Marketing News
VID.co Enhances Video Pre and Post Production for YouTube Using Enhanced Artificial Intelligence
VID.co , a leading provider of long-form and short-form video production services for creators, executives, and enterprise brands, today announced a major expansion of its AI-enhanced YouTube production pipeline. The upgraded system integrates advanced artificial intelligence across both video pre-production and post-production processes, allowing teams to produce more content, in less time, with higher consistency and better performance across all major social platforms. VID.co’s updated workflow to it's video editing services introduces deeper automation in scripting, ideation, storyboarding, editing, engagement optimization, metadata generation, and multi-platform repurposing. The result is a fully integrated YouTube content engine that blends AI precision with human creative direction. “AI isn’t replacing creativity—it’s multiplying it,” said Nate Nead, CEO of VID.co. “Our clients want to publish more content at a higher level of quality without increasing the size of their internal teams. We’ve built a pipeline where AI handles the heavy lifting in planning, editing, organizing, and optimizing content, while our creative team focuses on the strategy and storytelling that algorithms can’t replicate. It’s the ideal combination.” AI-Driven Pre-Production: From Idea to Script in Minutes The new platform introduces a suite of AI-powered tools that support creators before cameras ever start rolling. VID.co now leverages topic clustering, search insight modeling, and predictive engagement scoring to generate content ideas aligned with audience intent. Scripts can be drafted, re-written, punch-up refined, and optimized into multiple variants within minutes, giving creators more creative options and helping brands choose the highest-performing narrative angles. AI-powered storyboarding also helps visualize scenes before production, reducing inefficiencies and enabling faster approvals for large-volume content needs. According to Samuel Edwards, CMO of VID.co, “Most brands struggle not with filming—but with figuring out what to film. Our AI-driven ideation and scripting engine removes that bottleneck entirely. We can generate concepts that align with YouTube SEO, audience demand, and brand messaging in a fraction of the time. It dramatically improves the consistency and strategic alignment of everything we produce.” AI-Enhanced Post-Production: Faster Cuts, Smarter Edits, Higher Retention On the back end, VID.co’s upgraded AI system accelerates the editing process using automated rough cuts, intelligent B-roll suggestions, dynamic punch-ins, pacing enhancements, silence removal, and filler-word detection. The system analyzes early rough cuts and compares them to high-retention benchmarks across YouTube, identifying opportunities to sharpen hooks, improve watch-through rates, and optimize storytelling flow. AI captioning and multi-language subtitling significantly reduce production time for global brands, while auto-thumbnailing creates multiple high-CTR variants for testing. “Speed is everything in content production,” noted Timothy Carter, CRO of VID.co. “But speed doesn’t matter if quality suffers. What our new system gives clients is both: faster turnaround with better retention analytics, cleaner edits, and more platform-specific optimization. This isn’t just automation—this is performance engineering for video.” Cross-Platform Repurposing: One Long Video → Dozens of Shorts Creators and brands increasingly need to publish across every major social platform daily. VID.co’s enhanced AI system now automatically identifies high-impact moments within long-form videos and breaks them into short-form clips tailored for YouTube Shorts, Instagram Reels, TikTok, Facebook, LinkedIn, and X. For each platform, the system generates optimized titles, captions, descriptions, hashtags, and keywords—ensuring every piece of content is publication-ready. By combining AI content extraction with human curation and creative direction, the team can turn a single 20-minute video into dozens of platform-specific assets in hours instead of days. Built for Volume, Consistency, and Competitive Advantage VID.co’s expanded AI stack is designed for businesses and creators who need dependable, high-volume output without sacrificing brand consistency or editorial quality. Clients gain: Faster production cycles for long-form YouTube videos Significant reduction in manual editing hours Improved audience retention and watch-time analytics Higher-performance thumbnails and titles More consistent content cadence A unified strategy for multi-platform short-form distribution Cost efficiencies that scale with volume “This level of automation lets us deliver results that used to require an in-house production studio,” added CEO Nate Nead . “It’s ideal for executives who want a strong YouTube presence, companies producing weekly thought-leadership videos, creators expanding their brand, or anyone trying to keep up with a high publishing cadence.” About VID.co VID.co is a full-service video production, editing, and distribution company specializing in high-volume content creation for YouTube and all major social platforms. A division of MARKETER.co , the team at VID.co uses a hybrid creative model that blends human expertise with advanced artificial intelligence, VID.co provides end-to-end services including ideation, scripting, filming, editing, post-production, repurposing, and cross-platform content deployment. The company serves creators, executives, and enterprise brands seeking to scale high-quality video content efficiently.
