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November 18, 2025

How SOLD Elevated Cushman & Wakefield Core’s SEO Performance in the UAE

A practical look at the strategy, fixes, and AI-focused approach behind the results. SOLD continues to be recognised as one of the best SEO agency in Dubai for real estate brands looking to scale organically. When Cushman & Wakefield Core approached SOLD, the objective was straightforward: improve their organic visibility, strengthen their presence across high-intent commercial real estate searches, and build a foundation that works not just for today’s Google searches but for tomorrow’s AI-driven ones. As one of the UAE’s leading commercial real estate advisory firms, Cushman & Wakefield Core already had strong brand recognition. What they needed was a digital structure that matched that reputation. That’s where SOLD stepped in. In this blog, we break down the journey, the improvements, and the results that came from the partnership, explained in a simple, human, and practical way. Where We Started: Understanding the Gaps Before making changes, our team conducted a complete SEO and AI-search audit of the Cushman & Wakefield Core website. The goal wasn’t just to find technical issues; it was to understand how users search for commercial real estate in 2025 and how the site could better support that journey. A few clear opportunities emerged: Several important category pages weren’t ranking for the right queries Internal linking was thin, limiting topical authority Metadata and headers needed restructuring Recent site updates had left technical gaps The site wasn’t mapped to conversational or AI-assisted search patterns Content wasn’t fully aligned with the questions businesses ask when searching for offices or commercial advisory services This gave us a clear plan: fix the foundation, organise the content, and prepare it for both search engines and AI-driven discovery platforms. Phase 1: Technical Clean-Up and Structural Fixes The first phase focused on technical clarity, the backbone of strong SEO. Our work included: Improving page hierarchy and internal linking Rewriting metadata across priority pages Fixing crawl issues and non-indexed URLs Enhancing schema markup for commercial listings and service pages Cleaning up redirect loops and unnecessary page variations Auditing site performance to improve load time and responsiveness These aren’t the glamorous parts of SEO, but they are the ones that quietly move the needle. Once the foundation was in place, we shifted our focus to content and topical authority. Phase 2: Optimising Core Commercial Real Estate Pages Cushman & Wakefield Core’s primary audience searches differently from residential buyers. Businesses, investors, and corporates want: Office spaces in specific districts Market reports and advisory insights Leasing information Valuation details Workspace trends To align with this, we refined and reorganised the pages that matter most: Commercial leasing Advisory services Offices for rent and sale Valuations Market research and reports Each page received improved structure, clearer messaging, better search intent alignment, and more relevant internal linking. This helped Google understand the expertise behind each offering and positioned the brand as a trusted commercial real estate authority. Phase 3: AI-Search Optimisation Preparing for the Next Era This is where SOLD’s approach stands out. Search is no longer limited to Google. Today, a user might ask: “Best areas in Dubai for corporate offices?” “Office rent trends in Dubai 2025?” “Cost of leasing commercial space in Business Bay?” These aren’t keywords; they're full sentences typed into ChatGPT, Gemini, or Perplexity. We analysed real conversational patterns and built new content structures that answer questions the way AI tools expect: Clear, direct phrasing Structured lists Short paragraphs Topic clusters that connect to authoritative pillar pages Strong definitions and explanations This made the content not only better for users but also more discoverable in AI-driven search results. The Impact: Early Results That Show Strong Momentum While SEO is a long-term channel, the early improvements for Cushman & Wakefield Core were meaningful: Multiple commercial-related keywords entered the Top 10 and Top 20 Visibility improved across high-intent categories like leasing and advisory Organic impressions grew week-on-week Technical fixes helped Google crawl and understand the website more effectively Improved structure increased the chances of showing in AI and conversational search answers In short, the brand became more visible, more relevant, and more aligned with the real needs of its audience. What This Means for Real Estate Brands in the UAE The UAE’s real estate market is becoming increasingly digital. Whether residential or commercial, users expect information instantly, and they’re searching across multiple platforms. The Cushman & Wakefield Core project reinforces a larger point: SEO is no longer about keywords, it's about building digital authority. And in the coming years, authority will be defined not just by Google, but by every AI assistant that becomes part of a user’s decision journey. Final Thoughts Working with Cushman & Wakefield Core allowed us to apply our modern SEO blueprint: technical clarity, strategic content, and AI-readiness. It’s a partnership built on transparency, performance, and a shared vision for long-term digital growth. As a specialised real estate marketing agency , SOLD focuses on building long-term digital authority for property brands in the UAE.

