Fashion News
OTTICA By Optimax Eyewear Launches New Online Platform for Luxury Eyewear Shopping
Optimax Eyewear Group , the parent company of GlassesUSA.com and UVP , proudly announces the launch of OTTICA.com , a sophisticated online platform designed for luxury eyewear shopping. The new service is aimed at providing consumers with a seamless, high-quality shopping experience from the comfort of their homes. The launch of OTTICA.com marks a new direction for consumers seeking premium eyewear, previously mostly available in exclusive boutiques. Now, luxury eyewear is easily accessible online, delivering the same exceptional service that customers expect from high-end retail. A Streamlined and Accessible Shopping Experience OTTICA.com emphasizes accessibility by offering a curated selection of luxury eyewear that customers can browse at their convenience. The platform provides an easy-to-use interface for shoppers to explore various eyewear brands and find the perfect pair. “The demand for premium eyewear has grown, but many consumers still prefer the traditional in-store experience,” said Daniel Rothman, Co-Founder and CEO of Optimax Eyewear Group. “With OTTICA.com, we are bringing that same level of service and quality directly to their doorstep.” Cutting-Edge Shopping Tools for a Personalized Experience One standout feature of OTTICA.com is its integration of augmented reality (AR) virtual try-on technology. This allows customers to digitally try on eyewear to ensure the best fit, both for style and comfort. In addition to this technology, the platform offers a 45-day home try-on program. Customers can select frames, try them at home, and make their decision in their own time, without the pressure of an in-store visit. Complimentary Lenses and Fast Delivery Each pair of eyewear purchased from OTTICA.com comes with complimentary high-quality prescription lenses, assembled in the U.S. to ensure clarity and precision. The platform also offers fast shipping, ensuring customers can receive their eyewear promptly. Dedicated Customer Support for a Tailored Experience OTTICA.com is committed to providing personalized service with customer support available seven days a week. Whether customers need assistance selecting frames or have questions about their prescriptions, the dedicated team at OTTICA.com is ready to help. “We’ve always prioritized customer satisfaction,” said Eldad Rothman, Co-Founder and COO of Optimax Eyewear Group. “OTTICA.com enhances this commitment, making luxury eyewear shopping convenient and customized for every customer.” Shaping the Future of Eyewear Retail OTTICA.com is positioned to redefine the way luxury eyewear is purchased online. With its innovative features, expert service, and user-friendly platform, OTTICA.com represents the future of premium eyewear retail. About Optimax Eyewear Group Founded in 2008, Optimax Eyewear Group is a global leader in transforming the eyewear industry through technology, design innovation, and a customer-centric approach. The company’s subsidiaries include GlassesUSA.com and UVP (United Vision Plan). OTTICA.com is the latest addition to the company’s portfolio, combining innovation, luxury, and convenience to redefine the future of eyewear retail. Media Contact Ayelet Arbel PR & Marketing Communications Manager Email: [email protected] Website Instagram Facebook LinkedIn
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- November 19, 2025Fashion
Holiday Pop-Up Styling Experience Event for Women to be Held in Barrington, IL
A morning of fashion, connection, and social impact—led by longtime Cabi Stylist Sharon Adilman November 2025 - This season, fashion takes on new meaning as Cabi Stylist Sharon Adilman hosts a Fashion Holiday Pop-Up Styling Experience—a morning event that blends seasonal trends, personalized styling, and global impact with local giving. Taking place on Friday, November 21, 2025, from 9:00 a.m. to 11:00 a.m., the experience includes a showcase of Cabi’s latest Fall/Winter collection, expert fashion tips, and light refreshments. What makes it special? 10% of proceeds will be donated to Caring Women’s Connection, a nonprofit supporting women and children in need. The event also highlights The Heart of Cabi Foundation, Cabi’s global philanthropic arm, which has donated over $70 million, served 66 countries, and funded nearly 20,000 women-owned businesses through microloans. "I love helping women feel their best—and knowing that every purchase supports another woman’s journey makes it even more powerful," said Adilman, a 12-year Cabi stylist and advocate for fashion with purpose. The event is free to attend and welcomes anyone interested in fashion with a purpose, whether they’re longtime Cabi fans or just discovering the brand. Guests can expect refreshments, giveaways, and a chance to shop with intention—knowing their style choices contribute to global change. For more details or to connect with Sharon, visit: https://sharonadilman.cabionline.com/ Guests are encouraged to RSVP early and bring a friend for this limited-space morning of style, networking, and social impact. Refreshments will be available. About Sharon Adilman & Cabi Sharon Adilman is a veteran personal stylist with Cabi, a company redefining the way women shop by offering personalized styling experiences and a supportive, entrepreneurial community. Through The Heart of Cabi Foundation, the brand is committed to creating positive change for women globally through clothing donations, mentorship, and micro-loans. Media Contact: Name: Sharon Adilman Email: [email protected] Phone: 847.542.1227 Website: https://sharonadilman.cabionline.com/
- November 19, 2025Fashion
Global Immigration Partners Launches Fast-Track EB-5 Solutions Tailored for Middle East Investors Seeking U.S. Residency
Global Immigration Partners Launches Fast-Track EB-5 Solutions Tailored for Middle East Investors Seeking U.S. Residency Washington, DC — November 2025 — Global Immigration Partners PLLC , a leading U.S. and global immigration law firm headquartered in Washington, DC, today announced a specialized EB-5 service track designed exclusively for Middle East investors seeking a faster, more predictable pathway to U.S. permanent residency. With significant demand for the EB-5 Immigrant Investor Program among investors from the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan, Lebanon, and Egypt, Global Immigration Partners has developed a region-focused strategy that accelerates filing preparation, enhances documentation quality, and streamlines the overall EB-5 process. Why EB-5 Is Increasingly Attractive for Middle East Investors Middle East investors are turning to the EB-5 program for several reasons: Direct U.S. Permanent Residency for the investor, spouse, and children under 21 No age, language, or business-experience requirements Flexible investment structures , including regional center and direct project options Ability to live, work, and study anywhere in the United States Access to U.S. universities at in-state tuition rates for qualifying dependents Global Immigration Partners notes that the combination of global mobility, family stability, and long-term residency rights makes EB-5 one of the most compelling U.S. immigration pathways for high-net-worth families in the region. Fastest EB-5 Filing Strategies for Middle East Applicants 1. Selecting Pre-Vetted EB-5 Regional Center Projects The firm guides clients toward EB-5 projects that have undergone extensive due diligence and have already completed key compliance filings, enabling quicker investor petition preparation and reducing uncertainty. 