GoHighLevel Announces Black Friday Promotions for Agencies and Small Businesses
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- November 20, 2025Marketing
Off-Season Leads Generation System For DMOs & Tourism-Focused Companies Launched
Roundology has announced the launch of The Hidden Gem Revenue Engine™, a new system for tourism-focused companies and destination marketing organizations (DMOs) experiencing revenue declines during off-peak travel periods. More information is available at https://roundology.co/hidden-gem-revenue-engine The service addresses a common problem where tourism-dependent communities see visitor numbers drop significantly outside their primary season. Many destinations rely on recycled promotional materials that fail to generate interest when peak travel months end. The Hidden Gem Revenue Engine™ provides tourism-focused companies & DMOs with a framework to identify and promote authentic local experiences that appeal to travelers throughout the year. The system focuses on stories from community members that highlight what makes each destination unique. Patrika Alis Cheston, creator of the program and holder of multiple sustainable tourism certifications, explains the core strategy. “Destinations thriving year-round market their authentic local experiences that visitors cannot get anywhere else, not just their standard attractions,” Cheston said. The program follows a structured timeline that begins with discovering unique community stories and creating downloadable guides featuring insider knowledge about the destination. Within 14 days, organizations can measure audience interest through email capture metrics when potential visitors request these guides. Over the following 3 to 4 months, the system creates nurturing strategies to convert initial interest into confirmed bookings. Organizations receive frameworks for launching promotional strategies and tracking results to build consistent revenue streams. The approach targets conference planners and event organizers seeking unique venues, opening new revenue channels beyond traditional leisure travelers. Small to medium destination marketing organizations within driving distance of major cities benefit particularly from this positioning shift away from proximity-based marketing. One example involves a community farmer’s market that attracted urban visitors seeking authentic regional experiences after being featured in targeted campaigns. Locals considered the market ordinary, but it proved to be the authentic community experience urban visitors wanted. The Hidden Gem Revenue Engine™ equips organizations to uncover compelling local stories, implement lead capture systems, and measure performance. Through systematic storytelling activation, destinations can turn traditionally slow months into periods of steady engagement and growth. Destination marketing organizations can access details about implementing the lead generation system at https://roundology.co/hidden-gem-revenue-engine
- November 19, 2025Marketing
MARKETER Unveils 2025 Manufacturing & Industrials Digital Marketing Research Report
MARKETER , a leading digital marketing agency focused on data-driven growth, today announces the launch of its Manufacturing & Industrials Digital Marketing Research Report . This new publication delivers in-depth analysis of how manufacturers and industrial firms are adapting to digital marketing transformation — covering budgets, channel performance, technology adoption, buyer behaviour and strategic best practices. Key Highlights of the Report The study shows a significant shift in industrial marketing spend toward digital channels — including programmatic display, SEO, digital content, webinars/virtual events and account-based marketing (ABM). A large proportion of manufacturing organizations have increased their digital marketing budgets in the past 12–24 months, citing stronger lead-generation ROI and reduced reliance on trade-shows. SEO and content marketing remain top-performing channels for industrial lead generation, consistently outperforming legacy offline tactics and producing higher-intent, lower-cost inbound opportunities.cost among industrial audiences; virtual event conversion rates vs. historical in-person trade-show baselines. Technology adoption is accelerating: marketers in industrial firms report greater use of marketing automation, intent-data platforms and virtual/interactive content — but still face significant gaps in measurement and attribution. Strategic takeaways for industrial marketing leaders: align marketing and sales teams on lifecycle metrics, shift from product-centric to buyer-centric messaging, invest in digital infrastructure and analytics, and reallocate budgets from legacy offline spend (print/trade) toward digital-first channels. Why This Report Matters In an era where industrial buyers expect digital-first engagement, faster response times and self-service options, traditional manufacturing marketing models are under increasing pressure. Marketer.co’s report equips CMOs, heads of industrial marketing, agency partners and executive leadership teams with actionable insights, practical benchmarks and strategic frameworks to thrive in this evolving landscape. About MARKETER Marketer.co is a full-service digital marketing agency specializing in data-driven growth for B2B, manufacturing, industrial, SaaS, and professional-services brands. The company delivers end-to-end digital marketing solutions built on deep research, rigorous analytics, and performance-focused execution. Marketer.co’s services span the entire digital ecosystem, including: Search Engine Optimization (SEO) — Comprehensive on-page, off-page, technical SEO services , content strategy, and long-term organic growth programs designed to attract high-intent buyers. Paid Media & PPC Management — Full-funnel paid search, paid social, display, and retargeting campaigns optimized for efficiency, attribution, and revenue impact. Content Marketing & Thought Leadership — Research-backed content development, industry reports, whitepapers, blogs, and multimedia assets that position brands as leaders in their sector. Marketing Automation & CRM Integration — Implementation and optimization of HubSpot, Marketo, Salesforce, and other tools to streamline lead nurturing and improve funnel conversion rates. Account-Based Marketing (ABM) — ABM strategy, targeting architecture, multi-channel campaigns, and executive-level outreach programs tailored for long sales cycles and complex B2B deals. Web Design & Conversion Optimization — UX/UI design, Webflow/WordPress builds, landing page optimization, and CRO programs engineered to increase conversions and pipeline quality. Brand Strategy & Messaging Frameworks — Positioning, narrative strategy, brand architecture, and differentiated messaging for competitive markets. Digital Intelligence & Analytics — Channel attribution, dashboarding, forecasting, and KPI architecture that enable clear ROI measurement and faster decision-making. Powered by experienced strategists, performance marketers, writers, designers, and industry specialists, Marketer.co helps companies modernize their demand generation, improve marketing efficiency, and scale high-performing digital programs. The agency works across North America and globally, supporting clients ranging from emerging growth companies to enterprise-level organizations.
