Marketing News
Washington Business Journal Initiates Followup Coverage In An Exclusive Interview With Brian Ferdinand
Washington Business Journal has announced the release of an exclusive in-depth interview with entrepreneur and market operator Brian Ferdinand, offering readers a rare look into the career, mindset, and evolution of a leader who has operated across trading, real estate, and hospitality. The feature traces Ferdinand’s path from proprietary trading to commercial real estate, highlighting how he founded and scaled multiple ventures, including ECHOtrade, a global trading firm that once supported more than 900 traders across 13 international offices, and later CorpHousing Group, a national short-term apartment rental platform focused on Class-A multifamily properties. Rather than focusing only on titles or transactions, the interview explores how Ferdinand thinks—how he evaluates risk, builds teams, learns from failure, and adapts across industries. Readers are taken inside the decisions that shaped his journey, including rapid early growth, hard lessons from scaling too fast, and his later shift toward patience, alignment, and disciplined execution. The conversation covers his leadership of CorpHousing Group, its expansion into major U.S. markets, and the creation of SoBeNY, a hospitality platform that standardized luxury short-term rentals for business and leisure travelers. Ferdinand also discusses his continued commitment to learning, including advanced studies in revenue management through Cornell University’s School of Hotel Administration. In the interview, Ferdinand reflects on what motivates him, what he learned from setbacks, and how his priorities have evolved over time—from chasing speed and scale in his 30s to valuing precision, culture, and long-term sustainability in his 40s. He speaks candidly about risk, partnerships, leadership pressure, and the responsibility he feels toward his teams. Beyond business, the feature highlights Ferdinand’s personal side: his passion for skiing, fitness, and coaching his children’s sports teams, as well as his belief that family and resilience define true success. Washington Business Journal describes the interview as part of its ongoing effort to spotlight leaders who are shaping business through experience, reflection, and adaptability—not just growth metrics. The editorial team notes that Ferdinand’s story reflects a broader shift among entrepreneurs and operators toward durability, alignment, and thoughtful leadership in uncertain markets. The exclusive interview with Brian Ferdinand is now available through Washington Business Journal’s finance and leadership coverage.
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- January 8, 2026Marketing
GTM Strategy and Marketing Tools: Lift AI Announces The ONE Signal for GTM Teams
Lift AI has introduced a breakthrough technology service, the ONE Signal, designed for enterprise companies seeking to optimize their GTM revenue performance across digital channels. More information is available at https://lift-ai.com/blog/the-one-signal The team notes that most enterprise GTM systems struggle with inaccurate data signals that create friction between marketing and sales teams. Traditional intent data solutions deliver accuracy rates below 20%, which causes wasted budgets and misaligned priorities across revenue teams. Lift AI's ONE Signal technology addresses this challenge through Micro-Behavioral Analysis, a system that evaluates every digital interaction a website visitor makes during their browsing session. By examining over 100 distinct behavioral signals—including scrolling patterns, pause duration, click sequences, and navigation choices—the platform identifies sales-ready prospects with proven accuracy exceeding 85%. This capability stems from 15 years of machine learning development using billions of website sessions and millions of completed transactions. The extensive training data enables the system to recognize authentic buying signals that distinguish serious prospects from casual browsers, addressing a critical gap in traditional approaches. The technology categorizes all website visitors into three distinct intent segments for targeted engagement strategies. High-intent visitors receive immediate routing to sales representatives or automated engagement systems, ensuring conversion-focused conversations happen while prospects remain actively engaged. Mid-intent visitors enter personalized nurturing campaigns with relevant content and strategic retargeting efforts designed to advance their buying journey, while low-intent browsers are filtered through automated workflows that preserve valuable sales team capacity. "The ONE Signal is more than a product — it's a new GTM operating system that replaces guesswork with precision," a company representative explained. "It helps Marketing focus on the right accounts, Sales focus on the right buyers, and AI focus on the right actions." Unlike third-party solutions that rely on cookie tracking or firmographic assumptions, the system processes first-party behavioral data collected directly from company websites. This approach delivers more reliable intent signals while maintaining visitor privacy and compliance with data regulations across global markets — a critical consideration as browser privacy changes limit traditional tracking methods. Enterprise companies receive a Buyer Intent Accuracy Dashboard that displays real-time performance metrics and validates the system's prediction accuracy. The dashboard tracks how many hidden high-intent visitors the technology identifies from existing website traffic without requiring volume increases, providing transparent proof of performance. Most enterprise AI pilots struggle because the systems rely