Marketing News
Meritus Media Digital PR & Content Marketing Trends 2023 Report Released
The newly released report covers seven digital strategies and critical analytics tools Meritus Media says have taken on more meaningful roles in today’s volatile economy. The report offers tactical digital options and measurement tools companies can benefit from implementing over the coming year if maintaining visibility, boosting authority, and differentiating themselves from the competition are part of their 2023 goals. More information is available at http://proactivereport.com/7-digital-pr-marketing-tends-2023 While inflation continues to dominate the headlines, experts agree a recession is around the corner but whether it will be a soft landing is something the Fed has yet to predict. In the latest report published by Meritus Media, marketing and PR trends that warrant extra attention in times of economic uncertainty are showcased along with a number of strategies expected to play a vital role in overall goal setting and tracking. Effective marketing and PR plans are rooted in accurate data, says Meritus Media, adding that now is the time for a thorough social media audit to ensure strategies are properly targeted and activities are delivering results. They say building a loyal community of followers will come from compelling storytelling and data visualization tools such as infographics, images, and videos that boost engagement. Other key trends the report examines include SEO, KPIs, and the very important roles affinity and trust play in establishing and retaining customer loyalty. Meritus Media says that in times such as these, it can be tempting for companies of any size to halt their investment in marketing and PR; however, just like a boosted investment in R&D is generally recommended during times of impending recession, the same is true with strategic marketing and communications activities. With the release of the report, Meritus Media sheds light on key strategies that can boost company visibility and integrity at a time when edging out the competition is vital. Interested parties can contact the company if they need help with building their marketing campaigns with these trends in mind. Sally Falkow, CEO of Meritus Media says, “We have over 25 years’ experience in traditional PR and have been pioneers in digital PR and effective social media marketing. We offer strategy, training, implementation, and measurement to help clients both large (Time-Warner Cable, CPS Energy) and small stay ahead of the technology curve. As experts in the digital transformation of business communications - internal and external - we are routinely commended on our approach and the innovative strategies we employ to achieve our clients’ goals.” Learn more at https://meritusmedia.com
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- March 14, 2024Marketing
Maine’s Premiere Marketing Agency Making Waves Nationwide
Anchour , a Lewiston-based branding and marketing agency, is making waves yet again in the industry with its recent expansions and accolades. In 2023, the agency welcomed ten new members to its team, bringing the total count to 30 individuals. This growth spurt coincided with Anchour's remarkable achievements, including securing the prestigious #3 position on Ad Age’s “Best Places to Work 2024” list among Marketing Agencies in the US with fewer than 200 employees. Additionally, Anchour proudly claimed the #2 spot from Best Places to Work in Maine in 2023. "We work hard to foster a culture that rewards people’s creativity and individuality," stated Stephen Gilbert, CEO of Anchour. "Good work, good people, and a good culture combine to attract the right talent. It all results in a cohesive team environment that yields incredible work." Premium Benefits and Expanding Talent Pool Anchour's commitment to its employees goes beyond traditional benefits, offering premium perks such as summer Fridays, generous paid leave, and professional development allowances. The agency's recent expansion included key hires in roles spanning Creative and Design Directors, a Director of Strategy, UI Designer, Front-End Developer, and Account Manager, showcasing Anchour's dedication to assembling a diverse and dynamic team. Despite its national recognition, Anchour remains deeply rooted in its local community, with the majority of its team residing in Lewiston. Over the past decade, Anchour has been instrumental in helping businesses both locally and nationally achieve sustainable growth through its expertise in strategy, design, digital marketing, web development, and digital experience. A Decade of Excellence and Client Diversity For over a decade, Anchour has been at the forefront of helping businesses in Maine and beyond achieve scalable and efficient growth through its expertise in strategy, design, digital marketing, web development, and digital experience. Anchour's client portfolio boasts a diverse range of businesses, from local icons like Marden’s, Agren, and Good Shepherd Food Bank to national brands such as Ubisoft, Amway, and Earnest. Innovating with AI for Optimal Results Continuing its dedication to pushing creative boundaries, Anchour has embraced artificial intelligence (AI) to enhance its workflows, leading to increased productivity, innovative ideas, and superior output. Stephen Gilbert expressed his enthusiasm for the agency's newfound capabilities: "The results are better than ever. We’re excited to offer new services and innovative strategies to our clients in Maine, helping them grow their businesses in ways they never thought possible." As Anchour continues to push creative boundaries and redefine industry standards, its unwavering commitment to excellence remains the driving force behind its success. About Anchour Anchour is a full-service marketing agency headquartered in Lewiston, Maine. Renowned for its exceptional branding and marketing services, Anchour's team of talented experts delivers fresh ideas and innovative solutions to help clients achieve their business objectives. For more information, visit anchour.com