- November 18, 2025Marketing
Kyrios Systems Releases New Guide on SMS Marketing for Small Business
Kyrios Systems has published a new resource for business owners exploring SMS marketing, titled “Boost Your Business: 5 Reasons to Choose SMS Marketing.” The article explains why SMS is one of the most effective, yet underutilized, strategies for modern small business marketing. Unlike email, SMS cuts through the noise—delivering high engagement and faster response rates. The article outlines how and why text messages work, not just from a technical standpoint, but from a psychological one. “SMS marketing works because it meets people where they are—on their phones, in real time, with messaging that feels personal without being intrusive,” said Kyrios Systems. “This guide helps small businesses understand why it works and how to use it responsibly.” Five Reasons SMS Marketing Works The article offers a clear breakdown of how SMS can benefit growing businesses, covering: - Instant Reach - SMS messages are typically read within 3 minutes, far outpacing email - Higher Engagement - Open and click-through rates are consistently stronger than email campaigns - Personalized Without Pressure - Short-form messaging feels natural and relevant to customers - Boosted Conversions - SMS marketing taps into urgency and direct response psychology - Stronger Relationships - SMS builds trust through timely, useful updates and follow-ups The guide also outlines practical use cases for SMS—from appointment reminders and flash sales to cart recovery and service updates. For business owners who are curious but unsure where to start, the article provides both encouragement and tactical direction. The article also highlights how Kyrios users can integrate SMS directly into their marketing workflows through the platform’s built-in automation tools. From triggering texts based on form submissions to segmenting contacts for personalized offers, SMS becomes part of a broader strategy—not just a standalone blast. This approach helps businesses automate outreach while maintaining a human touch, increasing efficiency without sacrificing connection. Read the full article here: https://kyriossystems.com/post/boost-your-business-sms-marketing About Kyrios Systems Kyrios Systems is an all-in-one business automation platform for small and mid-sized businesses. With tools for CRM, marketing, SMS, AI, scheduling, and automation—all in one dashboard—Kyrios empowers businesses to grow with less chaos and more clarity.
- November 18, 2025Marketing
UAE-Based ZORO Marketing Expands Global Reach with Data-Driven Digital Growth Solutions
ZORO Marketing & Technology has announced its international expansion, saying the company is on track to serve clients across Europe, Asia and North America with data-driven campaigns and measurable growth programs. The expansion formalizes a multi-market rollout that adds operating capacity and client delivery in the United Kingdom, Germany, the United States, Canada, Singapore, Saudi Arabia and India. The company said international clients now account for 58 percent of new engagements year to date, with overall demand outside the GCC rising quarter over quarter as organizations prioritize accountable spend and performance transparency. “Clients in every region are asking for one thing: reliable outcomes they can see in the numbers,” said Mario Towir, CEO and founder of ZORO Marketing & Technology. “Our model is built on disciplined testing, clear reporting and continuous optimization. Expanding our footprint allows us to bring that framework to new markets while keeping delivery close to the customer.” The company’s move follows two years of investment in analytics infrastructure, first-party data integrations and its proprietary ZORO SEO AI workflow for technical audits, content scoring and intent-driven planning. ZORO Marketing & Technology said these capabilities will be available to global accounts immediately, supported by regional teams that align with local languages, regulations and platform norms. Engagements will be coordinated from Dubai with account leads based in London, Toronto, Singapore and Riyadh to maintain in-time-zone execution. ZORO Marketing & Technology reported that its international client base grew by approximately 45 percent in the last 12 months, driven by demand in professional services, healthcare, hospitality, technology startups and consumer retail. The firm said it has established delivery partnerships with select development studios and media operations in Europe and Asia to provide surge capacity for web application projects, paid media operations and content localization. All programs, the company added, remain centralized under a single performance reporting standard to maintain comparability and compliance across regions. “Our approach is straightforward: define the right metrics up front, instrument every channel properly and iterate based on statistically valid signals,” Towir said. “That rigor travels well. Whether the brief is organic search, paid acquisition, social engagement or product-led growth, the common requirement is a clean data foundation and clear accountability for results.” The international rollout includes hiring plans that prioritize analytics, conversion rate optimization and engineering roles to support cross-border accounts. ZORO Marketing & Technology said it will continue to anchor strategy and governance in Dubai, citing the city’s connectivity and access to regional talent. The company expects the share of revenue from outside MENA to exceed 50 percent in 2026 as multiregional contracts ramp. ZORO Marketing & Technology will focus its global offering on core services where the firm has standardized playbooks and quality controls: search engine optimization , paid media management , social media marketing , content strategy, email automation and web application development. Each engagement will include a measurement plan, baseline assessment and quarterly performance review, with the same dashboard framework used in the UAE applied to international clients for continuity and auditability. To support market entry, the company has implemented a unified service-level policy with response-time targets, change management protocols and data-handling practices aligned to client requirements. ZORO Marketing & Technology said its delivery model is built to integrate with in-house teams and existing vendors, with the firm supplying analytics governance and channel expertise while clients retain ownership of data and platforms. “Expansion only matters if service quality scales with it,” said Towir. “Our controls, training and peer review processes are designed to protect outcomes as teams grow. The goal is simple: replicate the clarity and consistency our UAE clients expect, no matter the market.” The company said it will continue to prioritize sectors where data availability supports precise optimization and where multi-market coordination can increase return on investment. Early international work includes website performance overhauls for enterprise business services, full-funnel campaigns for hospitality groups and product-led growth programs for software startups entering new geographies. Media and prospective clients may contact the company through its Dubai headquarters or regional points of contact for scoping and onboarding. ZORO Marketing & Technology will publish region-specific case summaries over the coming quarters as new programs complete their initial measurement windows. About ZORO Marketing & Technology: ZORO Marketing & Technology is a Dubai-based digital growth firm delivering data-driven marketing programs for organizations in the Middle East and worldwide. The company provides strategy, execution and measurement across search, paid media, social, content, email and web application development, with an emphasis on accountable performance and clear reporting. Founded in 2016, ZORO Marketing & Technology serves clients across Europe, Asia, North America and the GCC. The firm combines proprietary workflows with regional delivery teams to align channel strategy, analytics and creative execution to business outcomes.