November 17, 2025

Marketing

MARKETER Releases Comprehensive “2025 Financial Services & FinTech Digital Marketing Market Research Report”

MARKETER , a national digital marketing and strategic advisory firm, today announced the publication of its newest industry analysis: the 2025 Financial Services & FinTech Digital Marketing Market Research Report . The in-depth report examines shifting consumer behavior, competitive trends, channel performance benchmarks, and the transformative impact of AI on financial-services marketing. Written by Marketer.co founder and CEO Nate Nead, the new report delivers more than 40 pages of research, benchmark data, and actionable insights for growth leaders inside the financial-services, payments, lending, wealthtech, neobank, and embedded-finance ecosystems. A Rapidly Evolving FinTech Landscape The global FinTech sector has expanded at an average 11–12% CAGR, surpassing $201.9 billion in revenue in 2024, with forecasts projecting sustained double-digit growth. Yet as competition intensifies, digital-marketing performance is becoming more volatile and more expensive. According to the MARKETER report: Digital advertising budgets in FinTech have increased by ~45% over three years, reflecting heightened competition for visibility and customer trust. Cost per acquisition (CPA) now ranges widely between $50 and $150 for high-performing campaigns — and even higher in lending, B2B payments, and wealthtech. Landing page conversion rates (often restricted by KYC requirements) average 8–18%, reinforcing the need for optimized onboarding flows. Awareness-level impressions are surging, with CPMs averaging ~$11.50, driven by greater paid reliance as organic reach becomes harder to sustain. Shift From Growth Hacking to Trust-Driven Branding The report highlights a decisive shift in FinTech marketing: from aggressive growth-hacking toward long-term, trust-driven strategies. “ FinTech customers aren’t just buying a product; they’re buying trust, compliance, and financial stability, ” said Nate Nead , Founder & CEO of Marketer.co. “In this industry, credibility is the brand — and every marketing decision must reinforce that credibility.” The report outlines several key changes driving this transition: Brand messaging is becoming more transparency-oriented , emphasizing compliance, security practices, and responsible data stewardship. Retention now eclipses acquisition as rising CPAs increase pressure to lift LTV and reduce churn. Third-party cookies are disappearing , forcing FinTech companies to adopt first-party data models, CDPs, and consent-driven personalization. AI-powered creative tools, onboarding flows, and customer-support agents are reshaping the competitive landscape. What’s Inside the New Report The Financial Services & FinTech Digital Marketing Market Research Report includes: 1. Market Overview A comprehensive analysis of the structural drivers fueling FinTech expansion — from consumer banking digitization to regulatory compliance shifts and accelerated mobile adoption. 2. FinTech Buyer Personas Detailed profiles for both B2C and B2B segments including demographics, trust indicators, digital habits, pain points, and platform-specific behavioral traits. 3. Channel-Mix Recommendations Benchmarks and best practices for PPC , paid social, SEO, influencer campaigns, referral programs, and AI-augmented creative. 4. Funnel Performance Benchmarks Average KPIs for awareness, consideration, conversion, onboarding, and retention phases — with insights for both early-stage startups and enterprise-level platforms. 5. AI Disruption Analysis Breakdowns of predictive analytics, generative creative engines, algorithmic experimentation tools, and automated compliance workflows now adopted across FinTech teams. 6. Case Studies Modern examples from neobanks, payment processors, B2B fintech platforms, and AI-native finance apps, showcasing how real brands are winning market share using new tactics. 7. Strategic Roadmaps Tailored recommendations for early-stage FinTech companies, mid-market providers, and global financial-services firms seeking a structured approach to scaling digital marketing. Expert Commentary From Marketer.co “ Our goal was to deliver the most practical, data-grounded benchmark report in the FinTech marketing category, ” Nead added. “This industry is experiencing unprecedented growth, and the brands that win will be those who combine performance marketing with brand strategy, governed by data, trust, and compliance.” Marketer.co’s team emphasizes that the report is built not just for CMOs and growth leads, but also for founders, private-equity operators, and enterprise digital-transformation teams preparing for 2026. About Marketer.co Marketer.co is a full-service digital-marketing agency and strategic consulting firm serving startups, high-growth organizations, and enterprise-level brands. The company specializes in SEO, paid media, conversion optimization, content strategy, marketing automation, and AI-assisted growth solutions. With clients across financial services, technology, healthcare, B2B SaaS, and e-commerce, Marketer.co provides data-driven strategies tailored to each client’s industry, audience, and growth stage.