2. Leveraging Set-Aside EB-5 Categories for Faster Visa Availability Middle East investors can strategically benefit from the Rural, High-Unemployment, and Infrastructure set-aside visa categories, which often provide faster processing and reduced wait times. 3. Comprehensive “USCIS-Ready” Documentation for Source of Funds Since Middle East investors often have complex financial structures—such as multi-jurisdictional businesses, property portfolios, and family-owned enterprises—the firm conducts a full source-of-funds analysis that includes: Regional banking documentation Business and corporate records Property sale and investment evidence Sharia-compliant and conventional financing sources This helps minimize Requests for Evidence and supports smoother adjudication. 4. Support for Investors Present in the U.S. (Concurrent Filing) For Middle East clients already in the United States on valid non-immigrant visas, the firm facilitates concurrent filing , allowing access to work authorization and travel permits while the EB-5 petition is pending. 5. Accelerated Internal Workflow for Rapid Petition Preparation Global Immigration Partners has established an internal “fast-track” EB-5 workflow to shorten the timeline from initial consultation to petition submission, allowing clients to move quickly when investment timing is critical. Global Immigration Partners’ Presence in the Middle East The firm maintains an active presence supporting clients throughout the region, with dedicated teams serving investors from: United Arab Emirates (Dubai, Abu Dhabi) Saudi Arabia (Riyadh, Jeddah, Dammam) Qatar (Doha) Kuwait, Bahrain, Oman Lebanon, Jordan, and Egypt Consultations are available both virtually and through regular on-the-ground visits by senior attorneys. Leadership Statement “Middle East investors value speed, clarity, and reliability when pursuing U.S. residency,” said Alexander Jovy , co-managing partner at Global Immigration Partners. “Our EB-5 Middle East track is designed to reduce friction and provide a smooth, strategic, and fully compliant journey toward the U.S. Green Card.” About Global Immigration Partners PLLC Global Immigration Partners PLLC is a U.S. immigration law firm headquartered at 1717 Pennsylvania Avenue NW, Suite 1025, Washington, DC . The firm specializes in investor-based immigration, including EB-5 , E-2 , L-1 , and employment-based green card categories. With attorneys and consultants operating across the Middle East, Europe, Asia, and the Americas, Global Immigration Partners offers high-touch, globally coordinated immigration solutions. Media Contact Global Immigration Partners PLLC Head Office: 1717 Pennsylvania Avenue NW, Suite 1025 Washington, DC 20006, USA Phone: +1 (267) 507-6078 Website: Global Immigration Partners
- November 19, 2025Fashion
Advanced Lash Lift and Tint Services Alongside Professional Waxing in Australia
Exquisite Brows & Spa, the best beauty and wellness provider, announces the expansion of professional lash lift and tint services as well as waxing services across Australia. This development addresses the increasing demand for high-quality and accessible beauty treatments, providing solutions for individuals searching for “ lash lift and tint and “ waxing near me ” .Multiple metropolitan locations, including Melbourne and Sydney, now provide these specialized services, ensuring convenience, safety, and consistent professional results. Lash Lift and Tint Services Lash lift and tint services are designed to enhance the natural appearance of eyelashes, providing definition, lift, and colour without the need for extensions. The procedure is suitable for all eye shapes and hair types, offering a low-maintenance solution for long-lasting results. Technicians at Exquisite Brows & Spa are trained to customize treatments to achieve optimal lash lift, curl, and tint intensity while maintaining lash health. Key aspects of lash lift and tint services include: Professional application using certified products and techniques Enhancement of natural lashes without damage or irritation Customizable tint shades to complement individual hair colour Hygienic and safe procedures following industry best practices These services provide a natural, polished look, appealing to clients seeking minimal effort solutions for eyelash enhancement while maintaining a professional and safe approach. Professional Waxing Services Waxing services remain a core offering at Exquisite Brows & Spa, delivering efficient and precise hair removal for both brows and other facial areas. Waxing removes hair at the root, resulting in smoother skin for longer durations than surface-level hair removal methods. Salons uphold rigorous hygiene standards, including sanitized tools and single-use applicators, ensuring safe treatments. Professional waxing specialists provide personalized services, adapting techniques and shaping methods to each client’s facial features and preferences. Key benefits of professional waxing services include: Longer-lasting smoothness compared to shaving or trimming Reduced irritation and minimized the risk of ingrown hairs when performed correctly Tailored results for brows, facial areas, and full-body treatments Accessibility through multiple metropolitan locations for convenience Advantages of Professional Beauty Services Professional lash lift and tint, combined with waxing, provide multiple advantages over DIY treatments: Precision and Consistency: Expert techniques ensure symmetrical and polished results Hygienic Practices: Single-use tools and sanitized environments reduce the risk of irritation or infection Efficiency: Treatments are faster and more reliable than at-home methods Custom Solutions: Procedures are tailored to individual facial structures and hair types These services cater to a growing market seeking professional-grade beauty treatments accessible in local areas. Regional Accessibility Expansion across Australia ensures that these professional services are conveniently available. Key salon locations include: Melbourne: Greensborough Plaza, Doncaster, Westfield Werribee Sydney: Westfield Miranda, Liverpool, Marrickville Metro These strategically located salons maintain consistent quality across all services and offer flexible appointment scheduling for efficiency and convenience. Client Experience Appointments for lash lift and tint or waxing begin with a consultation to determine optimal results based on natural lash or hair characteristics and desired outcomes. Procedures are performed with precision and attention to detail, ensuring safe and natural-looking results. Post-treatment guidance is provided to maintain long-lasting effects, including recommended care routines and follow-up treatments. The client experience emphasizes comfort, hygiene, and professional expertise, ensuring that each appointment results in consistent and high-quality outcomes. Forward-Looking Developments Future initiatives for Exquisite Brows & Spa include the introduction of digital consultations, enhanced online booking platforms, and subscription-based maintenance