Marketing News
Bink Media Offers HARO-Based Digital PR Services for Authority Link Building
Bink Media, a Netherlands-based digital marketing company, has announced the availability of its HARO-based Digital PR services, designed to help brands earn authoritative editorial backlinks from reputable online publications. The service focuses on positioning businesses and agencies as credible expert sources for journalists through platforms such as Help a Reporter Out (HARO) and similar journalist-request networks. By responding to relevant media queries with expert insights and data-backed commentary, Bink Media helps clients secure earned media mentions rather than relying on paid placements or link networks. Unlike traditional link-building methods that often depend on guest posting or sponsored content, Bink Media's approach prioritizes relevance, editorial integrity, and long-term authority. The company specializes exclusively in HARO Link Building , ensuring that backlinks are placed naturally within journalist-written articles on trusted, high-authority websites. The service is designed for companies operating in competitive industries where credibility, trust signals, and brand authority play a critical role in search visibility and business growth. Editorial links earned through journalist coverage are intended to strengthen a brand’s digital footprint while aligning with search engine guidelines focused on quality and authenticity. Bink Media works with both direct brands and marketing agencies, offering fully managed Digital PR campaigns that include strategy development, expert positioning, journalist outreach, and transparent reporting. The company operates internationally, supporting clients across multiple markets where authoritative media coverage is essential.
Markham Seo Company Launches Google Business Profile Optimization Management
Breaking the Mold: Love Creative Marketing Redefines Brand Impact Through Guerrilla Marketing Innovation
Applift Replaces Ad Auction Uncertainty with Guaranteed Organic App Store Visibility
- December 16, 2025Marketing
MARKETER Releases New Digital Marketing Research Report for the Packaging and Logistics Industry
MARKETER today announced the release of its Packaging & Logistics Digital Marketing Research Report , a comprehensive analysis of the digital transformation reshaping marketing strategies in the packaging and logistics sectors. The new research highlights key trends, benchmarks, and actionable insights designed to help companies accelerate growth in these rapidly evolving B2B markets. Driven by sustainability imperatives, supply-chain digitization, and rising buyer expectations for speed and transparency, the report demonstrates that traditional sales-led outreach is giving way to digital-first, insight-led marketing approaches. Through extensive industry data, the research reveals how packaging and logistics firms can better compete by aligning marketing efforts with operational outcomes, rather than generic promotional messages. Key findings from the report include: Digital adoption is now mission-critical: Approximately 78% of packaging firms have digital transformation initiatives underway, and more than 85% of logistics companies report measurable value from digital-enabled operations — underscoring the importance of digital visibility and analytics in modern marketing. Sustainability has become a core value proposition: The global sustainable packaging market is projected to reach $240.5 billion by 2034, making sustainability messaging essential for differentiation and buyer trust. Marketing must tie to real business outcomes: Buyers now demand quantifiable benefits like improved on-time delivery, carbon reduction, and throughput gains — forcing marketers to move beyond generic claims toward proof-driven storytelling grounded in operational data. Shifts in acquisition strategies: Traditional broad outreach is giving way to precision tactics such as account-based marketing (ABM), SEO , thought leadership content, and performance measurement, reflecting the longer, multi-stakeholder B2B buying cycles in the sector. “This research represents a critical pivot point for packaging and logistics marketers,” said Samuel Edwards, Chief Marketing Officer at Marketer.co. “Our findings show that the most successful companies aren’t just telling better stories — they’re tying digital marketing directly to operational metrics that matter to procurement, supply-chain, and sustainability decision-makers.” The report also benchmarks costs and performance across key digital channels, offering guidance on how packaging and logistics companies can optimize spend and tailor messaging for maximum impact. From short-form video and interactive tools to SEO-driven thought leadership, the research provides a roadmap for achieving superior ROI in complex industrial markets. About Marketer.co Marketer.co is a leading digital marketing intelligence platform that delivers insights, analytics, and strategic guidance to B2B and industrial brands navigating digital transformation. By blending data, expertise, and real-world case studies, Marketer.co empowers organizations to grow smarter and create lasting value in dynamic markets.
