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December 14, 2025

The Clock is Ticking: How to Beat the "Forfeiture Trap" Without Panic-Buying Useless Items

With the holiday season in full swing, Americans are facing an added layer of financial stress: the looming December 31st deadline for Flexible Spending Accounts (FSA). As the window to spend pre-tax dollars narrows, SurviveX has issued a consumer alert regarding the "Forfeiture Trap"—the tendency for shoppers to panic-buy unnecessary disposable goods just to avoid losing their hard-earned money. The "Use It or Lose It" rule creates a unique pressure. Consumers often find themselves in drugstores on New Year's Eve, filling baskets with sunscreen, contact solution, or travel-sized items they may never use, simply to salvage their balance. Breaking the Cycle of Wasteful Spending "The stress of the deadline often forces bad purchasing decisions," says Janco B., co-founder of SurviveX. "We see people buying bulk items that will expire before they can be used. Our message this week is simple: Don't just spend the money to get rid of it. Invest it in something that offers genuine, long-term security." The Guilt-Free Purchase SurviveX is positioning its comprehensive first aid kits as the ultimate "Guilt-Free Purchase" for the final weeks of December. No Expiration Anxiety: Unlike liquids and creams, the core components of a SurviveX kit (hardware, tools, case) are durable and last for years. Universal Utility: Every household, regardless of size or lifestyle, needs a hospital-grade safety kit. It is a purchase that will never be considered "wasteful." Instant Relief: Buying a high-value kit solves the spending problem in one click, removing the need to hunt for dozens of small items. Stress-Free Shopping on Amazon To further reduce the anxiety of the deadline, SurviveX highlights the ease of the Amazon "FSA Eligible" badge . By purchasing a SurviveX kit on Amazon, consumers can bypass crowded stores and complex reimbursement forms. The eligibility is pre-verified, allowing for a seamless, stress-free transaction that beats the clock. Availability Beat the deadline and the stress. SurviveX First Aid Kits are available now with fast shipping on Amazon. Secure your funds and your safety here:   https://www.amazon.com/survivex

December 14, 2025

Health

Multi-Head Massage Gun For Home Fitness Recovery: Athlete Solution Announced

Athletes using percussive therapy devices experience faster recovery than those relying on traditional methods. Studies indicate that participants using these tools report reduced pain and improved muscle function restoration. Profiler Digital announces a 16-head massage gun for fitness enthusiasts seeking accessible recovery technology that was previously confined to professional training facilities and sports medicine clinics. More details can be found at https://profilerdigital.com/products/16-head-deep-tissue-massage-gun-powerful-relief-for-total-body-recovery?variant=50046229610817 The device features 16 interchangeable heads paired with 30 adjustable gears and three intensity modes. Users can customize treatment protocols for specific muscle groups, since research demonstrates that percussive therapy improves flexibility across the iliopsoas, hamstrings, triceps surae, and posterior chain. The variety of attachment options allows individuals to address the distinct needs of different anatomical regions during recovery sessions. Profiler Digital engineered the unit to deliver 48 kilograms of strike strength while maintaining quiet operation between 36 and 45 decibels. This addresses the practical challenge that consistent home use requires both professional-grade deep tissue performance and minimal environmental disruption, removing barriers that prevent individuals from integrating recovery routines into daily schedules, whether in shared living spaces or immediately after early-morning training sessions. Managing delayed onset muscle soreness remains critical to maintaining training consistency. Research shows that vibration therapy reduces DOMS pain and serves as an effective prevention and management strategy. When individuals can minimize soreness between sessions, they accelerate training cycles and sustain higher workout frequencies without compromising performance or risking overuse injuries. Customer feedback from fitness practitioners validates these benefits in real-world contexts. Kevin D., who identifies as an athlete, reports that the device helps release tension and improves mobility after workouts, noting its versatility across different muscle groups and portability to gym environments. Michael T. describes the tool as effective for post-workout recovery, emphasizing the ability to target specific areas with adjustable speeds. Emily W. highlights the combination of quiet operation and power, calling it a valuable investment for relieving muscle pain or relaxing after demanding days. The 16-Head Deep Tissue Massage Gun is available with flexible payment options, including installment plans through Shop Pay that allow customers to spread the cost across multiple weeks or months with zero percent APR on qualifying purchases. The device ships with a battery designed for extended use between charges, and the ergonomic design facilitates comfortable handling during 10-to-15-minute treatment sessions per muscle group. For more information, visit https://profilerdigital.com/