packages to support ongoing beauty routines. Expansion plans target additional urban and regional locations, improving accessibility to professional beauty services for a broader audience. Technology-driven solutions, such as virtual consultations and personalized treatment planning, are under exploration to enhance client convenience and engagement. Loyalty programs and bundled services for lash lift and tint combined with waxing treatments are also planned to offer structured options for regular maintenance. These initiatives aim to keep pace with evolving trends in personal grooming and wellness, while continuing to deliver professional and safe results. Industry Trends and Demand The Australian beauty and wellness sector continues to grow, with rising demand for professional treatments such as lash lift and tint and waxing services. Influences include social media trends, increased awareness of aesthetics, and lifestyle changes. Precision-based services offered by trained professionals are increasingly preferred over DIY alternatives or informal treatments due to higher quality, consistency, and safety. Professional lash lift and tint services cater to clients seeking natural, defined eyelashes without the need for extensions, while professional waxing ensures smooth and well-shaped brows and facial areas. High standards of hygiene and technician training remain critical in maintaining trust and satisfaction. Commitment to Safety and Hygiene Safety and hygiene are fundamental to all procedures. Single-use threads, sanitized waxing tools, and certified products are standard in all treatments. Technicians are trained to manage various skin types and sensitivities, reducing irritation and supporting long-term hair and lash health. Strict adherence to professional standards ensures that every client receives services in a clean, safe, and controlled environment, reinforcing confidence and trust in the brand. About Exquisite Brows & Spa Exquisite Brows & Spa is a premier Australian provider of professional beauty services, specializing in eyebrow threading, lash lift and tint, tinting, lamination, eyelash extensions, facials, waxing, and other personalized treatments. The brand is committed to precision, hygiene, and client satisfaction, with a strong reputation for delivering high-quality results across multiple locations. Expansion strategies focus on making professional lash lifts, tints, and waxing services more accessible while maintaining consistent quality and safety standards. Salons across metropolitan areas offer convenient access for clients seeking reliable and professional beauty services. Company Details Company Name: Exquisite Brows & Spa Contact Person: https://www.exquisitebrows.com.au/book-now/ Email: [email protected] Phone: https://www.exquisitebrows.com.au/contact/ Address: https://www.exquisitebrows.com.au/locations/, Melbourne & Sydney, Victoria and New South Wales, Australia Website: https://www.exquisitebrows.com.au
- November 19, 2025Fashion
Explore the Best Brow Threading and Waxing Services in Australia
Exquisite Brows & Spa, a leading provider of professional beauty services in Australia, announces the expansion of its brow threading and brow waxing services. This development responds to the growing demand for high-quality, accessible brow care. It caters to clients searching for “ brow threading near me ” and “ brow wax near me ” in major cities, including Melbourne and Sydney. The expansion ensures consistent, professional results with safe and long-lasting outcomes. Professional Brow Threading Services Brow threading offers precise hair removal using a traditional technique that shapes eyebrows while maintaining natural hair integrity. It is ideal for clients seeking well-defined brows without chemical-based treatments. Exquisite Brows & Spa ensures that threading services are performed by certified and trained technicians, delivering symmetry and aesthetic balance tailored to individual face shapes. Key features of brow threading services include: Precision shaping for natural and defined brows Safe and hygienic application using single-use threads Customized designs to suit individual facial features Minimal irritation with long-lasting results Threading allows for detailed shaping, including hard-to-reach areas, providing a clean and polished look suitable for all skin types. Professional Brow Waxing Services Brow waxing removes unwanted hair from the root, resulting in smooth and defined brows. This technique provides longer-lasting results compared to surface-level methods, ensuring brows remain tidy for weeks. Waxing services at Exquisite Brows & Spa are performed with professional-grade wax and sanitized tools, minimizing discomfort and maintaining skin health. Key benefits of professional brow waxing include: Efficient hair removal for a clean and defined look Symmetrical shaping to complement natural facial features Safe and hygienic procedures for all skin types Access to services in multiple metropolitan locations for convenience Professional waxing provides a polished appearance, supporting clients who seek reliable and accessible brow grooming options. Advantages of Professional Brow Services Professional brow threading and waxing offer significant advantages over at-home or DIY methods: Precision: Technicians provide symmetrical and aesthetically pleasing shapes Safety: Certified products and hygienic procedures reduce risk of irritation or infection Durability: Treatments maintain brow shape and smoothness for extended periods Customization: Services are tailored to individual brow thickness, hair growth patterns, and desired look These benefits cater to the increasing preference for professional services among clients who prioritize quality, consistency, and safety. Accessibility Across Key Locations The expansion of brow services ensures easy access in major urban areas: Melbourne: Greensborough Plaza, Doncaster, Westfield Werribee Sydney: Westfield Miranda, Liverpool, Marrickville Metro Multiple metropolitan locations provide convenient options for clients seeking professional brow services close to home, with flexible scheduling to suit individual needs. Client Experience Appointments begin with a consultation to determine optimal brow shape and hair removal technique. Each treatment is conducted by skilled technicians, ensuring minimal discomfort and a precise, natural-looking outcome. Clients are provided with aftercare instructions to maintain results and support the health of brow hair and surrounding skin. The client experience emphasizes professionalism, hygiene, and comfort, ensuring that each appointment delivers high-quality results and client satisfaction. Forward-Looking Developments Exquisite Brows & Spa plans to introduce digital consultation services and enhanced online booking systems to streamline access to appointments. Subscription-based packages for regular brow maintenance, combining threading and waxing, are under development to support long-term grooming and convenience. Future expansion into additional urban and regional locations is expected to improve accessibility to professional brow services further. Technology-driven solutions, such as virtual consultations and personalized treatment plans, are being explored to enhance client engagement and satisfaction. Loyalty programs and