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December 19, 2025

Say Goodbye to Generic AI; Hello to Empathic Intelligence With New AI Tool Elaris

Solsten, a leading cognitive-behavioral artificial intelligence company, announces the launch of Elaris, its newest empathic intelligence platform that transforms how marketers understand and engage with their audiences. It addresses a critical gap in modern marketing where traditional AI systems generate content based on text patterns rather than genuine human understanding. Photo courtesy of Elaris The Science Behind Elaris Elaris is a new AI grounded not in content scraping but in empathic intelligence. Unlike traditional AI systems that generate content based on text patterns, Elaris uses real human assessments rather than inferred behavior patterns, ensuring that audience insights reflect genuine psychological motivations rather than algorithmic assumptions. Its capabilities are built on anonymized, first-party psychological data encompassing the psychological profiles of 3.4 billion people across 400,000 brands and interests. This data set is collected through years of scientific research and partnerships with leading digital platforms, measuring over 250 psychological traits to identify the underlying motivations, values, and emotional drivers influencing consumer behavior. "AI that doesn't understand people is just artificial," says Joe Schaeppi, chief executive officer and co-founder of Solsten, the company behind Elaris. "The future of AI isn't artificial; it's deeply human, emotionally intelligent, audience-aware, and trust-building. Elaris is the infrastructure for that future." Empathic Intelligence Redefines Marketing Strategy Elaris’s technology is designed to break the cycle of disconnected marketing by helping marketers understand exactly who their audiences are and what motivates a genuine response for more efficient and resonant communications. For instance, the platform's conversational interface allows marketers to interact directly with living audience personas that evolve with changing market conditions and consumer sentiment. It will enable them to move beyond surface-level targeting based on demographics or browsing history to understand the authentic psychological needs that drive purchasing decisions. "We've been told for years that AI would replace human creativity, " says Bastian Bergmann, chief operating officer and co-founder of Solsten. "Elaris does the opposite. It gives creators the empathy and precision they've been missing, so they can make products and experiences that resonate instantly." Elaris compresses the traditional marketing development cycle from weeks to minutes by providing instant access to psychologically-informed audience insights. These dynamic models enable teams to test messaging, creative concepts, and campaign strategies before launch, significantly reducing the trial-and-error cycle that characterizes traditional marketing approaches. Elaris’ recommendations are continuously updated as new psychological data is collected, ensuring that audience models remain current with shifting consumer attitudes and market dynamics. It moves beyond static persona development methods that rely on outdated survey data or demographic generalizations. Elaris: The Next Big Thing in AI Elaris enables brands of all sizes to access audience intelligence previously available only through expensive custom research projects. The platform has generated significant market interest, with over 14,000 professionals joining the waitlist before launch. ElarisPro, the platform's premium offering, is also now available to marketers who want immediate access to the technology. "The future of AI won't belong to the loudest brands or the biggest budgets. It will belong to the brands that understand people best," Schaeppi concluded. "Elaris provides that understanding at scale, with the scientific rigor and privacy protection that modern marketing requires." You can join the waitlist at www.elaris.new, or you can skip the waitlist and get ElarisPro now, with access to over 200,000 audiences. People from Rovio, the makers of Angry Birds, Bacardi, and top agencies like WRTHY are already in ElarisPro. About Solsten Solsten is a global leader in cognitive-behavioral artificial intelligence, specializing in audience-centric data science for marketing and product development. With a scientific foundation and clinical-grade psychological analytics, Solsten empowers brands to build authentic consumer connections. In addition to its empathic intelligence platform, Elaris, Solsten offers other innovative products, such as Navigator, an audience insights tool for validating product ideas, and Traits, which delivers a deep psychological understanding of customer motivations and personalities. The company has been recognized for breakthrough innovation and is trusted by prominent organizations across technology, gaming, and consumer brands.

December 19, 2025

Marketing

MergersandAcquisitions.net Unveils New Research Report on Advertising & Marketing Services M&A Activity and Valuation Trends

Mergers and Acquisitions , a leading provider of middle-market mergers and acquisitions advisory services and research, today announced the release of its latest industry research report: “ Advertising & Marketing Services M&A Multiples & Historical Trends .” The comprehensive study examines recent deal activity, valuation multiples, and structural shifts shaping mergers and acquisitions across the global advertising and marketing services sector. As traditional agency models continue to evolve in the face of digital transformation, data-driven performance marketing, and technology integration, the new report provides timely insight into how strategic and financial buyers are valuing and structuring transactions in this dynamic landscape. Key findings include trends in deal volume and value, valuation benchmarks across sub-segments of the sector, and the forces driving consolidation among creative, media, martech, and digital-first services. “Advertising and marketing services are undergoing a structural shift—from labor-intensive, campaign-oriented agency models to outcomes-focused, technology-enabled businesses,” said Ryan Schwab, Managing Director of MergersandAcquisitions.net . “This research equips corporate acquirers, private equity sponsors, and industry executives with the market intelligence needed to navigate current M&A dynamics and make confident strategic decisions.” The Advertising & Marketing Services M&A Multiples & Historical Trends report draws on extensive transaction data, market activity metrics, and insight into valuation drivers to support executives and investors seeking deeper understanding of current market conditions and future consolidation opportunities. The full report is available now as a free download on MergersandAcquisitions.net’s Insights & Resources hub. About MergersandAcquisitions.net MergersandAcquisitions.net provides middle-market M&A advisory services and research to business owners, investors, and corporate leaders. With deep industry expertise and a commitment to data-driven insights, the firm helps clients navigate every stage of the M&A lifecycle—from strategic planning and valuation to negotiation and successful deal execution.