December 14, 2025

Health

Deep-Tissue Massage Device Boom From Remote Work Fatigue: Report Released

Remote work has created widespread muscle fatigue that requires immediate recovery solutions, according to recent findings linking prolonged inactivity to reduced blood flow. Extended periods of sitting during remote work lead to diminished circulation, causing fatigue and discomfort as muscles fail to receive necessary nutrients and oxygen. This physiological challenge has driven demand for percussive therapy devices, which stimulate circulation in muscles and tissues to revitalize them and counteract the effects of sedentary work environments. More details can be found at https://profilerdigital.com/products/16-head-deep-tissue-massage-gun-powerful-relief-for-total-body-recovery?variant=50046229610817 Clinical research supports the effectiveness of massage guns as legitimate therapeutic tools rather than mere wellness accessories. A 2020 study in the Journal of Sports Science & Medicine found that vibration therapy increased range of motion when used before or after exercise. Research published in the Journal of Clinical and Diagnostic Research found that percussive therapy significantly reduced muscle soreness and improved muscle performance post-exercise. The American College of Physicians recommends nonpharmacologic therapies like massage for low back pain, positioning massage guns as a form of self-administered treatment that delivers measurable outcomes. The technology behind these devices relies on rapid bursts of pressure delivered to muscle tissue. These bursts stimulate blood flow and reduce tension. By increasing oxygen and nutrient delivery to muscles, percussive therapy addresses both pre-workout preparation and post-workout recovery needs. Before exercise, the devices warm up muscles by improving mobility and circulation. Afterward, they maintain blood flow to deliver recovery-boosting nutrients while reducing stiffness and soreness that accumulate during physical activity or prolonged sitting. Profiler Digital has designed a 16-head massage gun that translates these therapeutic principles into practical features for remote workers and fitness enthusiasts. The device offers 16 interchangeable heads for targeted relief across different muscle groups, 30 adjustable gears with three intensity modes to customize pressure, and high-intensity percussive force for deep tissue treatment. Its quiet operation makes it suitable for home or office environments, while the 1800 milliamp-hour battery supports extended sessions without frequent recharging. The ergonomic design enables comfortable handling during prolonged use, addressing the specific needs of individuals who experience daily muscle tension. The primary audience for this solution includes remote workers experiencing muscle fatigue and soreness, along with athletes and fitness enthusiasts requiring daily recovery support. Customer feedback highlights the device's quiet performance, ease of use, and effectiveness for post-workout relief, validating the demand narrative established by circulation research. Users report that the combination of adjustable intensity and versatile attachments allows them to address specific areas of tension, from neck and shoulder stiffness caused by desk work to leg and back soreness from exercise. Profiler Digital has positioned the device at $79.99 to provide an affordable, professional-grade response to the recovery challenges created by remote work environments. The company offers multiple payment options, customer support, and quality assurance to ensure accessibility for individuals seeking evidence-based solutions to muscle fatigue. By combining clinical understanding with practical design, the company addresses a timely problem affecting millions of remote workers who lack access to traditional therapeutic services. For more information, visit https://profilerdigital.com/

December 13, 2025

Business

Sugar-Free Nootropic Energy & Performance Drink For Esports Athletes Announced

Strike Force Energy announced the Strike Force Energy Drink Mix for esports athletes and competitive gamers. The product contains 160mg of caffeine, taurine, potassium citrate, and a B-vitamin complex to strengthen cognitive function and maintain alertness during extended gaming sessions. For more information, visit https://www.strikeforceenergy.com/ Strike Force Energy's expansion into the esports sector addresses the specific physiological requirements of professional and competitive gamers. While traditional energy drinks often rely on high sugar content and carbonation, Strike Force Energy provides a non-carbonated liquid concentrate that mixes instantly with water. This delivery method allows gamers to maintain necessary hydration levels while consuming caffeine. Dehydration can negatively impact decision-making and reaction times, two vital metrics for individual gamers and esports teams. The product features a blend of Vitamin B3 (Niacin), B6, and B12, which play a role in converting food into energy and supporting nervous system health. The inclusion of taurine, an amino acid often found in the brain, creates a nootropic profile intended to aid focus. Unlike sugary alternatives that cause spikes and subsequent drops in blood glucose—often referred to as a "crash"—Strike Force Energy's zero-sugar formula offers a stable release of energy. This stability helps players avoid the jitters that can compromise fine motor skills and aiming precision. Strike Force Energy's packaging design also serves the logistical needs of the gaming community. The individual 0.5 oz packets take up minimal desk space and eliminate the risk of spilling large, open cans near gaming rigs. The liquid concentrate allows users to customize the flavor intensity and caffeine dilution based on their personal tolerance and the duration of their gameplay. Currently available flavors include Original, Orange, Grape, and Lemon, all of which are gluten-free and keto-friendly. The product is available for direct-to-consumer purchase and wholesale distribution to retailers. Strike Force Energy is a veteran-owned and operated company based in Palmetto, Florida, specializing in high-performance, sugar-free energy supplements. The company produces liquid energy packets designed for military personnel, first responders, and active civilians, focusing on portability and hydration. For more information and to order online, visit https://www.strikeforceenergy.com/