- December 13, 2025Marketing
Wovvo: A New Way for Creators to Find UGC Work
Wovvo: Empowering Creators to Earn More The creator world moves fast and finding steady, well-paying UGC opportunities can feel like a full-time job on its own. That’s exactly why Wovvo was built. Instead of spending hours jumping between platforms, scrolling through posts, and tracking applications manually, creators finally have one place that brings everything together. Wovvo makes the whole process easier by giving creators a clean, simple dashboard filled with posted UGC jobs, smart search filters to find the right opportunities and tools to help you apply faster and keep track of where you stand. It’s built for creators who want to grow their income without burning out on endless job hunting. The idea came directly from the challenges creators deal with every day. Slow job discovery, confusing application processes and never really knowing what happened after you apply. As the creator economy keeps growing, Wovvo aims to make it easier for you to find real opportunities and turn your content into consistent income. A Community-Driven Platform Built for Creators, by Creators The heart of Wovvo lies in its community-first approach. As a bootstrapped company funded entirely by its members, Wovvo has remained focused on one mission: helping creators make more money. Co-founders Paula Hlavacek and Ian Slater recognized the struggles creators face in finding steady, high-paying work and created a platform that is uniquely positioned to support their growth. "Our goal isn’t to disrupt the industry, it’s to empower it," said Slater. Unlike many platforms that host job posts or manage brand deals, Wovvo offers a comprehensive solution that helps creators not only discover new opportunities but also manage their applications and track their progress in real-time. Leveraging Feedback to Build a Stronger UGC Platform One of Wovvo’s distinguishing features is its ability to adapt quickly to the evolving needs of its user base. The platform's features and tools are constantly being updated based on feedback from the creator community, ensuring that Wovvo remains in tune with the challenges creators face daily. “ Wovvo is proof that when creators have the right tools and community, everyone wins,” said Hlavacek. This agile, user-centered approach has allowed Wovvo to continuously expand and refine its features. From email alerts for new job opportunities to smart search tools that help creators filter listings that match their interests, Wovvo is committed to providing tools that allow creators to land more deals and maximize their earning potential. Strengthening the UGC Ecosystem Through Collaboration, Not Competition What truly sets Wovvo apart from other platforms is its commitment to collaboration, rather than competition. While many platforms focus on competing for the same audience or offering similar services, Wovvo is designed to strengthen the entire creator ecosystem. “We’re not competing with other UGC platforms, we’re helping them thrive by giving creators better systems, visibility, and structure,” Slater explains. By fostering relationships with other UGC platforms, brands, and agencies, Wovvo is building a connected ecosystem where creators are empowered to succeed on their own terms. This approach not only helps creators grow but also ensures that brands and agencies have access to a pool of qualified creators, streamlining the hiring process for everyone involved. Wovvo’s dedication to fostering collaboration is evident in its community-building efforts. The platform hosts ongoing contests, challenges, and educational events, all designed to give creators the tools and knowledge they need to build long-term, sustainable income. Fostering Long-Term Career Growth for Content Creators Wovvo is not just about providing quick gigs or one-time opportunities. The platform’s focus is on creating a foundation for long-term career growth. By providing tools that help creators build a sustainable income over time, Wovvo is positioning itself as more than just a job board—it’s a comprehensive career partner for creators. From the moment creators join Wovvo, they gain access to a suite of features that help them streamline their workflow and apply for jobs faster. The platform’s job matching algorithm connects creators with opportunities that align with their skill sets and career goals, reducing the time spent on irrelevant job applications. “The best part about Wovvo is the support we provide beyond just job listings,” says Hlavacek. "We offer creators the tools, resources, and community they need to take their careers to the next level.” Wovvo's Growth and Expanding Community Wovvo is still early in its journey, but the community forming around the platform is already shaping its direction. Creators who have joined so far continue to share feedback, request features, and help refine the tools that make finding UGC work easier. While the platform is still growing, creators appreciate having one place to discover opportunities, track applications, and receive alerts for new jobs without platform hopping. This ongoing interaction between creators and the Wovvo team drives constant improvement and keeps the platform aligned with what creators truly need. As development continues, Wovvo remains focused on building features based on real creator requests. Each update is designed to make earning through UGC more accessible and sustainable. The long-term goal is to support creators at every stage of their journey and contribute to a stronger, more connected creator ecosystem. A Future-Focused Platform for the Content Creator Economy Wovvo has several useful updates in the pipeline, including the upcoming Wovvo 2.0 release in early 2026 . This next version will bring more UGC job listings, new features, and partnerships that make it easier for creators to connect with brands and stay organized. Every improvement is shaped by what creators ask for. Wovvo continues to listen to feedback and adjust the platform so it matches the real needs of the community. The goal is simple: give creators a smoother experience and more opportunities, all in one place. By giving creators the tools, resources, and opportunities they need to succeed, Wovvo is paving the way for a new era of creator empowerment. Whether creators are just starting their careers or looking to expand their reach, Wovvo is here to help them turn their passion into a profitable business. For more information on how Wovvo can help creators grow their businesses, visit Wovvo's website or follow them on TikTok , Instagram , and LinkedIn . About Wovvo | One Dashboard. Every UGC Job. Wovvo is a platform designed to simplify the process of connecting creators with paid brand opportunities. “One Dashboard, Every UGC Job.” Built by creators, Wovvo offers a suite of tools to help UGC creators apply for jobs faster, track progress, and grow their income. The platform focuses on collaboration and community, ensuring that creators have the tools and resources they need to succeed in the creator economy. Media Contact Paula Hlavacek and Ian Slater Co-Founders, Wovvo Email: [email protected] Website Social Media : TikTok Instagram LinkedIn X YouTube Facebook
