Marketing News
Adlispy Launches Browser-Based Ad Intelligence Chrome Extension for Marketing and E-commerce Teams
Adlispy, a digital ad intelligence platform, has announced the release of its Chrome extension and supporting web platform aimed at improving how marketing and growth teams conduct advertising research. The extension is designed for professionals who regularly analyze competitor ads, creative formats, and messaging strategies across multiple channels. Supporting Structured Advertising Research As advertising environments across social and search platforms become more competitive, teams increasingly rely on ad research tools—often referred to in the industry as Adspy or Facebook Ad spy resources—to understand how brands communicate value and structure creative campaigns. Adlispy’s browser-based extension focuses on organizing this research into a structured, repeatable workflow. Rather than replacing existing ad libraries, the platform functions as an ad library spy tool for documentation and analysis, allowing teams to save and categorize ad examples during normal browsing without disrupting their research process. “Ad research often becomes scattered across multiple tools and formats,” said a spokesperson for Adlispy. “The goal of the extension is to support a more organized research workflow that fits naturally into how marketers already browse and review ads.” Designed for SaaS, Marketing, and E-commerce Teams Adlispy is positioned for teams working in SaaS customer acquisition, e-commerce performance marketing, and agency environments where creative iteration plays a central role. Common use cases include monitoring competitor messaging, reviewing creative patterns, and building internal reference libraries for campaign planning. By consolidating saved ads into a centralized workspace, teams can review examples collaboratively and identify recurring themes in formats, hooks, and positioning. Chrome Extension Integrated Into Daily Workflows The Adlispy Chrome extension operates within standard browsing sessions, allowing users to capture ads in real time as ads appear across ad libraries and public placements. Saved ads can later be reviewed for qualitative analysis, creative discussions, or documentation purposes. The extension is available via the Chrome Web Store and works alongside Adlispy’s web-based platform for organized access and review. Market Context and Research Efficiency For many marketing teams, faster access to organized ad research can help reduce duplicated effort and support clearer creative direction. Adlispy’s release reflects a broader focus on operational efficiency in advertising research, where structured documentation can support more informed decision-making across teams. About Adlispy Adlispy is a United States–based ad intelligence platform designed to support advertising research for SaaS, marketing, and e-commerce teams. The platform provides browser-based tools for discovering, saving, and organizing digital ads to assist with competitive analysis and creative evaluation. For more information, visit: https://adlispy.com
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- December 23, 2025Marketing
White Noise Digital Unveils Plumber Marketing Strategies to Boost Growth 2026
Harrisburg, PA — White Noise Digital Drive, a leading internet marketing agency based in Harrisburg, Pennsylvania, is proud to announce the launch of its innovative plumber marketing strategies designed to drive business growth for plumbing companies in 2026. With a focus on cutting-edge digital solutions, local SEO, and targeted advertising, these strategies empower plumbing businesses to expand their customer base, increase revenue, and strengthen their online presence. The plumbing industry continues to evolve, with more consumers turning to online searches and digital platforms when seeking plumbing services. White Noise Digital Drive recognizes the need for specialized marketing strategies tailored to this sector. By analyzing market trends, customer behavior, and competitive landscapes, the agency has developed a comprehensive approach that addresses the unique challenges and opportunities faced by plumbing businesses. “Our mission is to help local plumbing businesses thrive in a competitive digital landscape,” said a spokesperson for White Noise Digital Drive. “With our new marketing strategies for 2026, we are equipping plumbers with the tools and insights they need to attract new customers, retain existing clients, and achieve measurable growth.” Local SEO Optimization - White Noise Digital Drive helps plumbing businesses rank higher in search engine results for local searches, ensuring potential customers can easily find their services. This includes optimizing Google Business Profiles, creating locally relevant content, and building citations to enhance online visibility. Targeted Advertising Campaigns - The agency designs digital ad campaigns specifically for plumbing services, utilizing platforms such as Google Ads and social media to reach homeowners and businesses actively searching for plumbing solutions. These campaigns are data-driven, targeting high-conversion demographics and geographic areas to maximize return on investment. Website Design and Conversion Optimization - Recognizing that a strong website is essential for attracting and converting leads, White Noise Digital Drive provides plumbing companies with modern, mobile-friendly websites. These sites are designed to showcase services, highlight customer reviews, and encourage immediate contact through calls-to-action and online booking tools. Content Marketing and Reputation Management - Creating engaging, informative content is a cornerstone of the strategy. White Noise Digital Drive assists plumbers in producing blog posts, video tutorials, and social media content that build authority, educate customers, and drive organic traffic. Additionally, the agency provides reputation management services to maintain and enhance online reviews. Analytics and Reporting - Continuous improvement is key. White Noise Digital Drive provides detailed analytics and performance reports, allowing plumbing businesses to track the effectiveness of campaigns, understand customer engagement, and make data-driven decisions for ongoing growth. These strategies are designed not only to attract new customers but also to foster long-term business relationships. By enhancing visibility, building trust, and providing measurable results, White Noise Digital Drive helps plumbing companies establish a strong digital footprint that drives sustainable growth. The agency’s approach also emphasizes affordability and scalability. Whether a plumbing business is a small family-owned operation or a larger regional