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Former Kinesso Global Chief Product Strategist Joins Milieu Insight to Support US Market Growth

June 3, 2025

Milieu Insight, Asia's leading consumer research and analytics company, today announced the appointment of media and analytics veteran Huw Griffiths as Strategic Advisor for the US Market. The appointment reinforces Milieu's commitment to bringing its fresh, human-centered approach to consumer insights to American organizations seeking a deeper understanding of public opinion and market dynamics. When the company reveals its product suite, tailored specifically for the U.S. market, over the coming months, Griffiths will be responsible for many of the finishing flourishes.  With more than 25 years of experience in marketing analytics, media strategy, and performance measurement, he will work alongside Ted Marzilli, President of Milieu Insight (US), to guide the company's go-to-market strategy and commercial growth across the United States. His appointment comes at a critical moment as brands increasingly seek agile, technology-enabled research solutions that deliver both speed and depth of insight. Milieu’s offer will do that, but with some critical innovations that the US market has not yet seen.  " Huw's appointment represents a significant milestone in our U.S. expansion journey ," said Ted Marzilli, President of Milieu Insight (US). " His deep understanding of how data-driven insights can transform business outcomes, combined with his track record of building marketing accountability systems at scale, makes him the perfect advisor as we introduce US and global organizations to Milieu's unique approach to consumer research. " Bringing Global Expertise to Growing US Operations Griffiths, formerly Global Chief Product Officer at UM and Global Chief Product Strategist at Kinesso, has led and championed the integration of technology and media insights to deliver measurable business impact. His expertise spans marketing accountability systems, performance measurement, and the strategic application of analytics to solve complex business challenges—capabilities that align perfectly with Milieu's mission to make consumer insights more accessible and actionable. " What drew me to Milieu is their fresh perspective on consumer research ," said Griffiths, based in New York. " They've built something truly special in Asia—a platform that combines rigorous methodology with genuine human understanding. The opportunity to help bring that approach to the US market, where organizations are hungry for more agile and authentic consumer insights, is incredibly exciting. " Positioning for the Future of Consumer Research Griffiths will focus on several key areas in his advisory role, including supporting the development of analytics products tailored for US clients, helping position Milieu as a trusted partner for public opinion research, and utilizing his extensive network to accelerate market penetration. His current work as an advisor to leading startups in digital health and media analytics provides additional perspective on emerging trends and technologies. The appointment reflects Milieu's broader strategy of combining local market expertise with global industry knowledge. Founded with the vision of making consumer research more modern, data-driven, and accessible, Milieu has established itself as a leader in Southeast Asia by delivering insights that are both statistically robust and genuinely human-centered. " The US market represents an enormous opportunity for Milieu's approach to consumer research ," noted Griffiths. " Organizations are increasingly recognizing that traditional research methods aren't keeping pace with how quickly consumer sentiment and behavior evolve. Milieu's platform offers the speed and agility needed for today's decision-making environment, without sacrificing the depth and quality that fuel real business impact ." About Company/Organization Name Milieu Insight is Asia's leading consumer research and analytics company, providing organizations with fast, reliable, and actionable insights into consumer behavior and public opinion. Through its innovative Canvas platform and human-centered approach, Milieu helps brands, agencies, and organizations make data-driven decisions with confidence. Since its founding in 2016, the Singapore-headquartered company has grown to serve clients across Asia and key international markets, including the US and the UK. President Ted Marzilli leads the company's US operations, bringing Milieu's proven methodology and fresh perspective to American markets.

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