- December 13, 2025Marketing
Dental Digital Launches Marketing Services for Dental Practices
Dental Digital, a leading dental marketing agency, has unveiled a suite of new services designed to help dentists, pediatric dentists, orthodontists, periodontists, and other dental specialists. The company’s enhanced hyper-local marketing solutions focus on strengthening a practice’s online presence and boosting visibility among nearby prospective patients. More information is available at https://dentaldigitalads.com . Dental Digital has expanded its service offerings to help practices stand out through multi-platform marketing campaigns that elevate brand awareness and drive higher inquiry volume. Each campaign is engineered to educate and engage ideal patient audiences while positioning dental professionals as authorities within their specialties. By combining consistent, value-driven messaging with cutting-edge marketing tactics, Dental Digital ensures clients achieve wider reach. The agency’s process begins with a complimentary consultation to identify goals, target demographics, keywords, and strategic opportunities. From there, Dental Digital's team produces high-quality multimedia content and deploys comprehensive campaigns across SEO, search engine ads, reputation management, social media, email marketing, and other channels. The agency plans to roll out additional features and tools in the coming months, further solidifying its position as a go-to marketing resource for dental practices globally. For more information, visit https://dentaldigitalads.com .
- December 12, 2025Marketing
White Noise Digital launches new marketing services to boost Harrisburg business
Harrisburg, PA — White Noise Digital , a leading internet marketing service based in Harrisburg, PA, is proud to announce the launch of its comprehensive new digital marketing services designed to help local businesses accelerate growth, increase online visibility, and achieve measurable results in today’s competitive digital landscape. With businesses increasingly relying on online presence to drive sales, customer engagement, and brand recognition, White Noise Digital’s new service offerings are tailored to meet the unique needs of Harrisburg-based companies, from startups to established enterprises. These services aim to help businesses not only survive but thrive in a rapidly evolving digital marketplace. White Noise Digital recognizes the challenges that businesses face in creating effective online strategies. Many small to medium-sized enterprises struggle to keep up with changing algorithms, social media trends, and competitive advertising costs. The newly launched services provide a holistic solution, combining strategy, technology, and creative expertise to maximize business growth. “Our mission has always been to empower local businesses to succeed online,” said a spokesperson for White Noise Digital. “With these new services, we are providing a clear path for Harrisburg businesses to expand their reach, attract new customers, and strengthen their digital presence with measurable results.” White Noise Digital’s enhanced offerings include: Search Engine Optimization (SEO): Improving organic search visibility to drive traffic and attract potential customers actively searching for products or services. Pay-Per-Click (PPC) Advertising: Targeted advertising campaigns that deliver immediate leads and measurable ROI for businesses looking to invest strategically. Social Media Marketing: Creating engaging content and managing campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok to build brand awareness and foster customer engagement. Content Marketing: Developing high-quality blogs, articles, and multimedia content designed to educate, engage, and convert audiences while enhancing brand authority. Website Design & Development: Building modern, mobile-friendly, and conversion-focused websites that effectively communicate brand messaging and encourage customer action. Email Marketing Campaigns: Personalized campaigns to nurture leads, drive repeat business, and maintain strong connections with existing customers. By offering these services under one roof, White Noise Digital ensures that Harrisburg businesses have access to an integrated marketing approach that aligns strategy, execution, and analytics for maximum impact. One of the key advantages of White Noise Digital’s approach is its emphasis on personalized solutions. Rather than offering generic packages, the team conducts in-depth consultations to understand each client’s unique goals, target audience, and industry challenges. This information informs customized marketing strategies designed to deliver measurable outcomes, including increased website traffic, higher conversion rates, improved customer retention, and stronger brand recognition. “Our clients aren’t just numbers to us,” said the spokesperson. “Each business has its own story, challenges, and vision. We take the time to understand that and craft strategies that are effective and sustainable.” Data-driven decision-making is at the core of White Noise Digital’s services. Businesses benefit from detailed reporting and analytics that track campaign performance, ROI, and overall growth. This transparent approach allows business owners to see exactly how their marketing investment is contributing to tangible results and to