bundled service options are also planned to provide structured solutions for ongoing brow care. Industry Trends and Growing Demand The Australian beauty industry continues to grow, particularly in precision-based services such as brow threading and waxing. Social media influence, increasing awareness of aesthetics, and lifestyle trends contribute to the rising demand for professional brow grooming. Professional services are preferred over DIY methods due to precision, safety, and consistency. Brow threading and waxing provide clients with defined and polished brows while ensuring hair and skin health. Technicians’ expertise and adherence to hygiene standards reinforce trust and satisfaction among clients. Safety and Hygiene Standards Safety and hygiene are central to all treatments. Certified products, single-use tools, and sanitized equipment are standard for all procedures. Technicians are trained to manage various skin sensitivities and hair types, minimizing irritation and supporting long-term brow health. Strict adherence to professional standards ensures that every client receives services in a clean, controlled, and safe environment, reinforcing confidence in the brand. About Exquisite Brows & Spa Exquisite Brows & Spa is a leading provider of professional beauty services in Australia, specializing in brow threading, brow waxing, eyebrow tinting, eyelash extensions, lash lifts, facials, and other personalized treatments. The company emphasizes precision, hygiene, and client satisfaction, maintaining a reputation for high-quality results across multiple metropolitan locations. Expansion initiatives focus on making professional brow services accessible while maintaining consistent standards. Clients can conveniently access expert brow services across Melbourne and Sydney. Company Details: Company Name : Exquisite Brows & Spa Contact Person : https://www.exquisitebrows.com.au/book-now/ Email : [email protected] Phone: https://www.exquisitebrows.com.au/contact/ Address : https://www.exquisitebrows.com.au/locations/, Melbourne & Sydney, Victoria and New South Wales, Australia Website : https://www.exquisitebrows.com.au
- November 19, 2025Fashion
Optimax Eyewear Group Unveils OTTICA Luxury Digital Eyewear Platform
Revolutionizing Luxury Eyewear: OTTICA Launches as Optimax’s New Retailer Optimax Eyewear Group , the parent company of GlassesUSA.com , UVP , and FORK Eyewear , announces the launch of OTTICA.com , a luxury digital eyewear platform designed to reshape how high-end eyewear is discovered and purchased. Developed to meet the expectations of today’s digitally savvy luxury consumer, OTTICA.com represents a significant technological advancement in online optical retail. The platform integrates elevated brand experiences with innovative digital tools that redefine accessibility, personalization, and confidence in luxury eyewear shopping. For more than a decade, Optimax Eyewear Group has played a pivotal role in transforming how consumers approach buying eyewear online. With the introduction of OTTICA.com, the company expands its technological leadership into the luxury segment. This shift reflects a broader industry trend where consumers increasingly seek immersive digital experiences that mirror or exceed traditional boutique interactions. OTTICA.com fulfills this need by blending heritage craftsmanship with cutting-edge optical technology, establishing a new benchmark within the luxury eyewear industry. Digital Innovation Designed for Luxury Consumers OTTICA.com is built around the concept that modern luxury is defined not only by premium products but also by the quality of the digital experience. The platform leverages advanced technologies to guide consumers through a highly personalized selection process. One of its core features is an advanced AR virtual try-on tool , designed to replicate the precision and detail of an in-boutique fitting. The feature allows customers to assess frame proportions, shapes, and design elements in real time, resulting in a more informed and confident purchasing experience. Complementing the virtual tool is OTTICA’s industry-first 45-day home try-on program , which extends digital convenience into the physical world. Customers can select designer styles and try them at home before committing to a purchase. This hybrid digital-physical approach reflects the shifting expectations of luxury consumers who value flexibility, confidence, and experiential shopping. All prescription eyewear purchased on the platform includes complimentary, high-quality lenses assembled in the United States , ensuring optical precision and product consistency. By merging innovation with quality craftsmanship, OTTICA.com supports customers at every stage of their selection journey, ensuring they receive both technical expertise and an elevated digital experience. Building on a Legacy of Digital Retail Excellence OTTICA.com is the result of years of research, technology development, and operational expertise within Optimax Eyewear Group. Since its founding in 2008, Optimax has been at the forefront of online optical retail through GlassesUSA.com and its other subsidiaries. The launch of OTTICA.com represents the natural evolution of the company’s commitment to expanding digital access to premium eyewear. “This is more than just an expansion, it’s an opportunity to bring a true luxury experience and accessibility to the eyewear space,” said Daniel Rothman , Co-Founder and CEO of Optimax Eyewear Group. “Our vision for OTTICA.com is to be the go-to destination for luxury brand enthusiasts. A place where they can explore, discover, and buy any premium frame they desire, all backed by exceptional service and expert optical fitting, right from the comfort of their own home.” This philosophy underscores the company’s focus on combining long-standing optical expertise with digital capability. OTTICA.com is positioned at the intersection of technology and luxury, offering a premium retail environment without compromising convenience or service. The platform reflects the company's continued investment in digital retail transformation. Strong Brand Partnerships Strengthening the Platform OTTICA.com features a meticulously curated selection of designer eyewear sourced from prestigious global brands known for excellence in design and craftsmanship. Among the offerings are collections from Gucci Eyewear , Prada Eyewear , Tom Ford , Oliver Peoples , Dolce & Gabbana , along with additional luxury labels that represent both iconic legacy houses and influential contemporary designers. “The enthusiasm from our top global brand partners confirms our belief that OTTICA.com is the necessary and natural evolution for the luxury eyewear market,” said Eldad Rothman , Co-Founder and COO of Optimax Eyewear Group. “Our expertise in digital retail, optical operations, and our strong relationships has allowed us to create a platform that reflects the high expectations of today’s luxury customer. We are delivering the premium service and expertise that match the excellence of these timeless styles.” OTTICA’s selection reflects the highest level of brand collaboration. Frames are chosen not only for their aesthetic and craftsmanship but also for their relevance to contemporary fashion trends, cultural shifts, and consumer preferences. The platform updates its catalog