Marketing News
AEO Strategy For AI Visibility & Traffic, Google SEO Update 2025 Report Released
The new report, titled “Google’s Update Is Breaking SEO Tools: How To Win With AEO,“ highlights the growing impact of Google’s Search Generative Experience (SGE) and AI Overviews, tools that answer users’ questions directly on the result page, often without them clicking through to websites. More details about the report are available at https://12amagency.com/blog/how-to-win-with-aeo/ Industry data shows that 58% of Google searches now end without a click, while pages appearing alongside AI Overviews experience an average 35% drop in click-through rates, a trend the agency notes will only grow as AI search becomes the primary channel for brand and content discovery. “This is not just another algorithm update, but a complete shift in how search works,” says 12AM Agency. “Google’s AI reads, analyzes, and summarizes your content. If your business is not positioned as the authority, it simply won’t appear in the answer.” To address these challenges, 12AM Agency developed its Answer Engine Optimization (AEO) framework, a system that helps brands be cited within AI responses rather than buried beneath them. The framework focuses on three key steps: identifying and creating content around customer questions, showcasing credibility through real-world expertise and experience, and deploying structured data to make web pages easier for AI engines to interpret and cite. The report notes that the shift from keyword-based SEO to AEO favors businesses that demonstrate depth and authenticity in their content. By proving expertise and clarity instead of chasing algorithmic tricks, companies can build brand authority and capture visibility across AI search platforms like Google SGE, ChatGPT, and Perplexity. 12AM Agency’s AEO report is part of its broader effort to prepare brands for the AI-first era of digital marketing. The agency continues to serve clients across Texas and nationwide, helping them adapt their SEO and content strategies to align with the latest search technology and drive sustained online growth. About 12AM Agency For years, 12AM Agency has helped a diverse clientele base, including dentists, lawyers, and other local service businesses, improve their online presence using proven organic search visibility strategies. Its range of services includes reputation management, local service ads management, web design, mobile app development, and GBP optimization. Businesses interested in reading the full report or scheduling an AEO readiness consultation can visit https://www.12amagency.com/
NLO SMM Redefines Social Media Growth: Setting New Standards as the Best SMM Panel of 2025
Create A Coaching Business Without Products Or Webinars: 2026 Training Announced
Southwest Ohio Local Business Amplification & Visibility Platform Announced
- November 7, 2025Marketing
The New Power Code: Intrinsic Living Helps High-Performing Women Redefine Strength
The New Power Code: How Intrinsic Living Is Helping High-Performing Women Redefine Strength In today’s high-performance world, leadership often comes at a personal cost, particularly for women balancing demanding careers with the constant expectation for excellence. While the image of success is often polished and unstoppable, many leaders quietly face internal strain. This tension has sparked a shift in the conversation about what true strength looks like, and how leadership can be more sustainable from the inside out. Craig Young, founder of Intrinsic Living, is at the forefront of this movement, helping women leaders reconnect with a sense of internal balance while maintaining their ambition and leadership edge. Young’s approach emphasizes clarity, calm, and conscious self-awareness, moving away from pressure-driven performance toward aligned, effective leadership. Reframing Leadership: A New Model for Success “For many high-achieving women, success has been built through resilience and control,” explains Craig Young. “But over time, that constant tension becomes unsustainable. The goal isn’t to work harder, it’s to access clarity and confidence from within.” This philosophy of leadership stems from Young’s own experience. Having spent years in high-pressure leadership roles, he personally recognized the toll that nonstop striving had taken on his well-being. That realization prompted a re-evaluation of his approach to success, leading him to develop Intrinsic Living, a model that promotes leadership rooted in balance, emotional mastery, and self-awareness. Intrinsic Living: A Personalized Approach to Sustainable Leadership Intrinsic Living is not a one-size-fits-all approach. Instead, it provides clients with guided practices that help them identify unproductive habits, reconnect with core values, and shift their approach to leadership. By integrating principles from psychology, behavioral science, and performance coaching, the method encourages reflection and self-awareness, allowing leaders to reset and lead with renewed presence. This model of strength doesn’t require sacrificing ambition. Instead, it empowers individuals to align their leadership style with their true values, helping them to perform effectively while maintaining emotional well-being. “Leaders perform better when they feel grounded,” Young says. “It’s not about removing challenges, but about learning to meet them with greater self-awareness and composure.” Shifting Mindsets: From Pressure to Presence Women in executive roles often report feeling the need to constantly prove their worth, a dynamic that contributes to chronic stress over time. Intrinsic Living helps to reframe success on a day-to-day basis, shifting the mindset from pressure-driven performance to leading with presence and calm. Through structured reflection and values-based practices, clients learn to lead with greater composure, which ultimately enhances their decision-making, communication, and team dynamics. According to Young, clients report feeling more focused, less reactive, and better equipped to navigate the demands of leadership without the emotional toll typically associated with high-performance roles. Real Impact: Leadership That Feels Different Clients of Intrinsic Living consistently describe their experience as life changing , not just professionally, but personally. One senior executive shared that learning to lead from calm “didn’t make me softer; it made me sharper.” Another reflected, “For the first time in years, I’m leading with clarity instead of control.” These outcomes go beyond better performance metrics , they mark a return to authentic leadership. When women shift from pressure to presence, they naturally become more influential, grounded, and fulfilled. The transformation isn’t about adding more strategies, it’s about removing the internal resistance that drains energy and purpose. As Craig explains, “When leaders feel calm inside, they don’t just lead better , they live better.” A Cultural Evolution: The Need for Sustainable Leadership This shift toward self-aware, emotionally mastered leadership is more than a trend, it’s a cultural evolution. As organizations increasingly recognize the impact of leadership well-being on overall performance, the demand for approaches like Intrinsic Living is growing. This model integrates ambition with intention, helping leaders create success that aligns with their personal values and supports their long-term well-being. Craig Young’s work is sparking a broader conversation about how we define leadership