World News

Freya Pearls Celebrates 1 Year of New Store Location Opening in Sydney

Freya Pearls, a luxury jewellery brand specialising in Australian South Sea  pearl jewellery , is celebrating the one-year anniversary of its new store opening in Sydney which opened early November 2023. It was an expansion and redesign of its Westfield location which opened in June 2022, a strategic move aimed at further tapping into the Australian market and providing local customers with another opportunity for direct access to the brand's pearl jewellery. "We're very pleased to celebrate the first anniversary of our flagship Sydney store," said Hannah Marks, head of sales at the new Freya Pearls store location. "The warm reception from Sydney locals has been overwhelming, and we're excited to continue serving the community and offering them the finest pearl jewellery sourced from Australia." The decision to expand in Sydney was driven by several factors. Firstly, Australia’s luxury goods market is rapidly growing, and Sydney, being a major metropolitan city, offers a substantial customer base. Secondly, the company recognised the need for a greater physical presence in the region to better serve its Australian customers and provide them with a personalised shopping experience. More customers could see the jewellery from all angles and interact with it in a way that wasn’t possible when Freya Pearls was solely an online store.  The new store has been a resounding success since its opening, attracting a steady stream of customers who appreciate the brand's quality craftsmanship and sustainable sourcing. While there are a number of shops and stores that sell jewellery with pearls in Australia, the creative team at Freya Pearls recognised that very few of these specialised only in pearls, and none delivered the value and aesthetics that today’s customers were looking for.  The new store’s luxury design draws influences from nature, with the decor representing the ocean as well as interior design and lighting referencing the creatures from the sea, the minimalist presentation of products is designed to let the natural beauty of pearls shine through, offering customers a unique, immersive shopping experience. The opening of the physical store included growing the Freya Pearls team, with the company planning to further expand its staff in the coming years. The customer service team at the Sydney store plays a key role in the shopping experience and represents the brand just as much as the store decor and the jewellery itself. "We're proud to offer our customers a unique and personalised shopping experience," said Hannah. "Our knowledgeable staff is always on hand to assist customers in selecting the perfect piece of jewellery." The store is located at 29G / Cnr Pitt St Mall & Market St, Sydney, inside Sydney’s Westfield Shopping Centre, which is known for its upmarket shopping experience and attracts thousands of visitors every day.  About Freya Pearls Freya Pearls is a luxury jewellery brand that specialises in exquisite pearl creations. The company was launched in response to the founder’s struggle to find a quality pearl necklace. With a focus on timeless design and exceptional craftsmanship, Freya Pearls offers a wide range of pearl jewellery to suit every style and occasion.