According to Iconsive, 85 percent of business to business buyers feel companies need to make use of social networks to present information. This statistic captures the eye of many, yet follow through tends to be lacking. Marketing Land found that only one-fifth of chief marketing officers leverage the power of social networks when it comes to customer engagement. Companies needing assistance in this area often turn to — Zip Digital Media for this help.
"Every business needs an effective social marketing strategy, as this helps to grow a business while allowing the company to engage with their target audience and maintain their social presence. To do so, a company needs to determine their business objectives, identify the target audience, create content that is shareworthy and engaging in the eyes of this audience and integrate the social media with the other aspects of their online presence," Chad Lapointe, spokesperson for Zip Digital Media, explains.
One cannot overlook the importance of search engine optimization when creating a digital marketing strategy either. The biggest influence on lead generation, according to more than half of B2B marketers, is SEO, and one's close rate increases when the consumer arrives at a website through an organic search. Businesses need to be aware that one-third of clicks go to the first listing in Google when it comes to organic searches.
"Zip Digital Media assists clients with organic long-term SEO, including maps search and paid search advertising. One needs to use multiple techniques for the best results, as consumers use different methods to find the information they desire. The company brings these techniques together in one coherent marketing plan," Lapointe states.
In addition to social media marketing, companies need to make use of other techniques to reach consumers. According to Rocket Post, more than half of all mobile searches conducted lead to a purchase. Businesses need to make certain clients can find them when they want to spend money and this is where local seo services come in. These are only two of the many ways businesses can benefit from use of the Internet when it comes to their marketing strategy.
"A comprehensive marketing strategy has become essential in today's competitive marketplace. From conversion rate optimization to online reputation management, Zip Digital Media works with clients to find the services that will be of most benefit to them. Contact us today for a free SEO analysis and quote. We will be more than happy to provide both for you," Lapointe announces.
About Zip Digital Media:
A full service digital marketing agency, Zip Digital Media develops effective content strategies for forward thinking companies. The company boasts a proven track record in improving client search engine rankings, and pursues relationships based on persistence, integrity, transparency and mutual trust. The specialists at Zip Digital Media consistently deliver outstanding results by combining their vast experience with creative ideas to help clients develop meaningful, sustainable relationships with their clients. Social media is used to engage consumers with the client's brand and the company offers assistance with search engine optimization, email marketing, digital marketing and social media marketing.
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