December 13, 2025

Transportation

Great White Limo Revitalizes 20-Year Legacy with New Vision and Leadership

Kansas City’s Great White Limo LLC Relaunches with Enhanced Safety Standards and Customer-Centric Leadership Kansas City’s Great White Limo LLC, a trusted name in luxury transportation for over two decades, has officially relaunched under new ownership. The company, which provides premium limousine and party-bus services, is led by Darwin May, a blind entrepreneur with a passion for exceptional customer service and safety. In 2023, May acquired the assets of the previous Great White Limo company after it shut down, breathing new life into the well-known brand. Since its inception, Great White Limo has catered to a diverse clientele, offering services for weddings, corporate events, airport transfers, proms, homecomings, and private group occasions. The company is committed to maintaining high standards of luxury, safety, and professionalism. As part of the relaunch, May has introduced several operational improvements, including heightened safety protocols, modernized communication systems, and a customer-focused approach designed to exceed expectations. Leadership with a Unique Perspective Darwin May’s story as a totally blind entrepreneur makes Great White Limo’s relaunch particularly remarkable. Leading with discipline, vision, and a relentless focus on quality service, May has redefined the company’s operations. “Leadership isn’t about what you can see—it’s about the standards you set and the service you deliver,” he states, emphasizing the importance of structure, transparency, and a commitment to excellence in customer service. Under his leadership, Great White Limo has quickly established itself as a trusted provider of luxury transportation in Kansas City and St. Joseph. May's attention to detail and his ability to manage complex logistics despite being blind have inspired many within the company and the local community. His leadership model focuses not just on operational efficiency but also on fostering an inclusive environment where every team member can contribute to the company’s ongoing success. Safety and Reliability at the Core The safety of passengers is a core value at Great White Limo. The company has gone to great lengths to ensure that its fleet of executive limousines and 18-passenger party buses meet the highest safety standards. All vehicles are professionally maintained, fully insured, and thoroughly inspected. Additionally, all drivers are licensed, trained, and committed to providing safe, comfortable, and reliable service for every client. This renewed commitment to safety, combined with Great White Limo’s reputation for exceptional customer service, positions the company as a leader in the Kansas City transportation market. Clients can trust that every ride will not only meet but exceed their expectations. Recent Award Recognition Great White Limo LLC’s excellence in luxury transportation has been officially recognized in 2025. The company was awarded Best Luxury Transportation Provider in Kansas City & St. Joseph by Best of Best Reviews. This prestigious accolade underscores the company’s unwavering dedication to quality service, safety, and customer satisfaction. The award highlights Great White Limo's continued growth and reputation as a leader in the region's competitive transportation industry, cementing its status as the go-to provider for high-end transportation services. Continued Success in the Community Since its relaunch, Great White Limo has quickly regained the trust of the local community and has expanded its presence in both Kansas City and St. Joseph. The company’s fleet now includes several high-end vehicles, including stretch limousines and party buses designed to meet the needs of a growing customer base. Customers have responded positively to the improved service, with numerous positive reviews and features on platforms such as WeddingPro, The Knot, WeddingWire, and Voyage KC Magazine. Great White Limo is also committed to being a strong community partner, supporting local events, weddings, corporate functions, and charitable activities across the Kansas City metro area. The company’s ongoing success can be attributed not only to its exceptional service but also to its deep roots in the region and its focus on building lasting relationships with clients. Looking to the Future With the foundation for success firmly in place, Great White Limo looks forward to continued growth and expansion in the Kansas City and St. Joseph areas. The company’s leadership is dedicated to further enhancing its fleet, increasing its service offerings, and continuing to improve the overall customer experience. As the transportation industry continues to evolve, Great White Limo is ready to adapt to new trends while staying true to its core values of luxury, safety, and customer satisfaction. Whether for weddings, corporate travel, or private events, Great White Limo remains the go-to provider for luxury transportation in the Kansas City metro. About Great White Limo LLC Great White Limo LLC is a premier limousine and party-bus transportation company based in Kansas City, Missouri. Founded by blind entrepreneur Darwin May, the company offers a variety of luxury transportation services for events such as weddings, corporate functions, and private parties. With a commitment to safety, professionalism, and customer satisfaction, Great White Limo is recognized as one of the top transportation providers in the region. The company operates a fleet of well-maintained vehicles, ensuring each ride is both comfortable and secure. For more information, visit Great White Limo . Media Contact Darwin May Owner Great White Limo Phone number: 816-238-2248 Website Social Media Links Instagram X Customer Reviews and Testimonials WeddingWire Testimonials on Website MapQuest Listing