- March 14, 2024Marketing
Satisfying Search Trends: TikTok Challenges Google in 2024’s Search Realm
In recent years, TikTok has seen exponential growth, boasting billions of active users globally. Its unique algorithm-centric content delivery system has positioned it as a powerhouse in the realm of user engagement. Now, with its foray into search functionality, TikTok aims to redefine how users discover and consume information on the internet. As a leading Melbourne digital marketing agency , Zib Digital explores the shift in the way in which consumers search online. For decades, consumers have gained more confidence in the search content Google serves, resorting to using the platform for any and all search enquiries, thus promoting the platform to one of the most popular search engine tools globally. However, research indicates a significant shift in user behaviour, with an increasing number of individuals turning to TikTok for more than just entertainment, now, more commonly education. This trend is particularly pronounced among younger demographics, who view TikTok as a primary source of content discovery. As such, brands are reevaluating their digital marketing strategies to capitalize on TikTok's growing influence. With this in mind, Zib Digital explores what this means not only for brands but for agencies across Australia. Offering SEO services in Melbourne , Zib is keen to stay ahead of the curve when it comes to search trends and consumer behavioural patterns. "TikTok's entry into the search realm presents both challenges and opportunities for marketers. Understanding and harnessing this shift is crucial for staying ahead in the digital marketing game…" states a Spokesperson for Zib Digital. “This discovery simply underscores the importance of agility and adaptability in digital marketing, encouraging us, as an SEO expert in Melbourne, to align our approach to content creation and distribution with the emerging platform's algorithm requirements in order to effectively engage with the right audiences.” Zib Digital's perspective on this trend is informed by extensive research and analysis of consumer behaviour and market dynamics. The Melbourne SEO agency recognises the need for a nuanced understanding of TikTok's search algorithm and user preferences to craft effective marketing strategies. "Our team of SEO and social specialists constantly monitor trends and insights to develop data-driven solutions that drive results in this new era of search." Rochelle Jones - Head of Content, Zib Digital, “The key to effectively exploiting the different platform's distinct features to create cohesive, integrated marketing campaigns that resonate with target audiences." The rise of TikTok as a search platform marks a competitive development in the digital marketing arena. As brands and marketers adapt to this new reality, Zib Digital remains at the forefront, providing innovative solutions and insights to navigate the evolving terrain of digital search. To learn more about Zib’s bespoke search engine optimisation services in Melbourne, visit Zib Digital.
- March 14, 2024Marketing
Green Growth: Sustainable Digital Marketing Strategies Tailored for New Zealand’s Eco-conscious Market
In the heart of New Zealand's bustling digital marketing landscape, Zib Digital stands out not only for their innovative strategies but also for its commitment to sustainability. Rather than being just a buzzword, Zib Digital is a digital marketing agency that sees sustainability as a core value of their business. This commitment goes beyond just their internal practices to their digital marketing strategies as well, where they strive to empower businesses to make a positive impact on the planet while driving success in the digital realm. One of Zib Digital's key sustainable marketing strategies revolves around content creation that highlights eco-friendly practices and initiatives. By crafting compelling content that showcases businesses' commitment to sustainability, Zib Digital helps clients connect with environmentally conscious consumers on a deeper level through social media and SEO in NZ. Whether it's promoting renewable energy solutions, advocating for sustainable production processes or raising awareness about environmental conservation efforts, Zib Digital's content marketing strategies resonate with the values of the eco-conscious market, driving brand loyalty and engagement. As a leading agency in digital marketing, Zib Digital leverages the power of social media to amplify its sustainability message and foster meaningful connections with consumers. Through platforms like Instagram, TikTok and Facebook, Zib Digital helps businesses share their sustainability initiatives, engage with eco-conscious communities and spark important conversations. By actively participating in discussions around sustainability and showcasing their environmentally friendly practices, businesses can position themselves as leaders in the green movement, with Zib Digital guiding them every step of the way. A spokesperson from Zib Digital emphasises their dedication to sustainability, stating, "In New Zealand's competitive market, businesses must embrace sustainability as a core value to truly resonate with consumers. At Zib Digital, we're proud to lead the charge with sustainable digital marketing strategies that empower businesses to make a positive impact while driving success in the digital landscape." Zib Digital's commitment to sustainability sets a precedent for digital marketing agencies in New Zealand and beyond. By prioritising sustainability in their digital marketing strategies and empowering businesses to do the same, this leading SEO agency is not only driving success but also contributing to a more sustainable future. As New Zealand continues to embrace environmental responsibility, businesses can trust Zib Digital to lead the way with innovative and sustainable marketing solutions tailored to the eco-conscious market. To find out more about sustainable marketing strategies, contact Zib Digital today.
