Marketing News

Cefar Transforms Penny Appeal’s Digital Experience With High-Impact Website.

Digital agency Cefar has unveiled their newly designed website for international charity Penny Appeal , delivering a complete transformation of its user experience, donation journey engagement, and internal content management capabilities. The launch marks a major milestone for Cefar as it continues expanding its footprint in the charity and nonprofit sector following high-profile work with enterprise clients. Founded in 2009, Penny Appeal provides poverty relief across Asia, the Middle East, and Africa through sustainable water solutions, mass feeding programs, orphan care, and emergency response initiatives. Despite strong brand recognition, the charity’s previous website struggled to convert interest into action. Engagement was low, user journeys were unclear, and the multi-step donation flow created friction for supporters hoping to contribute quickly. Penny Appeal tasked Cefar with a complete overhaul of the organisation’s digital presence. The objective was to create a streamlined, intuitive, and emotionally compelling platform that increased conversion and made giving easier for supporters across all devices. Cefar approached the project with a user-first mindset, rebuilding the entire interface around clarity, accessibility, and behaviour-driven design. One of the most significant improvements was the shift from a complex, multi-step donation process to an effortless one-click journey. By eliminating unnecessary data fields and simplifying the path to donation, the agency removed major barriers that had previously discouraged users. With the majority of Penny Appeal’s traffic coming from mobile, Cefar adopted a mobile-first approach, delivering a fast, fluid, and responsive site that feels purpose-built for smaller screens. Conversion-focused layouts, strategically placed calls-to-action, and optimised donation prompts were introduced to capture user intent at the right moment. Performance and accessibility were also key priorities. Cefar improved load times, enhanced SEO foundations, and ensured the site met WCAG accessibility standards, making it fast, inclusive, and reliable for supporters across all devices and abilities. Beyond the public-facing experience, Cefar transformed how Penny Appeal’s internal team manages content. By rebuilding the platform on WinterCMS, the charity now has full control to update appeals, launch new campaigns, and allocate donations without ongoing developer involvement. Since launch, the impact of Cefar’s work has been both immediate and measurable. Penny Appeal has reported: 40% growth in new visitors, expanding reach and attracting significantly more potential donors. 18% uplift in overall engagement, showing users are exploring more content and connecting more deeply with the mission. 60% increase in tracked website events, indicating stronger interactions with donation forms, buttons, and key CTAs. 67% rise in scroll depth, revealing users are reading full campaign stories and progressing further toward donation. These results demonstrate a revitalised digital ecosystem that not only draws users in but keeps them connected, strengthening donor intent and better supporting Penny Appeal’s mission to inspire giving on a global scale. For Cefar, the project reinforces its position as a trusted partner for large charities and mission-driven organisations seeking meaningful digital transformation. About Cefar Cefar is a digital agency specialising in user-focused websites, custom software, and CRM solutions that help businesses adapt and grow. Known for its forward-thinking approach, the agency combines design, development, and strategic innovation to solve complex challenges and deliver measurable impact. With over a decade of experience, Cefar continues to support organisations across sectors with digital solutions that enhance performance and elevate user experience. For more information, please refer to the contact details below.