December 13, 2025

Marketing

Wovvo: A New Way for Creators to Find UGC Work

Wovvo: Empowering Creators to Earn More The creator world moves fast and finding steady, well-paying UGC opportunities can feel like a full-time job on its own. That’s exactly why Wovvo was built. Instead of spending hours jumping between platforms, scrolling through posts, and tracking applications manually, creators finally have one place that brings everything together. Wovvo makes the whole process easier by giving creators a clean, simple dashboard filled with posted UGC jobs, smart search filters to find the right opportunities and tools to help you apply faster and keep track of where you stand. It’s built for creators who want to grow their income without burning out on endless job hunting. The idea came directly from the challenges creators deal with every day. Slow job discovery, confusing application processes and never really knowing what happened after you apply. As the creator economy keeps growing, Wovvo aims to make it easier for you to find real opportunities and turn your content into consistent income. A Community-Driven Platform Built for Creators, by Creators The heart of Wovvo lies in its community-first approach. As a bootstrapped company funded entirely by its members, Wovvo has remained focused on one mission: helping creators make more money. Co-founders Paula Hlavacek and Ian Slater recognized the struggles creators face in finding steady, high-paying work and created a platform that is uniquely positioned to support their growth. "Our goal isn’t to disrupt the industry, it’s to empower it," said Slater. Unlike many platforms that host job posts or manage brand deals, Wovvo offers a comprehensive solution that helps creators not only discover new opportunities but also manage their applications and track their progress in real-time. Leveraging Feedback to Build a Stronger UGC Platform One of Wovvo’s distinguishing features is its ability to adapt quickly to the evolving needs of its user base. The platform's features and tools are constantly being updated based on feedback from the creator community, ensuring that Wovvo remains in tune with the challenges creators face daily. “ Wovvo is proof that when creators have the right tools and community, everyone wins,” said Hlavacek. This agile, user-centered approach has allowed Wovvo to continuously expand and refine its features. From email alerts for new job opportunities to smart search tools that help creators filter listings that match their interests, Wovvo is committed to providing tools that allow creators to land more deals and maximize their earning potential. Strengthening the UGC Ecosystem Through Collaboration, Not Competition What truly sets Wovvo apart from other platforms is its commitment to collaboration, rather than competition. While many platforms focus on competing for the same audience or offering similar services, Wovvo is designed to strengthen the entire creator ecosystem. “We’re not competing with other UGC platforms, we’re helping them thrive by giving creators better systems, visibility, and structure,” Slater explains. By fostering relationships with other UGC platforms, brands, and agencies, Wovvo is building a connected ecosystem where creators are empowered to succeed on their own terms. This approach not only helps creators grow but also ensures that brands and agencies have access to a pool of qualified creators, streamlining the hiring process for everyone involved. Wovvo’s dedication to fostering collaboration is evident in its community-building efforts. The platform hosts ongoing contests, challenges, and educational events, all designed to give creators the tools and knowledge they need to build long-term, sustainable income. Fostering Long-Term Career Growth for Content Creators Wovvo is not just about providing quick gigs or one-time opportunities. The platform’s focus is on creating a foundation for long-term career growth. By providing tools that help creators build a sustainable income over time, Wovvo is positioning itself as more than just a job board—it’s a comprehensive career partner for creators. From the moment creators join Wovvo, they gain access to a suite of features that help them streamline their workflow and apply for jobs faster. The platform’s job matching algorithm connects creators with opportunities that align with their skill sets and career goals, reducing the time spent on irrelevant job applications. “The best part about Wovvo is the support we provide beyond just job listings,” says Hlavacek. "We offer creators the tools, resources, and community they need to take their careers to the next level.” Wovvo's Growth and Expanding Community Wovvo is still early in its journey, but the community forming around the platform is already shaping its direction. Creators who have joined so far continue to share feedback, request features, and help refine the tools that make finding UGC work easier. While the platform is still growing, creators appreciate having one place to discover opportunities, track applications, and receive alerts for new jobs without platform hopping. This ongoing interaction between creators and the Wovvo team drives constant improvement and keeps the platform aligned with what creators truly need. As development continues, Wovvo remains focused on building features based on real creator requests. Each update is designed to make earning through UGC more accessible and sustainable. The long-term goal is to support creators at every stage of their journey and contribute to a stronger, more connected creator ecosystem. A Future-Focused Platform for the Content Creator Economy Wovvo has several useful updates in the pipeline, including the upcoming Wovvo 2.0 release in early 2026 . This next version will bring more UGC job listings, new features, and partnerships that make it easier for creators to connect with brands and stay organized. Every improvement is shaped by what creators ask for. Wovvo continues to listen to feedback and adjust the platform so it matches the real needs of the community. The goal is simple: give creators a smoother experience and more opportunities, all in one place. By giving creators the tools, resources, and opportunities they need to succeed, Wovvo is paving the way for a new era of creator empowerment. Whether creators are just starting their careers or looking to expand their reach, Wovvo is here to help them turn their passion into a profitable business. For more information on how Wovvo can help creators grow their businesses, visit Wovvo's website or follow them on TikTok , Instagram , and LinkedIn . About Wovvo | One Dashboard. Every UGC Job. Wovvo is a platform designed to simplify the process of connecting creators with paid brand opportunities. “One Dashboard, Every UGC Job.” Built by creators, Wovvo offers a suite of tools to help UGC creators apply for jobs faster, track progress, and grow their income. The platform focuses on collaboration and community, ensuring that creators have the tools and resources they need to succeed in the creator economy. Media Contact Paula Hlavacek and Ian Slater Co-Founders, Wovvo Email: [email protected] Website Social Media : TikTok Instagram LinkedIn X YouTube Facebook

December 13, 2025

Technology

Navigating the Future of Hiring: Keri Tietjen Smith's Game-Changing AI-Ready System for Scaling Talent Acquisition