company, White Noise Digital Drive customizes strategies to fit different budgets and growth objectives. This ensures that every client receives a tailored solution that maximizes their investment in digital marketing. As 2026 approaches, the importance of an effective online presence for service-based businesses cannot be overstated. Plumbing companies that leverage White Noise Digital Drive’s new marketing strategies will be positioned to outperform competitors, attract more leads, and convert them into loyal customers. In addition to new strategies, White Noise Digital Drive offers ongoing consultation and support, ensuring plumbing businesses stay up-to-date with the latest digital marketing trends and technologies. This continuous partnership helps clients adapt to changes in search algorithms, social media trends, and consumer behavior, keeping them ahead of the competition. White Noise Digital Drive’s innovative plumber marketing strategies reflect the agency’s commitment to helping local businesses succeed in a dynamic digital landscape. By combining expertise, creativity, and technology, the agency empowers plumbing businesses in Harrisburg and beyond to achieve measurable growth and long-term success in 2026 and beyond. For more information about White Noise Digital Drive’s services or to schedule a consultation, visit their website or contact their Harrisburg office directly. For more information or to schedule a consultation, call (717) 454-4400 Discover more information about White Noise Digital here: https://news.marketersmedia.com/white-noise-digital-launches-new-marketing-services-to-boost-harrisburg-business/89178629
- December 22, 2025Marketing
Buzzcube Strengthens Its US Footprint as Demand Grows for Unlimited Design & Web Development
Buzzcube , a long-standing creative subscription service headquartered in London, is reinforcing its US presence as demand continues to grow for affordable, unlimited graphic design and web development support. With a rapidly expanding client base across the United States, the company is becoming a preferred partner for agencies, e-commerce brands, coaches, and businesses seeking reliable creative output without hiring full-time staff. Operating through a simple, predictable monthly subscription, Buzzcube provides unlimited design and development requests, fast turnaround times, and consistent high-quality creative production. US clients increasingly rely on Buzzcube for website builds, funnel design, branding, social media graphics, and ongoing design support — all delivered by a dedicated team. Buzzcube’s growing footprint in the US reflects a shift in how businesses manage creative work. By offering cost-effective, dependable capacity that scales with demand, the company helps brands eliminate freelance uncertainty, reduce operational costs, and maintain professional, on-brand creative assets across every channel. About Buzzcube Buzzcube is a subscription-based creative studio founded by digital media and creative development expert Matt Treece . The team is comprised of designers and developers who provide unlimited design and web development support, helping brands establish their vision. The work with startups, agencies, and growing teams, providing the creative talent to match their business goals. For more information about Buzzcube, use the contact details below:
- December 22, 2025Marketing
Markham Seo Company Launches Ai Assisted Review Management And Marketing Service
In a move set to redefine local digital marketing, Markham Seo Company unveils ai review management & marketing services for local businesses, offering Markham's entrepreneurs powerful new tools to take charge of their online reputations starting in December 2025. With artificial intelligence at its core, this innovative new platform helps small business owners generate, manage, and market customer reviews, supporting stronger Google Maps rankings and fueling local growth at a critical time for digital presence. Home service companies such as HVAC businesses and home renovators, health service providers such as naturopaths and med spas, business professionals including accountants and lawyers, and other business owners, can read the full report at https://markhamseocompany.com/struggling-with-review-management-markham-heres-how-to-win/ . As competition intensifies for Markham’s small businesses, Markham Seo Company is delivering a comprehensive solution tailor-made for the needs of local entrepreneurs. The newly launched AI-assisted service seamlessly integrates review generation, reputation management, and intelligent content marketing to boost visibility where it counts most — in front of local customers searching online. By leveraging advanced automation, Markham businesses gain an efficient pathway to enhance trust, drive engagement, and convert more leads. At the heart of the platform is a deep focus on Google Maps ranking, a pivotal factor for modern businesses aiming to capture foot traffic and digital inquiries alike. The Markham Seo Company unveils ai review management & marketing service for local businesses with robust support for Google Business Profile Optimization and management — ensuring every client listing stays updated, keyword-rich, and conversion-ready. With AI-driven insights, businesses can now take a proactive stance toward every review, reinforcing their reputation across pivotal platforms. Markham Seo Company's new offering stands out by marrying technical SEO with the art of customer engagement. Automated review requests help business owners consistently gather timely, high-quality feedback from recent clients, while built-in response tools streamline reputation management and ensure a personal touch. This continuous loop of review generation and management not only strengthens customer confidence but also signals relevance and reliability to search engines, amplifying ranking potential. Complementing the AI review management, the new service extends into content creation and marketing — another vital pillar for local visibility. Markham Seo Company’s experienced team deploys targeted campaigns and unique media that spotlight each business’s strengths, engage local audiences, and further improve online discoverability. By providing an all-in-one hub for reviews, SEO, and content strategy, the platform delivers both immediate visibility gains and lasting brand equity. The launch comes at a time when digital reputation is directly tied to business outcomes. Research consistently shows that over 90% of consumers consult online reviews before making local purchasing decisions, underscoring the essential nature of proactive reputation management. Markham Seo Company’s new AI-powered platform equips small businesses with the