December 19, 2025

Marketing

Love Creative Marketing USA Expands Experiential Capabilities as a Leading Promo Agency USA

In an era where brands must compete for attention both online and offline, Love Creative Marketing USA continues to stand out as a high-impact Promo Agency USA , delivering experiential marketing campaigns that foster authentic connections and measurable results. With a focus on creativity, execution, and audience engagement, the agency helps brands break through traditional advertising barriers and connect directly with consumers. As experiential marketing gains traction across the United States, Love Creative Marketing USA provides businesses with promotional strategies that go beyond impressions and clicks. By combining strategic planning with on-the-ground execution, the agency enables brands to engage customers in real environments where decisions are made and brand loyalty is built. Redefining Brand Engagement Through Experiential Marketing Unlike conventional advertising, experiential marketing allows consumers to interact with brands in memorable ways. As a full-service Promo Agency USA , Love Creative Marketing USA specializes in creating immersive brand experiences that drive awareness, trust, and conversion. From high-energy street activations to carefully managed product sampling campaigns, the agency focuses on real human interaction. These campaigns are designed to leave a lasting impression, encourage word-of-mouth marketing, and amplify brand presence both offline and online. “Our goal is to help brands create moments people remember,” said a spokesperson for Love Creative Marketing USA. “As a Promo Agency USA, we focus on engagement that feels natural, not intrusive.” Comprehensive Promotional Services Across the USA Love Creative Marketing USA gives a wide variety of promotional services designed to fulfil the desires of manufacturers throughout industries. These offerings encompass guerrilla marketing, road teams, promotional staffing, product sampling, pop-up keep execution, and out-of-domestic advertising. Each campaign is tailored to client targets, audience demographics, and vicinity-specific possibilities. By presenting quit-to-quit marketing campaign control, the enterprise guarantees consistency, great, and measurable consequences across every activation. National Reach with Local Market Expertise Operating in essential U.S. Towns including New York, Miami, Los Angeles, Las Vegas, and San Francisco, Love Creative Marketing USA provides manufacturers with national attain while preserving local market precision. This balance lets in campaigns to scale correctly whilst staying applicable to nearby audiences. As a trusted Promo Agency USA , the corporation is familiar with the nuances of different markets and client behaviours, permitting brands to set up campaigns that resonate with numerous audiences throughout the USA. Professional Street Teams and Promotional Staffing One of the agency’s core strengths lies in its promotional staffing and street team management. Love Creative Marketing USA recruits, trains, and manages professional brand ambassadors who serve as the face of each campaign. These teams are trained to communicate brand messaging effectively, engage consumers confidently, and represent brands with professionalism. Whether supporting live events, product launches, or city-wide activations, the teams play a critical role in delivering consistent and positive brand experiences. Creative Guerrilla Marketing and OOH Advertising Love Creative Marketing USA is a company reputed with respect to its innovative guerrilla marketing techniques and unusual out of home marketing solutions. These are sidewalk branding, wild posting, mobile advertising and projection campaigns that aim at drawing attention in the busy areas. These approaches contribute to brands creating organic buzz, sharing on social media, and a higher amount of visibility without depending on digital advertising. The company being a pioneering Promo Agency USA still works on innovative methods of attracting the audience in the unforeseen setting. Performance-Focused Campaign Execution Every campaign delivered by Love Creative Marketing USA is supported with the help of strategic oversight, on-web page control, and post-campaign reporting. Brands obtain insights into engagement ranges, customer interactions, and usual marketing campaign effectiveness. This records-pushed technique ensures that promotional investments result in tangible effects and non-stop development. Clients advantage from transparency, duty, and actionable insights that tell destiny marketing decisions. About Love Creative Marketing USA Love Creative Marketing USA is a U.S.-based experiential and promotional marketing agency specializing in guerrilla marketing, street teams, promotional staffing, product sampling, pop-up activations, and out-of-home advertising. With over 20 years of industry experience, the agency delivers customized campaigns across major U.S. markets. Contact Information Business Name: Love Creative Marketing USA Contact Person’s Name: Planning Team Contact Number: + 1 646-741-8992 Full Website URL: https://www.lovecreativemarketingusa.com Business Email Address: [email protected] Business Address: Miami, New York, Los Angeles