on low-quality or incomplete data. By supplying AI agents and automated systems with reliable intent signals, Lift AI helps ensure that decision-making is based on accurate, actionable information, improving overall GTM effectiveness. The solution integrates directly with existing technology stacks, including customer relationship management systems, marketing automation platforms, chat tools, and AI agents, with minimal setup time. Sales development representatives can prioritize outreach efforts toward prospects demonstrating genuine purchase intent, while advertising campaigns become more cost-effective through audience targeting based on accurate behavioral data rather than broad demographic assumptions. The company offers a 30-day free trial period, allowing enterprises to validate the technology's performance using their own website traffic. Lift AI backs this trial with a performance-based guarantee, ensuring clients achieve measurable results from the system. Additional details about the ONE Signal technology and implementation process are available at https://lift-ai.com
- January 8, 2026Marketing
Tripo Advances Spatial Intelligence to Deliver Production-Ready 3D Assets at Scale
Beijing, China — January 3, 2026 — Tripo, an AI-driven 3D creation platform, is strengthening its role in modern digital production by advancing spatial intelligence across its AI-powered workflows. Building on the foundation established with Tripo 3.0, the platform now supports more reliable, controllable, and production-ready 3D asset creation for creators and enterprises worldwide. As generative AI adoption moves beyond experimentation, the 3D industry is placing greater emphasis on precision, usability, and downstream integration. Tripo addresses these demands by enabling AI systems to understand structure, proportion, and spatial relationships—key requirements for real-world 3D pipelines. Unlike fragmented toolchains, Tripo operates as an all-in-one AI-native platform through Tripo Studio, combining generation, editing, and optimization into a unified workflow. This approach supports consistent output across use cases including games, animation, AR/VR experiences, and 3D printing. Since the release of Tripo 3.0, the platform has supported more than three million creators, 35,000 developers, and over 700 enterprise clients globally. Companies such as Tencent, NetEase, Bambu Lab, Replit, and HTC use Tripo Studio to accelerate asset production and improve visual quality at scale. From Generation to Spatial Understanding “At Tripo, we see spatial intelligence as the next major step for AI,” said Simon Song, Founder and CEO of Tripo. “Creating usable 3D assets requires more than generating shapes—it requires understanding how objects exist and function in three-dimensional space.” Tripo’s technology focuses on structure-aware generation and controllability, ensuring outputs are suitable for real production environments rather than experimental visuals. AI Capabilities Supporting Modern 3D Pipelines Tripo Studio integrates a growing set of AI-powered tools designed for end-to-end workflows. These include text to 3D model and image to 3D model generation, automated segmentation, and model stylization, alongside advanced AI texturing that produces clean UV layouts and production-ready materials. For character-focused projects, the platform supports automated rigging and animation-ready outputs, enabling studios to create and deploy character 3D models efficiently for games, animation, and virtual environments. Recent platform updates further improve geometry accuracy, material realism, and animation compatibility, reinforcing Tripo’s focus on precision and scalability rather than experimental output. Ecosystem Integration and Industry Validation Tripo continues to support open development through more than 18 open-source projects, including TripoSR, developed in collaboration with Stability AI. Native integrations with tools such as Unity, Blender, and Replit enable seamless asset deployment across industry-standard pipelines. Availability Tripo is available globally via Tripo Studio with flexible subscription options. Users can access both Standard and Ultra modes for AI-powered 3D creation. About Tripo Founded in 2023, Tripo is an AI-native platform redefining 3D content creation through spatial intelligence. Tripo Studio has generated over 40 million 3D models and supports millions of creators worldwide, helping reduce barriers in professional 3D production. For more information, visit: https://www.tripo3d.ai/
- January 7, 2026Marketing
Zero Click Searches: New B2B Visibility Strategies Guide Announced
Recent industry research indicates that approximately 60% of searches now conclude without clicks, a trend accelerated by the proliferation of AI-generated search summaries. Data from multiple 2024-2025 studies show that searches displaying AI Overviews experience significantly reduced click-through rates—dropping to approximately 8% compared to 15% for traditional results. Analysis of over 3,000 search terms across dozens of organizations revealed that organic click-through rates for B2B queries featuring AI Overviews declined from 1.76% to 0.61%, representing a 61% decrease. This shift has emerged as a significant challenge for B2B small and medium-sized businesses, with many watching their organic reach decline as search algorithms and artificial intelligence reshape the digital landscape. More information is available at https://firebranz.com/zero-click-searches-strategies-for-b2b-visibility-when-users-dont-leave-google/ Industry data suggests that 85% of B2B buyers complete their research before direct engagement, yet 60% of searches now end without progression to a website. AI Overviews tend to cite established brands