edge needed to thrive in this landscape, transforming every customer interaction into a catalyst for growth. In discussing the report, Paul, the owner of Markham Seo Company, said: “Enhancing how your business earns and manages reviews, along with refining your Google Business Profile, can feel unexpected to many owners. Rather than competing in broad, overcrowded markets, real momentum is often built by strengthening your local presence first. By consistently collecting feedback from satisfied customers and improving local map visibility, businesses connect with nearby searchers who are actively looking for help and are much more inclined to call, book an appointment, or move forward with a purchase.” Markham SEO Company invites local business owners to engage by asking questions and sharing their experiences, because strong relationships are the foundation of their work. By paying close attention to the challenges businesses encounter, the team can create tailored, actionable strategies that help owners achieve meaningful progress. These conversations also guide the creation of more relevant local digital marketing resources and enable the development of targeted, performance-focused solutions for businesses seeking professional support. To learn more about how the Markham Seo Company unveils ai review management & marketing services for local businesses, or to get started with a complimentary consultation, visit https://markhamseocompany.com . Once again, the report is available to view in full at https://markhamseocompany.com/struggling-with-review-management-markham-heres-how-to-win/ .
- December 21, 2025Marketing
Jobspring Sets Sights to Redefine Home Service Performance Marketing With a True ROI First Partnership Model
Unlike traditional marketing firms that focus simply on lead volume or superficial engagement metrics, Jobspring has entered the market with a straightforward philosophy: “leads do not pay the bills. Revenue does.” With a focus on measurable outcomes and real business growth, Jobspring has developed a strong online presence that supports its client acquisition and brand authority. Jobspring’s official website, jobspringllc.com , serves as the company’s central platform for service offerings, value messaging, and client education. Its online presence and SEO strategy are essential components of how the company attracts prospective clients and demonstrates thought leadership within competitive local markets. A company representative stated that while exact third-party traffic estimations from sites like Similarweb or SEMrush are not publicly available without premium access, the site’s structure and content are crafted for maximum organic visibility. This includes well defined industry oriented pages tailored to supply value for home service businesses, SEO focused copy aligned with what service companies search for online, and and optimized landing page experiences to improve conversion from visitor to booked appointment These align with general best practices in digital marketing and SEO that help drive consistent inbound traffic—even if precise public metrics are not disclosed. Jobspring is not an agency guessing what home service companies want. The team has lived the daily realities of construction, remodeling, roofing, HVAC, flooring, and other service based industries. This gives Jobspring a powerful advantage. They understand the operational realities behind the ads and what drives revenue for service businesses. Jobspring’s spokesperson explained, “We understand rough ins, trim outs, seasonal demand, material delays, crew scheduling, and how financing impacts sales. Our marketing is not based on theory. It is based on what truly drives revenue for contractors.” Every campaign Jobspring deploys is designed and managed in house by a United States-based team. There is no outsourcing, no generic templates, and no mass produced lead systems. Jobspring’s signature model focuses on high friction instant forms that filter out low quality prospects, Meta ad systems built for return on ad spend rather than cheap cost per lead, real time budget adjustments to favor top performing markets and creatives, user generated content ads that use pattern interrupts and relatable stories, comprehensive tracking including frequency, engagement, watch time, and quality indicators, and coaching and support that help contractors improve close rates and revenue This performance model has allowed Jobspring to generate more than eight figures in revenue for clients in the past two years across dozens of home service categories. One of Jobspring’s strongest advantages is its built in call center and qualification system, something very few agencies provide. The workflow is simple and effective. New inquiries are routed instantly and the Jobspring team qualifies prospects using a proven contractor tested script. Only high intent opportunities are booked directly into the contractor’s calendar, and partners receive coaching on follow up strategy, financing conversations, and close rate optimization. This turns unpredictable low quality leads into consistent pre qualified appointments, creating more stable revenue for service providers, the team pointed out. Jobspring includes all creative work in its service at no additional cost. Clients receive unlimited ad creative, campaigns, landing pages, with user generated content ads included. This allows rapid adaptation to seasonal changes, new offers, expanding service areas, or shifting demand. Jobspring proudly operates with a completely United States-based team. This allows faster communication, stronger quality control, and deeper strategic alignment than agencies that rely on overseas labor. “Our clients are not just buying ad management. They are gaining a partner who understands their business. Every campaign, script, and landing page is built by someone who knows the industry,” the spokesperson added. Jobspring partners with contractors nationwide, with significant growth in major markets including Atlanta and surrounding regions, Tampa Bay, Fort Myers, and South Florida, Birmingham, Alabama, Manchester, New Hampshire, and the Pacific Northwest service areas. The company’s ability to identify market opportunities and deploy high ROI campaigns continues to position Jobspring as a leader in contractor marketing. Jobspring has supported more than one hundred fifty home service companies, helping them grow through higher return on ad spend, lower customer acquisition costs, more predictable revenue, improved sales processes, and enhanced local brand authority Many partners continue with Jobspring long term due to measurable growth and clear communication. More information can be found on the company’s official website .