November 17, 2025

Marketing

SEOengine.ai Revolutionizes Content Creation with Pay-Per-Article Model for the AI-First Search Era

SEOengine.ai Transforms Content Creation in the AI-Driven Search Landscape As the digital world shifts towards AI-driven search experiences, SEOengine.ai is emerging as a game-changer in the content creation space. By offering publication-ready content at a transparent pay-per-article pricing model, SEOengine.ai is taking a bold stance against traditional subscription-based content services, offering an affordable alternative that serves businesses across SEO agencies, e-commerce brands, and B2B SaaS companies. In a market valued at $2-4.5 billion, SEOengine.ai solves a critical industry problem that has eluded competitors for years, providing high-quality content at scale. Traditional SEO tools and content generators have failed to match content quality with bulk production, often delivering generic, heavily-edited copy that requires significant revisions before being publishable. SEOengine.ai's proprietary multi-agent AI system, however, produces content with 8/10 quality even at scale, compared to the industry standard of 4-6/10. Furthermore, the platform boasts 90% brand voice accuracy, making it a top choice for businesses looking to maintain their authentic tone across vast amounts of content. The Answer Engine Optimization Revolution The SEO landscape is changing rapidly, with 65% of all searches now ending without clicks. The rise of answer engines like ChatGPT and Perplexity has created an environment where search results no longer simply rank websites but provide direct answers. SEOengine.ai is at the forefront of this shift, developing strategies for Answer Engine Optimization (AEO), which ensures that businesses' content is featured not just on search engines like Google but within these AI-powered platforms. "Our mission is to help every business rank everywhere while sounding like themselves," said the company's founder. "We’re witnessing the biggest shift in search since Google’s inception. Businesses optimizing only for Google are leaving 65% of their potential traffic on the table. Answer engines like ChatGPT and Perplexity don't just rank websites, they become the answer. SEOengine.ai ensures your content gets cited, not bypassed." Pay-Per-Article: A Game-Changer in Content Creation Costs One of the most innovative aspects of SEOengine.ai is its pricing model. Unlike competitors that charge monthly subscriptions ranging from $14 to $999, SEOengine.ai’s pay-per-article pricing allows businesses to pay as they go, with each article priced at just $5. This low-cost, transparent pricing structure removes the financial burden of long-term commitments and provides businesses with greater flexibility in scaling their content strategies. The platform’s approach is a direct response to the AI content industry’s often hidden costs, where 90% of AI-generated content requires extensive editing before it can be used. “The AI content industry has a dirty secret,” said the founder. “90% of AI-generated content requires extensive editing. Agencies and businesses are paying monthly subscriptions for content they can’t publish. We built SEOengine.ai to deliver what others promise but don’t deliver, content that’s actually ready to publish.” Proven Results: 70% Page-1 Rankings SEOengine.ai is already proving its value to customers. Beta users of the platform have achieved an impressive 70% page-1 rankings, demonstrating the effectiveness of its content in driving traffic and boosting visibility. This success is attributed not only to the platform’s ability to produce high-quality content at scale but also to its focus on maintaining brand authenticity and voice across all pieces of content. As traditional SEO practices become increasingly outdated, SEOengine.ai is leading the charge in adapting businesses’ content strategies to an AI-first search landscape. With its ability to scale content without sacrificing quality, SEOengine.ai is helping businesses meet the challenges posed by the next era of search, Answer Engine Optimization. About SEOengine.ai SEOengine.ai is a cutting-edge AI content platform designed to meet the evolving needs of businesses in the AI-first search era. By offering transparent, pay-per-article pricing and leveraging proprietary multi-agent AI technology, SEOengine.ai delivers publication-ready content that ranks across Google, ChatGPT, Perplexity, and AI Overviews. With a focus on quality, affordability, and authenticity, SEOengine.ai is redefining how businesses scale content while maintaining their unique voice. Media Contact : Udit Goenka Founder, SEOengine.ai Email: [email protected] Website : seoengine.ai Instagram : @seoengineai Twitter : @seoengineai LinkedIn : SEOengine.ai on LinkedIn YouTube : SEOengine.ai on YouTube

