Marketing News

Applift Replaces Ad Auction Uncertainty with Guaranteed Organic App Store Visibility

The traditional app marketing playbook hasn't changed much in the last decade. App developers and their marketers launch campaigns, pay for ads, and hope users click through. But according to 2024 data from Apple, that approach completely misses out on the majority of potential users - with 67% of all app installs now originating from App Store searches, not ads. Yet most marketing budgets still flow heavily toward paid channels like social media ads, Google campaigns, in-app video placements, and competitive Apple Search Ads auctions.They ignore what users actually do - search the app stores and install the first app they find relevant. "Most app marketers are still using methods from 2020", said Bar Nakash, CEO of Applift, a leading app marketing agency. "They're spending massive budgets on either trying to interrupt users with traditional ads, or by showing first a sponsored result with Apple Search Ads. Either way, this usually ends with them losing their potential users to competing apps." How Apple Search Ads work Apple Search Ads operates as a real-time auction where multiple apps compete for visibility on the same keywords. Advertisers bid without seeing competitors' offers, and exposure is distributed based on bid amount and relevance. This model means that even when a mark In addition, visibility disappears entirely the moment payment stops, creating total dependency on this channel.. What Users Actually Do Modern app users are finding apps organically, not through advertisements. They open the app store with a specific intent, search for it, and install the first result that matches their expectations. Apps that achieved top search result placement for high-intent keywords report install volumes increasing by at least 276% in no longer than 3 months, most while reducing marketing costs. These organic users consistently outperform paid users' conversion rate benchmarks by 81% and even up to 703% (!). The Applift Advantage Applift's methodology and proprietary technology, based on one of the world's largest app store databases, take this approach even further. By analyzing how high-intent users navigate app stores, the agency detects exactly which keywords drive actual installs, then signals app store algorithms which app is most relevant. Once targeted by Applift, client apps appear at the very top whenever users search for relevant keywords. Every single time. "We're attracting users who are actively looking for what the client's app offers" , said Etay Huminer, Chief Product Officer at Applift. "Those users convert, stay, and engage at rates that old-school paid advertising simply can't match" . About Applift Applift makes leading app studios expand their user base and unlock their app's true market potential. As the only app marketing agency offering guaranteed, measurable results, Applift specializes in improving mobile app DAU, FTD, ARPU, and LTV, all while reducing CPI.