with high domain authority, often leaving smaller competitors less visible in the decision-making process. Recent findings indicate that 89% of B2B buyers now incorporate generative AI tools in their purchasing process, with approximately 50% beginning their research on platforms like ChatGPT or Perplexity rather than traditional search engines. This behavioral shift can exclude smaller players from AI-driven decision-making, as algorithms often favor high-authority sources that resource-limited SMBs may struggle to match. Despite these challenges, brands cited within AI Overviews can gain measurable advantages. Research suggests that cited brands may earn higher organic and paid click rates than those not featured in AI summaries. The visibility landscape now centers not solely on ranking first in search results, but on being cited in AI-generated summaries and appearing on what industry observers call high-trust, high-traffic media properties—platforms that search algorithms tend to favor. This concept of borrowed authority, where appearing on authoritative platforms signals credibility to both AI systems and human searchers, has emerged as a counter-strategy to zero-click dominance. Content syndication on authoritative media platforms has become a proven response. Data indicates that 89% of B2B marketers use syndication for lead generation, and that syndication can drive backlinks from authoritative sites, improving search rankings and organic traffic. Max Performance Group, Inc., through its Firebranz service, offers "done for you" multimedia content syndication on high-authority sites including USA Today, Business Insider, and sites indexed by Google News. By placing content on media properties with domain authority scores ranging from 84 to 99 and millions of monthly visitors, the service positions B2B SMBs to gain the perceived authority of larger brands without equivalent budgets, increasing the likelihood of being cited in AI summaries and capturing indirect leads. Case studies demonstrate that B2B SMBs can adapt in the zero-click economy by refining their visibility and engagement strategies. One SaaS client achieved a 2x shorter sales cycle by tracking signals across multiple channels, while an AI orchestration platform boosted close rates to 40-60%—compared to an industry benchmark of 25%—through community engagement and high-value search intent focus. Freedom Home Care LLC, a nursing and home health care services company, expanded from one location in 2014 to three locations by 2023, attributing growth to consistent exposure and visibility from onsite and offsite content marketing and local marketing syndication services. These outcomes illustrate that smaller businesses can compete when they use a content strategy that includes blog marketing on their websites and syndication to appear on trusted media sites that AI systems may reference and cite. Max Performance Group, Inc. has released a new B2B visibility strategies guide in direct response to the zero-click challenge, tailored for small and medium-sized businesses navigating the 2025-2026 search landscape. The guide provides actionable strategies to maintain and enhance visibility despite zero-click trends and AI Overviews. Firebranz operationalizes these strategies by offering full service content creation and multimedia syndication on six or more high-authority sites, each with millions of visitors and high domain authority. The service aims to boost reputation, recover organic traffic, and support sales growth through authority positioning, helping businesses become a preferred choice in their markets. For more details, visit https://firebranz.com .
- January 7, 2026Marketing
fatjoe Named Best Link Building Service For Agencies In 2026
fatjoe is pleased to announce that the company has been named as the best link building service for agencies in 2026 . The business was highlighted in a post on the website Investing In Women. Appearing at the top of the list of companies fatjoe was chosen as the ideal solution for agencies because of the wide array of services that it provides for building links including guest posting as well as highly scalable blogger outreach, niche edits, and infographic outreach. Highlighting the businesses’ scalability, the website also noted that the company provides a user-friendly dashboard that makes order tracking simply. The site also stressed fatjoe’s commitment to quality with their guarantee that every project for each client is completed to the best possible standard. Investing In Women is a flexible recruitment agency, job board and career coaching consultancy. They aim to help women find their dream part-time, flexible or remote job. By providing advice on the best link building services, the company is confident they can deliver the tools clients need to expertly manage their own business marketing strategy. The team at fatjoe are confident that the article will help them grow their audience further and ensure business owners are able to gain the support they require for successful marketing strategies. About fatjoe fatjoe was founded in 2012 and has become one of the world’s largest providers of outsourced Link Building, Digital PR, AI SEO, SEO Services, Content Creation and Design & Video services. The company is working to change the game with productized link building and SEO services, helping SEOs, marketers, and agencies scale and thrive. 5000 agencies around the globe already rely on fatjoe due to its link building services. The team believes that this is a clear testament as to why they have become so popular. More information about fatjoe can be found on the business website. Alternatively, a representative for the company can be contacted directly using the information provided below.