frequently, offering access to seasonal releases and emerging styles as they debut worldwide. Enhancing Consumer Confidence Through Expertise and Transparency One of the defining strengths of OTTICA.com is its dedication to optical accuracy and customer trust. Each product page includes detailed design descriptions, optical specifications, and clear guidance to assist customers in making informed choices. The platform integrates educational resources to simplify the process of selecting frames and lenses, providing users with the knowledge typically offered in physical luxury boutiques. The incorporation of a United States-based optical assembly for all prescription lenses reflects Optimax’s commitment to quality control and technical precision. This method ensures consistency, reduces turnaround times, and provides customers with the assurance that their eyewear meets rigorous optical standards. The platform’s customer support team is available seven days a week, offering assistance with brand selection, fitting consultations, lens recommendations, and technical questions related to prescription requirements. This service model mirrors the individualized attention offered in luxury eyewear boutiques, now extended to customers wherever they are located. A Digital-First Launch Strategy Reinforcing Brand Positioning OTTICA.com will enter the market supported by an extensive digital marketing initiative spanning social media, video channels, and search platforms. The campaign highlights the platform’s unique integration of luxury and digital convenience, bringing attention to customized services such as the home try-on program and advanced AR try-on experience. The digital strategy focuses on conveying the platform’s modern aesthetic, premium brand portfolio, and commitment to an elevated user experience. Through visually driven storytelling and brand-aligned messaging, OTTICA aims to introduce a global audience to a refined and technologically enhanced way of shopping for luxury eyewear. OTTICA.com’s positioning as a next-generation digital boutique is central to Optimax Eyewear Group’s long-term strategy in shaping the eyewear market. As online shopping continues to evolve, the company sees significant opportunity in strengthening its leadership within luxury retail by integrating advanced technologies that prioritize user experience and accessibility. About Optimax Eyewear Group Founded in 2008, Optimax Eyewear Group is a global, vertically integrated company transforming the eyewear industry through technology, design innovation, and a customer-centric approach. Its subsidiaries include GlassesUSA.com, an online platform that leverages technology and innovation to offer designer and in-house eyewear brands at accessible prices; UVP (United Vision Plan), a pioneer and disruptor in the B2B eyewear managed care industry providing customizable and cost-effective vision plans for members, employers, and brokers; and FORK Eyewear, a trendy sunglasses brand inspired by club-culture. Together with OTTICA.com, Optimax’s portfolio combines innovation, commerce, and product design to shape the future of the global eyewear industry. Media Contact Ayelet Arbel PR & Marketing Communications Manager Email: [email protected] Website Instagram Facebook LinkedIn
- November 18, 2025Fashion
Optimax Eyewear Group Launches OTTICA A New Luxury E Commerce Website Featuring the World Finest Brands
Optimax Eyewear Group Launches OTTICA: The Ultimate Luxury Eyewear Experience Optimax Eyewear Group , the parent company of GlassesUSA.com , UVP, and FORK Eyewear, proudly announces the launch of OTTICA.com , a new multi-brand luxury e-commerce platform designed to redefine the high-end eyewear shopping experience. OTTICA.com serves as the premier online destination for luxury eyewear, where heritage brands, superior craftsmanship, and boutique-level service come together to deliver a seamless shopping experience directly to customers’ homes. Expanding Into the Luxury Market After revolutionizing how consumers purchase eyewear and making it more accessible through online channels, Optimax Eyewear is now extending its reach into the luxury eyewear market with the launch of OTTICA.com. The platform is crafted to meet the needs of customers seeking high-end designer eyewear, offering a curated selection from some of the world’s most iconic brands. With OTTICA, Optimax brings an elevated experience that blends convenience with exclusivity, aiming to become the leading online platform for those who demand luxury eyewear and exceptional service. A Curated Selection of Iconic Designer Brands At the heart of OTTICA.com is its exclusive collection of eyewear, meticulously curated by top fashion experts. Customers will find a wide range of eyeglasses and sunglasses from premium designers such as Gucci Eyewear , Prada Eyewear , Tom Ford , Oliver Peoples , Dolce & Gabbana , and more. This diverse collection is designed to cater to those who appreciate the perfect balance of timeless luxury and cutting-edge fashion. Exclusive Features for a Superior Shopping Experience OTTICA.com offers a range of innovative features to enhance the customer experience, setting the standard for online luxury retail. Among these is the industry-first 45-day home try-on program, which allows customers to try on frames in the comfort of their own homes before making a purchase. In addition, OTTICA.com offers advanced AR (augmented reality) virtual try-on technology , empowering customers to virtually try on eyewear and see how it looks on their face before selecting their perfect pair. All frames come with complimentary, high-quality prescription lenses assembled in the United States, providing customers with complete confidence in their purchase. These features combine to offer a unique shopping experience that brings the boutique-level luxury of high-end eyewear directly to customers’ doors. A Vision for the Future of Luxury Eyewear “This is more than just an expansion, it’s an opportunity to bring a true luxury experience and accessibility to the eyewear space,” said Daniel Rothman , Co-Founder and CEO of Optimax Eyewear Group. “Our vision for OTTICA.com is to be the go-to destination for luxury brand enthusiasts. A place where they can explore, discover, and buy any premium frame they desire, all backed by exceptional service and expert optical fitting, right from the comfort of their own home.” Eldad Rothman , Co-Founder and COO of Optimax Eyewear Group, echoed this sentiment: “The enthusiasm from our top global brand partners confirms our belief that OTTICA.com is the necessary and natural evolution for the luxury eyewear market. Our expertise in digital retail, optical operations, and our strong relationships has allowed us to create a platform that reflects the high expectations of today’s luxury customer. We are delivering the premium service and expertise that match the excellence of these timeless styles.” Digital Campaign and Brand Launch To support the launch, OTTICA.com will roll out a broad digital marketing campaign across social media, video, and search channels. The campaign will highlight the elevated brand experience, curated assortment, and exceptional customer service that define OTTICA’s offerings. OTTICA.com is set to become the ultimate destination for luxury eyewear, marking a significant milestone in Optimax Eyewear Group’s vision to continually shape the future of the eyewear industry. About Optimax Eyewear Group Founded in 2008, Optimax Eyewear Group is a global, vertically integrated company that is transforming the eyewear industry through technology, design innovation, and a customer-centric approach. The company’s subsidiaries include GlassesUSA.com , an online platform that makes designer and in-house eyewear brands accessible to customers at competitive prices; UVP (United Vision Plan) , a leader in the B2B eyewear managed care industry, providing customizable and cost-effective vision plans for members, employers, and brokers; and FORK Eyewear , a trendy sunglasses brand inspired by club-culture. With the addition of OTTICA.com, Optimax’s portfolio combines innovation, commerce, and product design to shape the future of the global eyewear industry. Media Contact Ayelet Arbel PR & Marketing Communications Manager Email: [email protected] Website Instagram Facebook LinkedIn