December 19, 2025

Marketing

Optimizing Websites for Mobile Devices: Complete Mobile SEO Guide

Originally posted on: https://zoromarketing.com/blog/mobile-seo-optimization-guide 📱 Mobile SEO: Complete Optimization Guide With over 60% of searches now happening on mobile devices, optimizing for mobile is no longer optional—it is essential. Google mobile-first indexing means your mobile site is the primary version Google uses for ranking, making mobile SEO a critical priority for every business. 60%+ - Searches on mobile devices 53% - Leave if load > 3 seconds 70% - Mobile searches lead to action 88% - Local mobile searches visit store 📐 Responsive Design Fundamentals Responsive web design ensures your website adapts seamlessly to any screen size. Google recommends responsive design as the best approach for mobile optimization because it uses a single URL structure and makes content easy to index and share. Responsive Design Best Practices Layout & Structure ✅ Fluid grids that adapt to screen width ✅ Flexible images that scale properly ✅ CSS media queries for breakpoints ✅ Touch-friendly navigation Content Considerations ✅ Readable font sizes (16px minimum) ✅ Adequate tap target spacing ✅ Content parity with desktop ✅ Viewport meta tag configuration ⚡ Mobile Page Speed Optimization Mobile users are especially impatient when it comes to page load times. A one-second delay in mobile load time can reduce conversions by up to 20%. Optimizing for mobile speed is critical for both user experience and search rankings. Speed Optimization Techniques 🖼️ Image optimization: Compress images and use modern formats like WebP 📦 Code minification: Reduce CSS, JavaScript, and HTML file sizes 🌐 CDN usage: Serve assets from servers closer to users 💾 Browser caching: Store static resources locally ⏱️ Lazy loading: Defer off-screen images and content 🔌 Reduce third-party scripts: Limit external resource calls 📊 Core Web Vitals for Mobile Core Web Vitals are Google official metrics for measuring user experience. These metrics are particularly important for mobile because mobile users are more sensitive to performance issues due to varying network conditions and device capabilities. LCP - Largest Contentful Paint - under 2.5s - INP - Interaction to Next Paint - under 200ms CLS - Cumulative Layout Shift - under 0.1 👆 Mobile UX and Usability Mobile user experience directly impacts your SEO performance. Google evaluates mobile usability as a ranking factor, and poor mobile UX leads to higher bounce rates and lower engagement—signals that can negatively affect your rankings. Mobile UX Checklist 👆 Tap targets at least 48x48 pixels 📏 Adequate spacing between elements 🔤 Legible text without zooming 📱 No horizontal scrolling required 🚫 Avoid intrusive interstitials 📝 Easy-to-use mobile forms 🔍 Accessible search functionality 📞 Click-to-call phone numbers 🔍 Mobile-First Indexing Google mobile-first indexing means the mobile version of your website is the primary version used for indexing and ranking. Ensuring your mobile site has the same quality content and structured data as your desktop site is essential for maintaining search visibility. Mobile-First Readiness 📄 Content parity: Same valuable content on mobile and desktop 🏗️ Structured data: Include schema markup on mobile pages 🖼️ Images and video: Same media assets with proper alt text 🔗 Internal links: Consistent linking structure 📋 Meta data: Identical titles and descriptions 🛠️ Mobile SEO Tools and Testing Regular testing and monitoring ensures your mobile site meets both user expectations and search engine requirements. Use these tools to identify issues and track improvements over time. Essential Testing Tools Google Tools 🔧 Mobile-Friendly Test 📊 PageSpeed Insights 📈 Search Console Mobile Usability Third-Party Tools 🌐 GTmetrix ⚡ WebPageTest 📱 BrowserStack 📱 AMP and Progressive Web Apps Advanced mobile technologies like AMP (Accelerated Mobile Pages) and PWAs (Progressive Web Apps) can provide enhanced mobile experiences. While not required for good mobile SEO, they can offer performance benefits for specific use cases. When to Consider Advanced Options AMP Benefits ⚡ Instant loading from Google cache 📰 Good for content-heavy sites 📱 Simplified mobile experience PWA Benefits 📲 App-like experience 🔔 Push notifications 📴 Offline functionality 📱 Ready to Optimize for Mobile? Our mobile SEO specialists can help you create a fast, user-friendly mobile experience that ranks well in search. Get Your Free Mobile SEO Audit

December 19, 2025

Marketing

Love Creative Marketing Expands Guerrilla and Experiential Marketing Services to Los Angeles, Miami and New York