in the modern world. He emphasizes that his focus isn’t on quick fixes or surface-level strategies, but on supporting leaders to create deeper, more authentic ways of showing up in their roles. Calm is a Capability, Not a Compromise As the leadership landscape continues to evolve, the message is clear: calm is not a compromise, it’s a capability. Leaders who learn to harness emotional mastery and lead with presence may find themselves not only performing better but living more fully. Learn more about Craig Young and Intrinsic Living and how emotional mastery is helping high-performing women reclaim peace, purpose, and presence in leadership at intrinsicliving.com.au . Recent Recognition: Best Coaching for High Performing Women in Australia of 2025 In recognition of its transformative impact, Intrinsic Living has been honored with the Best Coaching for High Performing Women in Australia of 2025 award by the prestigious Evergreen Awards. This accolade highlights the groundbreaking approach Craig Young has taken in empowering women to lead with emotional mastery, inner strength, and clarity. Intrinsic Living® has distinguished itself by offering a personalized, neuroscience-based approach that helps women overcome the internal pressures often associated with success, enabling them to perform at their highest potential while maintaining balance and well-being. The award underscores the growing recognition of Intrinsic Living’s profound influence on the future of female leadership. About Intrinsic Living : Intrinsic Living is a leadership coaching model developed by Craig Young, designed to help high-performing professionals, particularly women, achieve sustainable success by integrating emotional mastery and self-awareness into their leadership practices. The method combines principles from neuroscience, psychology, and behavior science to foster clarity, calm, and confidence, empowering leaders to perform effectively without compromising their well-being. Media Contact : Craig Young Role: Founder and Mentor Email: [email protected] Website Facebook LinkedIn
- November 7, 2025Marketing
House of Bosses Launches AI-Powered Marketing Solutions for Local Business Owners
After spending over 20 years in the film, fashion, and beauty industries, Aisling Powell experienced firsthand how difficult it can be for skilled business owners to attract clients. “I thought being great at what I did would be enough to build a busy business; it wasn’t,” she shares. Despite building websites, running ads, and hiring social media managers, Aisling struggled to fill her diary, which led her to create House of Bosses, a platform combining mentorship, consultancy, and automation to help local entrepreneurs achieve consistent client bookings. “Marketing is critical to your success, but many owners have never been taught how to do it properly,” Aisling explains. “House of Bosses equips business owners with the tools to run their marketing effortlessly and gain control of their visibility.” House of Bosses Services: The Business Fix : A quick consultancy to identify and fix what’s not working in your marketing strategy. The Business Roadmap : A done-with-you mentorship program where Aisling helps business owners build their AI marketing team, which writes social posts, emails, and offline campaigns in their voice. AI Automate : A done-for-you automation system to run marketing efforts in the background, including social media, emails, and lead generation. Real Results: Sheila from Coogan Bergin Clinic saw a 65% email open rate and generated 10 bookings overnight after implementing her AI-powered email strategy. Ina from Birr, Co. Offaly, transitioned from renting a nail room to running a fully-booked salon and training academy within a year. “Many talented business owners fail because their skills aren’t found,” says Aisling. “Marketing shouldn’t be the reason businesses fail. House of Bosses allows owners to focus on what they do best while automating their marketing processes.” About House of Bosses House of Bosses, founded by Aisling Powell, offers consultancy, mentorship, and AI-powered marketing systems designed to help local beauty and service-based businesses succeed. Through its programs, House of Bosses helps business owners increase client bookings, improve retention, and scale their businesses effectively. Press Contact: Aisling Powell Founder, House of Bosses [email protected] www.houseofbosses.com
- November 6, 2025Marketing
Corporate Gift Wrap Kits Reducing Holiday Preparation Time for Businesses
Businesses are adopting coordinated gift wrap solutions to solve persistent presentation challenges during December's gifting crunch, promotional product specialists tracking corporate trends report. Gift presentation has become an operational headache for many organizations. Traditional approaches create chaos with mismatched supplies, inconsistent results, and administrative teams burning hours coordinating materials from different vendors. "Corporate gift presentation directly impacts how clients and employees perceive company professionalism," said specialists who work with corporate gifting programs. "When you're wrapping dozens or hundreds of gifts, businesses need solutions that work efficiently without sacrificing brand consistency." Custom gift wrap kits tackle these operational headaches by bundling everything into one package. Products such as 4-Roll Designer Coordinated Custom Gift Wrap Kits provide enough material for extensive gift-giving programs while ensuring every package maintains brand consistency through coordinated design elements. Research indicates coordinated wrapping systems can slash preparation time while improving presentation quality. Custom wrapping paper featuring company logos or seasonal designs reinforces brand recognition, while matching ribbons, bows, and branded gift tags create professional finishing touches that recipients notice and remember. Retail and e-commerce businesses see particular value in coordinated wrapping solutions. Online retailers can offer premium gift-wrap services that justify higher margins, while brick-and-mortar stores create impressive displays using branded wrapping materials that double as marketing tools. HR departments handling employee appreciation gifts find coordinated systems especially valuable during busy holiday periods. Instead of managing multiple vendor relationships and supply coordination, everything arrives together with consistent presentation standards built in. Promotional product specialists observe that efficiency gains extend beyond immediate time savings. Recipients often save attractive wrapping paper for future use, extending brand exposure throughout the year. Quality materials and appealing designs encourage this reuse behavior, creating ongoing marketing value from the initial gift investment. "Professional wrapping solutions reshape recipient perception," corporate gifting specialists explained. "When gifts arrive looking professionally presented versus hastily packaged, recipients perceive higher value and greater thoughtfulness from the sender." This shift reflects growing corporate demand for solutions that save time while maintaining professional standards during peak gifting seasons. Custom coordinated gift wrap kits address both operational efficiency and brand presentation needs simultaneously. Companies seeking coordinated gift wrap solutions can explore comprehensive corporate gifting options through promotional product specialists like Garrett Specialties .