November 17, 2025

Marketing

DigiWitch Announces New Neuro-Intuitive Integration Framework

Why Now: A Framework Designed for an Unstable Digital World The launch of the NII Framework comes at a time when marketing complexity is at its peak. Social platforms update their rules frequently. Audience behaviour shifts quickly. Content formats rise and fall. Brands are overloaded with data yet unclear about what actually drives customers to act. The NII Framework addresses these challenges by grounding strategy in factors that remain stable: human behaviour, cognitive patterns, emotional resonance, and subconscious decision triggers. These elements change far slower than platform mechanics. Founders need approaches that cut through volatility. NII gives them a structure that: supports genuine connection reduces dependence on platform trends improves message relevance stabilises conversion performance strengthens long-term loyalty It offers a balance of scientific validation and intuitive understanding at a time when both are needed more than ever. What the Neuro-Intuitive Integration (NII) Framework Does The NII Framework blends two core elements: 1. Neuroscientific insight It uses principles from neuromarketing to identify subconscious triggers that shape attention, trust, and decision making. These include emotional memory, cognitive ease, visual hierarchy, social proof response, and reward anticipation. 2. Intuitive marketing This applies behavioural observation, pattern recognition, and empathetic understanding to interpret what customers need, want, or expect at different stages of their journey. The combination strengthens both sides. Neuroscience reveals what is happening. Intuition reveals why it matters. Together, they help brands “feel” customer needs and “know” scientifically how to drive action. How the NII Framework Works for SaaS and E-Commerce Brands The framework guides brands through four strategic layers: Understanding Deep Customer Drivers DigiWitch studies the emotional motivators, anxieties, and values driving customers. Neuroscientific tools and behavioural signals identify subconscious triggers influencing decisions. Personalised Messaging Brands create messages that evoke genuine emotion and align with subconscious behavioural cues. This produces communication that feels authentic and also performs. Experience Design Across the Journey Website flows, product discovery, conversion paths, and post-purchase engagement are shaped by both intuitive empathy and data-backed behavioural analysis. Continuous Feedback Loop Testing methods such as heatmaps, dwell time analysis, emotional response indicators, and customer feedback refine the experience and increase resonance over time. The result is a marketing system that is emotionally intelligent, scientifically informed, and adaptable across channels. Proven Foundation: A Method Refined Through Real Market Shifts The NII Framework builds on DigiWitch’s history of anticipating behavioural shifts before they become mainstream. During the 2020 digital transition, DigiWitch advised several brands to prepare for online expansion months before the shift became urgent. This foresight allowed clients to transition with minimal friction at a time when many businesses struggled. Similarly, behavioural analysis has guided DigiWitch clients through: algorithm-driven drops in ad performance changes in content preferences shifts in retention patterns early detection of new customer interest segments These outcomes shaped the NII Framework into a reliable, repeatable structure rather than a theoretical model. A New Standard for Founder-Led Brands Most behavioural and neuromarketing agencies serve enterprise brands. NII brings this depth to founders, early-stage businesses, SaaS teams, and e-commerce brands who want structured guidance without heavy academic complexity. “Founders often deal with fragmented advice,” DigiWitch founder, Proma Nauutiyal explained. “One expert wants them to create content. Another focuses on ads. Another wants them to change their website. Nothing works unless the pieces connect. The NII Framework brings structure to the entire system.” Looking Ahead: Marketing Built on Human Behaviour, Not Platform Volatility As DigiWitch expands across EMEA, the US, and India, the agency plans to integrate the NII Framework into workshops, consulting programs, and long-term strategy partnerships. The goal is to make neuroscience-informed, intuitive marketing accessible and practical for brands that want sustainable growth. “Marketing that follows human behaviour will always outperform marketing that follows trends,” Nauutiyal said. “The NII Framework is built to help brands stay relevant and resilient in a world that changes fast.” About DigiWitch Founded in 2016 by Proma Nauutiyal, DigiWitch is a strategic marketing agency that blends behavioural insights, intuitive strategy, and data backed execution. DigiWitch works with e-commerce brands, SaaS companies, and founders to build growth systems based on real human behaviour. The agency operates across EMEA, the US, and India. Media Contact: Proma Nauutiyal DigiWitch Founder & Marketing Strategist Email: [email protected] Website: www.digiwitch.com LinkedIn: DigiWitch LinkedIn LinkedIn: Proma Nauutiyal Beacons: DigiWitch Beacons

November 16, 2025

Marketing

PowerCast Digital Introduces Content Creation & Distribution Service for SMBs

PowerCast Digital has introduced their content amplification and distribution service created for Small and Medium Business owners and entrepreneurs. The service is designed to increase online visibility and improve Google rankings, addressing the common difficulty smaller companies have in gaining online traction. More information is available at https://powercastorganictraffic.com/app/proposal . Small and Medium Businesses often find it difficult to compete with larger corporations that have substantial marketing budgets and established online authority. This disparity can result in lower positions in search engine results. Industry analysis suggests that companies with consistent content marketing tend to experience higher growth rates, highlighting the value of a sustained plan. Content amplification is an effective strategy for overcoming these obstacles. The method involves using multiple online platforms to broaden the reach of existing materials. It can improve search rankings by generating backlinks and social signals, which are important indicators of authority for search engines. Although some business owners may view this strategy as costly, it is scalable and can be adapted to fit smaller budgets. PowerCast Digital uses a multi-faceted method based on this concept to work toward client objectives. The PowerCast system produces a range of well-researched content, including news articles, blog posts, podcasts, and videos. This material is created for syndication across over 300 high-authority channels. The company calls the outcome of this wide distribution the 'Megaphone Effect'. The 'Megaphone Effect' aims to build brand trust by placing content on major websites, popular podcasts, and influential blogs. Exposure on these platforms can build significant credibility for a small business. The resulting increase in trust and authority can positively influence search engine performance. Google's algorithm tends to provide better visibility to brands it deems popular and trustworthy. PowerCast's process of generating media coverage and brand mentions contributes to the signals, such as backlinks and public recognition, that Google's algorithm uses to assess authority. This can lead to improved Google rankings. Improved online metrics can translate into tangible benefits for business owners. Increased online visibility may lead to outcomes such as more website visitors, phone calls, and foot traffic to physical locations. This activity can create a cycle of visibility that supports sustained growth. PowerCast Digital is focused on helping Small and Medium Businesses succeed in the online marketplace. The company provides tested and established strategies intended to help them achieve their growth objectives and build a solid online presence. To learn more about the content amplification solution, visit https://powercastorganictraffic.com .