- March 14, 2024Marketing
Unraveling the Impact: Digital Marketing's Creative Appeal on NZ Consumers in 2024
Zib Digital NZ, a leading digital marketing agency in Auckland , specialising in innovative strategies tailored for the New Zealand market, explores the evolving landscape of digital marketing and its creative appeal on New Zealand consumers in 2024. With a focus on understanding the shifting preferences and behaviours of Kiwi consumers, Zib Digital aims to provide valuable insights for businesses seeking to navigate the dynamic world of online advertising. With extensive experience in digital marketing in Auckland and ongoing insights in consumer data, Zib Digital uncovered several key trends shaping the digital marketing landscape in New Zealand. One of the most notable findings is the increasing emphasis on visual storytelling as a powerful tool for engaging audiences and driving brand affinity. With platforms like Instagram and TikTok dominating the social media landscape, businesses are leveraging visually compelling content to connect with consumers on a deeper level. As the influence of user-generated content (UGC) also shapes consumer perceptions and purchase decisions, Zib explains that by encouraging users to share their experiences and opinions, brands can foster a sense of authenticity and trust that resonates with today's discerning consumers. Zib recognises the importance of harnessing UGC as a strategic component of digital marketing campaigns to enhance brand credibility and engagement. As an SEO company in Auckland , Zib Digital specialises in traditional digital marketing and SEO practices, however the team of specialists holds a strong focus on disrupting traditional digital marketing methods. Having established a shift in content optimisation strategies, Zib explores the role of emerging technologies, such as augmented reality (AR) and virtual reality (VR) in driving immersive brand experiences and consumer engagement. With AR filters, VR simulations and interactive gamification becoming increasingly prevalent, Zib pushes the creative boundaries, encouraging clients to explore new opportunities to captivate audiences and create memorable brand interactions. A spokesperson from Zib Digital, states "The digital marketing landscape in New Zealand is evolving at a rapid pace and businesses must adapt their strategies to meet the changing needs and preferences of consumers. Our research highlights the critical importance of creativity in capturing the attention and loyalty of NZ consumers. By delivering engaging, personalised experiences across digital channels, our clients can cut through the ‘content noise’ and drive meaningful connections with their audience." By embracing visual storytelling, user-generated content and emerging technologies, New Zealand based digital marketers can create memorable brand experiences that resonate with audiences and drive business success in the ever-evolving digital era. Learn more about digital marketing and SEO in Auckland at Zib Digital.