- November 6, 2025Marketing
The New Publishers: Nomix Group is Re-Engineering Commerce for the Age of AI
When Colin Jeavons began mapping the internet’s tangled pathways in the late 1990s, he noticed something most others missed: behind every search term and every click was intent, and intent was the most valuable signal in the emerging digital economy. Two decades later that signal has splintered across thousands of platforms. Search is no longer just Google. Attention is not confined to articles or banner ads. The new publishers are influencers, communities and algorithms. The modern challenge for brands is no longer generating traffic but converting fragmented intent into measurable growth. That is the problem Nomix Group was built to solve. Its interconnected suite of companies fuses artificial intelligence, performance data and human creativity to help brands thrive in an era when the distance between discovery and decision can be measured in milliseconds. From Search to Everything Jeavons’s career has always followed the places where technology reshapes markets, from early experiments in semantic and vertical search to the realization that algorithms, not editors, now decide what audiences see. “The decline of traditional publishing wasn’t just about media,” Jeavons says. “It was about trust and distribution. Consumers stopped going to publishers for answers and started asking the internet directly. That made every creator, every app, every search box a potential point of commerce.” Shopnomix was born from that realization in 2022. Jeavons envisioned a performance marketplace that would connect brands and publishers through cost-per-acquisition and cost-per-click models that tie every dollar to a verified result. It worked because it reframed the relationship between advertisers and audiences as alignment rather than interruption. Turning Complexity into Performance Since then, Shopnomix has generated more than $4 billion in gross merchandise value for advertisers. From that success, Nomix Group evolved into five complementary businesses, each addressing a different friction point where consumer attention and commerce converge. Its flagship Shopnomix platform powers performance marketing through verified outcomes. Appnomix integrates commerce infrastructure for mobile apps. Fanomix provides AI video content templates for creators and brands. Pronomix drives programmatic performance through exclusive OEM and carrier partnerships. Creatornomix connects brands with creators for authentic, long-term collaboration. Together they form a self-reinforcing system, each feeding intelligence into the others to create what Jeavons calls “an ecosystem of measurable growth.” Foresight Built Into the Foundation Jeavons’s career, spanning publishing, AI-driven search and public policy, gave him a rare vantage point on how markets evolve. “Regulation, media and technology don’t move in sync,” he notes. “There will be many losers in the age of AI, but the winners will be those who see how they’ll intersect ten years from now.” Nomix Group emerged from that ability to connect dots others had not yet drawn and from a conviction that the real transformation would not come from bigger ad budgets but from creating better shopping experiences and empowering skilled people to hold an ownership stake in what they build. Every Nomix division operates with its own CEO, CTO and employee equity participation model. It is a network built on ownership and merit, not hierarchy, a structure Jeavons describes as laissez-faire socialism: the best of free-market innovation combined with shared opportunity. “Whereas the old world economy was built on privilege and hierarchy, the new one is built on empowerment,” said Jeavons. Nomix Group is part of a new economy focused on attracting skilled people from every background and giving them the freedom to create and share in what they build.” Why Nomix Matters Now Digital commerce has entered what analysts call the post-advertising phase, where the path to purchase runs through creators, communities and conversational AI. Consumers no longer type keywords; they ask questions, and the answers are increasingly generated by machines trained on preference data rather than search engines ranking links. In that context, Nomix Group’s ecosystem looks less like an ad network and more like infrastructure, a connective layer that lets brands plug into the new fabric of the internet. “AI and answer engines are changing everything,” Jeavons says. “They’re not killing marketing; they’re redefining it. The future belongs to companies that grow transparently and empower everyone who contributes.” Collaboration and Leadership Through Empowerment Unlike the walled-garden mentality that dominates Big Tech, Nomix Group’s growth model depends on collaboration. The company works with publishers, retailers and technology partners around the world, ensuring that even small and midsize brands can access enterprise-grade performance tools. Inside the company, that same philosophy defines its leadership. Jeavons leads through empowerment, hiring experts, setting direction, then stepping aside. Teams are measured not only by output but by the growth they enable in partners’ businesses. Leadership functions as stewardship, mirroring the company’s technology: distributed, accountable and built for shared success. The result is not just faster iteration but technology that actually understands the human behavior it is designed to serve. Building the Infrastructure for “Commerce, Everywhere.” Step back and Nomix Group resembles less a company than a blueprint for the next era of digital trade. Each division is a node; together they form an adaptive network capable of responding to how consumers actually live, on phones, in communities, inside algorithmic feeds and across AI surfaces. This “Commerce, Everywhere” vision means shopping is no longer a destination but a layer of life. Nomix Group’s role is to make that layer seamless and mutually profitable. The approach is working. Collectively, the company’s platforms drove more than $2.5 billion in verified product sales in 2024 and it is on pace to far exceed that amount in 2025, making Nomix Group one