adjust strategies as needed for optimal performance. Beyond individual business success, White Noise Digital is committed to fostering broader economic growth in Harrisburg. By helping local businesses expand their online reach, attract more customers, and compete effectively, the company contributes to a more vibrant, thriving local economy. White Noise Digital has already seen positive feedback from early adopters of the new services. Local business owners have praised the team for their professionalism, creativity, and dedication to delivering measurable growth. From small startups to well-established companies, businesses in Harrisburg are discovering that effective internet marketing can be a game-changer in reaching new customers and increasing revenue. About White Noise Digital White Noise Digital is a full-service internet marketing agency based in Harrisburg, PA. With a focus on innovation, creativity, and results-driven strategies, the company provides digital marketing solutions that help local businesses grow, engage audiences, and thrive in a competitive online environment. For more information or to schedule a consultation, call (717) 454-4400. Discover more information about White Noise Digital here: https://geraldgrain.com/markets/stocks.php?article=marketersmedia-2025-10-31-white-noise-digital-launches-ai-marketing-services-to-transform-business-growth
- December 12, 2025Marketing
MarketIQ Central Unveils Game-Changing All-in-One Sales & Marketing Platform: Revolutionizing SMB Operations with Automated Reputation Management
MarketIQ Central introduces comprehensive digital solutions for SMBs. MarketIQ Central, an innovative all-in-one sales and marketing platform, is designed to help small and medium-sized businesses (SMBs) simplify their operations. The platform combines a suite of powerful tools to manage digital communication, sales funnels, customer relationships, marketing campaigns, social media management, QR Code Generator, AI Content Creator, and reputation management, all from a single dashboard. With a growing demand for integrated solutions, especially from entrepreneurs, freelancers, and agencies, MarketIQ Central's platform is poised to transform how businesses manage their digital presence and customer interactions. Offering a unified approach to marketing, sales, and customer relationship management (CRM), the platform eliminates the need for businesses to juggle multiple separate tools. In today's competitive landscape, businesses are seeking affordable solutions that provide comprehensive tools without the complexity of using multiple platforms. MarketIQ Central meets this demand by offering a unified solution. The Core Features of MarketIQ Central MarketIQ Central boasts an impressive array of features that cater to businesses of all sizes, especially small to medium enterprises that require a comprehensive, user-friendly solution. Some of the key tools offered by the platform include: All-in-One Inbox: A unified digital communication tool that integrates email, chat, and messaging services, streamlining all incoming communication into one location for easy management. Appointment Calendar: Simplifies scheduling and tracking meetings or events with clients or team members. Funnels & Website Builder: Allows businesses to create high-converting websites and sales funnels, helping optimize digital engagement and drive conversions. Workflow Automations: Automates routine business tasks and processes, saving time and increasing operational efficiency. Membership Management: Simplifies the management of subscription-based courses or memberships, allowing for better member privilege handling. Social Media Planner: This tool enables businesses to plan, schedule, and manage social media content across multiple platforms, ensuring consistent branding and engagement. Reputation Management: Helps businesses maintain a positive online reputation by monitoring reviews and feedback across digital channels. Analytics & Reporting Dashboard: Provides businesses with consolidated data, metrics, and performance reports to inform decision-making. CRM Tools: These tools integrate customer contact management, sales pipeline tracking, and customer support, helping businesses nurture their customer relationships more effectively. QR Code Generator: A tool to generate custom QR codes for businesses, helping enhance offline marketing efforts by seamlessly connecting offline interactions with online content. AI Content Creator: An AI-powered content generation tool that assists businesses in creating high-quality content quickly for blogs, social media posts, email campaigns, and more. The platform is especially ideal for: Small to Medium Businesses: MarketIQ Central offers a consolidated platform that reduces the need for separate tools, making it easier for smaller businesses to manage various digital tasks efficiently. Entrepreneurs and Freelancers: Individuals who need a single, streamlined tool to handle sales funnels, CRM, communication, and social media can benefit from MarketIQ Central's all-in-one solution. Agencies and Digital Service Providers: Agencies that manage multiple clients can use MarketIQ Central to track campaigns, automate workflows, and manage customer relationships in a more organized manner. About MarketIQ Central MarketIQ Central is a digital marketing and sales automation platform aimed at empowering small to medium-sized businesses with the tools they need to succeed in today's digital economy. By offering an all-in-one solution, MarketIQ Central helps businesses save time, improve productivity, and enhance customer relationships. The platform is committed to providing intuitive, affordable solutions for businesses seeking to streamline their operations without the complexity of managing multiple tools. Media Contact MarketIQ Central Email: [email protected] Website: https://marketiqcentral.com
- December 11, 2025Marketing
ZIp-Loan Release Changes The Face Of Payments to convert more Sales