- March 14, 2024Marketing
Keswick, UK SEO Agency: Google Analytics 4 Migration Services Announced
With the agency’s updated digital marketing services, clients can seamlessly implement Google Analytics 4 (GA4) and enjoy clarity on visitors' actions. More information can be found at https://climbhighseo.agency/seo-services/ ClimbHigh SEO’s new process for GA4 setup allows clients to ensure their data is being collected correctly and that there is data clarity to inform marketing strategies in any new GA4 properties. The fourth version of Google’s analytics platform offers businesses many advantages compared to the older Universal Analytics. The new version uses a tracking model that gives more specific data about the customer journey, yielding more insights into customer behaviour. It also offers enhanced reporting features like predictive metrics and custom dimensions. The agency offers three levels of implementation services: GA4 Health Checks, including basic setup and implementation of one custom conversion; GA4 Full implementation, which covers all the custom events that most websites need to be tracked; and GA4 Ecommerce implementation for ecommerce tracking. Besides GA4 services, ClimbHigh SEO offers traditional and local search engine optimisation services to improve clients’ digital visibility, backlink-attraction services to boost clients’ digital authority, digital audits, and content marketing services. More details about these services can be found at https://climbhighseo.agency/ About ClimbHigh SEO Founded by Ray Cassidy in 2011, ClimbHigh SEO provides digital marketing services for clients in Carlisle, Keswick, and the Lake District. Their team offers comprehensive SEO services, seeking to understand each client’s target market, conducting keyword research to formulate strategies, planning content in collaboration with clients’ copywriters, and crafting digital PR campaigns. "Ray certainly knows his stuff, and we are really pleased with how he is pushing our website up the rankings and in such a small space of time," one satisfied client said. "I would highly recommend Ray at ClimbHigh SEO for anyone who wishes to increase the visibility of their website." Interested parties can learn more about ClimbHigh SEO’s keyword strategies at https://climbhighseo.agency/keyword-strategy-2/
- March 13, 2024Marketing
Navigating the SEO Landscape: Avoid Common Pitfalls with Uplers Solutions' Expert Guidance
In the much-talked about SEO landscape, the road is rugged with potential missteps that can derail your website’s visibility and rankings. The decision to hire a search engine optimizer isn't just a step towards enhancing your site's performance; it's about partnering with a navigator who can expertly steer you clear of common pitfalls. This guide delves into the most common SEO mistakes and illustrates how the expertise of a professional can be your compass in avoiding them, ensuring a smooth journey to the top of search engine results. The Road to SEO Success: How Professional Optimizers Illuminate the Path Launching and maintaining a website in today’s digital ecosystem is like embarking on a voyage across turbulent seas. Just as a ship needs a skilled captain to navigate through challenging waters, your website requires the guidance of a search engine optimizer to navigate the common pitfalls that could hinder its journey to SEO success. Let's explore these common missteps and uncover how an SEO expert can help you find your way around them, propelling your site towards its destination: top of the search engine results page. 1. Neglecting Mobile Optimization In an era where mobile browsing surpasses desktop, ignoring mobile optimization can be a serious mistake with negative repurcussions. Websites not optimized for mobile devices suffer in both user experience and search engine rankings. A search engine optimizer ensures your site is responsive, loads quickly on mobile, and provides an impeccable user experience, irrespective of the device used. 2. Overlooking Keyword Research Venturing into content creation without thorough keyword research is like navigating without a map. Many businesses make the mistake of guessing keywords rather than using data-driven insights. Professional optimizers use advanced tools and techniques to uncover the keywords your target audience is actually searching for, ensuring your content strategy is aligned with real user intent. 3. Ignoring On-Page SEO Elements Skipping on-page SEO is like ignoring the clear signs for success. Title tags, meta descriptions, and header tags might seem minor, but they play a prominent role in signaling to search engines what your page is all about. When you hire a search engine optimizer they can craft compelling, keyword-rich on-page elements that improve visibility and click-through rates. 4. Falling Into the Trap of Duplicate Content Publishing duplicate content across your site can confuse search engines and dilute your rankings. Whether it’s unintentional or a misguided attempt to target similar keywords, it’s a pitfall that can be avoided with the help of a search engine optimizer, who can identify and rectify duplicate content issues, ensuring each page is unique and purposeful. 5. Underestimating the Power of Backlinks Ignoring the building of a strong backlink profile is another common mistake in the quest for SEO excellence. Backlinks from reputable sites signal to search engines that your content is valuable, realistic, and trustworthy. SEO professionals can develop strategies to earn high-quality backlinks, enhancing your site’s authority and rankings. 6. Forgetting About User Experience (UX) Compromising on UX for the sake of SEO is like choosing speed over direction. A site that is hard to navigate, slow to load, or cluttered with ads can frustrate users and increase bounce rates. An SEO optimizer ensures that your site not only ranks well but also provides a seamless experience that keeps visitors engaged. 