of the fastest-growing private companies in the world. Beyond the Founder It is impossible to tell Nomix Group’s story without acknowledging Jeavons’s instinct for spotting the next inflection point. But where many visionaries build empires around their foresight, he is building systems that democratize it. Ask him what Nomix Group will look like in ten years and Jeavons talks less about revenue and more about impact: helping small businesses access the same AI tools as global corporations, giving creators fair economics and building commerce models that respect consumers’ time and attention. “Innovation only matters when it creates real-world outcomes for customers,” he says. That practical conviction has become the company’s cultural DNA. Defining the Next Chapter of Commerce In every digital revolution, new technology rises, incumbents resist and disruptors rebuild the system around people instead of institutions. Nomix Group stands at that crossroads, building the connective tissue that will determine how value flows in the next economy. As AI reshapes how people find, trust and purchase, Nomix fuses data precision with human authenticity, giving every brand, creator and consumer a common language for commerce. Media Contact Tony Winders Nomix Group Email: [email protected] Website: https://nomix.group
- November 6, 2025Marketing
Tik Analyzer Software Launched
In a creative change of pace, online software retailer "AppBreed Software", will be celebrating the launch of its new software analyzer for TikTok platform by giving up to 50% off launch day with code TIK30. It's reported the event will take place on Monday 10th of November 2025. In a space where most competitors simply launch and keep quiet about it and fail to cause much of a stir, AppBreed Software has opted to be a little more creative with it's Tik Analyzer launch. Dave Guindon, President at AppBreed Software, says: "we wanted to be creative with the new software Tik analyzer for the TikTok platform launch because we wanted to give our customers all the advantages they could possibly need. It should be really worthwhile and we're hoping it will bring people a lot of insights into what's possible with the new Tik Analyzer software. It should go great unless the whole internet crashes down on launch day! AppBreed Software has always thrived on the idea of standing out and making a commotion. It's all part of the fun and it's going to teach people something they can really use, which we think is better than businesses who choose to do things the 'regular' way. This launch celebration is just one of the many ways AppBreed Software achieves that goal. When asked about Tik Analyzer , Dave Guindon said: "AppBreed thinks it's going to be a real hit because there is nothing else like it for miles around". Tik Analyzer is set to launch on Monday, the 10th of November 2025 at 11:00 am Eastern Standard Time. To find out more, it's possible to visit https://analyzerreviewsfortiktok.com/ For further information about AppBreed Software, all this can be discovered at their main business website, which can be found at the URL https://appbreed.com/
- November 5, 2025Marketing
MARKETER Announces Expansion to New York City
MARKETER , a leading full-service digital marketing agency known for its integrated content marketing, PPC and SEO services , today announced the opening of its new office in New York City. The expansion marks a key milestone in the company’s growth strategy, enabling it to better support its expanding portfolio of enterprise clients across the finance, real estate, SaaS, and consumer sectors. “Our expansion into the New York City digital marketing scene marks a pivotal moment in our company’s growth,” said Nate Nead, CEO of MARKETER. “New York is a global hub for innovation and commerce, and having a presence there allows us to better serve clients who demand the very best in digital strategy, performance marketing, and brand amplification.” The Manhattan office will serve as MARKETER’s East Coast headquarters, complementing its existing national footprint and reinforcing its commitment to providing on-the-ground support for clients across multiple time zones. The company plans to grow its local team with experienced digital strategists, account managers, and creative professionals to meet increasing regional demand for high-impact marketing solutions. “This move positions MARKETER at the center of the conversation—literally and figuratively,” said Samuel Edwards, Chief Marketing Officer. “We’re now better equipped to collaborate with East Coast clients in real time, offering localized expertise while maintaining the same national-scale capabilities that have fueled our success.” With an established reputation for results-driven campaigns and a proprietary approach that integrates AI-enhanced analytics, MARKETER continues to redefine what brands can expect from a modern digital agency. The expansion follows several years of sustained growth across the company’s network, which includes SEO.co, PPC.co, Link.Build, and DEV.co—each offering specialized services within the broader MARKETER ecosystem. “The demand for integrated marketing services continues to grow, especially among high-growth startups and enterprise brands,” said Timothy Carter, Chief Revenue Officer. “Establishing a New York base enables us to provide the hands-on support and rapid execution those clients expect.” The expansion reflects MARKETER’s long-term commitment to helping businesses scale through strategic marketing innovation, data-driven decision-making, and creative storytelling. The company plans to host a series of industry meetups and client workshops in New York throughout 2025 to connect with local partners and thought leaders. About MARKETER MARKETER.co is a full-service digital marketing agency helping brands accelerate growth through SEO, paid media, content marketing, and digital PR. The company operates under the Marketer.co network, which includes SEO.co, PPC.co, Link.Build, and DEV.co, offering clients a comprehensive suite of online growth solutions. MARKETER’s mission is to empower businesses with data-backed marketing strategies that drive measurable ROI and long-term brand authority.