- January 7, 2026Marketing
Invennio Redefines How U.S. Brands Expand into Latin America Using AI-Driven Growth Systems
As U.S. brands look beyond increasingly saturated domestic markets, Latin America has become one of the most attractive — yet complex — regions for growth. Invennio, a digital marketing agency in Guatemala , is redefining how U.S. companies expand into Spanish-speaking markets by combining AI-driven strategies with deep cultural fluency. Rather than operating as a traditional agency, Invennio functions as a nearshore, AI-native growth partner, helping U.S. brands enter and scale across Latin America with speed, precision, and local relevance. How Nearshore AI-Driven Marketing Is Reshaping Expansion Rising advertising costs and global competition are pushing U.S. companies to explore more agile and efficient growth models. Nearshore AI-driven marketing hubs have emerged as a powerful alternative, offering proximity, aligned time zones, and cultural understanding without the challenges typically associated with offshore operations. Invennio’s hybrid model blends U.S.-level strategic thinking with real-world insight into Latin American consumer behavior. This approach allows brands to navigate diverse markets while avoiding the operational friction and cultural misalignment that often slow international expansion. For many companies, entering Latin America presents challenges ranging from understanding local purchasing behavior to adapting messaging across Spanish-speaking markets. Invennio addresses these barriers by designing marketing systems that are both scalable and context-aware. A Dual-Market Advantage What sets Invennio apart from other marketing agencies in Latin America is its ability to operate seamlessly between U.S. and Latin American business cultures. While many firms focus on only one side of the equation, Invennio’s dual-market fluency enables faster market penetration and more effective execution. “Companies today need more than just an agency — they need a partner,” says Daniela Corzantes, co-founder of Invennio. “We designed Invennio as a cross-border ecosystem that drives measurable growth.” This positioning makes Invennio particularly effective for U.S. companies expanding into sectors such as fintech, retail, real estate, telecom, and consumer goods, where trust, localization, and speed to market are critical. An AI-First Marketing Agency by Design At the core of Invennio’s model is an AI-first operating philosophy. Artificial intelligence is embedded across its workflows — from SEO frameworks and performance optimization to automation, analytics, and e-commerce systems. “AI allows us to streamline execution and build intelligent systems that improve over time,” says David Bac, founder of Invennio. “It enables high-quality digital innovation without the overhead traditionally associated with large agencies.” This approach levels the playing field for small and mid-sized businesses, giving them access to sophisticated tools and strategies typically reserved for much larger enterprises. Marketing in Spanish Requires Cultural Intelligence Marketing in Spanish-speaking markets involves far more than translation. Tone, trust signals, and digital behavior vary widely across Latin America. As a marketing agency in Spanish-speaking markets , Invennio focuses on adapting strategy and messaging to local context while maintaining global brand consistency. This balance between cultural intelligence and data-driven execution improves engagement, conversion, and long-term brand adoption. The Human Element Behind AI-Driven Growth Despite its strong focus on automation and technology, Invennio places equal emphasis on human expertise. Its team of digital strategists, SEO engineers, and AI specialists works directly with clients, ensuring senior-level involvement rather than delegation to junior teams. This boutique structure combines agility with enterprise-level execution, allowing strategies to move quickly from concept to implementation. Why Nearshore Innovation Is the Future As global growth becomes increasingly decentralized, geography is no longer the defining factor of innovation. Nearshore AI-driven partners like Invennio offer U.S. companies a more flexible, efficient path to international expansion. “U.S. companies don’t need massive teams,” Bac notes. “They need intelligent partners who understand both their business goals and the markets they’re entering.” By blending AI, strategy, and cross-cultural expertise, Invennio is helping reshape how U.S. brands scale into Latin America — efficiently, responsibly, and with measurable results. Learn more about Invennio’s AI-driven approach to international growth at https://invennio.com/en/ Media Contact David Bac Founder, Invennio Email: [email protected] Website: Invennio
- January 6, 2026Marketing
Hustler Marketing Becomes Go-To Partner for European Market Expansion & Now Offering Full-Service with Acquisition of Slovenia-Based Agency Digitalist
Hustler Marketing, an award-winning digital growth agency, has announced its acquisition of the Slovenia-based digital agency, Digitalist. This major milestone in their strategic evolution marks their transformation into a full service marketing agency , built to help e-commerce and growth-focused brands expand and scale across European markets while continuing to support brands selling in the US. With over eight years of experience in retention marketing, Hustler Marketing has worked as a trusted partner in helping businesses build sustainable growth. Their latest acquisition expands on that core, bringing high-performance acquisition and technical strategies to create a new end-to-end provider for digital marketing expertise. From Retention Specialists To Full-Service Growth Partners Having helped over 450 clients cement an effective retention strategy through email marketing, SMS marketing, and loyalty programs, Hustler Marketing has helped businesses maximize customer lifetime value, helping brands across ecommerce, B2B, and B2C services achieve consistent revenue growth and meaningful long-term client relationships. As a Klaviyo Elite partner, a title reserved for the top 1% of Klaviyo’s partners globally, they bring technical expertise, advanced strategic execution, and proven performance at scale, as shown through a range of case studies that highlight how, precisely, they have helped clients in the past. Hustler Marketing’s strategic expansion began two years ago with the launch of user-generated