- November 17, 2025Fashion
Naturally Free Sustainable: Best Sustainable Fashion Marketplace of 2025
Naturally Free Sustainable, a groundbreaking marketplace founded by Jess Ok, is making waves in the fashion industry with its commitment to slow fashion, ethical sourcing, and sustainability. The company’s mission is clear: to transform the way consumers shop by offering a curated selection of stylish, eco-conscious fashion that prioritizes both people and the planet. Born from a desire to challenge the traditional fast-fashion industry, Naturally Free Sustainable brings a fresh approach to ethical fashion. By curating a marketplace where style meets sustainability, the brand encourages shoppers to invest in long-lasting, high-quality pieces produced with integrity and care. “At Naturally Free, we believe that fashion should never come at the expense of our health, humanity, or the environment,” says Jess Ok, Founder and CEO. Naturally Free Sustainable is dedicated to providing a transparent, eco-conscious alternative to the disposable fashion industry. The brand connects consumers with independent designers, ethical makers, and sustainable labels that share its commitment to responsible production practices and high-quality craftsmanship. Through this model, Naturally Free aims to lead the charge in making sustainable fashion the new norm. Slow Fashion: A Movement Toward Timeless, Thoughtful Design While fast fashion continues to dominate the global market with its rapid production cycles and disposable garments, Naturally Free Sustainable is turning the tide with its focus on slow fashion. “Fashion should make you feel free, not just in how you look, but in knowing your choices support something good,” says Ok. Unlike fast-fashion giants, which flood the market with new, cheap items every season, Naturally Free champions thoughtfully designed collections produced in small runs, with an emphasis on durability, timeless design, and sustainability. By investing in pieces made to last, such as those crafted from organic cotton, bamboo, linen, wool, and cashmere, consumers are encouraged to embrace a new mindset, one that values quality and longevity over quantity and fleeting trends. “We are not just changing how people shop; we are changing how they think about fashion,” says Jess. “From disposable to sustainable, from harmful to healing, we are building a new kind of fashion ecosystem where ethics and aesthetics coexist seamlessly.” Health-Backed Sustainability Drives Naturally Free’s Core Mission Naturally Free Sustainable stands apart from its competitors with its unique foundation in public health and sustainability. Jess Ok, a health scientist with a Master’s Degree in Public Health and a Doctoral candidate in Public Health (DrPH), built the brand on a deep understanding of how toxic materials and unsustainable production practices affect both human health and the planet. This scientific foundation drives Naturally Free’s mission to eliminate harmful substances from fashion and promote clothing that is safe, ethical, and environmentally restorative. “With my background in public health, I’m deeply aware of the ways that fast fashion harms both our planet and our well-being,” explains Jess. “Naturally Free is built on the belief that what we wear should be as clean and conscious as what we put in our bodies. We vet our products for non-toxic materials and responsible production practices to ensure that our garments are safe for both the planet and the people who wear them.” Award Recognition: Best Sustainable Fashion Marketplace of 2025 Naturally Free Sustainable has earned widespread recognition for its innovative approach to eco-conscious fashion. The company has recently been awarded the title of Best Sustainable Fashion Marketplace in the United States of 2025 by Best of Best Reviews. This honor underscores the brand’s commitment to sustainability, transparency, and ethical fashion. The accolade highlights their role as a trailblazer in the slow-fashion movement and reaffirms their mission to reshape the fashion industry by making sustainable and ethical choices accessible to all. “We are truly honored to receive this recognition,” says Jess Ok. “It reinforces our belief that sustainability and style can coexist. We are proud to be part of a growing movement that is redefining fashion and making it better for everyone, designers, consumers, and the planet alike.” Expanding the Sustainable Fashion Movement As Naturally Free Sustainable continues to grow, the company’s vision extends beyond offering eco-friendly clothing. Jess Ok is dedicated to building a community-driven platform that educates consumers about sustainable fashion, makers, and the importance of mindful consumption. The seller platform plans to expand its offerings with exclusive designer collaborations, limited-edition collections, and educational content aimed at fostering a deeper understanding of the environmental and social impacts of fashion. Future initiatives will include maker spotlights, repair/upcycling programs, and resources to help consumers make informed decisions about their wardrobes. “At Naturally Free, we want to do more than sell clothes,” says Jess. “We aim to shift the fashion industry’s narrative, to make sustainability beautiful, accessible, and human. Our goal is to make slow fashion the default, not the exception.” Why Naturally Free Matters Now As concerns about the environmental impact of fast fashion continue to grow, Naturally Free Sustainable provides a timely solution. The marketplace’s emphasis on transparency, ethical sourcing, and eco-friendly practices speaks to a generation of consumers who demand more from the brands they support. In an era when shoppers are increasingly aware of the environmental and social consequences of their purchasing decisions, Naturally Free is positioned to lead the charge toward a new fashion economy, one where sustainability is not just an option but the standard. “Fashion doesn’t have to be wasteful. It doesn’t have to be harmful,” says Jess. “At Naturally Free, we are proving that style and sustainability are not mutually exclusive. Together, we can build a better, more conscious future for fashion.” About Naturally Free Sustainable Naturally Free Sustainable, founded by health scientist Jess Ok, is a purpose-driven marketplace dedicated to slow fashion, sustainability, and conscious consumerism. The platform connects consumers with independent designers and ethical brands that prioritize transparency, craftsmanship, and eco-friendly practices. With a focus on quality, durability, and timeless design, Naturally Free is leading the way in redefining fashion as a force for good. The brand’s commitment to health-backed sustainability, responsible sourcing, and mindful production practices offers a bold alternative to the wasteful and harmful practices of fast fashion. Media Contact Jess Ok CEO & Founder, Naturally Free Sustainable Email: [email protected] Website Instagram Twitter Personal Twitter