November 14, 2025

Marketing

Emotional Connection With Customers: Joy & Brand Marketing Guide Published

Creative agency London : Los Angeles (LO:LA) has released a new guide examining what it calls “The Joy Deficit” — a widening gap between brand communication and emotional connection. The report argues that, despite a decade of data-driven optimization, brands have lost the very quality that once made them memorable: the ability to make people feel something. Further details are available at https://www.thelolaagency.com/post/the-joy-deficit-why-brands-feel-cold-and-how-to-fix-it Drawing on cultural and psychological insights, The Joy Deficit: Why Brands Feel Cold — and How to Fix It explores how marketing has become increasingly efficient yet emotionally hollow. In an age where consumers scroll past an estimated 6,000 brand messages daily, most interactions fail to resonate beyond basic awareness. The report suggests that as automation and algorithms have grown more precise, creativity and humanity have faded from the marketing equation. The guide identifies several forces driving this erosion of emotional connection, including over-reliance on data analytics, content saturation, and a growing fear of creative risk. According to LO:LA, these forces have collectively reduced modern marketing to what it calls an “emotional flatline.” As the guide notes, “everything looks right and feels wrong.” The business consequences of this disconnect are significant. Research from the Harvard Business Review found that emotionally connected customers are 52% more valuable on average than those who are merely satisfied. In that context, the “Joy Deficit” is not just a creative concern but a commercial one. The report goes beyond critique, offering a roadmap for brands to reintroduce emotion, humanity, and joy into their storytelling. It encourages marketers to “feel first and measure second,” reclaim surprise as a creative tool, and design experiences that engage all the senses. LO:LA emphasizes that joy should not be treated as a trend but as a design principle; one that can transform how audiences perceive, remember, and advocate for a brand. “Joy has become the most undervalued form of brand energy,” said a LO:LA spokesperson. “It’s what turns a message into meaning. The future belongs to brands that feel; those that dare to create work with humanity and heart.” As the marketing industry continues to embrace automation and AI, LO:LA’s Joy Deficit guide calls for a return to emotional authenticity. The agency frames this not as nostalgia, but as necessity: in a marketplace overflowing with content, joy is the one quality that still cuts through the noise. To access the full guide, or for more information on brand marketing, visit https://www.thelolaagency.com/post/the-joy-deficit-why-brands-feel-cold-and-how-to-fix-it

November 14, 2025

Marketing

Media Agency BB3 Named To Inc. 5000 List With 125% Growth: Milestone Announced

BB3 Advertising has announced a major milestone, securing a position on the Inc. 5000 list of fastest-growing private companies in the United States, underscoring its remarkable growth trajectory and commitment to delivering impactful results for its clients across diverse industries. More information is available at https://www.bb3advertising.com/ The media brand earned the number 3203 spot on the prestigious list. The ranking identifies companies that achieved exceptional growth rates over a 3-year measurement period, reflecting their ability to expand despite economic challenges and shifting market conditions. Founded by Ariel Brooks Benz nearly 15 years ago, BB3 specializes in television, connected television, over-the-top streaming, and digital advertising campaigns for direct-to-consumer brands. The agency converts consumer insights and real-time data into media strategies that generate measurable return on investment across multiple advertising channels. BB3 demonstrated a 125% growth rate, positioning it among companies that sustained expansion during periods of inflationary pressure and market fluctuation. "What makes this recognition especially meaningful is that we've been doing this for nearly 15 years. We're not the new kid on the block hitting a lucky growth spurt," said founder Ariel Brooks Benz. "We're an established agency that's still growing at 125% because we've never stopped evolving. A lot of agencies get comfortable with what worked five years ago, but we've built our business on staying ahead of the curve. Whether it was being early to CTV and Influencer marketing or constantly refining our data strategies, we've proven you don't have to be a scrappy startup to grow fast. You just have to keep listening to what the market needs and be willing to adapt. Our clients stick with us because we deliver results, and that foundation has allowed us to scale in ways we're really proud of." BB3 manages media campaigns for brands including Life Alert, Color Wow, Audien Hearing, and Publishers Clearing House. Campaign performance metrics show some clients achieve over $6.20 in direct sales revenue for every advertising dollar invested through the agency's media buying strategies. As an early adopter, BB3 pioneered connected television strategies for direct-to-consumer brands before widespread industry adoption. The agency operates offices in California, Georgia, and London, serving clients across multiple markets and time zones with localized media strategies. Inc. magazine editor-in-chief Mike Hofman commented that earning placement on the 2025 list demonstrates company resilience and adaptability. Among the top 500 companies on this year's list, the median 3-year revenue growth rate reached 1,552%. These companies collectively added more than 48,678 jobs to the U.S. economy over the past 3 years. About BB3, Inc. With a flat management structure, BB3 enables quick decision-making without sacrificing strategic depth. This approach has become the agency's signature method for helping brands succeed as media channels and audience behaviors continue to evolve. Additional details about BB3 Advertising's services can be found at https://www.bb3advertising.com/