content (UGC) advertising, following the market’s growing preference for authenticity-driven advertising. They have since seen high engagement, improved return on ad spend, and reduced acquisition costs. For example, for TAO Clean, a wellness brand, they achieved a 3.2 ROAS, cut CPA by 50%, and delivered exceptional engagement metrics through strategic UGC ad creative development. Now, with the acquisition of Digitalist, the team is able to provide a comprehensive suite of services, including: Email, SMS & Loyalty Programs : Elite-level retention marketing strategy and execution UGC Ad Creatives : Creator-driven, strategically analyzed ad creative production Paid Media : Integrated advertising strategy across major platforms Web Development : Technical implementation and optimization This fully integrated model cuts out the need to manage communications with various marketing agencies and ensures an aligned strategy combining both acquisition and retention, with unified performance tracking across all channels. Serving Brands In Both The US And Europe The strategic acquisition of Digitalist matches the increased interest of brands that are looking to Europe for new growth potential. Integrating the Slovenia-based marketing agency has allowed Hustler Marketing to become better equipped to handle the challenges of the market, such as GDPR compliance, multilingual customer journeys, diverse consumer behaviors, and region-specific advertising dynamics. They have already demonstrated success in European expansion leadership, having worked across 24+ markets, and won Best Retention Marketing Agency for EMEA at the Yotpo Partner Awards 2024. Alongside their expanding capabilities in Europe, Hustler Marketing is also integrating the capabilities of Digitalist in providing UGC ad creatives, paid media, and web development solutions to their US-centric clients, as well. The new expansion marks an improvement in services on both sides of the Atlantic. A Proven Partner For New Frontiers Hustler Marketing stands out with an impressive client retention rate of more than 60% for three years or longer, a clear indicator of trust and performance in a market known for high churn rates. By combining their elite retention marketing with high-impact acquisition strategies and European market expertise, they are ready to be the go-to partner for brands seeking scalable, compliant, and profitable growth across the US and Europe. For more information about Hustler Marketing, use the contact details below:
- January 6, 2026Marketing
Tamas Piros Launches Breakthrough AI Consulting for Luxury Brands Embracing Heritage
The luxury sector stands at a decisive moment. As heritage houses cautiously integrate advanced technologies, those who adopt artificial intelligence with subtlety and reverence for tradition are emerging with a unique competitive edge. Today, Tamas Piros introduces Rapid AI Integration for Luxury Brands, a consulting service crafted to help watchmakers, fashion houses, automobile manufacturers, and jewelers explore AI as a discreet partner that enhances rather than disrupts craftsmanship, personalization, and operational excellence. AI is no longer a force of upheaval in luxury; instead, its quiet, behind-the-scenes influence is refining exclusivity, enriching client experience, and strengthening the emotional connection between brands and their most valued patrons. When implemented thoughtfully, AI ensures precision across the entire client journey—from inventory availability to after-sales service while preserving the artisanal and emotional values that define luxury. “Luxury brands face the challenge of adopting AI in ways that support, not overshadow, their heritage,” Piros explains. “Given that 74% of AI initiatives fail, my approach centers on low-risk prototyping that enables brands to innovate carefully, without jeopardizing their identity.” For CEOs and brand leaders, the opportunities are profound. AI can elevate personalization, offering clients sophisticated digital touchpoints such as virtual try-on features for intimate exploration of bespoke pieces or AI-refined driving experiences in luxury automobiles. On the operations side, predictive inventory systems ensure that rare items are available precisely when clients expect them, maintaining the aura of exclusivity essential to the category. After-sales service, enhanced by AI-driven insights, delivers seamless care without diminishing the human touch. While AI offers powerful enhancements, luxury brands must approach personalization with sensitivity. Clients who identify strongly with the luxury world, particularly long-standing patrons may feel diminished, offended, or misrecognized if AI interactions appear generic, intrusive, or poorly aligned with their tastes. Additionally, AI systems can unintentionally replicate bias if not closely monitored, creating the risk of unfair segmentation or uneven treatment across client groups. Luxury shoppers, who value discretion above all, are especially sensitive to how their data is used and expect personalization to feel respectful, context-aware, and deeply human. For this reason, Piros emphasizes that AI should always remain a discreet enabler, supporting not replacing the human advisors and artisans who animate brand heritage. Thoughtful governance, transparent data practices, and routine bias audits ensure AI enhances exclusivity while honoring the dignity of every client. Piros advises leaders to view AI not as a technological revolution but as a guardian of luxury’s core principles. Starting with targeted, low-risk applications such as personalization or inventory intelligence builds internal confidence and helps teams see AI as a protector of heritage. Communicating AI’s backstage role reinforces that its purpose is to elevate the client experience, not to mechanize it. At its essence, AI in luxury is not about technology. It is about defending legacy while enriching every client touchpoint. Brands that advance with precision, empathy, and reverence for tradition will define the next era of luxury—one where innovation and heritage coexist in a quietly powerful harmony. About Tamas Piros Tamas Piros is a specialist in coaching and consulting luxury brands on the thoughtful adoption of artificial intelligence. His work spans several sectors including watches, fashion, automotive, and jewelry, where he provides workshops, strategic advice, and tailored guidance that help heritage brands embrace AI with care and discretion.