- December 19, 2025Marketing
Kyrios Systems Releases Guide on Sales Pipeline Strategy For Business Growth
Kyrios Systems has published a new educational article outlining why every growing business needs a clear and intentional sales pipeline strategy to maintain momentum, reduce missed opportunities, and create operational clarity. The article, "Why Your Business Needs a Sales Pipeline Strategy," is now available on the Kyrios Systems website. The newly released resource addresses a common challenge faced by small and mid-sized business owners: growth that feels increasingly chaotic rather than controlled. According to the article, many businesses attempt to scale using disconnected tools, spreadsheets, or memory-based follow-ups, leading to stalled deals, forgotten prospects, and inconsistent results. The guide explains how a properly built sales pipeline strategy provides structure without sacrificing flexibility. In the article, Kyrios Systems breaks down what a sales pipeline is—and what it is not—clarifying the distinction between a pipeline and a sales funnel. While funnels describe the customer journey, a sales pipeline strategy serves as the internal system businesses use to track, manage, and move opportunities from first contact to closed deal. The guide outlines six foundational pipeline stages commonly used by successful businesses, including lead capture, qualification, initial conversation, proposal, follow-up, and close. It also explores the hidden costs of operating without a defined pipeline, such as lost leads, inconsistent follow-ups, lack of forecasting visibility, and an overreliance on the business owner’s memory. One of the article’s core takeaways is that technology alone is not enough. The guide emphasizes that a CRM without a sales pipeline strategy is simply a contact database. True momentum comes from pairing tools with a clearly defined process that assigns ownership, tracks progress, and automates next steps. The article also provides practical guidance on building a pipeline strategy, identifying key performance indicators to track, and maintaining pipeline health through regular review and optimization. “Many business owners assume sales problems come from a lack of leads,” the article explains. “In reality, the issue is often the absence of a system that keeps opportunities moving consistently and predictably.” The article is designed for business owners who want growth to feel manageable instead of overwhelming. It provides actionable insight into how structure enables scalability, improves visibility, and allows owners to step out of constant firefighting mode. The full article, "Why Your Business Needs a Sales Pipeline Strategy," is available at https://kyriossystems.com/post/why-your-business-needs-a-sales-pipeline-strategy . About Kyrios Systems Kyrios Systems is an integrated business platform designed to help small and mid-sized business owners regain clarity, control, and time by automating the hidden operational work that slows growth. Kyrios connects communication, CRM, workflows, pipelines, tasks, scheduling, and more into one unified system that keeps businesses running smoothly.