Why Zip Loan Chose a Different Path in the Payments World The financing landscape has changed dramatically over the past decade, but one truth has remained constant: traditional credit models leave far too many customers without options. When Zip Loan entered the market in 2015, the mission was simple—create a payment solution that helps businesses close more sales while giving customers the freedom to choose what they truly need. Years later, the results show just how differently this platform operates compared to the rest of the industry. How Traditional Financing Fell Behind A quick look at the market reveals a major flaw: most platforms focus almost exclusively on customers with strong credit. Anyone outside that narrow range is often left without a path to purchase, forcing businesses to lose sales and customers to settle for less. This gap inspired a better approach—one designed around real-world affordability, broader approvals, and merchant-friendly technology. A Modern Financing Platform for Today’s Buyers Zip Loan emerged as a fintech solution built to support merchants, medical providers, service companies, and retail operators by offering flexible payment plans through a single, streamlined application. The platform integrates a diverse mix of lenders, covering prime, near-prime, subprime, and even no-credit-needed options. This structure does more than just approve more customers. It gives businesses the tools to: Convert more interested shoppers into buyers Reduce lost sales caused by budget limitations Increase average ticket size with ease Provide a better customer experience from start to finish It’s financing that adapts to real people—not the other way around. Why Buyers Respond So Strongly to This Approach Today’s customers want choice, flexibility, and clarity. Payment plans that make purchases affordable—without pressure or confusion—lead to real satisfaction. Here’s why: 1. A More Comfortable Buying Experience Affordable payment options eliminate financial stress and make the purchasing process smoother. When shoppers feel supported instead of judged by a credit score, satisfaction rises naturally. 2. Freedom to Choose Without Settling High-cost purchases often force customers to downgrade or delay. With inclusive financing available, buyers select the best product or service for their needs instead of settling for something cheaper. 3. More Opportunities Instead of Missed Sales Many walk away from larger purchases because funds aren’t available on the spot. A broad financing lineup turns these missed sales into completed transactions. 4. Approvals Across the Full Credit Spectrum A multi-lender approach creates more approvals—period. This is especially important in industries where buyers routinely face unexpected expenses or credit challenges. 5. Higher-Value Purchases Become Achievable When payments are spread over time, customers comfortably choose premium services, upgraded models, and better warranties. Businesses benefit from larger average tickets, and customers receive more value. A Decade of Delivering Growth for Merchants After 10 years in the market, Zip Loan continues to focus on one goal: helping businesses grow by making payments simple and accessible. From small retailers to healthcare providers to service businesses, the platform empowers merchants with tools that boost conversions and improve customer experience. While other platforms highlight increases in ticket size or basic prequalification tools, Zip Loan elevates the model by emphasizing what customers value most—true affordability. This single element has made its payment solutions stand out quickly among businesses seeking inclusive, high-approval financing options. Learn More or Build a Custom Program Businesses interested in offering flexible payment plans or expanding approval opportunities can explore the full program here: ? https://zip-loan.com/why-financing/ General information and additional resources can be found at: ? https://zip-loan.com/
- December 11, 2025Marketing
Sami Alshehri Secures 2025 Global Recognition Award for Strategic Leadership and Communication Excellence
Sami Alshehri has received the 2025 Global Recognition Award for his achievements in public relations and corporate communications. The award highlights his ability to transform communication strategies into tangible results, while strengthening brand reputation and fostering trust with audiences and stakeholders. Photo courtesy of Sami Alshehri Leadership and Strategic Impact In 2025, Alshehri led more than 50 corporate events and several major exhibitions, each designed with clear objectives for visibility and audience engagement. He combined strategic planning with creative execution to ensure that every initiative delivers measurable outcomes. He scored highest in strategic execution, ethical leadership, and motivating teams to achieve tangible goals. These results reflect his ability to turn plans into reliable outcomes and position communications as a strategic tool for decision-making rather than a reactive function. Innovation and Knowledge Sharing Alshehri stood out for introducing innovative communication approaches, including producing a podcast as part of soft PR initiatives, which helped raise brand awareness and engage audiences effectively. He also managed educational platforms and media projects that made information more accessible and actionable for professionals and emerging talent. His mentorship and knowledge-sharing initiatives have strengthened a culture of continuous learning and professional development, focusing on practical, measurable results that improve team and organizational performance. Impact and Measurable Results His work has enhanced brand perception, increased stakeholder confidence, and reinforced communications as a strategic driver in organizations. By linking projects to clear performance metrics, Alshehri has ensured continuous improvement and measurable outcomes across initiatives. Final Words The 2025 evaluation confirms that Sami Alshehri’s work reflects consistent leadership, ongoing innovation, and a practical approach to knowledge-sharing. His recognition demonstrates how communications can be a strategic force that delivers real results for organizations. Alex Sterling, spokesperson for Global Recognition Awards, stated: “Sami Alshehri’s approach shows how vision, strategy, and measurable results come together to define excellence.” About Global Recognition Awards The Global Recognition Awards is an international organization that honors individuals and companies making outstanding, measurable contributions to their fields.