- January 6, 2026Marketing
Black Cat Website Design Launches Comprehensive SEO & Google Ads Solutions
Black Cat Website Design, a premier digital agency based in Orlando, Florida, has proudly announced the expansion of its service offerings to include specialized Local SEO and Google PPC Management. Comprehensive Digital Marketing Services For Orlando Businesses Despite launching less than four years ago, Black Cat Web Design has quickly established itself as a high-performance web design and lead generation specialist serving local businesses in Orlando and the surrounding areas. Its focus on local service businesses like contractors, trades, and professional services is underpinned by a “customer-first” approach built on clear communication rather than confusing jargon. In today’s climate, a pretty website isn’t enough. Businesses need “Trust-based SEO” to rank on Google and other search engines. Moreover, websites must be optimized with modern consumer web habits in mind, Voice search, AI search, and local maps searches all now contribute heavily to overall online traffic while also setting the tone for a positive user experience. Black Cat helps local firms tap into this with a focus on ROIs. Black Cat’s founder Mike Ferraro said: "Our goal is to help Orlando businesses stop wasting money on ads that don't convert and start building assets that bring in real customers." The company’s specialized local SEO services focus on shooting client websites up the SERPs for geographically-motivated search terms related to Orlando and the wider region of Florida state. This is further supported by a strategic endeavor to help companies appear on Google Maps for related “near me” searches, as well as the Snack Pack. Dedicated Google PPC Management covers all aspects of Pay-Per-Click strategies. From creating the content to managing budgets and bidding on the right keywords, Black Cat handles everything. This allows clients to focus on serving their customers rather than attracting them in the first place. Through local SEO and Google PPC Management, Black Cat empowers businesses by giving them the visibility and engagement needed to thrive. A data-driven approach additionally allows for evolving campaigns. From idea to implementation and beyond, the agency hones in on ideas that drive genuine results. The agency’s comprehensive digital marketing services, including the new focus areas, are available with immediate effect. The company’s bespoke packages enable Orlando-based businesses to build one that aligns with their objectives and budgets. Startups and established SMEs in Orlando are invited to seek further information by arranging a consultation. About Black Cat Website Design Founded in 2022 by Mike Ferraro, Black Cat Website Design is a team of passionate designers, developers, and digital strategists dedicated to empowering businesses with high-performance websites and digital strategies that drive measurable growth while providing an exceptional client experience built on transparency, expertise, and results. For more information, please visit www.blackcatwebsitedesign.com .