November 14, 2025

Marketing

Shopa Marketing Introduces a New Multi-Platform Advertising Model Designed Exclusively for SMEs Across Australia and New Zealand

Small and medium-sized businesses (SMEs) across Australia and New Zealand are gaining access to a new era of simplified, high-impact advertising through Shopa Marketing, a fast-growing agency transforming how smaller enterprises connect with consumers. Photo Courtesy of: Shop Marketing Launched in August 2023, Shopa Marketing was established to close a critical gap in the advertising industry, making premium, multi-platform campaigns accessible to SMEs traditionally underserved by large agencies. The company’s model enables business owners to manage online and local advertising through a single, unified campaign, coordinated by one dedicated account manager. Shopa Marketing’s integrated packages combine digital advertising across Meta and Google with real-world visibility through digital screens located in shopping centres, grocery stores, medical clinics, and selected large-format billboards. This unified approach provides SMEs with a consistent, professional presence across multiple consumer touchpoints, without the cost or complexity of managing multiple vendors. Through partnerships with leading media networks in Australia and New Zealand, Shopa Marketing has democratized access to premium advertising placements that were once out of reach for smaller businesses. Each campaign includes creative design, setup, performance reporting, and ongoing management, ensuring a streamlined and results-driven experience from start to finish. The company’s flexible structure also allows clients to adapt campaigns in real time, switching platforms, pausing promotions, or refining strategies as business needs evolve. This agility has proven invaluable for SMEs seeking responsive and seasonal marketing solutions. Since its launch, Shopa Marketing has supported more than 1,900+ small and medium-sized businesses across industries, including healthcare, retail, real estate, hospitality, and professional services. The company is now recognized as one of the fastest-growing SME-focused multi-platform advertising providers across Australia and New Zealand. Building on this momentum, Shopa Marketing has announced expansion plans into the United Kingdom and the United States beginning mid-2026. The goal is to replicate its accessible, fully managed model in markets where SMEs face similar challenges in accessing high-quality, multi-platform advertising. Shopa Marketing’s mission is clear: to make advertising simple, flexible, and results-driven for SMEs, removing the barriers of cost and complexity that have long defined the industry. About Shopa Marketing Founded in August 2023 by CEO Preeti Kennedy , who brings nearly two decades of advertising industry experience, Shopa Marketing has become a trusted growth partner for over 1,000 SMEs across Australia and New Zealand. The company distinguishes itself through its unique culture, with more than 80 percent of its sales team having worked together for over 15 years, fostering a relationship-driven approach that family-operated businesses value. Operating across healthcare, retail, real estate, and professional services sectors, Shopa Marketing's vision extends beyond conventional agency services, to build a unified ecosystem connecting business owners, marketers, and media under one transparent, performance-driven platform.