- November 15, 2025Fashion
Heather Davenport Named Mrs. USA International World 2025, Set to Represent the U.S. at Mrs. International World 2026 in Malaysia
Heather Davenport Crowned Mrs. USA International World 2025 Heather Davenport has officially been crowned Mrs. USA International World 2025, earning the chance to represent the United States in the Mrs. International World 2026 competition in Malaysia this coming March. Davenport’s victory comes after a competitive national pageant where she impressed both judges and audiences with her dedication, poise, and advocacy. In addition to securing the coveted title, Davenport earned several prestigious honors, including Most Photogenic (Mrs. Division), Best Interview Overall, and the People’s Choice Award. These accolades reflect her ability to connect with others on a deep level, further highlighting her ongoing commitment to advocating for domestic violence survivors through her nonprofit organization, We Are Strong LLC. A Mission Built on Advocacy and Community Empowerment Davenport, a Pennsylvania native, is the founder of We Are Strong LLC , a nonprofit organization dedicated to helping individuals and families escape domestic violence and rebuild their lives. Through her organization, Davenport has been instrumental in providing emergency hotel stays, clothing, and essential resources to survivors across the region, with plans to expand outreach and partnerships nationally. “It’s not just about wearing a crown; it’s about using this platform to amplify the voices of those who have been silenced,” Davenport shared. “Winning this title is an incredible honor, but it also represents a chance to show that strength, compassion, and resilience are powerful tools for change.” Davenport's words speak to her passion for empowering others and leveraging her position to advocate for those in need. Spreading Awareness and Support for Domestic Violence Survivors Heather’s path to the Mrs. USA International World title has been marked by years of community service, perseverance, and an unwavering commitment to supporting survivors of domestic violence. As Mrs. USA International World 2025, Davenport will travel both across the United States and internationally to raise awareness for domestic violence prevention, offer resources to survivors, and collaborate with global organizations focused on community empowerment. “Over the next year, I’m determined to keep spreading the message that safety, strength, and support can transform lives,” Davenport stated. “I will work tirelessly to advocate for individuals who need it most and to continue pushing for changes that will allow people to heal and rebuild their futures.” Davenport’s goal is to use her position to create an enduring impact, not just for the pageant community, but for all those who need hope and support. Looking Ahead to Mrs. International World 2026 As she prepares to compete in the Mrs. International World 2026 competition, Davenport remains focused on her mission to represent the United States with pride, grace, and purpose. In Malaysia, she will join other accomplished women from around the world, all striving to inspire and empower others through their unique journeys. “While preparing for Mrs. International World 2026, my core mission remains the same: to remind others that no matter the adversity, we are strong,” Davenport shared. “This opportunity is about shining a light on resilience and helping others find their inner strength, no matter where they are in their journey.” As Davenport approaches the global stage, her dedication to spreading this message is at the forefront of her preparations. About Heather Davenport and We Are Strong LLC Heather Davenport is an advocate, entrepreneur, and founder of We Are Strong LLC, a nonprofit organization focused on providing support to survivors of domestic violence. Through her organization, Davenport has worked to provide essential services, including emergency accommodations, clothing, and resources to individuals and families in crisis. As Mrs. USA International World 2025, she is committed to continuing her advocacy work, raising awareness about domestic violence, and empowering communities to make lasting change. Media Contact Heather Davenport We Are Strong LLC Email: [email protected] Website: wearestrongllc.com
- November 13, 2025Fashion
Ancient Aura Jewelry Supports Timeless Elegance with Feminine Necklace
Ancient Aura Jewelry announces the Feminine Necklace Collection, featuring a range of designs with cultural and symbolic influences. The collection comprises pieces crafted from various materials and styles, each linked to specific imagery or inspiration derived from historical and natural elements. Ancient Aura Jewelry spokesperson stated, “This collection draws from symbols, figures, and patterns that have carried meaning for generations, bringing them into wearable forms.” The Feminine Necklace Collection features designs such as the Raw Amethyst/Rose Quartz Necklace, Medium ANKH Chain, Guardian Ancestor Necklace, MotherLand Chain for Her, and Black Unicorn Necklace. Each of these pieces incorporates distinct shapes, materials, or motifs that hold specific meaning. Additionally, the Raw Amethyst/Rose Quartz Necklace is crafted from natural amethyst and rose quartz. The Medium ANKH Chain presents the Ankh, a symbol from ancient Egypt associated with life. The Guardian Ancestor Necklace features imagery associated with ancestry. The MotherLand Chain for Her references themes of homeland and origin. The Black Unicorn Necklace displays a unicorn motif. Other items within the collection include the Dainty ANKH Necklace, Micro Nefertiti Gold Necklace, Adinkra Charm Necklace, and Melanin Queen Necklace. The Dainty ANKH Necklace is a smaller presentation of the Ankh symbol. The Micro Nefertiti Gold Necklace depicts the image of Queen Nefertiti. The Feminine Ancient Necklace Collection is offered through Ancient Aura Jewelry’s online platform. The pieces are presented individually with specifications for dimensions, materials, and chain lengths. Each necklace in the collection is available with a 30‑day return option and a two‑year warranty. “Each piece represents a connection to history, designed for those who value jewelry with cultural and symbolic significance," added the spokesperson. Ancient Aura Jewelry’s stated focus is on producing gold‑plated designs and gemstone pieces that incorporate motifs and symbols from various historical and cultural sources. The Feminine Necklace Collection embodies this approach through the use of figures, shapes, and patterns that have been employed in various cultural contexts throughout history.