- January 5, 2026Marketing
MARKETER Publishes Comprehensive Digital Marketing Research Report on the Cold-Pressed Juice and Wellness Beverage Market
MARKETER , a digital marketing research and strategy firm, today announced the release of its latest market research report focused on digital marketing performance across the cold-pressed juice and broader wellness beverage sector . The report delivers an in-depth analysis of how cold-pressed juice brands are navigating customer acquisition, retention, and brand differentiation as the category matures and competition intensifies. Once considered a niche segment, cold-pressed juice now sits at the intersection of functional beverages, clean-label nutrition, and lifestyle wellness — placing significant pressure on brands to prove value, authenticity, and measurable performance across digital channels. “Cold-pressed juice brands are no longer just competing within their own category,” said Nate Nead, CEO of MARKETER. “They’re competing with functional drinks, supplements, and wellness platforms that are all fighting for the same consumer attention. This research shows which digital strategies are actually driving sustainable growth — and which ones are becoming increasingly inefficient.” The report analyzes digital marketing benchmarks across SEO , paid media, short-form social, email, SMS, and retail-adjacent channels, highlighting how successful brands are shifting away from purely aesthetic or lifestyle-driven marketing toward education-first, proof-based positioning. The findings emphasize the growing importance of first-party data, creator-led trust, and closed-loop marketing systems in a post-privacy digital environment. According to Samuel Edwards, Chief Marketing Officer at MARKETER, the data reveals a clear evolution in how wellness beverage brands must approach digital growth. “What worked five or even three years ago no longer works at scale,” Edwards said. “Consumers expect transparency, functional benefits, and credible education — and digital marketing strategies have to reflect that shift. The brands winning today are the ones aligning content, commerce, and measurement into a single, coherent system.” In addition to performance benchmarks, the report outlines common marketing challenges faced by cold-pressed juice brands as they expand beyond local or direct-to-consumer roots into regional, national, and omnichannel distribution. These include rising acquisition costs, fragmented attribution, and increased competition across social and search platforms. “Many wellness brands struggle not because demand is weak, but because their marketing systems aren’t built for scale,” said Timothy Carter, Chief Revenue Officer at MARKETER. “This research gives founders, marketing leaders, and operators a clearer view into how digital channels perform in real conditions — not theory — and how to prioritize spend with confidence.” The Cold-Pressed Juice & Wellness Beverage Digital Marketing Research Report is designed for brand executives, marketing leaders, agencies, and investors seeking actionable insight into one of the fastest-evolving segments of the beverage industry. The report combines strategic analysis with practical benchmarks to help organizations make informed decisions as competition and consumer expectations continue to rise. About MARKETER MARKETER is a digital marketing research and strategy firm publishing data-driven insights on how brands compete, grow, and scale online. Through industry-specific research reports, performance benchmarking, and strategic analysis, MARKETER helps business leaders and marketing teams navigate complex digital markets with clarity and confidence.
- January 5, 2026Marketing
RMIQ Expands Platform with Integration of Major Retail Media Networks Including Instacart Ads, Target, and Whole Food
RMIQ, an AI-powered cross-retail media network platform, announces the addition of four major retail media networks to its integrated platform, strengthening its position as a comprehensive solution for brands seeking to optimize advertising spend across multiple retail channels. RMIQ has expanded its platform capabilities with the integration of Instacart Ads, Staples, Target, and Whole Foods. These additions complement the existing network of integrated partners, which includes Walmart Connect, Kroger, Sprouts Farmers Market, and over a dozen regional retail media networks. The expansion enables brands and marketers to manage campaigns across a broader spectrum of retail environments through a single, unified platform. The retail media landscape has experienced unprecedented growth as brands recognize the value of reaching consumers at critical decision-making moments. RMIQ addresses the increasing complexity of managing multiple retail media networks by providing a centralized platform that leverages artificial intelligence to optimize campaign performance and improve return on advertising spend. For brands working with an Instacart advertising agency or a Walmart ad agency , the platform offers seamless integration capabilities that streamline campaign management across these high-value retail channels. The company's approach combines advanced technology with practical solutions for advertisers navigating the retail media ecosystem. By consolidating access to multiple networks, RMIQ enables brands to develop cohesive strategies that span different retail categories and consumer touchpoints. This integrated approach supports both immediate campaign objectives and long-term programmatic organic growth strategies. “The integration of these leading retail media networks represents a significant milestone in our mission to simplify cross-network advertising management,” said Matt Drela, CEO of RMIQ. “Brands now have access to a more comprehensive solution that allows them to reach consumers across grocery, general merchandise, and specialty retail channels while maintaining consistent oversight and optimization of their advertising investments.” The platform's newest integrations address key consumer shopping behaviors across multiple categories. Instacart Ads provides access to grocery delivery audiences, while Whole Foods reaches premium grocery shoppers. Target offers connections with general merchandise consumers, and Staples enables targeting of business and office supply buyers. Combined with existing integrations like Walmart Connect and Kroger, brands can now execute coordinated campaigns that follow consumers through various shopping occasions and retail environments. RMIQ's AI-powered technology goes beyond simple campaign management by analyzing performance data across networks to identify optimization opportunities. The platform employs sophisticated algorithms that help marketers understand which retail channels deliver the strongest results for specific products and audiences. This intelligence enables more strategic budget allocation and supports the development of effective programmatic ads that perform consistently across different retail environments. The challenge for many brands lies not only in accessing retail media networks but in managing them efficiently at scale. Traditional approaches often require separate relationships, dashboards, and reporting mechanisms for each network. RMIQ eliminates this fragmentation by providing unified access, standardized reporting, and cross-network insights that inform better decision-making. For agencies serving clients across multiple retail channels, the platform offers particular value. Whether functioning as a dedicated Instacart advertising agency , Walmart ad agency, or managing campaigns across numerous networks, agencies can leverage RMIQ to deliver superior results while reducing operational overhead. The platform's capabilities support both tactical campaign execution and strategic planning for programmatic organic growth across retail media channels. As retail media continues to evolve, RMIQ remains focused on expanding its network integrations and enhancing platform capabilities. The company's commitment to innovation in AI-driven optimization positions it as a valuable partner for brands seeking to maximize the effectiveness of their retail media investments in an increasingly complex landscape.