November 14, 2025

Marketing

PK SEO Announces Strategy Shift as Google AI Mode Transforms Search Landscape

In a groundbreaking development, Google’s AI Mode has officially launched in Australia, fundamentally changing the way users experience search. PK SEO, a leading Australian SEO agency, has released a new strategy to help businesses adapt to the dramatic shifts brought by this transformation. Peter Karpouzas, founder of PK SEO, explains, "Google AI Mode isn’t just another update; it’s the dawn of a new search era. Traditional SEO as we know it is becoming obsolete, and businesses must now adapt or risk losing visibility." AI MODE: THE DEATH OF THE BLUE LINK AND THE RISE OF AI OVERVIEWS With the introduction of AI Mode, Google has replaced the traditional search result pages with AI-powered Overviews that provide instant answers, eliminating the need for organic search results. Instead of clickable blue links, businesses must now focus on positioning their content to be featured within these AI Overviews, or risk disappearing from the digital landscape. Peter states, "AI Mode is not about ranking for keywords; it's about becoming part of Google’s answer engine. The businesses that succeed will be those that build trust and authority in Google’s new ecosystem." PK SEO is already seeing a shift in user behaviour, with early reports indicating a significant drop in organic click-through rates. “This change is not a temporary shift; it’s a permanent evolution of how users access information online,” adds Peter. THE IMPORTANCE OF GENERATIVE ENGINE OPTIMISATION (GEO) As businesses adjust to the new AI-driven search model, PK SEO is championing the concept of Generative Engine Optimisation (GEO), a strategy designed to ensure businesses are visible within AI Overviews. “SEO isn’t about ranking anymore, it’s about being included in Google’s answers,” said Peter. "Generative Engine Optimisation focuses on creating content that aligns with Google’s AI framework, ensuring your business is seen as a trusted, authoritative source." This new approach involves building content that responds directly to user intent, optimising for AI-driven search features such as structured data, and creating a strong digital trust footprint through reviews, expert citations, and backlinks. PK SEO’S 25 YEARS OF SEO EXPERTISE DRIVING THE CHANGE With over 25 years of experience, PK SEO has adapted to every major algorithm update since Google’s inception. Today, they are one of the few agencies in Australia that specialise in AI Search and GEO, helping businesses navigate this new landscape. “We’ve always been ahead of the curve, and now we’re helping our clients not just survive, but thrive in the age of AI Mode,” says Peter. PK SEO’s client base includes law firms, e-commerce brands, healthcare professionals, and local businesses across Australia. ACTIONABLE STRATEGY FOR BUSINESSES TO ADAPT NOW For businesses looking to stay ahead of the curve, PK SEO offers these actionable steps to implement right away: Build brand authority – ensure your business is recognised as a trusted resource in your industry. Create topic-authority clusters – develop comprehensive content that directly answers user queries, aligning with AI search protocols. Strengthen digital trust signals – gather reviews, citations, and high-quality backlinks to build credibility. Optimise for answer-engine visibility – shift focus from ranking to appearing in AI Overviews. Discard outdated SEO tactics – treat SEO as a brand visibility function throughout the entire customer journey, not just a page-one race. Peter reassures, "Businesses that act now will have a competitive edge, establishing themselves as leaders in the new AI search ecosystem." PK SEO GUIDES AUSTRALIAN BUSINESSES THROUGH THE AI SEARCH REVOLUTION As the launch of Google’s AI Mode reshapes search, PK SEO is at the forefront, providing businesses with the tools they need to succeed in the new era. Their expertise in Generative Engine Optimisation ensures that clients can adapt to this change and maintain visibility in an increasingly AI-driven world. To learn more about optimising your brand for AI search, visit: https://pkseo.com.au For further reading, check out Peter Karpouzas’s latest Amazon eBook: “Goodbye Page One, Surviving Google’s AI Mode Takeover” ABOUT PK SEO PK SEO is a digital consultancy based in Sydney, founded by Peter Karpouzas, a respected leader in the Australian SEO industry with over 25 years of experience. Specialising in Generative Engine Optimisation (GEO), PK SEO helps businesses navigate Google’s AI-driven search landscape, ensuring they achieve visibility and authority in a world where AI determines search results. For more information, visit pkseo.com.au or call 0418 118 998. MEDIA CONTACT Peter Karpouzas Founder & Lead Consultant, PK SEO Phone: 0418 118 998 Email: [email protected] https://pkseo.com.au/