Love Creative Marketing, a guerrilla marketing and brand activation agency known for delivering high-impact, unconventional campaigns for brands such as Bose, Alexander Wang, Juniper and Hey Dude, is announcing an expanded footprint across three key U.S. hubs: Los Angeles, Miami and New York. With a heritage in street-level, face-to-face marketing, the agency now offers fully managed guerrilla, experiential and out-of-home (OOH) activations tailored specifically to brand managers and marketing directors looking to cut through noise in these high-density, high-opportunity markets. “It’s been a productive year and the end results are what count,” said Jasmin, Account Director at Love Creative Marketing. “From the initial planning to on-the-ground delivery, we assist clients every step of the way to deliver effective outdoor campaigns. We’re excited to partner with both emerging and established brands as we scale our services across Los Angeles, Miami and New York.” Street-Level Impact for Modern Brand Teams Love Creative Marketing specialises in guerrilla and experiential campaigns designed for marketers who need measurable impact, fast deployment and local know-how. Core offerings include: Guerrilla Marketing & Street Activations Sidewalk advertising and eco-friendly chalk stencils Wild fly posting / fly posting and street poster advertising Building light projections and 3D projection mapping Reverse graffiti / clean stencil pavement ads Experiential & Sampling Campaigns Street teams and brand ambassadors Product sampling in high-footfall areas Pop-up activations and promotional roadshow vehicles Unconventional & Ambient Media Ambient street-level placements Creative OOH extensions that integrate with social, PR and digital These tactics are designed to work in tandem with existing above-the-line and digital plans, giving brand managers an additional layer of targeted reach and real-world engagement. Proven Experience With Global Brands In the past year, Love Creative Marketing has delivered successful campaigns for brands including Bose, Alexander Wang, The Drum, Juniper Market and Hey Dude, supporting product launches, store openings and awareness pushes. The agency’s role typically spans: Insight-driven location planning and route mapping Creative development and tactical idea generation Permitting guidance and risk assessment where required Recruitment, training and management of on-the-ground staff Real-time oversight and post-campaign reporting For overstretched brand and marketing teams, this end-to-end approach means they can brief once and receive a fully managed, compliant activation that feels native to each city’s streets and culture. Built for Los Angeles, Miami and New York Each of the three key markets presents unique challenges and opportunities for marketers: Los Angeles – A sprawling city where attention is fragmented between driving, retail, entertainment and events. Love Creative Marketing focuses on high-traffic sidewalks, cultural hotspots and event-led opportunities to reach audiences beyond traditional media. Miami – A destination city where hospitality, lifestyle and tourism converge. Street-level sampling, sidewalk decals and beach-adjacent activations offer high visibility to both residents and visitors. New York – One of the most competitive advertising landscapes in the world. Here, guerrilla tactics like street poster advertising, sampling teams and building projections help brands stand out amid crowded OOH and digital environments. Love Creative Marketing Local market knowledge underpins the agency’s planning, helping brand managers deploy campaigns that are both culturally relevant and operationally realistic. Integrated OOH: Billboards, Taxis and Subway Activations In addition to guerrilla and experiential marketing, Love Creative Marketing also supports more traditional OOH campaigns that complement street activity, including: Billboard advertising in high-traffic locations Taxi advertising for mobile urban reach Subway/metro station adverts for daily commuter visibility These placements are typically planned at least three months in advance, allowing sufficient time for site selection, creative approvals, media booking and campaign integration with other channels. By combining guerrilla and OOH, brand managers can build full-funnel experiences that start at street level and extend across the urban environment. Promotional Staffing and “Done-for-You” Execution A key differentiator for Love Creative Marketing is its internal promotional staffing capability, providing: Brand ambassadors and street teams New York Product sampling staff Miami Exhibition and event staff Promo models and hostesses Los Angeles Event managers, drivers and logistics support USA For marketing directors, this means fewer suppliers to manage, consistent training and messaging, and smoother coordination between media, creative and people on the ground. Strategy, Measurement and Social Amplification Modern brand managers need more than “stunts” – they need accountable campaigns that fit into broader marketing strategies. Love Creative Marketing builds each activation with: Clear objectives – from awareness and footfall to trial and lead generation Measurement frameworks – including sampling volumes, QR scans, redemptions, social reach and content views Social media amplification – filming and content capture designed to extend the life of street activations online, turning one city moment into multi-channel assets This approach allows CMOs and marketing directors to justify investment in unconventional tactics with tangible metrics and reusable creative. A Partner for Both Challenger and Established Brands Whether you are: A challenger brand looking to punch above your weight in a new market An established brand needing fresh ways to reignite awareness A media or creative agency seeking a specialist activation partner Love Creative Marketing offers flexible engagement models – from one-off guerrilla stunts and sampling days to multi-city, multi-channel brand activation programs. “We look forward to working with small to major brands in the near future,” added Langley. “Our focus is always the same: to deliver unconventional ideas that feel relevant on the street and meaningful in the boardroom.” About Love Creative Marketing Love Creative Marketing is a guerrilla marketing and brand activation agency providing street marketing, experiential campaigns, promotional staffing, ambient media and OOH advertising for brands and media agencies globally. The agency delivers bespoke, below-the-line solutions that create memorable real-world experiences and social amplification for clients across sectors. To learn more about services and capabilities, including guerrilla campaigns, sidewalk advertising, street poster activations, product sampling, experiential marketing and OOH planning on billboards, taxis and subway networks, please visit LCM USA. Company Information Company: Love Creative Marketing USA Contact Person: Planning Team Email: [email protected] Country: United States State: FL City: Miami Website: https://www.lovecreativemarketingusa.com