- November 18, 2025Marketing
Edmonton SEO Consultant Expands Services as One of Alberta’s Fastest-Growing SEO Companies
Edmonton SEO Consultant, a locally owned and operated digital marketing company, has been recognized as one of the fastest-growing SEO companies in Edmonton. Founded with the mission to help local businesses increase their online visibility and attract real customers, the company has become a trusted name in search engine optimization across Alberta. Over the past year, Edmonton SEO Consultant has helped dozens of small and medium-sized businesses achieve top rankings on Google through a mix of data-driven SEO strategies, local optimization, and content marketing. From local trades and real estate agents to medical and service-based companies, the firm’s results-driven approach continues to deliver measurable success. “Our goal has always been simple — to help Edmonton businesses get noticed online without breaking their budget,” said John, SEO Analyst, founder of Edmonton SEO Consultant. “We’re proud to see how many local entrepreneurs are now reaching more customers and growing faster because of effective SEO.” The company attributes its rapid growth to its transparent service model, local expertise, and commitment to long-term results. Unlike many agencies that rely on quick fixes, Edmonton SEO Consultant focuses on building sustainable digital marketing strategies that keep clients competitive in the evolving online landscape. With the digital market becoming increasingly competitive, Edmonton SEO Consultant plans to expand its services in 2025 to include AI-powered content marketing, Google Ads management, and website conversion optimization, helping businesses turn traffic into customers more effectively than ever before. For more information, visit edmontonseoconsultant.c om or contact: John SEO Analyst +17808934811
- November 18, 2025Marketing
Brisbane's Number 1 SEO Agency Bringing Quality Results for Outdoor Living Businesses
As Australia’s outdoor living industry continues to expand, new data reveals that digital visibility has become one of the most influential factors shaping customer decisions. PurpleCow Digital Marketing, an SEO agency based in Scarborough, has released insightful findings on how online search behaviour is transforming the outdoor blinds, shutters, and home-improvement markets across Brisbane and Southeast Queensland. Over the past two years, search trends show a significant increase in homeowners relying on Google to compare outdoor living solutions. Searches for terms such as “outdoor blinds Brisbane,” “patio shutters installation,” and “shade solutions near me” have risen steadily, reflecting a broader shift toward digital-first decision-making. This shift has intensified local competition, with many businesses discovering that traditional referrals and offline advertising alone are no longer sufficient for steady lead flow. PurpleCow Digital Marketing has been analysing these behavioural patterns while working closely with outdoor living companies across the region. Their observations highlight several factors now influencing customer enquiries: Local Search Is Becoming the New Battleground Service-area suburbs like Redcliffe, North Lakes, Chermside, and Caboolture now show large differences in ranking difficulty. Businesses with suburb-based landing pages and structured content strategies are consistently outperforming those relying on generic website pages. Mobile Experience Is Driving Lead Conversions More than 70% of outdoor living searches happen on mobile devices. Many small businesses, however, still struggle with slow load times, oversized images, or unclear mobile navigation — factors that directly affect enquiries during peak seasons such as summer and early autumn. Google Maps Activity Has More Influence Than Expected With the rise of “zero-click searches,” many customers take action directly from Google Maps without visiting a website. Updated photos, accurate operating hours, and consistent reviews have shown a measurable impact on lead quality, especially for businesses servicing multiple suburbs. Homeowners Are Seeking More Specific, Localised Information Instead of broad product descriptions, users increasingly look for practical answers: “How much do outdoor blinds cost for a patio?” “What materials last longest in Brisbane humidity?” “Which suburbs do you service?” This shift has prompted outdoor living businesses to adopt structured, educational content models rather than generic promotional pages. Angie Neal, Press Contact for PurpleCow Digital , notes that the agency’s research is designed to help businesses understand real customer behaviour rather than follow one-size-fits-all marketing approaches. “Brisbane’s outdoor living market is unique,” Neal explains. “Different suburbs have different search patterns, and customers want real clarity. When businesses structure information around user intent, enquiry rates naturally improve.” These insights come at a time when outdoor living businesses face increasing competition from both local operators and online-only suppliers. As digital expectations continue to evolve, the research suggests that companies investing in accurate local SEO, mobile-friendly website layouts, and educational content will be better positioned to maintain visibility in 2025 and beyond.