- December 19, 2025Marketing
MARKETER Releases 2025-2026 Telehealth Services Digital Marketing Trends & Market Research Report
MARKETER , a leading digital marketing research and strategy firm, today announced the publication of its latest market research report, Telehealth Services Digital Marketing Trends & Market Research , offering an in-depth look at how telehealth providers are evolving their marketing strategies in an increasingly competitive and regulated environment. As telehealth moves from pandemic-driven adoption into long-term normalization, the report finds that convenience alone is no longer a differentiator. Instead, successful providers are focusing on trust, operational efficiency, and measurable patient acquisition outcomes — particularly appointment completion and patient retention — rather than raw lead volume. “Telehealth marketing has entered a new phase,” said Samuel Edwards, MARKETER's Chief Marketing Officer (CMO). “Providers that continue to rely on generic messaging or high-volume lead funnels are being outpaced by those investing in credibility, clarity, and performance-aligned digital strategies.” Telehealth Marketing Enters a Maturity Phase According to the report, telehealth has become a mainstream care delivery model, but patient expectations have risen alongside increased competition. As a result, marketing teams are being pushed to demonstrate clearer ROI, tighter targeting, and stronger alignment between marketing, operations, and clinical delivery. Key market dynamics highlighted in the research include: Intensifying competition across paid search and digital advertising channels Rising customer acquisition costs driven by healthcare and pharma ad spend Greater scrutiny on compliance, trust signals, and patient experience The shift toward hybrid care models combining virtual and in-person services Key Findings from the Report The Telehealth Services Digital Marketing Trends & Market Research report identifies several strategic shifts reshaping how telehealth providers approach digital growth: From lead generation to appointment completion: High-performing organizations are optimizing for verified eligibility, scheduling efficiency, and completed visits rather than top-of-funnel leads alone. Condition- and service-specific marketing: Broad “telehealth” positioning is giving way to targeted campaigns focused on specific conditions, specialties, and patient needs. Trust as a conversion driver: Provider transparency, clinical credibility, and clear patient communication are now central to both acquisition and retention. Balanced channel strategies: Successful telehealth brands are blending high-intent search with educational content, short-form video, and first-party retention channels such as email marketing and SMS. The report also outlines performance benchmarks and operational considerations that impact marketing efficiency, including intake workflows, eligibility verification, and patient follow-up systems. Actionable Insights for Telehealth Operators Beyond analysis, the research provides practical guidance for telehealth leaders seeking to improve digital marketing performance, including: How to narrow acquisition funnels without sacrificing growth Where marketing teams should align more closely with operations and care delivery Why retention and lifetime value are becoming more important than cost-per-lead metrics How to future-proof digital strategies amid regulatory and platform changes About the Report Telehealth Services Digital Marketing Trends & Market Research is a comprehensive analysis of current and emerging trends shaping how telehealth providers attract, convert, and retain patients online. The report is designed for executives, marketing leaders, and operators across virtual care, digital health platforms, and hybrid healthcare organizations. About MARKETER Marketer.co is a digital marketing agency focused on research and strategy, providing data-driven insights, market analysis, and execution frameworks for growth-focused organizations. The firm publishes industry research across healthcare, technology, professional services, and emerging digital markets, helping leaders make smarter marketing and investment decisions.
- December 19, 2025Marketing
Brand Building to Undergo "Rebirth" in 2026 as Consumers Seek Stability: Report
London-based Los Angeles (LO:LA) has published its expert analysis on the anticipated resurgence of brand building in 2026, after it was overshadowed by performance marketing efforts in recent years. The award-winning branding agency released its insights in response to findings from McKinsey's State of Marketing Europe 2026 report, which surveyed top executives across the continent about their upcoming strategic priorities. More information is available at https://www.thelolaagency.com/post/brand-is-back-why-2026-marks-the-rebirth-of-long-term-brand-building . A representative from LO:LA explained that “Brand is Back” comments on a notable shift in marketing priorities after years of performance-driven strategies dominating the industry. "For nearly a decade, marketers were told that brand building was becoming obsolete in favor of performance marketing's measurability and efficiency," they noted. "Brand was viewed as the soft, slow side of marketing that required justification." The agency's spokesperson highlighted that McKinsey's latest State of Marketing Europe confirms branding has emerged as the number one priority for Chief Marketing Officers entering 2026 . According to the report, executives are recognizing that brand serves as the foundation for resilience and long-term growth, particularly amid constant disruption and rapid advances in digital technology and artificial intelligence. "As tools get faster, the fundamentals matter more," LO:LA's representative added. "Trust and emotional connection become the anchor that gives customers clarity, consistency, and a sense of security." The McKinsey study reveals that four of the top five CMO priorities—branding at number one, budget management at number two, data privacy at number three, authenticity at number four, and employer branding at number five—indicate a clear movement away from short-term hype chasing toward long-term brand and trust building. LO:LA's analysis adds to these findings by identifying several factors driving this renewed focus on branding, starting with the need for stability as recent disruptions threaten consumer trust. "Brand is safety. Brand is clarity. Brand is confidence," the article declared. The branding agency also emphasized the growing importance of authenticity in modern marketing, noting that the era of brand polish has passed and consumers can now detect inauthenticity faster than ever. Those interested in viewing the other factors are encouraged to read the full text of “Brand is Back.” In addition to its published analysis, LO:LA is inviting businesses to explore the agency's Brand-in-a-Box offering, which provides a systematic approach to developing new or refreshed brand experiences and is instrumental in the creation of many of the agency’s award-winning campaigns. Further details on LO:LA's suite of services, insights, and recent award wins can be found at https://www.thelolaagency.com/