In a world where artificial intelligence is rapidly transforming every industry, the process of hiring and talent acquisition has reached a tipping point. Traditional hiring systems, often riddled with inefficiencies and hidden biases, are no longer equipped to manage the complexity of today’s workforce. But Keri Tietjen Smith, Founder of The Wildfire Group, is offering a bold new solution for organizations struggling to keep up with this transformation. With decades of experience helping organizations scale and evolve, Smith has unveiled the AI-Ready Hiring System, a forward-thinking framework designed to help businesses future-proof their talent acquisition strategies. Her approach doesn’t just integrate AI into hiring; it reimagines how companies assess, hire, and retain talent in a world where automation, ethical accountability, and human judgment must coexist. A New Era of Talent Acquisition Smith’s AI-Ready Hiring System Audit goes beyond standard evaluations by identifying potential AI vulnerabilities, compliance risks, and operational breakdowns that could derail growth. This is a critical tool for mid-to-large organizations navigating rapid expansion, regulatory challenges, or workforce transformation. Unlike traditional hiring reviews, which focus solely on efficiency or cost-effectiveness, Smith’s audit takes a holistic view of an organization’s talent system. The result? A clear roadmap for integrating AI seamlessly, all while mitigating risks and ensuring compliance. The audit addresses crucial concerns like bias, discrimination, and regulatory exposure, which are becoming increasingly important in today’s AI-driven landscape. “We’re no longer just building for the next quarter; we’re building for the next decade,” Smith explains. “AI is not a one-size-fits-all solution. The question is not ‘how can we make this work’ but ‘how can we make this work responsibly.’ My goal is to help organizations not only scale but also scale wisely, with human judgment and ethical considerations at the forefront.” Reengineering Hiring Systems for Success With AI infiltrating more areas of business, Smith’s work is crucial for companies looking to modernize without losing sight of their core values. Her extensive background in scaling organizations through periods of rapid growth, like her work with NetSuite, ensures that her approach isn’t just theoretical but tested in high-pressure environments. From the Department of Defense to SaaS companies, Smith has seen firsthand where hiring systems break down, particularly when trying to incorporate automation. “AI exposes the flaws that were already there,” she says. “The difference is, now those flaws are amplified, and systems fail faster. It’s not about eliminating the human element; it’s about integrating technology in a way that enhances, rather than replaces, human judgment.” Ethical AI and Human Systems Design What sets Smith apart is her unique approach to integrating AI ethics with organizational psychology. As automated tools become more involved in the hiring process, bias and discrimination risks increase. Smith works closely with organizations to design systems that are transparent, accountable, and aligned with evolving legal standards. It’s not just about making AI work; it’s about making it work in a way that is fair and equitable for all candidates. Her perspective on AI ethics and behavioral science ensures that the human element is never lost in the machine. “Technology is a tool, not a decision-maker,” she asserts. “My work ensures that AI is implemented in a way that keeps human potential at the heart of the process.” Preparing for the Workforce of Tomorrow As companies across industries face the challenge of adapting to an AI-driven future, Smith’s AI-Ready Hiring System represents a proactive approach to workforce strategy. Her services go beyond audits to include leadership advisory and tailored strategies, offering executives a clear, unfiltered view of their talent systems—helping them make informed decisions before they’re forced into a reactive stance. “My mission is to ensure organizations are not blindsided by the inevitable changes automation will bring,” says Smith. “The goal is to not only survive the AI revolution but to thrive in it.” Smith’s bold vision is reshaping how organizations think about hiring, ensuring that they build scalable, ethical, and resilient talent systems that are ready for the challenges—and opportunities—that lie ahead. Through The Wildfire Group, she’s helping companies integrate AI into their workforce strategy, ultimately enabling them to scale without sacrificing accountability or human judgment. About Keri Tietjen Smith and The Wildfire Group Keri Tietjen Smith is an industry-leading Human Systems Consultant and Applied Psychology Practitioner with over 20 years of experience in talent acquisition, organizational strategy, and AI integration. She founded The Wildfire Group to guide organizations through high-stakes transitions, including AI integration, IPO readiness, and rapid scaling. Smith is an expert in AI ethics and algorithmic accountability, offering transformative solutions to help organizations build future-ready, scalable, and human-centered talent systems. For more information, contact Keri Tietjen Smith at [email protected] or visit The Wildfire Group ’s website. Media Contact Keri Tietjen Smith Email: [email protected] LinkedIn Website Medium Substack Instagram The Wildfire Group

December 13, 2025

Books & Literature

Brett Hunt Announces Launch of Boots to Bankroll

A Fresh Approach to Financial Freedom Boots to Bankroll is not just a financial guide; it’s a blueprint for changing your life. Written by Brett Hunt, a disabled veteran who reinvented his life in his 50s, the book outlines practical steps to build wealth, achieve financial independence, and create lasting legacies. Inspired by Brett’s personal journey from humble beginnings to millionaire status, Boots to Bankroll emphasizes the power of mindset, discipline, and consistent action. “The biggest lesson I’ve learned is that wealth isn’t just about money, it’s about mindset and personal growth,” says Brett Hunt. “This book is for anyone who feels stuck, whether you're a veteran, a first responder, or someone starting over later in life. It’s never too late to take control of your future.” The Key Principles Behind Boots to Bankroll The book is built around three guiding principles that Brett has lived by: The Law of Attraction : Declare your goals, believe in them, and take intentional action. The Law of Action : Success rewards those who are prepared and take advantage of opportunities. The Law of Affection : Help others rise, and you will rise with them. Each chapter of Boots to Bankroll includes actionable steps and real-world strategies for building wealth. From understanding basic financial principles to mastering more advanced concepts like real estate investment and tax planning, Brett offers a practical and accessible approach to financial success. The Impact of Boots to Bankroll In his book, Brett reflects on the transformation that took place during a pivotal moment in his life, his decision to return to school, enter the police academy, and immerse himself in wealth-building strategies during the pandemic. In just 38 months, Brett went from starting over to achieving millionaire status, proving that with dedication and the right tools, anyone can change their financial trajectory. “The goal isn’t just to get rich,” Brett explains. “It’s to build a life you can be proud of and create something sustainable for the generations that follow you. Boots to Bankroll gives people the tools to do just that.” A Legacy of Empowerment Through Boots to Bankroll , Brett Hunt hopes to inspire others to build their own paths to success and create a lasting impact on their families. His mission is to empower individuals to live with purpose, turn adversity into opportunity, and break free from financial limitations. “We all have the potential to achieve greatness,” Brett concludes. “If my book can help just one person realize that they can rewrite their story, then I’ve done my job.” About Brett Hunt Brett Hunt is an author, entrepreneur, and advocate for financial literacy. A disabled veteran, firefighter, and police officer, Brett's personal journey from struggle to success has shaped his mission to help others achieve financial freedom and create lasting legacies. His book, Boots to Bankroll , provides actionable insights and strategies to empower individuals, particularly veterans and first responders, to take control of their finances and transform their lives. Media Contact Brett Hunt Author Email: [email protected] Website Facebook Instagram LinkedIn X