- December 10, 2025Marketing
STR Maven Unveils Unified "Revenue Engineering" Ecosystem to Help Hosts Combat Market Saturation
The short-term rental (STR) market has reached a tipping point. With global supply at an all-time high, the "passive income" era of hosting is effectively over. To survive in 2025, hosts and property managers require data sophistication and brand protection that traditional management companies do not provide. In response to this shift, STR Maven has officially integrated its suite of services into a comprehensive "Revenue Engineering" ecosystem. This new structure is designed to professionalize the three critical pillars of hosting: reputation, intelligence, and optimization. "We are seeing hosts with excellent properties lose 30% of their revenue due to a single unfair review or a pricing strategy based on guesswork," says Domas, founder of STR Maven. "Our expanded ecosystem bridges the gap between being a 'host' and running a data-driven hospitality business." The ecosystem now operates across three specialized fronts: 1. Reputation Defense and Compliance Recognizing that a listing’s star rating is its most valuable financial asset, the company has scaled its STR Maven Reviews division. This service focuses on "Reputation Defense," helping hosts identify and dispute negative feedback that violates Online Travel Agency (OTA) content policies. Unlike generic support, this specialized team navigates the complex compliance landscape to neutralize unfair reviews that damage search visibility and conversion rates. 2. Market Intelligence and Benchmarking To replace intuition with evidence, the company has introduced STR Maven Report . This diagnostic tool functions as a "health check" for rental businesses. By analyzing key performance indicators—from occupancy rates to amenity gaps—the system segments listings against top-tier local competitors, providing a clear roadmap for revenue improvement. 3. Strategic Optimization Serving as the central hub, STR Maven continues to provide high-level consulting and "Revenue Engine Setup." This flagship service focuses on the holistic architecture of the business, implementing automated messaging flows and dynamic pricing structures that reduce human input while maximizing yield. "The goal is not just to manage properties, but to engineer them to perform in the top 5% of their specific market," Domas adds. "By decoupling reputation management and data intelligence into specialized modules, we allow hosts to fix specific revenue leaks without needing a full operational overhaul." This modular approach positions STR Maven as a unique "Performance Partner" in the industry, distinct from logistics-heavy property managers. About STR Maven: STR Maven is a specialized growth and automation partner for short-term rental hosts and property managers. Focused on "Revenue Engineering," the company provides tools and services for listing optimization, reputation management, and automated operations, helping hosts work less while earning more.
- December 9, 2025Marketing
Cefar Transforms Penny Appeal’s Digital Experience With High-Impact Website.
Digital agency Cefar has unveiled their newly designed website for international charity Penny Appeal , delivering a complete transformation of its user experience, donation journey engagement, and internal content management capabilities. The launch marks a major milestone for Cefar as it continues expanding its footprint in the charity and nonprofit sector following high-profile work with enterprise clients. Founded in 2009, Penny Appeal provides poverty relief across Asia, the Middle East, and Africa through sustainable water solutions, mass feeding programs, orphan care, and emergency response initiatives. Despite strong brand recognition, the charity’s previous website struggled to convert interest into action. Engagement was low, user journeys were unclear, and the multi-step donation flow created friction for supporters hoping to contribute quickly. Penny Appeal tasked Cefar with a complete overhaul of the organisation’s digital presence. The objective was to create a streamlined, intuitive, and emotionally compelling platform that increased conversion and made giving easier for supporters across all devices. Cefar approached the project with a user-first mindset, rebuilding the entire interface around clarity, accessibility, and behaviour-driven design. One of the most significant improvements was the shift from a complex, multi-step donation process to an effortless one-click journey. By eliminating unnecessary data fields and simplifying the path to donation, the agency removed major barriers that had previously discouraged users. With the majority of Penny Appeal’s traffic coming from mobile, Cefar adopted a mobile-first approach, delivering a fast, fluid, and responsive site that feels purpose-built for smaller screens. Conversion-focused layouts, strategically placed calls-to-action, and optimised donation prompts were introduced to capture user intent at the right moment. Performance and accessibility were also key priorities. Cefar improved load times, enhanced SEO foundations, and ensured the site met WCAG accessibility standards, making it fast, inclusive, and reliable for supporters across all devices and abilities. Beyond the public-facing experience, Cefar transformed how Penny Appeal’s internal team manages content. By rebuilding the platform on WinterCMS, the charity now has full control to update appeals, launch new campaigns, and allocate donations without ongoing developer involvement. Since launch, the impact of Cefar’s work has been both immediate and measurable. Penny Appeal has reported: 40% growth in new visitors, expanding reach and attracting significantly more potential donors. 18% uplift in overall engagement, showing users are exploring more content and connecting more deeply with the mission. 60% increase in tracked website events, indicating stronger interactions with donation forms, buttons, and key CTAs. 67% rise in scroll depth, revealing users are reading full campaign stories and progressing further toward donation. These results demonstrate a revitalised digital ecosystem that not only draws users in but keeps them connected, strengthening donor intent and better supporting Penny Appeal’s mission to inspire giving on a global scale. For Cefar, the project reinforces its position as a trusted partner for large charities and mission-driven organisations seeking meaningful digital transformation. About Cefar Cefar is a digital agency specialising in user-focused websites, custom software, and CRM solutions that help businesses adapt and grow. Known for its forward-thinking approach, the agency combines design, development, and strategic innovation to solve complex challenges and deliver measurable impact. With over a decade of experience, Cefar continues to support organisations across sectors with digital solutions that enhance performance and elevate user experience. For more information, please refer to the contact details below.