- December 19, 2025Marketing
Say Goodbye to Generic AI; Hello to Empathic Intelligence With New AI Tool Elaris
Solsten, a leading cognitive-behavioral artificial intelligence company, announces the launch of Elaris, its newest empathic intelligence platform that transforms how marketers understand and engage with their audiences. It addresses a critical gap in modern marketing where traditional AI systems generate content based on text patterns rather than genuine human understanding. Photo courtesy of Elaris The Science Behind Elaris Elaris is a new AI grounded not in content scraping but in empathic intelligence. Unlike traditional AI systems that generate content based on text patterns, Elaris uses real human assessments rather than inferred behavior patterns, ensuring that audience insights reflect genuine psychological motivations rather than algorithmic assumptions. Its capabilities are built on anonymized, first-party psychological data encompassing the psychological profiles of 3.4 billion people across 400,000 brands and interests. This data set is collected through years of scientific research and partnerships with leading digital platforms, measuring over 250 psychological traits to identify the underlying motivations, values, and emotional drivers influencing consumer behavior. "AI that doesn't understand people is just artificial," says Joe Schaeppi, chief executive officer and co-founder of Solsten, the company behind Elaris. "The future of AI isn't artificial; it's deeply human, emotionally intelligent, audience-aware, and trust-building. Elaris is the infrastructure for that future." Empathic Intelligence Redefines Marketing Strategy Elaris’s technology is designed to break the cycle of disconnected marketing by helping marketers understand exactly who their audiences are and what motivates a genuine response for more efficient and resonant communications. For instance, the platform's conversational interface allows marketers to interact directly with living audience personas that evolve with changing market conditions and consumer sentiment. It will enable them to move beyond surface-level targeting based on demographics or browsing history to understand the authentic psychological needs that drive purchasing decisions. "We've been told for years that AI would replace human creativity, " says Bastian Bergmann, chief operating officer and co-founder of Solsten. "Elaris does the opposite. It gives creators the empathy and precision they've been missing, so they can make products and experiences that resonate instantly." Elaris compresses the traditional marketing development cycle from weeks to minutes by providing instant access to psychologically-informed audience insights. These dynamic models enable teams to test messaging, creative concepts, and campaign strategies before launch, significantly reducing the trial-and-error cycle that characterizes traditional marketing approaches. Elaris’ recommendations are continuously updated as new psychological data is collected, ensuring that audience models remain current with shifting consumer attitudes and market dynamics. It moves beyond static persona development methods that rely on outdated survey data or demographic generalizations. Elaris: The Next Big Thing in AI Elaris enables brands of all sizes to access audience intelligence previously available only through expensive custom research projects. The platform has generated significant market interest, with over 14,000 professionals joining the waitlist before launch. ElarisPro, the platform's premium offering, is also now available to marketers who want immediate access to the technology. "The future of AI won't belong to the loudest brands or the biggest budgets. It will belong to the brands that understand people best," Schaeppi concluded. "Elaris provides that understanding at scale, with the scientific rigor and privacy protection that modern marketing requires." You can join the waitlist at www.elaris.new, or you can skip the waitlist and get ElarisPro now, with access to over 200,000 audiences. People from Rovio, the makers of Angry Birds, Bacardi, and top agencies like WRTHY are already in ElarisPro. About Solsten Solsten is a global leader in cognitive-behavioral artificial intelligence, specializing in audience-centric data science for marketing and product development. With a scientific foundation and clinical-grade psychological analytics, Solsten empowers brands to build authentic consumer connections. In addition to its empathic intelligence platform, Elaris, Solsten offers other innovative products, such as Navigator, an audience insights tool for validating product ideas, and Traits, which delivers a deep psychological understanding of customer motivations and personalities. The company has been recognized for breakthrough innovation and is trusted by prominent organizations across technology, gaming, and consumer brands.
- December 19, 2025Marketing
MergersandAcquisitions.net Unveils New Research Report on Advertising & Marketing Services M&A Activity and Valuation Trends
Mergers and Acquisitions , a leading provider of middle-market mergers and acquisitions advisory services and research, today announced the release of its latest industry research report: “ Advertising & Marketing Services M&A Multiples & Historical Trends .” The comprehensive study examines recent deal activity, valuation multiples, and structural shifts shaping mergers and acquisitions across the global advertising and marketing services sector. As traditional agency models continue to evolve in the face of digital transformation, data-driven performance marketing, and technology integration, the new report provides timely insight into how strategic and financial buyers are valuing and structuring transactions in this dynamic landscape. Key findings include trends in deal volume and value, valuation benchmarks across sub-segments of the sector, and the forces driving consolidation among creative, media, martech, and digital-first services. “Advertising and marketing services are undergoing a structural shift—from labor-intensive, campaign-oriented agency models to outcomes-focused, technology-enabled businesses,” said Ryan Schwab, Managing Director of MergersandAcquisitions.net . “This research equips corporate acquirers, private equity sponsors, and industry executives with the market intelligence needed to navigate current M&A dynamics and make confident strategic decisions.” The Advertising & Marketing Services M&A Multiples & Historical Trends report draws on extensive transaction data, market activity metrics, and insight into valuation drivers to support executives and investors seeking deeper understanding of current market conditions and future consolidation opportunities. The full report is available now as a free download on MergersandAcquisitions.net’s Insights & Resources hub. About MergersandAcquisitions.net MergersandAcquisitions.net provides middle-market M&A advisory services and research to business owners, investors, and corporate leaders. With deep industry expertise and a commitment to data-driven insights, the firm helps clients navigate every stage of the M&A lifecycle—from strategic planning and valuation to negotiation and successful deal execution.