7. Overlooking Local SEO For businesses with a physical presence, failing to optimize for local search can be a blunder. Local SEO tactics, such as claiming your Google My Business listing and optimizing for local keywords, can drive significant traffic and conversions. SEO experts can enhance your local presence, ensuring you’re visible to nearby searchers. 8. Using Ineffective Content Strategies Producing content without a strategy is heading on a journey without a destination. Content needs to be valuable, relevant, and optimized for both search engines and users. When you hire a search engine optimizer these professionals can guide your content creation efforts, ensuring your blog posts, videos, and articles contribute positively to your SEO goals. 9. Ignoring Site Speed Overlooking site speed can sink your SEO efforts faster than a storm. In today’s fast-paced digital world, users expect quick-loading pages. Their attention span is only microseconds and there is high competition. SEO experts utilize effective tools and techniques to minimize load times, improve user experience and satisfy search engine criteria for speed. 10. Skipping Regular SEO Audits Failing to conduct regular SEO audits means you are missing valuable insights related to areas of improvement. Websites evolve, and what worked yesterday may not work today. A search engine optimizer conducts comprehensive audits to identify and fix issues, ensuring your SEO strategy remains effective and your site continues to rank highly. 11. Disregarding the Importance of Structured Data Structured data helps search engines understand the context of your content, enabling rich snippets that make your pages stand out in SERPs. A search engine optimizer can implement schema markup effectively, ensuring that your content is not only understood by search engines but also has a better chance of capturing users' attention with enhanced listings. 12. Failure to Update Content Regularly The internet is dynamic, and what's relevant today may not be tomorrow. Regularly refreshing your content keeps it relevant and valuable to your audience and search engines. An SEO expert can help identify which pieces of content need updating and how to optimize them to maintain or improve your search rankings, ensuring your website stays informative and engaging. 13. Inadequate Social Media Integration Never overlook the power of social media in your SEO strategy. While social media signals may not directly influence search rankings, they increase brand visibility and drive traffic to your site. An SEO optimizer can show you how to integrate your social media efforts with your SEO strategy effectively, using platforms like Twitter, LinkedIn, and Facebook to amplify your content's reach and engagement. Closing Speech The path to SEO success is smooth with the guidance of search engine professionals. When you hire a search engine optimizer, you can navigate the immense challenges with confidence. By understanding these common mistakes and how an expert can help you avoid them, you're well on your way to securing your website's position in the competitive digital landscape. Hiring a search engine optimizer isn't just an investment in your website; it's an investment in the future of your online presence.
- March 12, 2024Marketing
Send Out Cards Promptings Challenge To Express Love & Gratitude Announced
The Promptings movement seeks to strengthen human connections by helping individuals carry out tangible, thoughtful, and personal acts of kindness towards others. As a part of this movement, the 10 Card Challenge encourages participants to share heartfelt messages with the most important people in their lives. For more details, please visit https://www.promptings.com/cardchallenge?sponsor=68003 While the current digital age makes instant communication over long distances the norm, the tactile nature of greeting cards provides a unique sense of physical and emotional intimacy that a standard digital message cannot replicate. With the 10 Card Challenge, Ann Arbor Send Out Cards transforms an expression of love, gratitude, and encouragement in the digital space into something corporeal. At a one-time cost of $20, participants will have the opportunity to send out 10 greeting cards to anyone in the world in 20 days. "With our professionally designed and curated catalog cards, you have the power to change 11 lives for the better - including yours. This option is designed to help you uplift, inspire, and create lasting memories by following your heartfelt promptings," says a company spokesperson. Each card is professionally designed and features heartfelt messages - from 'thank-you' messages to birthday wishes - and Ann Arbor Send Out Cards hopes that their designs will inspire people to share their deepest emotions and bring joy to their loved ones. The Promptings system ensures that all greeting cards are sent out quickly and efficiently. Those interested in the 10 Card Challenge are able to test the system's proficiency prior to participation by sending out a free greeting card. A spokesperson adds: "A greeting card is tangible, thoughtful, heartfelt, and personal. It's reaching out with what you truly need to say to someone. It's celebrating someone for who they are and why they matter to you. It's one card to one person, with your message to them inside. It's hands-down better than a digital message." Interested parties can find more information at https://www.promptings.com/cardchallenge?sponsor=68003
- March 12, 2024Marketing
Kelowna SEO Services For Lead Generation & Google 3-Pack Ranking Launched