November 13, 2025

Marketing

Average Cost per Lead for Home Improvement Contractors in 2025

Home improvement contractors planning their 2025 marketing budgets now have access to critical benchmarking data released by Axis AI, revealing that the average cost per lead across home services stands at $90.92 according to industry analysis, though this figure varies significantly by acquisition channel, service type, and geographic location. As digital advertising costs continue rising and competition for homeowner attention intensifies, understanding these cost dynamics has become necessary for contractors seeking sustainable growth. More details can be found at https://www.axisai.us The $90.92 average obscures dramatic differences in channel-specific expenses. Google search advertising for roofing contractors averages approximately $187.79 per lead, while social media campaigns on platforms like Facebook and Instagram deliver leads between $20 and $80 depending on targeting criteria and ad quality. Emerging digital door knocking strategies yield prospects for as little as $3 to $5. These disparities reflect platform economics, variations in homeowner intent, and competitive intensity. Contractors relying exclusively on high-cost channels without evaluating alternatives risk eroding margins, particularly when project values fluctuate or conversion rates disappoint. Lead pricing alone tells an incomplete story since quality and exclusivity fundamentally alter return on investment. Exclusive, high-intent leads typically command $150 to $180, whereas shared leads distributed to multiple contractors cost $80 to $120, and lower-tier options fall below $50. Industry data shows that quality leads can achieve close rates around 8 percent; a $12,000 monthly investment can translate into $100,000 in additional gross profit when contractors maintain disciplined sales processes. Contractors evaluating lead sources must weigh upfront cost against conversion probability and competitive pressure to determine true customer acquisition economics. Top-performing contractors mitigate risk by diversifying lead generation across referrals, organic search, paid advertising, and outbound prospecting rather than depending on a single channel. This approach insulates businesses from disruptions when algorithm changes reduce visibility, advertising costs spike, or referral networks slow. Axis AI's research indicates that strategic budget allocation across multiple sources creates pipeline stability while allowing contractors to optimize spending based on measured performance rather than assumptions. Generating leads represents only the first step; operational execution determines whether prospects convert into revenue. Research cited in industry guides shows that contacting leads within five minutes increases response likelihood by 100 times compared to waiting an hour. Persistence through at least six follow-up attempts captures 90 percent of potential engagement. Contractors with slow response systems or inconsistent follow-up waste acquisition dollars regardless of how affordable their leads appear on paper. Measuring performance requires tracking cost per lead by channel, lead-to-appointment conversion rates, appointment-to-sale close rates, and overall customer acquisition cost. According to industry benchmarks, customer acquisition cost averages approximately $610 across the construction sector, though this varies by company size, service type, and market conditions. These metrics reveal which channels deliver genuine profitability versus superficial activity, enabling contractors to redirect spending toward sources that generate actual jobs rather than empty inquiries. Without rigorous tracking, marketing budgets become guesswork prone to waste. Axis AI positions itself as a data intelligence resource that translates industry benchmarks, channel economics, and best practices into actionable guidance for home improvement contractors. The company's 2025 insights bridge the gap between aggregate statistics and individual business strategy, helping contractors evaluate their current lead mix against performance standards and identify optimization opportunities. Contractors over-reliant on expensive search advertising might consider lower-cost alternatives such as digital door knocking or organic search engine optimization, while those underutilizing referrals could implement systematic request programs to tap this high-conversion source. Consistent, profitable lead flow remains foundational to business stability. Industry surveys indicate that seven in ten small businesses report difficulty maintaining steady customer acquisition, though specific survey sources and dates vary. Contractors who build diversified, data-driven lead generation systems position themselves to weather market fluctuations and competitive pressures that derail businesses dependent on single channels or untested assumptions. Axis AI's 2025 cost-per-lead research provides the benchmarks and strategic framework contractors need to make informed budget decisions and construct resilient growth engines. For more information, visit https://www.axisai.us

November 13, 2025

Marketing

MARKETER Expands National Footprint in Digital Marketing with Launch of Phoenix, Arizona Office

MARKETER , a leading full-stack digital marketing agency serving clients nationwide, today announced the official launch of its new office in Phoenix, Arizona, expanding the company’s physical presence in the Southwest and strengthening its growing national footprint. The new location supports rising demand for MARKETER’s SEO, PPC, content marketing, and AI-enabled digital marketing solutions. Phoenix continues to emerge as one of the fastest-growing tech and business markets in the United States, making it a strategic hub for marketing innovation, digital investment, and talent. The new office allows MARKETER to provide more localized support to clients across Arizona, Nevada, Utah, New Mexico, and Southern California. “Phoenix has become a major magnet for both business growth and marketing talent,” said Timothy Carter, Chief Revenue Officer at MARKETER. “Expanding into this region allows us to better serve our current clients, support new ones, and continue delivering the results-driven marketing solutions MARKETER is known for across the country.” MARKETER’s Phoenix digital marketing office will offer the full suite of the company’s digital marketing capabilities, including technical SEO, paid media management, content strategy, web design and development, conversion rate optimization, and AI-powered marketing intelligence. The expansion also supports the agency’s initiatives in marketing automation, analytics, and performance-focused brand strategy. “This move aligns perfectly with our long-term growth strategy,” said Samuel Edwards, Chief Marketing Officer at MARKETER. “Phoenix gives us the platform to deepen our presence in the Southwest, expand our team, and build new partnerships in a region known for innovation and rapid economic expansion. We’re excited to bring our best-in-class digital marketing services to a market that’s accelerating quickly.” For MARKETER’s existing client base, the Phoenix office enhances service delivery with faster response times, expanded campaign capacity, and access to local strategists who understand the region’s competitive landscape. The company plans to grow its Phoenix-based team throughout 2025, with additional roles in account management, paid media, SEO strategy, and content production. The Phoenix location represents one step in MARKETER’s broader multi-city expansion strategy. The agency continues to explore future office openings in other high-growth U.S. markets and remains committed to developing cutting-edge marketing solutions leveraging AI, automation, and advanced analytics. About MARKETER MARKETER is a full-stack digital marketing agency providing Phoenix SEO , paid media, content marketing, CRO, web development, AI-driven marketing automation, and comprehensive digital strategy services. The agency serves clients across the U.S. with integrated capabilities that span the entire marketing lifecycle. MARKETER is part of a family of brands that includes SEO.co, DEV.co, PPC.co, and Link.Build, supporting businesses ranging from early-stage startups to enterprise-level organizations.

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