- November 18, 2025Marketing
How SOLD Elevated Cushman & Wakefield Core’s SEO Performance in the UAE
A practical look at the strategy, fixes, and AI-focused approach behind the results. SOLD continues to be recognised as one of the best SEO agency in Dubai for real estate brands looking to scale organically. When Cushman & Wakefield Core approached SOLD, the objective was straightforward: improve their organic visibility, strengthen their presence across high-intent commercial real estate searches, and build a foundation that works not just for today’s Google searches but for tomorrow’s AI-driven ones. As one of the UAE’s leading commercial real estate advisory firms, Cushman & Wakefield Core already had strong brand recognition. What they needed was a digital structure that matched that reputation. That’s where SOLD stepped in. In this blog, we break down the journey, the improvements, and the results that came from the partnership, explained in a simple, human, and practical way. Where We Started: Understanding the Gaps Before making changes, our team conducted a complete SEO and AI-search audit of the Cushman & Wakefield Core website. The goal wasn’t just to find technical issues; it was to understand how users search for commercial real estate in 2025 and how the site could better support that journey. A few clear opportunities emerged: Several important category pages weren’t ranking for the right queries Internal linking was thin, limiting topical authority Metadata and headers needed restructuring Recent site updates had left technical gaps The site wasn’t mapped to conversational or AI-assisted search patterns Content wasn’t fully aligned with the questions businesses ask when searching for offices or commercial advisory services This gave us a clear plan: fix the foundation, organise the content, and prepare it for both search engines and AI-driven discovery platforms. Phase 1: Technical Clean-Up and Structural Fixes The first phase focused on technical clarity, the backbone of strong SEO. Our work included: Improving page hierarchy and internal linking Rewriting metadata across priority pages Fixing crawl issues and non-indexed URLs Enhancing schema markup for commercial listings and service pages Cleaning up redirect loops and unnecessary page variations Auditing site performance to improve load time and responsiveness These aren’t the glamorous parts of SEO, but they are the ones that quietly move the needle. Once the foundation was in place, we shifted our focus to content and topical authority. Phase 2: Optimising Core Commercial Real Estate Pages Cushman & Wakefield Core’s primary audience searches differently from residential buyers. Businesses, investors, and corporates want: Office spaces in specific districts Market reports and advisory insights Leasing information Valuation details Workspace trends To align with this, we refined and reorganised the pages that matter most: Commercial leasing Advisory services Offices for rent and sale Valuations Market research and reports Each page received improved structure, clearer messaging, better search intent alignment, and more relevant internal linking. This helped Google understand the expertise behind each offering and positioned the brand as a trusted commercial real estate authority. Phase 3: AI-Search Optimisation Preparing for the Next Era This is where SOLD’s approach stands out. Search is no longer limited to Google. Today, a user might ask: “Best areas in Dubai for corporate offices?” “Office rent trends in Dubai 2025?” “Cost of leasing commercial space in Business Bay?” These aren’t keywords; they're full sentences typed into ChatGPT, Gemini, or Perplexity. We analysed real conversational patterns and built new content structures that answer questions the way AI tools expect: Clear, direct phrasing Structured lists Short paragraphs Topic clusters that connect to authoritative pillar pages Strong definitions and explanations This made the content not only better for users but also more discoverable in AI-driven search results. The Impact: Early Results That Show Strong Momentum While SEO is a long-term channel, the early improvements for Cushman & Wakefield Core were meaningful: Multiple commercial-related keywords entered the Top 10 and Top 20 Visibility improved across high-intent categories like leasing and advisory Organic impressions grew week-on-week Technical fixes helped Google crawl and understand the website more effectively Improved structure increased the chances of showing in AI and conversational search answers In short, the brand became more visible, more relevant, and more aligned with the real needs of its audience. What This Means for Real Estate Brands in the UAE The UAE’s real estate market is becoming increasingly digital. Whether residential or commercial, users expect information instantly, and they’re searching across multiple platforms. The Cushman & Wakefield Core project reinforces a larger point: SEO is no longer about keywords, it's about building digital authority. And in the coming years, authority will be defined not just by Google, but by every AI assistant that becomes part of a user’s decision journey. Final Thoughts Working with Cushman & Wakefield Core allowed us to apply our modern SEO blueprint: technical clarity, strategic content, and AI-readiness. It’s a partnership built on transparency, performance, and a shared vision for long-term digital growth. As a specialised real estate marketing agency , SOLD focuses on building long-term digital authority for property brands in the UAE.