- November 13, 2025Fashion
Daneault Announces Patented Reversible Handbag Revolutionizing Luxury Fashion
Daneault: Introducing the Future of Luxury Handbags Daneault, an innovative luxury handbag brand founded by Penny Crook, is revolutionizing the fashion industry with the launch of the world’s first patented reversible luxury handbag. The groundbreaking design provides consumers with two premium looks in one product, addressing modern frustrations such as overconsumption and lack of versatility in luxury fashion. With a focus on timeless elegance and sustainability, Daneault is redefining what it means to own luxury, offering a product that seamlessly transitions from work to evening to travel without compromising on style. The company was born from a deeply personal moment of rediscovery. Penny Crook, while sorting through her late father's belongings, came across her mother’s vintage handbag. The bag, which had stood the test of time, not only held sentimental value but also exemplified the enduring quality that inspired Penny to create a brand that celebrates craftsmanship and long-lasting beauty. From that moment, Daneault was founded with the mission to provide a luxurious yet practical solution for modern women. Patented Reversible Design: The Perfect Balance of Functionality and Luxury Daneault’s reversible handbag design is the first of its kind, a true luxury product that combines both function and form. Each bag can be effortlessly transformed into two distinct looks, offering customers multiple options from a single purchase. This innovative feature ensures that the bag suits various occasions, from the office to a night out or while traveling. The bag's design and functionality have been perfected through years of research and development, which is what sets Daneault apart from other brands, including legacy fashion houses such as Louis Vuitton and YSL, who are still experimenting with reversible bag designs. Unlike these competitors, Daneault has managed to create a product that transitions smoothly without the need for customers to unload their items. “While other brands like YSL and Louis Vuitton are experimenting with reversible bags, Daneault has perfected the concept. We have created a seamless, functional design that provides value without sacrificing style,” explains Crook. Solving the Challenges of Modern Luxury Consumers Today’s handbag consumer faces several challenges that Daneault addresses head-on. Many women find themselves overwhelmed by closets full of single-use handbags, luxury bags that lack versatility, and the rising guilt surrounding overconsumption and sustainability. High-end handbags are often expensive and impractical for the modern, multi-faceted lifestyle. Daneault’s patented design solves these issues by offering a bag that easily transitions between different looks without the need to empty its contents. This innovation allows consumers to carry one item through multiple stages of their day without sacrificing the elegance or functionality they expect from a luxury brand. “We wanted to create something lasting. Something women can carry for generations, anytime and anywhere,” says Penny Crook, CEO and Founder of Daneault. “Our reversible bags are the answer to the frustrations that many modern women face when it comes to luxury handbags. We provide a seamless solution that delivers both beauty and versatility, all while maintaining sustainability.” Sustainability and Accessibility: Core Values of Daneault Daneault is committed to sustainability and women’s empowerment. The brand exclusively uses LWG Certified Leather, ensuring that all of its products are made with environmentally responsible practices. Daneault was also awarded as a Sustainable Brand by MAGIC NASHVILLE, a testament to the company’s dedication to both high-quality craftsmanship and sustainability. Daneault is also proud to be a 100% women-owned brand. Founded by Penny Crook, a breast cancer survivor, the company stands as a symbol of resilience and empowerment. Penny's personal journey, fighting breast cancer while simultaneously developing the brand's Reversible Bags, inspired the brand's mission to provide not just a product, but a meaningful connection with its customers. “The bags represent much more than just luxury. They are a part of my journey, a reminder of resilience, and a way for women to carry something that has real meaning,” Crook shares. Award Recognition: Best of Oprah's Favorite Things List Daneault’s innovation and excellence have not gone unnoticed. The company was recently named one of the Best of Oprah's Favorite Things List in Nashville for 2025 . This prestigious recognition highlights the groundbreaking design of Daneault’s reversible handbags, which blend elegance, functionality, and sustainability. The brand’s patented two-in-one technology offers a seamless transition between styles, providing customers with luxury and practicality in one product. This recognition further underscores Daneault's commitment to reshaping the luxury handbag market with a focus on versatility and sustainability. By offering a product that resonates with modern consumers, Daneault has cemented its place as an industry leader in both design and eco-conscious fashion. Accessible Luxury for the Modern Woman Daneault’s price point offers a modern approach to luxury, with bags ranging from $225 to $595 for core designs and $695 for aspirational anchor pieces. This pricing strategy allows the brand to remain accessible to a wider audience of consumers who seek luxury but at a more reasonable price than traditional high-end brands. In a market dominated by the likes of Louis Vuitton, YSL, and Polène, Daneault offers a unique opportunity to own a truly luxurious, sustainable, and versatile bag without the inflated prices that often accompany luxury fashion. About Daneault Daneault is a luxury handbag brand committed to providing timeless, versatile, and sustainable handbags. Known for its patented reversible design, the company offers consumers the ability to transition seamlessly from one look to another without the need to unload contents, solving many of the modern challenges of luxury handbag ownership. As a 100% women-owned company, Daneault is dedicated to empowering women and promoting sustainability through its products. For more information about Daneault and to shop the collection, visit shopdaneault.com . Media Contact Penny Crook CEO & Founder, Daneault Email: [email protected] Website Instagram Facebook Amazon
- November 12, 2025Fashion
Foodie Graphic Tees for Food Lovers and Home Cooks Hits Etsy
Customers looking for an exceptional foodie graphic tee are now able to purchase the "More Food" vintage tees collection by LoCoDesignsArt. Lauren, Owner at LoCoDesignsArt has just released more in depth details of the "More Food" vintage tees collection's development. The "More Food" vintage tees collection is designed to appeal specifically to food lovers and home cooks and includes: Retro Typography - This was made part of the product, since it combines minimalist retro design with ironic culinary humor. Customers who buy the "More Food" vintage tees collection should enjoy this particular feature because it appeals to people who find joy and identity in food culture. Stylish Yet Playful - With clean, retro, inspired designs, the shirts feel trendy enough for casual wear, but still have that fun, tongue-in-cheek chef energy. They are not tacky novelty tees; their aesthetic conversation starters. Great for Gifting - LoCoDesignsArt made sure to make this part of the foodie graphic tee's development as it blends humor, personality, and passion... three things that define people who love food. Customers will likely appreciate this because It's a subtle way to show culinary pride without the usual chef whites. Social Media Appeal - This feature was included because it's wearable content for the digital foodie world. This is great news for the consumer as it allows foodies to express themselves within their community. Lauren, when asked about the "More Food" vintage tees collection said: "Every foodie has a favorite ingredient... more garlic, more butter, more mayo... so these shirts instantly connect on a personal level. They're inside jokes that food lovers get and proudly wear." This is LoCoDesignsArt's first release of these products and Lauren is particularly excited because these tees celebrate the joy of cooking and eating... the universal love language for anyone obsessed with food. Those interested in learning more about the business can do so on the business website at https://www.etsy.com/shop/LoCoDesignsArt Those interested in purchasing can go directly to the product listing, here: https://www.etsy.com/listing/4328479954/more-mayo-t-shirt-funny-foodie-tee
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