December 19, 2025

Marketing

Google Crackdown Drives Businesses to Legitimate Multi-Location Strategy

HOUSTON, TX, December 18, 2024 — As Google intensifies its crackdown on fraudulent business listings, multi-service companies are discovering a legitimate strategy to multiply their local search presence: nested department listings. The approach comes at a critical time. Suspension reports for Google Business Profiles increased over 80% between Q1 2023 and Q2 2024, according to data from BrightLocal. Google removed more than 20 million fake business profiles from Maps and Search in 2022 alone, with enforcement accelerating throughout 2024. "The businesses getting caught in Google's crackdown are the ones taking shortcuts," said Joy Hawkins, owner of Sterling Sky and a Google Business Profile Product Expert who has worked in local search since 2006. "The irony is that Google provides a legitimate path for multi-service businesses to create multiple listings. Most business owners just don't know it exists." The strategy, called nested department listings, allows qualifying businesses to establish separate Google Business Profiles for distinct departments at the same physical address. According to Google's official business representation guidelines, departments operating at the same location can maintain separate profiles when specific structural requirements are met. Google's requirements documentation: https://support.google.com/business/answer/3038177 A two-year study conducted by SearchLab Digital analyzing over 1,600 car dealership Google Business Profiles found measurable differences between top-ranking businesses and their competitors. Dealerships ranking in position one averaged 16 department profiles, compared to just 5.8 for those ranking in position ten. "More profiles equals more search visibility," said Greg Gifford, Chief Operating Officer of Search at SearchLab Digital. "One in three franchise dealerships still haven't set up department profiles. They're leaving easy wins on the table." The automotive industry has served as a proving ground for the strategy. Car dealerships routinely maintain separate profiles for each vehicle brand alongside service, parts, and body shop divisions. Hospitals have adopted similar approaches for emergency rooms, imaging centers, and pharmacies. For multi-service home companies, the opportunity is emerging. Businesses with dedicated crews for pest control, lawn care, and pool services can qualify when genuine operational separation exists. Sterling Sky's 2024 analysis of suspended profiles revealed that 42% involved address verification failures, 28% had business name issues, and 17% were flagged for review manipulation. Businesses attempting to create department listings without legitimate operational separation face rapid consequences. "Google's video verification process catches fake departments fast," said Caleb Schallert, SEO Director at Houston-based digital marketing agency ASTOUNDZ. "Businesses trying to manufacture departments that don't genuinely exist get suspended within days. The structure has to be real." Requirements include dedicated physical space for each department, direct phone lines, different primary categories from the parent listing, and unique landing pages with department-specific content. Industry specialists emphasize that location group configuration represents the most common implementation failure. Local search expert George Nenni has documented cases where businesses successfully created multiple profiles only to have them automatically merged because Google's algorithm flagged them as potential duplicates. "Location groups tell Google these profiles are intentionally related," Schallert explained. "Without proper configuration, months of work can disappear overnight with no warning and no appeal." According to the Local Search Association, 76% of new and used car buyers conduct online searches before making purchases. Research from BrightLocal indicates 98% of consumers searched for local businesses online in 2024, with 87% using Google specifically. The timeline for results typically spans six months or longer. Initial months focus on profile creation and verification before visibility gains materialize. For businesses considering the strategy, the stakes are clear: proper implementation creates competitive advantage, while shortcuts risk joining the millions of profiles Google removes annually. Complete implementation guidelines and verification requirements: https://astoundz.com/nested-department-listings-google-business-profile/

December 18, 2025

Marketing

Bink Media Offers HARO-Based Digital PR Services for Authority Link Building

Bink Media, a Netherlands-based digital marketing company, has announced the availability of its HARO-based Digital PR services, designed to help brands earn authoritative editorial backlinks from reputable online publications. The service focuses on positioning businesses and agencies as credible expert sources for journalists through platforms such as Help a Reporter Out (HARO) and similar journalist-request networks. By responding to relevant media queries with expert insights and data-backed commentary, Bink Media helps clients secure earned media mentions rather than relying on paid placements or link networks. Unlike traditional link-building methods that often depend on guest posting or sponsored content, Bink Media's approach prioritizes relevance, editorial integrity, and long-term authority. The company specializes exclusively in HARO Link Building , ensuring that backlinks are placed naturally within journalist-written articles on trusted, high-authority websites. The service is designed for companies operating in competitive industries where credibility, trust signals, and brand authority play a critical role in search visibility and business growth. Editorial links earned through journalist coverage are intended to strengthen a brand’s digital footprint while aligning with search engine guidelines focused on quality and authenticity. Bink Media works with both direct brands and marketing agencies, offering fully managed Digital PR campaigns that include strategy development, expert positioning, journalist outreach, and transparent reporting. The company operates internationally, supporting clients across multiple markets where authoritative media coverage is essential.