- November 5, 2025Marketing
Sidekick Creative Company Announces Expansion of Tailored Marketing Solutions in Arkansas
Empowering Businesses with Affordable Marketing Solutions Sidekick Creative Company, founded by Phillip and Gabriella Heck, is quickly becoming a leading name in Arkansas for businesses seeking affordable and effective marketing solutions. Established with the mission to provide high-quality marketing services to businesses of all sizes, Sidekick Creative Company stands out for its commitment to meeting clients where they are, offering tailored tools and strategies that fit each business’s budget and needs. Founded in response to a significant gap in Arkansas' marketing landscape, Sidekick Creative Company focuses on delivering results-oriented services such as web design, social media management, and SEO. The company's mission is rooted in the belief that every business, no matter its size, deserves the tools and expertise needed to thrive in today’s fast-paced digital world. From Small Town Roots to Statewide Influence The story of Sidekick Creative Company is one of ambition and opportunity. Phillip and Gabriella, both natives of Arkansas, noticed a lack of marketing agencies that prioritized the practical needs of businesses rather than pushing expensive, cookie-cutter solutions. Recognizing the untapped potential for an agency focused on understanding client needs and budgetary constraints, they founded Sidekick Creative Company. “We wanted to be a marketing agency that works for businesses of all sizes and backgrounds, especially those that don’t have the massive budgets some larger companies enjoy,” said Phillip. “Our goal is simple: meet our clients where they’re at and empower them with the right tools to succeed.” Since its inception, Sidekick Creative Company has completed over 100 projects for businesses across Arkansas, helping them grow their online presence and build sustainable brands in a competitive market. With a strong focus on local businesses, the company has helped clients elevate their brands and boost engagement through expertly crafted websites, dynamic social media campaigns, and targeted SEO strategies. Tailored Services for Every Business At the core of Sidekick Creative Company’s offerings is a commitment to customization. Understanding that no two businesses are alike, the company provides a range of services that can be adapted to any business model or budget. Web Design & Development : Sidekick Creative Company offers professional web design and development services, ensuring each client’s website is user-friendly, aesthetically appealing, and optimized for both desktop and mobile devices. The team focuses on creating websites that reflect a brand’s identity and provide a seamless user experience, crucial for retaining customers. Social Media Management : Social media is an essential tool for businesses to connect with their audience. Sidekick Creative Company’s social media management services are designed to help clients maintain an active online presence, engage with followers, and build relationships. Their approach combines creative content, consistent engagement, and strategic planning to grow brand visibility. SEO Services : With search engine optimization (SEO) being a key component of digital marketing, Sidekick Creative Company helps businesses improve their website rankings on search engines like Google. By optimizing content, improving site speed, and using targeted keywords, they ensure clients' websites are discoverable by potential customers, driving more traffic and leads. The Heck Effect: Philosophy for Success The philosophy behind Sidekick Creative Company is encapsulated in what they call "The Heck Effect" — the belief that every business can win by creating personalized, impactful marketing campaigns. According to Phillip, it’s about more than just providing a service; it’s about fostering long-term partnerships with clients. “Marketing isn’t just about reaching new customers. It’s about understanding the customer’s needs, telling their story, and providing consistent, value-driven solutions that help them grow,” said Gabriella. “We are here to be the partners that support our clients every step of the way.” Through their data-driven strategies and commitment to client success, the Heck family has positioned Sidekick Creative Company as an agency that can truly make a difference. Their personalized approach has resonated with numerous clients, including small businesses like Ford Construction and service providers like Christian Martin, who praised the company’s market research and creative solutions. Recognition and Growth in the Arkansas Market Sidekick Creative Company’s rise in the Arkansas marketing scene is a testament to the power of strategic planning, personalized service, and a commitment to client success. With a reputation for being knowledgeable, skilled, and patient, they have garnered praise from numerous clients. Testimonials highlight the company's ability to adapt to the unique challenges of small businesses and offer solutions that deliver tangible results. "Sidekick Creative Company helped us build a presence we didn’t know was possible," said Keith Ford from Ford Construction. "They listened to our goals and provided creative and dynamic solutions. It was a pleasure working with them.” As the company continues to grow, Sidekick Creative Company remains focused on expanding its reach while staying true to its roots of providing businesses with affordable, effective marketing strategies. Sidekick Creative Company Wins Best Marketing Agency in Arkansas for 2025 Sidekick Creative Company has been honored with the title of Best Marketing Agency in Arkansas for 2025 by the Evergreen Awards, recognizing their innovative and results-driven approach to digital marketing. Their commitment to providing customized, affordable marketing solutions, from web design to SEO and social media management, has set them apart in a competitive industry. This award highlights their ability to empower businesses of all sizes by delivering high-quality services that drive growth and foster long-term success. About Sidekick Creative Company Founded by Phillip and Gabriella Heck, Sidekick Creative Company is a full-service digital marketing agency based in Arkansas. Specializing in web design, development, social media management, and SEO, the company is committed to helping businesses of all sizes succeed in the digital age. With over 100 completed projects in the region, Sidekick Creative Company has earned a reputation for delivering personalized, results-driven marketing solutions. For more information, visit www.sidekickcreativeco.com . Media Contact Phillip Heck Founder, Sidekick Creative Company Email: [email protected] Website Facebook Instagram Threads LinkedIn