- November 17, 2025Marketing
MARKETER Releases Comprehensive “2025 Financial Services & FinTech Digital Marketing Market Research Report”
MARKETER , a national digital marketing and strategic advisory firm, today announced the publication of its newest industry analysis: the 2025 Financial Services & FinTech Digital Marketing Market Research Report . The in-depth report examines shifting consumer behavior, competitive trends, channel performance benchmarks, and the transformative impact of AI on financial-services marketing. Written by Marketer.co founder and CEO Nate Nead, the new report delivers more than 40 pages of research, benchmark data, and actionable insights for growth leaders inside the financial-services, payments, lending, wealthtech, neobank, and embedded-finance ecosystems. A Rapidly Evolving FinTech Landscape The global FinTech sector has expanded at an average 11–12% CAGR, surpassing $201.9 billion in revenue in 2024, with forecasts projecting sustained double-digit growth. Yet as competition intensifies, digital-marketing performance is becoming more volatile and more expensive. According to the MARKETER report: Digital advertising budgets in FinTech have increased by ~45% over three years, reflecting heightened competition for visibility and customer trust. Cost per acquisition (CPA) now ranges widely between $50 and $150 for high-performing campaigns — and even higher in lending, B2B payments, and wealthtech. Landing page conversion rates (often restricted by KYC requirements) average 8–18%, reinforcing the need for optimized onboarding flows. Awareness-level impressions are surging, with CPMs averaging ~$11.50, driven by greater paid reliance as organic reach becomes harder to sustain. Shift From Growth Hacking to Trust-Driven Branding The report highlights a decisive shift in FinTech marketing: from aggressive growth-hacking toward long-term, trust-driven strategies. “ FinTech customers aren’t just buying a product; they’re buying trust, compliance, and financial stability, ” said Nate Nead , Founder & CEO of Marketer.co. “In this industry, credibility is the brand — and every marketing decision must reinforce that credibility.” The report outlines several key changes driving this transition: Brand messaging is becoming more transparency-oriented , emphasizing compliance, security practices, and responsible data stewardship. Retention now eclipses acquisition as rising CPAs increase pressure to lift LTV and reduce churn. Third-party cookies are disappearing , forcing FinTech companies to adopt first-party data models, CDPs, and consent-driven personalization. AI-powered creative tools, onboarding flows, and customer-support agents are reshaping the competitive landscape. What’s Inside the New Report The Financial Services & FinTech Digital Marketing Market Research Report includes: 1. Market Overview A comprehensive analysis of the structural drivers fueling FinTech expansion — from consumer banking digitization to regulatory compliance shifts and accelerated mobile adoption. 2. FinTech Buyer Personas Detailed profiles for both B2C and B2B segments including demographics, trust indicators, digital habits, pain points, and platform-specific behavioral traits. 3. Channel-Mix Recommendations Benchmarks and best practices for PPC , paid social, SEO, influencer campaigns, referral programs, and AI-augmented creative. 4. Funnel Performance Benchmarks Average KPIs for awareness, consideration, conversion, onboarding, and retention phases — with insights for both early-stage startups and enterprise-level platforms. 5. AI Disruption Analysis Breakdowns of predictive analytics, generative creative engines, algorithmic experimentation tools, and automated compliance workflows now adopted across FinTech teams. 6. Case Studies Modern examples from neobanks, payment processors, B2B fintech platforms, and AI-native finance apps, showcasing how real brands are winning market share using new tactics. 7. Strategic Roadmaps Tailored recommendations for early-stage FinTech companies, mid-market providers, and global financial-services firms seeking a structured approach to scaling digital marketing. Expert Commentary From Marketer.co “ Our goal was to deliver the most practical, data-grounded benchmark report in the FinTech marketing category, ” Nead added. “This industry is experiencing unprecedented growth, and the brands that win will be those who combine performance marketing with brand strategy, governed by data, trust, and compliance.” Marketer.co’s team emphasizes that the report is built not just for CMOs and growth leads, but also for founders, private-equity operators, and enterprise digital-transformation teams preparing for 2026. About Marketer.co Marketer.co is a full-service digital-marketing agency and strategic consulting firm serving startups, high-growth organizations, and enterprise-level brands. The company specializes in SEO, paid media, conversion optimization, content strategy, marketing automation, and AI-assisted growth solutions. With clients across financial services, technology, healthcare, B2B SaaS, and e-commerce, Marketer.co provides data-driven strategies tailored to each client’s industry, audience, and growth stage.