December 13, 2025

Business

Yahui Zhou:From Tsinghua students to the helm of African payment giants

In the wave of China's Internet, Yahui Zhou is an entrepreneur who cannot be simply defined. His story is not a smooth journey, but a continuous entrepreneurial epic that learns from setbacks, turns to challenges, and ultimately finds a new blue ocean on the distant African continent. Beginning at Tsinghua University, Defeated by the "God of Fire" Yahui Zhou's entrepreneurial genes were awakened early on. In 1999, as a graduate student in the Department of Precision Instruments at Tsinghua University, he keenly seized the opportunity of the school's policy to encourage taking a leave of absence to start a business and resolutely entered the business world. His first project was the original anime website "Huoshen.com", which successfully received an angel investment of 500000 yuan. However, the path of starting a business for the first time is full of thorns. In order to survive, the team had to undertake scattered businesses such as outsourcing animation and producing multimedia CDs. In the end, after four years of persistence, his first entrepreneurship ended in failure. This experience made him deeply reflect and realize his lack of understanding of technology, and he chose to join Qianxiang Interactive Company, which had a strong technical atmosphere at the time, to learn and accumulate knowledge. The Birth of Game Empires and the "Unicorn Excavator" in the Investment Industry The real turning point occurred in 2008. Yahui Zhou founded Kunlun Wanwei, focusing on web game development. With precise overseas market strategies, the company has rapidly risen and achieved a leading position in the web gaming market in South Korea and Japan, earning the title of "Overseas Little Tencent". In 2015, Kunlun Wanwei successfully entered the A-share market with a market value of 30 billion yuan, marking Yahui Zhou's first huge commercial success. After going public, Yahui Zhou did not stop. He turned his attention to investment and, with his unique vision and sharp judgment, successively invested in multiple unicorn companies such as Yingke, Qudian, Dada, etc., winning the resounding title of "unicorn excavator" in the investment industry. Transformation: Entering Africa and Reshaping OPay Despite his unlimited success in the investment field, Yahui Zhou always believes deep down that he is an "entrepreneur" rather than a mere "big shot". A strong sense of crisis drove him to constantly search for new battlefields. He admitted, "I have fallen behind now and cannot be left too far behind." And his target was the outstanding peers such as Wang Xing and Zhang Yiming. This time, he turned his attention to the vast potential of the African market. In 2018, Yahui Zhou launched the mobile payment platform OPay in Nigeria through the acquisition of Norwegian browser company Opera by Kunlun Wanwei. His ultimate vision is to create a "Alipay" in Africa. At first, in order to build scenarios for payment services, OPay quickly expanded its business line and launched a series of O2O services such as ride hailing (ORide) and food delivery (OFood), reaching a daily average of one million orders. However, this expansion soon faced severe challenges. After in-depth analysis and independent thinking, Yahui Zhou believes that in the African market with low unit prices, continuing to burn money to subsidize travel and other businesses is not a long-term solution, and the final business model may be difficult to establish. He made a difficult yet decisive decision: in 2020, he strategically contracted and closed almost all business lines except for payments. Faced with the possibility of obtaining a huge amount of financing, he chose to refuse because he regarded financing as a "credit liability" and adhered to the principle of "no business can fail". Achieving African Payment Giants This' heroic 'focus has proven to be a crucial turning point. After shedding the heavy burden, OPay focused all its energy on payment itself, making the organization lighter and achieving rapid business growth. By 2020, OPay had rapidly emerged, occupying the largest share of Nigeria's C-end payment market, processing over 60% of the country's electronic payment transactions, and boasting millions of users, becoming an undeniable force in Africa's fintech sector. Yahui Zhou's daily routine still maintains the high-intensity rhythm of an entrepreneur.His story is a vivid portrayal of cognitive evolution, strategic determination, and an entrepreneurial spirit that never stops. From Tsinghua Park to NASDAQ, and then to the streets of Lagos, Yahui Zhou has proven through his actions that true entrepreneurs are always on the road, and their battlefield knows no boundaries.