- January 5, 2026Marketing
In An AI-Driven Market, Agency Platform Positions Agencies To Outperform Bigger Rivals
Artificial intelligence increasingly sits at the center of search. Google is rolling out AI Overviews that summarize information directly on the results page, while Bing Chat surfaces conversational answers from a select group of sources. For agencies, the challenge is no longer just ranking on page one; they also need to ensure that their clients’ sites are structured, interpreted, and selected by these AI systems at all. Photo Courtesy of: Agency Platform What An AI-Driven Market Means For Agencies In an AI‑driven market, visibility depends on more than traditional ranking factors. Search engines and large language models look at entities, context, and structure to decide which pages to cite in their generated responses. That raises the bar for technical SEO, schema implementation, and content quality just as budgets and teams are under pressure. Smaller and mid‑sized agencies feel that pressure most. Their clients still expect clear answers about AI and visibility, but they may not have resources for dedicated AI search specialists or proprietary tools. Without support, they risk falling behind larger networks that can afford in‑house AI teams and custom platforms, and they risk losing pitches if they cannot present a convincing plan for AI‑era search and AEO. How Agency Platform Uses AI Inside A White Label Stack Agency Platform positions itself as an AI‑first, white label partner built to address that gap. Its platform combines a fully white label dashboard—with the agency’s logo, domain, and colors—with services that include local and national SEO, AI search and AEO optimization, paid search, social campaigns, and analytics. Under the surface, AI supports workflows like auditing and reporting, while a large in‑house delivery team executes campaigns and remains invisible to end clients. One of the clearest expressions of this is the branded audit agencies can generate in minutes. A 32‑point website audit identifies technical issues, content gaps, and local SEO opportunities, all under the agency’s own branding. For prospects concerned about AI’s impact on their visibility, that audit becomes a concrete, data‑rich starting point and helps frame how AI‑aware SEO and AEO will improve outcomes. Once a client signs, the same system supports AI‑aware campaign delivery. For businesses worried about disappearing from AI Overviews, Agency Platform’s team focuses on signals these systems read: site architecture, internal linking, structured data, and authoritative content written to meet E‑E‑A‑T standards. The company deliberately avoids mass AI‑generated content for client work, using AI instead to inform prioritization and diagnostics while human writers produce on‑site material. The white label dashboard is what clients see every day. They log into a portal on the agency’s domain and watch rankings, traffic, and leads update in real time, alongside task lists showing progress on technical work, content, and links. Automated weekly and monthly reports go out with the agency’s logo, reinforcing the impression of a disciplined, data‑driven operation that feels comparable to larger networks’ proprietary platforms. Who Gains The Most And The Competitive Impact Agency Platform is built for agencies and resellers that want to offer AI‑aware SEO and AEO without assembling their own large technical teams. It is especially relevant to firms serving local or regional clients in markets like the USA, UK, and Australia, where competition is intense and AI‑related questions are already surfacing in sales conversations. For these agencies, the combination of an agency‑branded dashboard, AI‑enhanced audits, and full‑service white label SEO and paid media provides a way to meet rising expectations without overextending internally. The capability gap with larger rivals is addressed through scale and specialization rather than headcount alone: Agency Platform’s in‑house team executes local and national SEO, AEO, paid search, and social campaigns, while agencies resell those services at their own margins. The focus on white label SEO and AI visibility also gives agencies a specific story to tell locally. Many of their clients depend on being found in particular cities or service areas, and Agency Platform’s local SEO plans—supported by AI‑informed audits and ongoing optimization—are designed to improve presence in map packs, organic results, and AI‑generated summaries that draw on local data. Commercial terms align with how these firms operate. Services are month‑to‑month, with no long‑term contracts or volume commitments, and agencies retain access to their dashboard data even if they pause or cancel. The company’s long‑term goal is to become the most trusted and widely recognized partner for scalable, AI‑driven marketing operations in the white label space, narrowing the practical gap between regional agencies and national networks. AI‑driven search is already forcing agencies to adapt, and clients want reassurance that their brands will continue to surface in AI answers. By combining a white label dashboard, AI‑enhanced audits and reporting, and a large in‑house fulfillment team, Agency Platform aims to give those agencies not just language for those conversations, but the underlying capabilities to back it up under their own name.
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