December 18, 2025

Marketing

Markham Seo Company Launches Google Business Profile Optimization Management

Markham Seo Company launches it's Google Business Profile Management Service, offering Markham small businesses a dynamic new solution to improve local search visibility and customer engagement. Announced today, the service aims to help businesses stand out in local Google searches by optimizing profiles, amplifying reputation management, and driving discoverability where it matters most. With digital competition intensifying, Markham Seo Company's launch comes at a crucial time for business owners seeking tangible growth in 2026 and beyond. Health care providers such as dentists and chiropractors, home service providers such as electricians and plumbers, professional service providers such as lawyers and accountants, and other interested business owners can view the report at https://markhamseocompany.com/fix-your-google-profile-management-in-markham-fast/ . As competition in local markets escalates and online discovery becomes a pivotal revenue driver, Markham Seo Company launches it's Google Business Profile Management Service to ensure businesses can manage, optimize, and elevate their digital footprint effectively. This offering addresses the core needs of local entrepreneurs, delivering tailored solutions for Google Maps ranking as well as comprehensive Google Business Profile optimization and management. The service goes beyond basic profile updates. Markham Seo Company’s holistic management solution incorporates key elements like review generation and management, robust reputation management, and strategic content creation and marketing. By utilizing proven best practices—rooted in years of expertise serving Markham’s business community—the new service positions clients at the forefront of consumer searches and local discovery trends. Markham Seo Company launching it’s Google Business Profile Management Service is especially important during this period when local SEO and online reputation are more essential than ever. By optimizing and continuously managing Google Business Profiles, businesses can expect increased visibility on Google Maps, enhanced trustworthiness with potential customers, and better control over their brand narrative. Each element of the offering is crafted to drive measurable improvements in search performance, organic traffic, and digital engagement. In conjunction with reputation and review management, the service integrates content creation, marketing, and review marketing to magnify a business’s online reach. This enables Markham businesses to engage customers at every touchpoint—converting digital interest into real-world foot traffic and sales. The holistic approach underpins the Markham Seo Company’s broader commitment to strengthening local economies through accessible, measurable digital strategies. As businesses invest more in local SEO solutions in response to evolving consumer behavior, the need for effective Google Business Profile management has never been clearer. Markham Seo Company’s expanded offering supports these demands, providing a seamless way for business owners to stay ahead in a crowded digital landscape. This launch reflects the company’s dedication to continuous innovation in Google Business Profile management and digital marketing excellence for small businesses in Markham. In discussing the report, Paul, the owner of Markham Seo Company said: “Improving visibility in local map results and optimizing your Google Business Profile often goes against what many business owners expect. Instead of chasing wide, competitive markets, the most immediate and sustainable growth usually comes from winning attention close to home. When a business prioritizes local search, it attracts nearby customers who are already searching for a solution and are far more likely to make a call, schedule a service, or complete a purchase.” Markham Seo Company encourages readers to take part by submitting questions and sharing their insights, as meaningful connections with local business owners are central to their approach. By listening closely to the obstacles businesses face, they can develop practical, customized strategies that move owners closer to their goals. This ongoing dialogue helps shape more useful educational content around local digital marketing while also allowing the team to design focused, results-driven solutions for those seeking expert guidance. To learn more about how Markham Seo Company launches Google Business Profile Management Services and how it can elevate the local presence of a business, visit https://markhamseocompany.com . The complete report is available to view in full at https://markhamseocompany.com/fix-your-google-profile-management-in-markham-fast/ .

December 17, 2025

Marketing

Breaking the Mold: Love Creative Marketing Redefines Brand Impact Through Guerrilla Marketing Innovation