- December 19, 2025Marketing
Love Creative Marketing USA Expands Experiential Capabilities as a Leading Promo Agency USA
In an era where brands must compete for attention both online and offline, Love Creative Marketing USA continues to stand out as a high-impact Promo Agency USA , delivering experiential marketing campaigns that foster authentic connections and measurable results. With a focus on creativity, execution, and audience engagement, the agency helps brands break through traditional advertising barriers and connect directly with consumers. As experiential marketing gains traction across the United States, Love Creative Marketing USA provides businesses with promotional strategies that go beyond impressions and clicks. By combining strategic planning with on-the-ground execution, the agency enables brands to engage customers in real environments where decisions are made and brand loyalty is built. Redefining Brand Engagement Through Experiential Marketing Unlike conventional advertising, experiential marketing allows consumers to interact with brands in memorable ways. As a full-service Promo Agency USA , Love Creative Marketing USA specializes in creating immersive brand experiences that drive awareness, trust, and conversion. From high-energy street activations to carefully managed product sampling campaigns, the agency focuses on real human interaction. These campaigns are designed to leave a lasting impression, encourage word-of-mouth marketing, and amplify brand presence both offline and online. “Our goal is to help brands create moments people remember,” said a spokesperson for Love Creative Marketing USA. “As a Promo Agency USA, we focus on engagement that feels natural, not intrusive.” Comprehensive Promotional Services Across the USA Love Creative Marketing USA gives a wide variety of promotional services designed to fulfil the desires of manufacturers throughout industries. These offerings encompass guerrilla marketing, road teams, promotional staffing, product sampling, pop-up keep execution, and out-of-domestic advertising. Each campaign is tailored to client targets, audience demographics, and vicinity-specific possibilities. By presenting quit-to-quit marketing campaign control, the enterprise guarantees consistency, great, and measurable consequences across every activation. National Reach with Local Market Expertise Operating in essential U.S. Towns including New York, Miami, Los Angeles, Las Vegas, and San Francisco, Love Creative Marketing USA provides manufacturers with national attain while preserving local market precision. This balance lets in campaigns to scale correctly whilst staying applicable to nearby audiences. As a trusted Promo Agency USA , the corporation is familiar with the nuances of different markets and client behaviours, permitting brands to set up campaigns that resonate with numerous audiences throughout the USA. Professional Street Teams and Promotional Staffing One of the agency’s core strengths lies in its promotional staffing and street team management. Love Creative Marketing USA recruits, trains, and manages professional brand ambassadors who serve as the face of each campaign. These teams are trained to communicate brand messaging effectively, engage consumers confidently, and represent brands with professionalism. Whether supporting live events, product launches, or city-wide activations, the teams play a critical role in delivering consistent and positive brand experiences. Creative Guerrilla Marketing and OOH Advertising Love Creative Marketing USA is a company reputed with respect to its innovative guerrilla marketing techniques and unusual out of home marketing solutions. These are sidewalk branding, wild posting, mobile advertising and projection campaigns that aim at drawing attention in the busy areas. These approaches contribute to brands creating organic buzz, sharing on social media, and a higher amount of visibility without depending on digital advertising. The company being a pioneering Promo Agency USA still works on innovative methods of attracting the audience in the unforeseen setting. Performance-Focused Campaign Execution Every campaign delivered by Love Creative Marketing USA is supported with the help of strategic oversight, on-web page control, and post-campaign reporting. Brands obtain insights into engagement ranges, customer interactions, and usual marketing campaign effectiveness. This records-pushed technique ensures that promotional investments result in tangible effects and non-stop development. Clients advantage from transparency, duty, and actionable insights that tell destiny marketing decisions. About Love Creative Marketing USA Love Creative Marketing USA is a U.S.-based experiential and promotional marketing agency specializing in guerrilla marketing, street teams, promotional staffing, product sampling, pop-up activations, and out-of-home advertising. With over 20 years of industry experience, the agency delivers customized campaigns across major U.S. markets. Contact Information Business Name: Love Creative Marketing USA Contact Person’s Name: Planning Team Contact Number: + 1 646-741-8992 Full Website URL: https://www.lovecreativemarketingusa.com Business Email Address: [email protected] Business Address: Miami, New York, Los Angeles