With the latest update, the agency focuses on improving visibility across Google, Bing, and Yahoo - helping clients build trust and credibility by securing Map Pack listings and driving more qualified leads. More information can be found at https://leadingedgedigitalmarketingservices.com/seo-services One of the focal points of the SEO service is mobile search. Leading Edge Digital Marketing explains that the latest research from GO-Globe shows 76% of smartphone users visit a local business within a day of searching for something nearby. In addition, a recent Forbes report revealed that 45% of all search result clicks originate from organic sources, underscoring the significance of a reliable, expert-led SEO strategy for driving more leads. Leading Edge Digital Marketing says that higher rankings in search engine results are also associated with higher perceived trust and credibility among consumers. By optimising their online presence, businesses can leverage this advantage and establish themselves as an authoritative expert in their field. The team explains that another core aspect of the service is optimising websites for improved search engine performance - enhancing site speed, ensuring mobile responsiveness, and improving overall usability. This approach helps to create a strong foundation for online visibility growth. The agency can pair this strategy with comprehensive off-page SEO solutions, which involve leveraging various online platforms and channels to increase brand awareness, build quality backlinks, and establish a strong online reputation. Backlinks play a key role in SEO success, the agency notes. They act as endorsements from other reputable websites, signaling to search engines the relevance and authority of a business's online presence. By combining optimised website content with a backlink acquisition strategy, Leading Edge Digital Marketing can improve the chance of clients ranking in the top 10. A spokesperson states: “We’ve been providing integrated digital marketing solutions since 2012, and bring cutting-edge thinking, creative execution, and professional excellence to every project. We invest our full attention in understanding your needs to the fullest - and believe digital marketing campaigns need to ignite emotion in order to spark action.” Interested parties can learn more at https://leadingedgedigitalmarketingservices.com/seo-services
- March 12, 2024Marketing
Design Rush Recognizes Outstanding Website Design Companies for Attorneys
Design Rush, a prominent B2B marketplace known for connecting businesses with top agencies, proudly announces its latest recognition of exceptional website design solutions built for attorneys . As a trusted authority in the industry, Design Rush evaluates and selects agencies that demonstrate exemplary creativity and efficacy in providing tailored website design solutions to legal professionals. This latest recognition underscores the company's commitment to spotlighting agencies that excel in delivering innovative and impactful services to their clients. Gianluca Ferruggia, General Manager of Design Rush, expressed his admiration for the recognized agencies, stating, "We are delighted to acknowledge these exceptional law web design companies for their dedication to creating website design solutions tailored for attorneys. The expertise and ability to deliver outstanding results exemplifies their commitment to excellence in the legal industry." The recognized agencies have distinguished themselves through their adeptness in creating bespoke website designs that effectively showcase the unique offerings and specialties of law firms. "With a keen understanding of the legal world, these agencies have demonstrated their ability to develop user-centric websites that improve online visibility and drive meaningful engagement and conversions for attorneys," continued Gianluca Ferruggia. Design Rush evaluates agencies based on a comprehensive set of criteria, including client feedback, portfolio quality, industry recognition, pricing structure, and overall expertise. This rigorous selection process ensures that only the most reputable and accomplished agencies receive recognition for their exceptional contributions to the legal sector. By partnering with one of these agencies, attorneys can leverage specialized website design solutions tailored to their specific practice areas and target audiences. They offer many services, including brand strategies, websites, search engine optimization (SEO), and content strategy, all aimed at helping law firms establish a strong online presence and attract potential clients. In addition to recognizing agencies for their excellence in website design for attorneys, Design Rush is a comprehensive platform that facilitates seamless connections between businesses and agencies across various disciplines. With an extensive network of over 20,000 trusted agencies from over 50 countries, Design Rush helps companies find the ideal agency partner for their unique needs and objectives. Design Rush encourages law firms and legal professionals seeking website design solutions to explore its platform and leverage its resources to make informed decisions. The extensive network ensures businesses have access to a large selection of agencies, each with unique strengths and capabilities. This allows them to explore various options and choose the agency that best aligns with their specific requirements and objectives, ultimately facilitating more informed decision-making processes and fostering successful partnerships. About Design Rush: Design Rush is a leading B2B marketplace dedicated to revolutionizing the process of businesses finding the right professional partnerships for their digital projects. With the aim of simplifying the agency selection process, Design Rush offers over 20,000 trusted agencies from over 50 countries, allowing businesses to identify and partner with agencies that best suit their needs. It’s a go-to platform for brands looking for the perfect agency partner to drive their growth and success.
