yourself in the adventure, not your engagement ring,” says Kaur. “Our goal is to make travel easier and stress-free for couples, and the Ring Twin is just the beginning of what we hope to accomplish.” About JewelRe.co JewelRe.co is the world’s first eCommerce brand dedicated to bespoke travel jewelry. Founded by husband-and-wife duo Ramneek and Jaskiran (more commonly known as Nick & Jas) from Sydney, Australia, JewelRe.co crafts custom-made replicas of your engagement ring, making them the perfect travel companion. These high-quality, durable replicas provide couples with a practical and affordable way to enjoy their travels without risking their original engagement rings. For more information, visit www.jewelre.co or check out their instagram on www.instagram.com/jewelre.co  

April 12, 2025

Fashion

The Power of a Circle and a Square: How Embrace the Difference Unites Fashion and Philanthropy

The Story Behind Embrace the Difference Embrace the Difference was founded by Robyn Zimmer, a mother who sought to turn her personal journey into a symbol of inclusion and compassion. Inspired by her son Sam’s experiences, Robyn created a jewelry line that not only represents personal meaning but also gives back to those in need. Sam, diagnosed with Asperger’s Syndrome at 14, has been a guiding force in Robyn’s life, shaping the vision for the brand. Through Sam’s challenges—from early speech delays to his diagnosis—Robyn found inspiration to create a symbol that would represent the connection between all people, regardless of differences. The Embrace the Difference symbol—a square embraced by circles—serves as a universal reminder that we are all connected, regardless of our backgrounds or circumstances. The geometric design, blending sharp lines with curves, embodies both individual identity and community support. This symbol soon led to the creation of the Embrace the Difference jewelry line, which has since grown into a mission-driven brand with a commitment to giving back. The company has raised nearly $1 million for various charitable causes, including those supporting special needs, chronic illness, and animal rescue. Jewelry with a Purpose More than just a brand, Embrace the Difference has become a movement. Each piece of jewelry tells a powerful story—one of connection, compassion, and kindness. With every purchase, customers not only wear a symbol of inclusion but contribute to meaningful causes. The company’s dedication to giving back extends beyond just monetary donations; it’s a true commitment to making a tangible difference in the lives of those who need it most. In 2020, Embrace the Difference gained national recognition as a "Big Find" on QVC, furthering its reach and impact. This recognition has helped propel the brand into new opportunities to support individuals who face unique challenges in life. A New Chapter: National Partnership with Special Olympics and the Alzheimer’s Association In 2024, Embrace the Difference took another monumental step forward by announcing a national partnership with Special Olympics. This collaboration allows customers to choose where their donations go when they shop, with 10% of their purchase going to one of two charities: the Alzheimer’s Association or Special Olympics. This innovative donation feature, formerly known as Give & Grow, gives customers the opportunity to directly impact the causes that matter most to them. By offering customers the ability to decide where their contributions go, Embrace the Difference has empowered people to become active participants in philanthropic efforts. This personalized approach reflects the company’s belief that everyone has a part to play in making the world a more inclusive and caring place. The Core Message: Kindness and Connection At the heart of Embrace the Difference lies a simple yet profound truth: we are all connected, no matter our differences. Robyn Zimmer explains, “At some point in life, each of us is the square—needing extra care—and at another, we’re part of the circle of support for someone else.” This philosophy shapes the company’s culture and drives its commitment to inclusivity and kindness. Through its jewelry line, Embrace the Difference embodies this vision, offering customers a way to reflect on their own journeys and the people they support. The company’s mission is clear—be kind, embrace differences, and make a positive impact on the world. What Sets Embrace the Difference Apart What truly distinguishes Embrace the Difference from other brands is the authenticity and depth of meaning behind its designs. While many jewelry companies focus on trends, Embrace the Difference is rooted in purpose. The jewelry is not simply about fashion; it’s about raising awareness, building empathy, and inspiring others to join in the mission of kindness and inclusion. The brand’s core values are embedded in every piece, creating a powerful connection between customers and the causes they support. With nearly $1 million raised for charity, Embrace the Difference is a beacon of how fashion can be a force for good. The company’s mission goes far beyond sales—it’s about making a meaningful difference in the lives of those who need it most. And with its innovative donation feature, customers can see the direct impact their purchases have, further solidifying the brand’s dedication to compassion and generosity. The Embrace the Difference Symbol: A Powerful Reminder The Embrace the Difference symbol—a square embraced by circles—serves as a daily reminder of the brand’s core mission. It represents not only individual identity but also the interconnectedness of all people. Each piece of jewelry tells a story of support, kindness, and inclusion, making the symbol more than just an aesthetic choice. It’s a visual representation of the idea that we are all part of something bigger than ourselves. As the jewelry line continues to grow, so does its impact on the world. Robyn Zimmer’s personal journey with her son Sam has created something truly special—a movement that encourages people to embrace their differences and be kind to one another. Embrace the Difference is more than a jewelry brand—it’s a reminder that every person has the power to make a difference, one small act of kindness at a time. About Embrace the Difference Founded by Robyn Zimmer, Embrace the Difference is a jewelry brand with a mission to spread kindness, inclusivity, and support for those in need. Inspired by her son Sam’s journey with Asperger’s Syndrome, Robyn designed a symbol that represents the connection between all people, regardless of their differences. With nearly $1 million donated to various causes, including special needs, chronic illness, and animal rescue, Embrace the Difference continues to inspire change through its jewelry line and philanthropic efforts. Media Contact Robyn Zimmer, Founder Email: [email protected] Company: Embrace the Difference Website: www.embracethedifference.org Instagram: Embrace the DifferenceBrand Facebook: Embrace the Difference

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The Power of a Circle and a Square: How Embrace the Difference Unites Fashion and Philanthropy

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