- December 19, 2025Marketing
Optimizing Websites for Mobile Devices: Complete Mobile SEO Guide
Originally posted on: https://zoromarketing.com/blog/mobile-seo-optimization-guide 📱 Mobile SEO: Complete Optimization Guide With over 60% of searches now happening on mobile devices, optimizing for mobile is no longer optional—it is essential. Google mobile-first indexing means your mobile site is the primary version Google uses for ranking, making mobile SEO a critical priority for every business. 60%+ - Searches on mobile devices 53% - Leave if load > 3 seconds 70% - Mobile searches lead to action 88% - Local mobile searches visit store 📐 Responsive Design Fundamentals Responsive web design ensures your website adapts seamlessly to any screen size. Google recommends responsive design as the best approach for mobile optimization because it uses a single URL structure and makes content easy to index and share. Responsive Design Best Practices Layout & Structure ✅ Fluid grids that adapt to screen width ✅ Flexible images that scale properly ✅ CSS media queries for breakpoints ✅ Touch-friendly navigation Content Considerations ✅ Readable font sizes (16px minimum) ✅ Adequate tap target spacing ✅ Content parity with desktop ✅ Viewport meta tag configuration ⚡ Mobile Page Speed Optimization Mobile users are especially impatient when it comes to page load times. A one-second delay in mobile load time can reduce conversions by up to 20%. Optimizing for mobile speed is critical for both user experience and search rankings. Speed Optimization Techniques 🖼️ Image optimization: Compress images and use modern formats like WebP 📦 Code minification: Reduce CSS, JavaScript, and HTML file sizes 🌐 CDN usage: Serve assets from servers closer to users 💾 Browser caching: Store static resources locally ⏱️ Lazy loading: Defer off-screen images and content 🔌 Reduce third-party scripts: Limit external resource calls 📊 Core Web Vitals for Mobile Core Web Vitals are Google official metrics for measuring user experience. These metrics are particularly important for mobile because mobile users are more sensitive to performance issues due to varying network conditions and device capabilities. LCP - Largest Contentful Paint - under 2.5s - INP - Interaction to Next Paint - under 200ms CLS - Cumulative Layout Shift - under 0.1 👆 Mobile UX and Usability Mobile user experience directly impacts your SEO performance. Google evaluates mobile usability as a ranking factor, and poor mobile UX leads to higher bounce rates and lower engagement—signals that can negatively affect your rankings. Mobile UX Checklist 👆 Tap targets at least 48x48 pixels 📏 Adequate spacing between elements 🔤 Legible text without zooming 📱 No horizontal scrolling required 🚫 Avoid intrusive interstitials 📝 Easy-to-use mobile forms 🔍 Accessible search functionality 📞 Click-to-call phone numbers 🔍 Mobile-First Indexing Google mobile-first indexing means the mobile version of your website is the primary version used for indexing and ranking. Ensuring your mobile site has the same quality content and structured data as your desktop site is essential for maintaining search visibility. Mobile-First Readiness 📄 Content parity: Same valuable content on mobile and desktop 🏗️ Structured data: Include schema markup on mobile pages 🖼️ Images and video: Same media assets with proper alt text 🔗 Internal links: Consistent linking structure 📋 Meta data: Identical titles and descriptions 🛠️ Mobile SEO Tools and Testing Regular testing and monitoring ensures your mobile site meets both user expectations and search engine requirements. Use these tools to identify issues and track improvements over time. Essential Testing Tools Google Tools 🔧 Mobile-Friendly Test 📊 PageSpeed Insights 📈 Search Console Mobile Usability Third-Party Tools 🌐 GTmetrix ⚡ WebPageTest 📱 BrowserStack 📱 AMP and Progressive Web Apps Advanced mobile technologies like AMP (Accelerated Mobile Pages) and PWAs (Progressive Web Apps) can provide enhanced mobile experiences. While not required for good mobile SEO, they can offer performance benefits for specific use cases. When to Consider Advanced Options AMP Benefits ⚡ Instant loading from Google cache 📰 Good for content-heavy sites 📱 Simplified mobile experience PWA Benefits 📲 App-like experience 🔔 Push notifications 📴 Offline functionality 📱 Ready to Optimize for Mobile? Our mobile SEO specialists can help you create a fast, user-friendly mobile experience that ranks well in search. Get Your Free Mobile SEO Audit
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