December 13, 2025

Technology

Keri Tietjen Smith Announces AI-Ready Hiring System to Help Companies Scale and Reduce Risk

As artificial intelligence (AI) continues to reshape the workforce landscape, organizations are facing growing pressure to modernize how they evaluate, hire, and scale talent. In response, Keri Tietjen Smith, a leading Human Systems Consultant and Founder of The Wildfire Group, has announced a new strategy designed to help companies navigate the structural, psychological, and compliance challenges emerging as AI becomes embedded in hiring systems. The framework is designed for mid-to-large organizations facing rapid growth, regulatory exposure, or operational strain as AI enters their talent acquisition workflows. With more than two decades of experience building and repairing talent systems, Smith has developed a methodology that guides companies through high-stakes transitions, including hypergrowth, IPO readiness, and AI integration. Her flagship offering, the AI-Ready Hiring System Audit, helps organizations assess their existing talent acquisition practices and surface vulnerabilities, inefficiencies, and compliance gaps before they become material risks. Organizations leave the audit with a clear risk map, prioritized system fixes, and a readiness roadmap for scaling hiring responsibly in an AI-driven environment. This announcement marks a significant step in the evolution of workforce strategy, as businesses confront a future where automation increasingly influences human decision-making. Smith’s approach combines operational maturity with applied psychology and systems thinking, giving leaders practical tools to build scalable, resilient hiring systems without sacrificing accountability or human judgment. The AI-Ready Hiring System: A New Standard in Talent Acquisition At the core of Smith’s approach is the AI-Ready Hiring System Audit, a comprehensive evaluation of an organization’s talent acquisition function. The audit examines operational breakdowns, AI vulnerabilities, compliance exposure, and systemic inefficiencies that often go unnoticed in traditional talent reviews. Its purpose is not simply modernization, but structural readiness for the realities of an AI-powered workplace. “We’re at a turning point in how companies approach hiring,” Smith says. “The old social contract is collapsing, and organizations need to rethink how they assess human potential. Hiring systems aren’t failing because people are broken. They’re failing because the systems designed to evaluate them no longer reflect how work actually happens. My goal is to help organizations redesign their hiring infrastructure for what comes next.” Smith’s background includes scaling organizations through periods of intense growth and scrutiny. At NetSuite, she helped grow the company from 400 to 5,000 employees, building talent systems capable of sustaining rapid expansion. Her experience also includes advisory and consulting work with Oracle, the U.S. Department of Defense, and large-scale public sector workforce initiatives. Across SaaS, AI, federal agencies, and startups, Smith has worked inside the pressure points where hiring systems are most likely to break. Integrating AI Ethics and Organizational Psychology into Talent Acquisition In addition to operational strategy, Smith is recognized for her work in AI ethics and algorithmic accountability. As automated tools increasingly shape hiring decisions, organizations face growing exposure to bias, discrimination risk, and regulatory scrutiny. Smith helps leaders understand how these risks emerge and how to design systems that are transparent, accountable, and aligned with evolving legal standards. As an Applied Psychology Practitioner, Smith integrates behavioral science with systems design. Her work emphasizes that true transformation in talent acquisition requires more than deploying new technology. It requires understanding how human behavior, identity, and decision-making interact within complex organizational systems. “AI isn’t destroying hiring,” Smith explains. “It’s exposing the weaknesses that were already there. When organizations automate broken systems, those systems fail faster. My work helps leaders see what’s actually happening beneath the surface and rebuild hiring systems from the ground up.” Transforming Workforce Strategy for the Next Era Smith’s expertise is grounded in real-world experience navigating workforce inflection points. In addition to her private-sector work, she played a leadership role in workforce operations for the 2010 U.S. Census and has advised on both public- and private-sector workforce strategies. Her approach supports organizations preparing for moments where scale, scrutiny, and complexity collide. “My mission is to give executives an unfiltered, data-driven view of their talent systems,” Smith says. “Leaders need to understand how their hiring processes actually function, not how they’re assumed to function. If companies want to remain competitive in the next era of work, they have to redesign their systems now, not after a failure forces the issue.” Through The Wildfire Group, Smith works with organizations to integrate AI into talent acquisition strategies while ensuring readiness for the ethical, legal, and human consequences of automation. Her work enables leaders to make clearer decisions and build hiring systems capable of sustaining long-term growth without compounding risk. About Keri Tietjen Smith and The Wildfire Group Keri Tietjen Smith is a Human Systems Consultant, Applied Psychology Practitioner, and Founder of The Wildfire Group. With more than 20 years of experience in talent acquisition and organizational strategy, she specializes in helping organizations navigate high-stakes transitions, including hypergrowth, IPO preparation, and AI integration. Through The Wildfire Group, Smith delivers AI-Ready Hiring System Audits, leadership advisory services, and strategic guidance to organizations building modern, scalable, and ethical talent systems. She is a recognized voice in AI ethics, algorithmic accountability, and workforce transformation. Media Contact Keri Tietjen Smith Email: [email protected] LinkedIn Website Medium Substack Instagram The Wildfire Group