- November 17, 2025Marketing
SEOengine.ai Revolutionizes Content Creation with Pay-Per-Article Model for the AI-First Search Era
SEOengine.ai Transforms Content Creation in the AI-Driven Search Landscape As the digital world shifts towards AI-driven search experiences, SEOengine.ai is emerging as a game-changer in the content creation space. By offering publication-ready content at a transparent pay-per-article pricing model, SEOengine.ai is taking a bold stance against traditional subscription-based content services, offering an affordable alternative that serves businesses across SEO agencies, e-commerce brands, and B2B SaaS companies. In a market valued at $2-4.5 billion, SEOengine.ai solves a critical industry problem that has eluded competitors for years, providing high-quality content at scale. Traditional SEO tools and content generators have failed to match content quality with bulk production, often delivering generic, heavily-edited copy that requires significant revisions before being publishable. SEOengine.ai's proprietary multi-agent AI system, however, produces content with 8/10 quality even at scale, compared to the industry standard of 4-6/10. Furthermore, the platform boasts 90% brand voice accuracy, making it a top choice for businesses looking to maintain their authentic tone across vast amounts of content. The Answer Engine Optimization Revolution The SEO landscape is changing rapidly, with 65% of all searches now ending without clicks. The rise of answer engines like ChatGPT and Perplexity has created an environment where search results no longer simply rank websites but provide direct answers. SEOengine.ai is at the forefront of this shift, developing strategies for Answer Engine Optimization (AEO), which ensures that businesses' content is featured not just on search engines like Google but within these AI-powered platforms. "Our mission is to help every business rank everywhere while sounding like themselves," said the company's founder. "We’re witnessing the biggest shift in search since Google’s inception. Businesses optimizing only for Google are leaving 65% of their potential traffic on the table. Answer engines like ChatGPT and Perplexity don't just rank websites, they become the answer. SEOengine.ai ensures your content gets cited, not bypassed." Pay-Per-Article: A Game-Changer in Content Creation Costs One of the most innovative aspects of SEOengine.ai is its pricing model. Unlike competitors that charge monthly subscriptions ranging from $14 to $999, SEOengine.ai’s pay-per-article pricing allows businesses to pay as they go, with each article priced at just $5. This low-cost, transparent pricing structure removes the financial burden of long-term commitments and provides businesses with greater flexibility in scaling their content strategies. The platform’s approach is a direct response to the AI content industry’s often hidden costs, where 90% of AI-generated content requires extensive editing before it can be used. “The AI content industry has a dirty secret,” said the founder. “90% of AI-generated content requires extensive editing. Agencies and businesses are paying monthly subscriptions for content they can’t publish. We built SEOengine.ai to deliver what others promise but don’t deliver, content that’s actually ready to publish.” Proven Results: 70% Page-1 Rankings SEOengine.ai is already proving its value to customers. Beta users of the platform have achieved an impressive 70% page-1 rankings, demonstrating the effectiveness of its content in driving traffic and boosting visibility. This success is attributed not only to the platform’s ability to produce high-quality content at scale but also to its focus on maintaining brand authenticity and voice across all pieces of content. As traditional SEO practices become increasingly outdated, SEOengine.ai is leading the charge in adapting businesses’ content strategies to an AI-first search landscape. With its ability to scale content without sacrificing quality, SEOengine.ai is helping businesses meet the challenges posed by the next era of search, Answer Engine Optimization. About SEOengine.ai SEOengine.ai is a cutting-edge AI content platform designed to meet the evolving needs of businesses in the AI-first search era. By offering transparent, pay-per-article pricing and leveraging proprietary multi-agent AI technology, SEOengine.ai delivers publication-ready content that ranks across Google, ChatGPT, Perplexity, and AI Overviews. With a focus on quality, affordability, and authenticity, SEOengine.ai is redefining how businesses scale content while maintaining their unique voice. Media Contact : Udit Goenka Founder, SEOengine.ai Email: [email protected] Website : seoengine.ai Instagram : @seoengineai Twitter : @seoengineai LinkedIn : SEOengine.ai on LinkedIn YouTube : SEOengine.ai on YouTube
- November 17, 2025Marketing
DigiWitch Announces New Neuro-Intuitive Integration Framework
Why Now: A Framework Designed for an Unstable Digital World The launch of the NII Framework comes at a time when marketing complexity is at its peak. Social platforms update their rules frequently. Audience behaviour shifts quickly. Content formats rise and fall. Brands are overloaded with data yet unclear about what actually drives customers to act. The NII Framework addresses these challenges by grounding strategy in factors that remain stable: human behaviour, cognitive patterns, emotional resonance, and subconscious decision triggers. These elements change far slower than platform mechanics. Founders need approaches that cut through volatility. NII gives them a structure that: supports genuine connection reduces dependence on platform trends improves message relevance stabilises conversion performance strengthens long-term loyalty It offers a balance of scientific validation and intuitive understanding at a time when both are needed more than ever. What the Neuro-Intuitive Integration (NII) Framework Does The NII Framework blends two core elements: 1. Neuroscientific insight It uses principles from neuromarketing to identify subconscious triggers that shape attention, trust, and decision making. These include emotional memory, cognitive ease, visual hierarchy, social proof response, and reward anticipation. 