In a world where consumers are bombarded with traditional ads and digital clutter every second of the day, standing out has never been more difficult or more essential. Love Creative Marketing , a leading experiential and street marketing agency, is helping brands cut through the noise with bold, unconventional guerrilla marketing campaigns that spark attention, engage audiences directly, and create unforgettable brand experiences across major markets. Guerrilla marketing is not your typical advertising strategy. Inspired by the surprise and unconventional tactics of its namesake in military strategy, guerrilla marketing flips traditional advertising on its head by using creative, eye-catching, low-cost, and highly effective activations to capture consumer attention in everyday environments. It challenges brands to embrace imagination over massive budgets, and it delivers real, memorable engagement instead of passive impressions. Why Guerrilla Marketing Matters Today Guerrilla Marketing is effective as its suprise people where they expect least. Rather than advertise on bill boards or social media feeds, guerrilla tactics are used to take the brands physically in the real world of the consumers in a vibrant, interactive manner. The campaigns are meant to be shocking, delightful, intriguing and emotionally engaged with the audience- transforming ordinary life into something to share. With the current oversaturated advertising market, the common consumer has become ad blind to the traditional advertisements. Guerrilla marketing breaks down this wall by placing the message in unexpected locations, being creative with visual concepts, and with a personal touch to gain attention and not to purchase it. This is why guerrilla techniques are the best choice of the brands that want to achieve peak effectiveness and, at the same time, low costs. Unconventional, Unexpected, Unforgettable At the heart of Love Creative Marketing’s guerrilla marketing services is a comprehensive suite of creative activations and street campaigns tailored to a brand’s identity, message, and target audience. Their experienced team works with brands and media agencies to craft bespoke guerrilla strategies that combine physical presence with emotional impact. Love Creative Marketing’s guerrilla offerings include, but are not limited to: Wild Posting & Street Advertising: Strategic placement of eye-catching posters and visual assets in high-footfall urban spaces. Reverse and Clean Graffiti: Innovative art installations that use clean stencilling techniques to create attention-grabbing visuals on unexpected surfaces. Stealth and Ambient Marketing: Subtle yet effective placements where consumers encounter brand messaging in natural environments. Unconventional Live Activations: Flash mobs, performance art, and spontaneous creative stunts that draw attention and provoke curiosity. Experiential Interactions: Campaigns that invite people to interact with a brand in real time, creating personal connections that digital ads simply cannot match. By leveraging these tactics, Love Creative Marketing ensures that each campaign doesn’t just reach its audience but resonates with them. The result is buzz, conversation, and emotional impact that often extends well beyond the physical moment of engagement. How Guerrilla Campaigns Deliver Real Results Guerrilla marketing is fundamentally about influence creating experiences that people talk about . Unlike many traditional media buys, guerrilla activations are designed to provoke reactions, word-of-mouth exposure, and organic sharing across social platforms. This amplifies reach far beyond the original activation site, turning simple brand encounters into cultural conversations . Direct public interaction is another key strength. Instead of passive viewership, guerrilla marketing encourages active participation whether it’s engaging with a live art piece, interacting with event staff, or stumbling upon a creative street installation. This approach builds stronger, more immediate connections between consumers and brands, creating lasting impressions that can significantly influence purchase decisions and brand affinity. And because guerrilla marketing often depends more on creativity than expensive media buys, it offers exceptional value for money particularly for small and medium-sized brands looking to compete with larger competitors without overspending. Custom Campaigns for Every Brand Flexibility is considered one of the greatest strengths of guerrilla marketing with Love Creative Marketing. Every campaign will be unique to the specific goals of the brand, intended audiences, and location. Regardless of the location of the activation in the busy streets of London, Manchester cultural areas, downtown areas of Birmingham, or other major cities, the agency team of experts has the capability to plan, organize, and execute a campaign accurately. They are very practical and exact: they go all the way to initial strategy and creative concepting, location scouting, staffing, logistics, and real-time activation support. Through controlling all the elements of the campaign, Love Creative Marketing guarantees every application of the guerrilla is not just creative- but also well-planned and technically perfect. Amplifying Impact Beyond the Street A guerrilla campaign is not limited by time or medium- it cuts across platforms. Social virality and digital amplification are predetermined by a strong street activation. Live activations and unexpected events are unique pieces of content that are automatically shared and these would work best to create user-generated content and engagement in social networks. Combined with experiences marketing, product sampling, and media outside the home, guerrilla marketing is a component of a 360-degree engagement strategy that provides audiences with multiple levels of interaction. It is an integrated solution that will help to create uniformity in the message approach as well as help to optimize the overall campaign effectiveness across mediums. A Game-Changer in Modern Marketing Guerrilla marketing is not just a trend, but a response to the changing demands of consumers in the present day. Individuals do not wish to be marketed anymore they want to be interacted, amazed and sensuously involved. The guerrilla strategy does precisely that by transforming the ordinary setting into the branded experience to everyday spaces-- and the most ordinary moments into the memorable experiences. The skill of guerrilla marketing offered by Love Creative Marketing is highly effective, imaginative, and economical, whether the brand is introducing a product into the market, creating awareness, stimulating the community, or creating viral buzz. Guerrilla marketing through Love Creative Marketing provides more than visibility to brands willing to go beyond the norm and engage in meaningful discussions with viewers. Contact Information Company Name: Love Creative Marketing Phone : +44 207 607 2568 E mail : [email protected] Website : https://www.lovecreativemarketing.com/