- November 3, 2025Marketing
North Las Vegas AI Marketing Automation: Targeted Content Campaigns Announced
Cobalt Keys LLC (Cobalt Keys) has announced a new suite of AI-driven automation services to help small businesses in the North Las Vegas area improve their marketing strategies and lead generation. More information is available at https://cobaltkeys.com The agency’s AI automation services provide a cost-efficient way for small businesses to increase their online visibility and strengthen brand presence. Traditional advertising methods often strain limited budgets, and Cobalt Keys positions AI as a scalable solution that drives marketing productivity without significant outlay. “Small business owners are constantly balancing resources with growth goals,” a spokesperson for the agency said. “Our AI-powered automation tools allow them to compete effectively online, deliver targeted messaging, and expand their reach without overspending.” The process begins with a detailed analysis of a client’s current digital footprint. This review highlights competitive gaps, evaluates existing assets, and identifies opportunities for automation. Based on this assessment, Cobalt Keys develops a tailored plan to implement AI solutions where they will have the greatest impact. A central feature of the service is AI-assisted content creation and omnichannel distribution. Its content marketing approach generates targeted marketing materials that contribute to building authority by being placed on influential platforms. Cobalt Keys’ proprietary system combines automated content publication with human oversight to ensure accuracy and brand consistency. Each campaign is based on a single piece of content with tailored messaging that is repurposed into multiple formats, including text content, short videos, infographics, and podcast episodes. After a thorough review by an in-house team of editors, the content is published across a curated network of websites pre-selected for their domain authority and web traffic. This strategy of leveraging sites already trusted by search engines is designed to build long-term brand growth while maximizing the effectiveness of each campaign. As a digital marketing agency focused on innovative approaches, Cobalt Keys continues its mission to develop marketing services that enhance industry presence and drive measurable results for small businesses. Businesses in North Las Vegas interested in learning more about AI automation solutions are encouraged to visit https://cobaltkeys.com for additional information.
- November 2, 2025Marketing
Creative Pi Media Announces Leading Role in Programmatic Advertising for Global Digital Growth
Creative Pi Media Drives Global Digital Growth with Cutting-Edge Programmatic Advertising Creative Pi Media, a leading digital marketing agency, has quickly positioned itself as a global frontrunner in programmatic advertising. Recognized for its innovative and data-driven advertising strategies, Creative Pi Media is transforming the digital marketing landscape, delivering measurable results for brands across various industries. With a strong presence in key markets worldwide, including a growing footprint in Singapore, the agency is helping businesses scale their marketing efforts and achieve significant digital growth. Founded in 2020 by Abhishek Mehta, Saurabh Dhariya, Ram Ji Mishra, and Bhushan Mehta, Creative Pi Media has expanded from its roots in India to become a major player in global digital advertising. The agency specializes in programmatic advertising, demand generation, paid social media strategies, SEO, Google Ads, LinkedIn Account-Based Marketing (ABM), and website design. Its unique combination of creative strategies and performance-driven tactics has helped clients achieve remarkable results in industries such as healthcare, technology, real estate, manufacturing, and consumer goods. A Data-Driven Approach to Global Digital Marketing Creative Pi Media’s approach is grounded in data and technology, enabling it to provide brands with highly targeted and efficient marketing campaigns. The agency automates the ad buying process through programmatic advertising, allowing businesses to reach the right audience at the right time, with precision and scale. By combining technology with creativity, Creative Pi Media ensures that every campaign not only looks great but also delivers measurable business outcomes. "At Creative Pi Media, we combine creativity with data to create advertising strategies that deliver real business results on a global scale," said Abhishek Mehta, Founder of Creative Pi Media. "We focus on bridging the gap between storytelling and technology, allowing brands to connect with their audiences in meaningful ways that drive growth." Programmatic Advertising: The Catalyst for Global Scale One of the agency's core strengths is its expertise in programmatic advertising, which leverages automated technology to optimize ad buying. This allows brands to scale their efforts across multiple channels, from display ads to video and social media, while targeting the most relevant audience. Creative Pi Media’s programmatic advertising services have proven to be a game-changer for companies worldwide, helping them improve engagement and maximize their ROI. "Our programmatic advertising strategies focus on reaching the right audience with precision. By automating ad buying, we ensure our clients can focus their resources on high-impact campaigns that drive business growth across regions," added Mehta. "This approach is critical for global brands looking to engage a diverse audience and achieve measurable results." As businesses increasingly look for ways to maximize their digital marketing impact, programmatic advertising has emerged as a vital tool for global campaigns. Creative Pi Media’s use of cutting-edge technology and data-driven strategies enables brands to run campaigns that are both efficient and effective, with a reach that extends across countries and continents. LinkedIn ABM: Connecting Global B2B Brands with Key Decision-Makers In addition to programmatic advertising, Creative Pi Media has established itself as a leader in LinkedIn Account-Based Marketing (ABM), a