2. Intuitive marketing This applies behavioural observation, pattern recognition, and empathetic understanding to interpret what customers need, want, or expect at different stages of their journey. The combination strengthens both sides. Neuroscience reveals what is happening. Intuition reveals why it matters. Together, they help brands “feel” customer needs and “know” scientifically how to drive action. How the NII Framework Works for SaaS and E-Commerce Brands The framework guides brands through four strategic layers: Understanding Deep Customer Drivers DigiWitch studies the emotional motivators, anxieties, and values driving customers. Neuroscientific tools and behavioural signals identify subconscious triggers influencing decisions. Personalised Messaging Brands create messages that evoke genuine emotion and align with subconscious behavioural cues. This produces communication that feels authentic and also performs. Experience Design Across the Journey Website flows, product discovery, conversion paths, and post-purchase engagement are shaped by both intuitive empathy and data-backed behavioural analysis. Continuous Feedback Loop Testing methods such as heatmaps, dwell time analysis, emotional response indicators, and customer feedback refine the experience and increase resonance over time. The result is a marketing system that is emotionally intelligent, scientifically informed, and adaptable across channels. Proven Foundation: A Method Refined Through Real Market Shifts The NII Framework builds on DigiWitch’s history of anticipating behavioural shifts before they become mainstream. During the 2020 digital transition, DigiWitch advised several brands to prepare for online expansion months before the shift became urgent. This foresight allowed clients to transition with minimal friction at a time when many businesses struggled. Similarly, behavioural analysis has guided DigiWitch clients through: algorithm-driven drops in ad performance changes in content preferences shifts in retention patterns early detection of new customer interest segments These outcomes shaped the NII Framework into a reliable, repeatable structure rather than a theoretical model. A New Standard for Founder-Led Brands Most behavioural and neuromarketing agencies serve enterprise brands. NII brings this depth to founders, early-stage businesses, SaaS teams, and e-commerce brands who want structured guidance without heavy academic complexity. “Founders often deal with fragmented advice,” DigiWitch founder, Proma Nauutiyal explained. “One expert wants them to create content. Another focuses on ads. Another wants them to change their website. Nothing works unless the pieces connect. The NII Framework brings structure to the entire system.” Looking Ahead: Marketing Built on Human Behaviour, Not Platform Volatility As DigiWitch expands across EMEA, the US, and India, the agency plans to integrate the NII Framework into workshops, consulting programs, and long-term strategy partnerships. The goal is to make neuroscience-informed, intuitive marketing accessible and practical for brands that want sustainable growth. “Marketing that follows human behaviour will always outperform marketing that follows trends,” Nauutiyal said. “The NII Framework is built to help brands stay relevant and resilient in a world that changes fast.” About DigiWitch Founded in 2016 by Proma Nauutiyal, DigiWitch is a strategic marketing agency that blends behavioural insights, intuitive strategy, and data backed execution. DigiWitch works with e-commerce brands, SaaS companies, and founders to build growth systems based on real human behaviour. The agency operates across EMEA, the US, and India. Media Contact: Proma Nauutiyal DigiWitch Founder & Marketing Strategist Email: [email protected] Website: www.digiwitch.com LinkedIn: DigiWitch LinkedIn LinkedIn: Proma Nauutiyal Beacons: DigiWitch Beacons
- November 16, 2025Marketing
PowerCast Digital Introduces Content Creation & Distribution Service for SMBs
PowerCast Digital has introduced their content amplification and distribution service created for Small and Medium Business owners and entrepreneurs. The service is designed to increase online visibility and improve Google rankings, addressing the common difficulty smaller companies have in gaining online traction. More information is available at https://powercastorganictraffic.com/app/proposal . Small and Medium Businesses often find it difficult to compete with larger corporations that have substantial marketing budgets and established online authority. This disparity can result in lower positions in search engine results. Industry analysis suggests that companies with consistent content marketing tend to experience higher growth rates, highlighting the value of a sustained plan. Content amplification is an effective strategy for overcoming these obstacles. The method involves using multiple online platforms to broaden the reach of existing materials. It can improve search rankings by generating backlinks and social signals, which are important indicators of authority for search engines. Although some business owners may view this strategy as costly, it is scalable and can be adapted to fit smaller budgets. PowerCast Digital uses a multi-faceted method based on this concept to work toward client objectives. The PowerCast system produces a range of well-researched content, including news articles, blog posts, podcasts, and videos. This material is created for syndication across over 300 high-authority channels. The company calls the outcome of this wide distribution the 'Megaphone Effect'. The 'Megaphone Effect' aims to build brand trust by placing content on major websites, popular podcasts, and influential blogs. Exposure on these platforms can build significant credibility for a small business. The resulting increase in trust and authority can positively influence search engine performance. Google's algorithm tends to provide better visibility to brands it deems popular and trustworthy. PowerCast's process of generating media coverage and brand mentions contributes to the signals, such as backlinks and public recognition, that Google's algorithm uses to assess authority. This can lead to improved Google rankings. Improved online metrics can translate into tangible benefits for business owners. Increased online visibility may lead to outcomes such as more website visitors, phone calls, and foot traffic to physical locations. This activity can create a cycle of visibility that supports sustained growth. PowerCast Digital is focused on helping Small and Medium Businesses succeed in the online marketplace. The company provides tested and established strategies intended to help them achieve their growth objectives and build a solid online presence. To learn more about the content amplification solution, visit https://powercastorganictraffic.com .
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