December 16, 2025

Marketing

Applift Replaces Ad Auction Uncertainty with Guaranteed Organic App Store Visibility

The traditional app marketing playbook hasn't changed much in the last decade. App developers and their marketers launch campaigns, pay for ads, and hope users click through. But according to 2024 data from Apple, that approach completely misses out on the majority of potential users - with 67% of all app installs now originating from App Store searches, not ads. Yet most marketing budgets still flow heavily toward paid channels like social media ads, Google campaigns, in-app video placements, and competitive Apple Search Ads auctions.They ignore what users actually do - search the app stores and install the first app they find relevant. "Most app marketers are still using methods from 2020", said Bar Nakash, CEO of Applift, a leading app marketing agency. "They're spending massive budgets on either trying to interrupt users with traditional ads, or by showing first a sponsored result with Apple Search Ads. Either way, this usually ends with them losing their potential users to competing apps." How Apple Search Ads work Apple Search Ads operates as a real-time auction where multiple apps compete for visibility on the same keywords. Advertisers bid without seeing competitors' offers, and exposure is distributed based on bid amount and relevance. This model means that even when a mark In addition, visibility disappears entirely the moment payment stops, creating total dependency on this channel.. What Users Actually Do Modern app users are finding apps organically, not through advertisements. They open the app store with a specific intent, search for it, and install the first result that matches their expectations. Apps that achieved top search result placement for high-intent keywords report install volumes increasing by at least 276% in no longer than 3 months, most while reducing marketing costs. These organic users consistently outperform paid users' conversion rate benchmarks by 81% and even up to 703% (!). The Applift Advantage Applift's methodology and proprietary technology, based on one of the world's largest app store databases, take this approach even further. By analyzing how high-intent users navigate app stores, the agency detects exactly which keywords drive actual installs, then signals app store algorithms which app is most relevant. Once targeted by Applift, client apps appear at the very top whenever users search for relevant keywords. Every single time. "We're attracting users who are actively looking for what the client's app offers" , said Etay Huminer, Chief Product Officer at Applift. "Those users convert, stay, and engage at rates that old-school paid advertising simply can't match" . About Applift Applift makes leading app studios expand their user base and unlock their app's true market potential. As the only app marketing agency offering guaranteed, measurable results, Applift specializes in improving mobile app DAU, FTD, ARPU, and LTV, all while reducing CPI.

December 16, 2025

Marketing

MARKETER Releases New Digital Marketing Research Report for the Packaging and Logistics Industry

MARKETER today announced the release of its Packaging & Logistics Digital Marketing Research Report , a comprehensive analysis of the digital transformation reshaping marketing strategies in the packaging and logistics sectors. The new research highlights key trends, benchmarks, and actionable insights designed to help companies accelerate growth in these rapidly evolving B2B markets. Driven by sustainability imperatives, supply-chain digitization, and rising buyer expectations for speed and transparency, the report demonstrates that traditional sales-led outreach is giving way to digital-first, insight-led marketing approaches. Through extensive industry data, the research reveals how packaging and logistics firms can better compete by aligning marketing efforts with operational outcomes, rather than generic promotional messages. Key findings from the report include: Digital adoption is now mission-critical: Approximately 78% of packaging firms have digital transformation initiatives underway, and more than 85% of logistics companies report measurable value from digital-enabled operations — underscoring the importance of digital visibility and analytics in modern marketing. Sustainability has become a core value proposition: The global sustainable packaging market is projected to reach $240.5 billion by 2034, making sustainability messaging essential for differentiation and buyer trust. Marketing must tie to real business outcomes: Buyers now demand quantifiable benefits like improved on-time delivery, carbon reduction, and throughput gains — forcing marketers to move beyond generic claims toward proof-driven storytelling grounded in operational data. Shifts in acquisition strategies: Traditional broad outreach is giving way to precision tactics such as account-based marketing (ABM), SEO , thought leadership content, and performance measurement, reflecting the longer, multi-stakeholder B2B buying cycles in the sector. “This research represents a critical pivot point for packaging and logistics marketers,” said Samuel Edwards, Chief Marketing Officer at Marketer.co. “Our findings show that the most successful companies aren’t just telling better stories — they’re tying digital marketing directly to operational metrics that matter to procurement, supply-chain, and sustainability decision-makers.” The report also benchmarks costs and performance across key digital channels, offering guidance on how packaging and logistics companies can optimize spend and tailor messaging for maximum impact. From short-form video and interactive tools to SEO-driven thought leadership, the research provides a roadmap for achieving superior ROI in complex industrial markets. About Marketer.co Marketer.co is a leading digital marketing intelligence platform that delivers insights, analytics, and strategic guidance to B2B and industrial brands navigating digital transformation. By blending data, expertise, and real-world case studies, Marketer.co empowers organizations to grow smarter and create lasting value in dynamic markets.

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