December 13, 2025

Technology

Sonal AI Announces Groundbreaking Wearable Memory Assistant

Sonal AI: Revolutionizing Memory Assistance with a Wearable Solution In an era where constant mental overload is a daily challenge, Sonal AI is stepping up with a new, revolutionary solution. The wearable device captures key moments from daily life, helping individuals remember important details and stay organised effortlessly. Created by Tim Uzua, a software engineer with over 20 years of experience, and his wife Jennifer Uzua, a medical doctor, Sonal AI was born from a deeply personal moment, forgetting something crucial during Jennifer's pregnancy. This simple yet profound experience sparked the development of Sonal AI, a device designed to alleviate the mental burden of forgetting. A Solution Born from a Moment of Forgetfulness In December 2023, Tim Uzua faced a small but frustrating situation. While helping his wife, Jennifer during her pregnancy, he made a late-night run to the store only to return with everything she needed except the one item she could eat: melons. This seemingly trivial incident made Tim realize a universal truth: humans forget a significant amount of information, often without even realizing it. Jennifer introduced him to the "Forgetting Theory," which states that we forget up to 70% of new information within 24 hours. As life became busier with a newborn and demanding work schedules, Tim found that traditional note-taking apps and task managers were insufficient. These tools required constant attention and management, further contributing to his cognitive overload. He yearned for a solution that could effortlessly capture the essential moments of his life, helping him stay organized without adding extra effort to his already busy day. Thus, Sonal AI was born. Introducing Sonal: A Wearable, AI-Powered Memory Assistant Sonal AI is not just another note-taking tool; it’s a wearable memory assistant designed to seamlessly fit into real life. This tiny, hands-free device continuously captures conversations and events throughout the day, whether in the car, at home, during walks, or while on a quick phone call. Unlike traditional devices, Sonal doesn’t just record; it uses advanced AI to transcribe conversations, identify action items, set reminders, build shopping lists, and even draft follow-up emails. With a battery life of up to 12 hours on a single charge, Sonal is engineered for all-day use. The device is continuously improving, with plans to extend battery life to 20 hours. Its user-first design blends behavioural insights from the medical field with cutting-edge software engineering to create a truly innovative memory aid. Why Sonal Stands Out in the Market While other memory tools are often built for structured work conversations, Sonal is designed for the moments that matter most in everyday life. From client meetings and daily stand-ups to family discussions and casual encounters, Sonal AI captures the conversations where important decisions, ideas, and commitments are made. Unlike other tools that require manual input or constant attention, Sonal works in the background, ensuring that nothing important is forgotten. Key Features of Sonal AI : Wearable-First Design : Sonal is a discreet, hands-free device that doesn’t require users to open an app or manually start recordings. Context Intelligence : The AI-powered device doesn’t just transcribe conversations; it understands context and identifies tasks, deadlines, reminders, and actionable follow-ups. Work + Personal Life Focus : Sonal is designed to reduce mental load and help organise daily tasks, from managing daily meetings, client calls, lectures & research, to handling personal commitments like shopping lists, calls and habits. Privacy-Conscious : Users have full control over what’s saved, synced, or deleted. Sonal ensures that your memory is your own, not someone else’s data. Human-Centered Design : Combining over 25 years of software engineering with medical expertise in memory and cognitive load, Sonal is built to address real-world challenges. Sonal AI: A New Category of Personal Memory Assistance Sonal AI is pioneering a new category in wearable technology: personal memory assistance. The product is designed to help individuals remember not just tasks or meetings, but everyday moments, without the burden of mental overload. In a world where our calendars, emails, and workflows are already managed by AI, it’s time for our memories to get the same level of assistance. “Sonal isn’t just a product, it’s a lifeline for the moments where life actually happens,” said Tim Uzua, CEO and co-founder of Sonal AI. “We’re not building a note-taking tool, we’re building a device that remembers the things your brain shouldn’t have to. If AI can automate your calendar, your emails, and your workflow, it should also help you remember the conversations that matter.” A Vision for the Future: Less Stress, More Presence The ultimate goal of Sonal AI is to reduce the mental load that comes with remembering daily tasks and commitments. By offering a tool that works in the background, capturing essential moments without interrupting the flow of life, Sonal aims to help users be more present, organised, and less overwhelmed by the chaos of everyday living. “Our goal is simple: reduce mental load so people can be more present, more organised, and less overwhelmed,” Tim Uzua explained. “Sonal helps people stay on top of their personal lives without adding to their mental clutter.” As the device continues to evolve, the Sonal AI team remains committed to enhancing the technology and making it even more intuitive, ensuring it remains an indispensable tool for anyone seeking to simplify and organise their life. About Sonal AI Sonal AI is an innovative technology company that aims to revolutionalise the way individuals manage their daily lives. Co-founded by Tim Uzua, a software engineer with over 20 years of experience, and his wife Jennifer Uzua, a medical doctor, Sonal AI develops AI-powered wearable devices designed to help users capture important moments and turn them into actionable insights. The company is committed to reducing cognitive overload and improving personal organization through intelligent memory assistance. Media Contact Tim Uzua CEO / Co-founder, Sonal AI Email: [email protected] Website: Sonal AI Twitter: @sonalaihq Instagram: @sonalaihq Facebook: sonalaihq TikTok: @sonalaihq

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