highly effective strategy for B2B companies. By leveraging LinkedIn’s sophisticated targeting capabilities, Creative Pi Media helps brands engage with high-value decision-makers, driving meaningful business connections and improving conversion rates. This strategy has been particularly successful in global markets, where LinkedIn ABM is crucial for building long-term relationships with prospects and partners. "We specialize in turning LinkedIn into a powerful tool for B2B marketing," said Mehta. "Our ABM campaigns are designed to help businesses connect directly with key decision-makers, foster relationships, and drive growth. For global brands, LinkedIn ABM is essential to scaling their sales efforts and expanding into new markets." Award Recognition: Best B2B LinkedIn Marketing & ABM Agency in the US for 2025 Creative Pi Media’s excellence in LinkedIn ABM has recently been recognized with a prestigious honor. The agency was named the Best B2B LinkedIn Marketing & ABM Agency in the US for 2025 by the Evergreen Awards. This recognition highlights the agency’s leadership and innovation in leveraging LinkedIn’s platform to drive engagement, nurture leads, and foster long-term growth for B2B clients. "We’re honored to receive this award and proud of the work we’ve done to help businesses succeed in the competitive landscape of LinkedIn ABM," said Mehta. "This achievement is a testament to the expertise of our team and the success we've achieved by combining data-driven strategies with creative solutions." This prestigious recognition underscores Creative Pi Media's continued commitment to innovation, measurable results, and customer-centric strategies in the field of LinkedIn ABM and digital marketing. A Global, Customer-Centric Strategy for Long-Term Success Creative Pi Media’s customer-centric approach is at the heart of its global success. The agency combines the art of storytelling with the science of data analytics to deliver highly personalized marketing campaigns tailored to each client’s unique objectives. Whether working with a brand in India, Singapore, or the United States, Creative Pi Media ensures that each campaign is crafted to maximize impact and deliver long-term results. Unlike traditional agencies, Creative Pi Media takes a holistic approach to digital marketing, focusing on building sustainable sales funnels, nurturing online communities, and creating personalized customer journeys that foster engagement and loyalty. This long-term approach to growth has helped the agency build a strong reputation with global clients looking for lasting success in the digital landscape. “We don’t just want to be another marketing agency; we want to be our clients' trusted growth partner,” said Mehta. "Our goal is to help businesses turn digital attention into real-world success, no matter where they are located." About Creative Pi Media Creative Pi Media is a full-service digital marketing agency headquartered in Pune, India, with a growing global presence. The agency offers a range of services, including Programmatic Advertising, Google Ads, LinkedIn ABM, Paid Social Media, SEO, and Website Design. Founded in 2020, Creative Pi Media has quickly become known for its data-driven, customer-centric approach to digital marketing, delivering measurable ROI and sustainable growth for clients in a variety of industries across the globe. The agency has also expanded its services to key markets, including Singapore, where it is helping businesses scale their digital marketing efforts For more information, visit www.creativepimedia.com . Media Contact Abhishek Mehta Founder, C Pi Media Services Pvt Ltd Email: [email protected] Website LinkedIn
- November 2, 2025Marketing
Nover Marketing Named Best Construction Marketing Agency in the US for 2025
Nover Marketing Sets New Standards for AEC Marketing Nover Marketing, led by Tiffany Quillan, has earned national recognition for its innovative approach to marketing in the architecture, engineering, and construction (AEC) sector. As a full-service agency, Nover has become known for blending traditional marketing with cutting-edge digital strategies to deliver tailored solutions that foster measurable growth for AEC companies. A Female-Led Agency Redefining Industry Norms In a field historically shaped by men, Nover Marketing is shifting the landscape with bold strategy, creative excellence, and a vision that’s redefining what leadership means in AEC. Founded by Tiffany Quillan, a former marketing director in the tech sector, Nover prides itself on its people-first approach and a focus on work-life balance. With a 36-hour work week, four weeks of paid time off, 401(k) matching, and flexible schedules, Nover fosters long-term creativity and employee retention. Tiffany Quillan’s journey from tech to founding her own agency stemmed from her desire to bring sophisticated, data-driven marketing strategies to an underserved industry. Under her leadership, Nover Marketing has become a go-to firm for AEC businesses seeking to break through traditional marketing barriers. “No cookie-cutter packages,” says Tiffany Quillan, Founder of Nover Marketing. “We take the time to truly understand each AEC client’s goals, resources, and market dynamics—then build targeted campaigns that outperform expectations. Our advantage is the ability to bridge traditional and digital marketing, removing the fluff and delivering integrated strategies that create real business impact.” Specializing in the AEC Industry Nover Marketing stands out in the crowded marketing landscape by specializing in the AEC industry. The agency’s deep expertise in marketing for builders, architects, and engineers enables them to craft highly targeted campaigns that achieve tangible results. Unlike generalist agencies, Nover tailors its approach to address the unique challenges of AEC businesses, ensuring every marketing strategy is purpose-built for growth. From web development and branding to SEO/AEO, social media management, and content marketing, Nover offers a full suite of services that drive measurable results. Their ability to integrate traditional marketing strategies with the latest digital tools has earned them a reputation for high-performance campaigns that push the boundaries of what’s possible in AEC marketing. National Recognition and Awards Recently, Nover Marketing was named the Best Construction Marketing Agency in the US for 2025 by the prestigious Evergreen Awards. This recognition highlights the agency’s outstanding success in