- December 9, 2025Marketing
Parleys Diesel Performance Announces Precision Diesel Upgrade Program
Parleys Diesel Performance announced the introduction of a precision diesel upgrade program centered on structured methods for refining engine behavior through targeted component adjustments. The program outlines an approach designed to support organized decision-making related to fuel delivery, airflow, and exhaust pathways, with each phase focused on evaluating how standard configurations may restrict consistent operation under varied loads. The announcement sets out a framework intended to help owners identify diesel performance parts that suit specific platform requirements without altering foundational engine architecture. The program details a process built around examining system flow characteristics and determining where refined components may contribute to steady functionality. Attention is placed on fuel system elements that influence injection patterns, atomization quality, and cylinder distribution. Guidance within the program encourages selecting diesel performance parts capable of matching the needs of each engine type while accounting for tolerance limits, flow expectations, and calibration considerations. The announcement notes the value of aligning component characteristics with existing software maps to maintain stable internal conditions after installation. Airflow organization forms another area of focus, with the program referencing intake structures, filtration media, and intercooler arrangements that support consistent movement of air through the system. The announcement describes how diesel performance parts linked to intake and charge-air management may assist airflow regularity when selected with attention to temperature control, restriction levels, and fitment accuracy. Exhaust-related adjustments are also outlined, with consideration given to manifolds, piping dimensions, and materials intended to guide exhaust movement without introducing unnecessary resistance or structural stress. Installation guidance within the program includes recommendations for tool selection, torque application, and preparation procedures intended to preserve component surfaces and sensor clarity. The announcement notes that diesel performance parts function as intended when installed with care given to fastener loads, sealing surfaces, and connection alignment. Emphasis is placed on minimizing assembly errors that may lead to leaks, signal disruption, or uneven load distribution across related components. Maintenance practices form a core element of the program, with attention given to intervals for filter replacement, lubrication checks, and inspections of wear surfaces affected by heat, pressure, or long-term use. The announcement highlights the importance of detailed recordkeeping to document component age, service history, and operating conditions. Monitoring tools that track system pressure, temperature, and related data points are referenced as resources that assist in observing engine response following the integration of diesel performance parts. These tools support long-term evaluation of how each adjustment interacts with the wider system. The program concludes with guidance on sequencing upgrades in a layered format. This structure encourages owners to plan adjustments according to budget, hardware already in place, and intended operational objectives. Each stage is designed to assist stability across diesel performance parts by ensuring compatibility between fueling, airflow, and exhaust pathways. The program frames diesel upgrades as an ongoing process shaped by assessment, installation, verification, and routine care. About Parleys Diesel Performance Parleys Diesel Performance supplies diesel-focused components and resources intended to assist engine owners in selecting parts that align with specific mechanical requirements. The company provides information, product access, and technical material centered on diesel performance parts and structured upgrade planning.