- March 12, 2024Marketing
Hertfordshire Media Content Visibility Campaigns For Small Businesses Announced
The firm’s team of professional content creators now develop highly targeted campaigns that include a combination of articles, podcasts, videos, and more. An internet marketing e-book is now offered with each initial consultation, which can now be arranged via a dedicated webpage. More details can be found at https://calendly.com/mayfairplace/meeting Mayfair Place Marketing explains that the new solution has the ability to reach a wide and diverse audience using a distribution network of more than 400 high-authority media outlets. The firm states that this is considerably more effective than other content marketing approaches, such as self-generated blogs or social media posts. Websites that are well known and trusted are sometimes referred to as ‘high-authority,’ and Google usually gives greater weighting to businesses that are mentioned or backlinked from such platforms. As a result, the ability to feature on ‘high-authority’ outlets generates much more visibility than a blog that is posted on an obscure website. The new media content service from Mayfair Place Marketing incorporates hundreds of high-authority websites, with the goal of building the online footprint of small local businesses. In addition, the use of professional writers in designed to ensure that the messaging is clear and generates interest among the target audience. “We combine quality strategic content and multimedia throughout hundreds of high value digital placements and websites,” a company representative explained. “The result of this is targeted buyer traffic from the biggest and best traffic source in the world, improved brand presence online and increased conversions across all traffic sources.” For additional information please see: https://mayfairplace.clientcabin.com About Mayfair Place Marketing Recognising the importance of online visibility and reputation management for businesses of all sizes, Mayfair Place Marketing developed its unique content solution as an affordable and effective way to achieve both outcomes. The firm continues to build its media network, with new partnership announcements expected in the coming months. “Thanks to these campaigns, our business is flourishing in multiple locations,” one client recently stated. “The high visibility on Google has driven a huge increase in organic leads, and I also have a lot more time to focus on being CEO, instead of worrying about digital marketing stuff.” Interested parties can find more information by visiting https://mayfairplace.co
- March 11, 2024Marketing
Melbourne, FL Marketing Agency Martec Media: Multimedia Content Solution Update
With its updated DFY MagniFire program, which combines hyper-targeted multimedia content and extensive distribution capabilities, Martec Media can help healthcare professionals in and around Melbourne elevate their online presence and visibility. In three simple steps, the agency can create content in various formats that showcase clients’ expertise, build brand recognition, and foster enhanced patient engagement. More details about Martec and its latest offerings can be found at https://martecmedia.com/ According to the Pew Research Center, nearly 8 in 10 adults say they start their healthcare journey with online searches, with “near-me searches” making up most of these queries. Martec Media’s new service update is designed to make clients’ practices much more visible within their area by getting them featured on high-authority 3rd party websites, like Yahoo, CBS, Bloomberg, and NBC, that their target audience already trusts. Clients benefit from a hyper-local content marketing plan (crafted for the next 12 months), with the agency creating branded quality content that is easy to read, relevant, and engaging in video, audio, text, slideshow, and graphic formats. These pieces of content are strategically published on over 100 major news sites, significantly increasing the client’s digital footprint. While this unique marketing approach puts new and interesting content about a brand online to attract new customers, it has also been shown to improve Google rankings. As new content about the practice is regularly published, backlinks from these authority websites are acquired, which, in turn, improves clients’ website domain authority—a key factor for ranking higher in the search results. With Martec Media’s MagniFire method, clients can expect to see results in as little as 30 days after the first campaign. There are no long-term contract obligations to using the agency’s content creation service, and it is offered at three different price points to meet clients’ budget requirements. A satisfied client has this to say: “We have never experienced these results with Google. The amount of organic traffic we are getting is incredible. Thanks to your campaigns, we flourish across multiple locations.” Interested parties can find additional information about Martech Media and its multimedia content marketing solution by visiting https://martecmedia.com/
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