delivering tailored, high-performing marketing strategies designed specifically for the AEC industry. This award joins other accolades, including the Netty Award for excellence in design and web development, further cementing Nover’s status as an industry leader. Tiffany Quillan expressed, “We are proud to be recognized as a leader in our industry. It’s a testament to our team's dedication to excellence and our relentless focus on providing marketing solutions that deliver real, measurable results for our clients.” Leading with Empathy and Innovation Nover Marketing’s commitment to empathy and innovation has made it a trailblazer in the marketing industry. While many firms prioritize profits over people, Nover embraces a culture of support and understanding, both for its employees and clients. This human-centered approach has not only set Nover apart but has also become a model for other agencies. Tiffany Quillan believes that empathy is integral to successful marketing: “To understand our clients' needs truly, we must listen, empathize, and build lasting relationships based on trust. Our team is committed to delivering not only results but results with care and understanding.” What’s Next for Nover Marketing? As Nover Marketing continues to grow, the agency remains committed to delivering the same high-caliber service clients rely on. The team is deepening its expertise in public relations and strengthening industry relationships, while staying ahead of the constantly evolving digital marketing landscape—including emerging areas like AEO—to ensure clients remain visible, competitive, and confident in their marketing strategy. Nover’s story is one of innovation, empowerment, and growth. It showcases how female leadership, empathy, and strategic thinking can combine to create a top-performing agency that not only serves its clients but also leads by example in an industry ripe for change. About Nover Marketing Nover Marketing is a full-service marketing agency specializing in the architecture, engineering, and construction (AEC) industry. Founded by Tiffany Quillan, Nover focuses on the ruthless prioritization of data-driven strategies and modern design to deliver high-performing campaigns within each company’s available resources. Known for its female-led team, Nover is committed to creating a positive and supportive work environment while providing tailored marketing solutions that bridge the gap between traditional and digital strategies. Media Contact Tiff Quillan Founder, Nover Marketing Email: [email protected] Website: Nover Marketing
- November 2, 2025Marketing
Fuentes Zapata LLC Announces the Release of "The Remote Marketer’s Toolkit"
Empowering Marketers in a Remote-First World Mérida-based marketing expert Jorge Fuentes Zapata has unveiled his latest project, The Remote Marketer’s Toolkit , aimed at equipping digital marketers with the tools they need to excel in the remote work environment. Released on Amazon, the book presents a practical guide filled with checklists, frameworks, and prompts designed to streamline marketing operations and enhance productivity for remote teams. "Remote work is here to stay, and it’s not just about flexibility, it’s about efficiency and results," says Jorge Fuentes Zapata. "In my book, I show how clarity in systems, well-documented processes, and data-driven strategies can help marketers overcome the complexities of remote work, creating sustainable growth for businesses of anysize." A Resource for Digital Marketers of All Levels In The Remote Marketer’s Toolkit , Fuentes Zapata distills years of experience into a comprehensive field guide that caters to both novice and seasoned marketers. By sharing proven techniques and templates, the book emphasizes the importance of foundational strategies, systematic approaches to marketing technology (MarTech), data integrity, and repeatable workflows. The goal is to empower marketers to produce results without adding unnecessary complexity. Why the Toolkit Matters The book’s practical approach is grounded in Jorge’s work with clients ranging from small startups to large enterprises. He has helped businesses optimize their digital marketing operations using HubSpot, Google Ads, and other technologies. Through this book, Fuentes Zapata shares his knowledge of scaling marketing strategies in the remote-first era, ensuring that companies can work smarter, not harder. "For businesses transitioning to remote operations, having the right tools and systems in place is crucial," Fuentes Zapata explains. "I created this toolkit to help marketers build trust, increase efficiency, and ultimately drive growth without the distractions and challenges that often come with remote work environments." A Global Perspective from Mérida Though based in Mérida, Mexico, Fuentes Zapata’s expertise spans beyond borders, helping clients across North America and globally. The release of The Remote Marketer’s Toolkit marks a significant milestone in his career, positioning him as a leading figure in the remote marketing space. The book showcases his commitment to providing accessible, actionable guidance to marketers around the world. "Success in digital marketing doesn’t require extraordinary talent; it requires the right mindset, the right tools, and the discipline to follow through," Fuentes Zapata says. "This book is my way of giving back to the marketing community and helping others achieve the same success that I’ve experienced." About Fuentes Zapata LLC Fuentes Zapata LLC, founded by Jorge Fuentes Zapata, provides consulting services that help businesses optimize their digital marketing operations. With deep expertise in HubSpot, Google Ads, and MarTech systems, the company helps organizations of all sizes scale efficiently without adding headcount. Jorge Fuentes Zapata’s approach focuses on simplifying complex marketing systems, empowering teams, and driving measurable results. To learn more about how Jorge Fuentes Zapata can help streamline your digital marketing operations, visit Fuentes Zapata LLC . Fuentes Zapata About Fuentes Zapata LLC Fuentes Zapata LLC offers consulting services that help businesses optimize their digital marketing operations. With deep expertise in HubSpot, Google Ads, and remote marketing systems, Jorge Fuentes Zapata delivers scalable, efficient marketing engines for businesses of all sizes. Media Contact: Jorge Alberto Fuentes Zapata Founder Fuentes Zapata LLC Email: [email protected] Website
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