- December 9, 2025Marketing
Ecomobi Plans to Build a Full-Funnel Brandformance Ecosystem Across Affiliate
An event uniting Ecomobi’s leadership, partners, and top Filipino creators A night of connection and honor On December 3rd, the “Ecomobi Spark 2025 ” gathered Ecomobi’s top managers, including Mr. Thanh Truong (Founder & CEO), Ms. Tracy (Creator Manager), and Ms. Mary (Brand Manager), along with key partners like Lazada and Shopee. The event also welcomed over 20 leading brands in Beauty, Personal Care, and FMCG, including L’Oréal, Maybelline, Papa Feel, Garnier, Skin1004, Romand, JoyShare, and Luxe Organix. The event hit its peak with appearances from top affiliate creators, including Rica Ora, Angela Mae Arcilla, Zyrelle Macasaet, and Princess N Mendoza. The highlight was the Top Creators 2025 awards, honoring standout performers in GMV and breakthrough content, such as Leira Marie Dola, Erika Mae Bedural, and Michelle Yuzo. Sharing the company’s vision, Mr. Thanh Truong stated: “Toward 2030, our vision is clear: creators will always remain at the center of Ecomobi. With the AI Passio Creator Assistant and the upcoming Ecomobi Creator Academy and Livestream Studio, we are building an ecosystem where creators can learn, collaborate, and turn ideas into income - all within one connected platform.” 2025: Reinforcing Market Leadership Looking back at 2025, Ecomobi recorded unprecedented growth in its network with over 300,000 new creators and maintained more than 50,000 monthly active creators. With remarkable milestones - surpassing $100 million in GMV in the Philippines and maintaining the No. 1 position on the GMV Affiliate Dashboard - the year was further highlighted by major strategic partnerships. Ecomobi won Lazada Affiliate of the Year in the Philippines, became L’Oréal’s first strategic partner in Southeast Asia, supported SKIN1004 in earning Affiliate Partner of the Year, and helped Maybelline break NMV records for three months. Vision 2026: From E-commerce to the Brandformance Future The event’s highlight was the unveiling of the 2026 roadmap, focusing on a pivotal model shift: From Performance to Brandformance. Multi-sector expansion Ecomobi is expanding beyond traditional marketplaces. After strong success in 2025 with over 20 major travel partners, such as Traveloka, Trip.com, Agoda, and Klook, Ecomobi will further scale Travel as a core vertical. Moreover, Ecomobi is unlocking new sectors, including Finance and AI Tools, aiming to become the No.1 AI-powered Social Commerce Infrastructure in APAC. Positioning as a "Brandformance" Platform Recognizing that pure sales tactics can erode brand profits and loyalty, Ecomobi is leading the shift toward a Brandformance model, where branding itself drives performance. This approach unifies storytelling and conversion by using strong brand narratives to influence purchasing behavior. The launch of the Philippines’ first professional Livestream Studio held a livestream with Luxe Organix in late November exceeded targets by 170%, signaling a strong step forward in scaling Brandformance across TikTok and Shopee through the growing Live Commerce trend. “2025 proved the power of unity as we turned challenges into record-breaking sales. In 2026, Ecomobi will continue investing in technology and people to make Brandformance the new standard, creating a space where creators build sustainable careers and brands unlock real growth,” Ecomobi’s CEO shared at the event. A representative from PAPA FEEL shared their confidence, noting that partnering with Ecomobi delivers strong results while helping them connect with young consumers. They added that Ecomobi’s 2026 strategy aligns perfectly with the brand’s long-term APAC growth plans. With its pioneering technology and strong creator community, Ecomobi is poised to lead Social Commerce into a smarter, more effective, and borderless era.
ALL NEWS
- "Swallows and Vultures": New Novel Tackles Identity and Narcissism
- "The Legend of Moura" Set to Launch: A Story About Narcissism and Self-Discovery
- Ultimate Self-Defense Championship Announces Season 3 Lineup
- HIPAA-Compliant ClickAway Managed IT Highlights the Importance of Sector-Specific IT Expertise for Medical and Dental Practices
- QuoMarkets Review and Audit 2025: Insights from Trader Feedback
- Bink Media Offers HARO-Based Digital PR Services for Authority Link Building
- "Digital Silk Road" Promotes Cultural Exchange: A Global Practice of Chinese Content Transitioning from "Going Global" to "Going Deep"
- Following Major Success in Korea, KZRex Poised for Expansion into Indonesia
- CEO of Leading With Heart, Delivers TEDxWilmington Talk On Heart-Centered Leadership
- OptimizeKro Introduces SEO Framework Designed to Support Home Service Business Growth in 2025
- Two International Collaborative Initiatives Launched by BGI Group Endorsed as Projects under the UN's International Decade of Sciences for Sustainable Development
- Hainan Launches “Nanyang Memories–A New Chapter for Hainan Free Trade Port” Tourism Promotion Series
- Brighty Launches Cashback Service for Crypto Cards, Offering Up to 1.75% Back
- Virtual Employee Health Benefits By Telehealth for Less Expand As Premium Rises
- 2025 NYU China–US Startup Competition Concludes with Strong Cross-Border Innovation Momentum
- Jing Zheng Explores Generative AI and Machine Learning Optimisation for Digital Advertising Efficiency
- Naperville, IL Pet Boarding For Cats With Anxiety: Specialized Services Expanded
- Gamelade Shakes Up Vietnamese Media Landscape with Bold "Pure Gaming" Manifesto, Challenging Industry Giants
COMMUNICATE. COMMAND. COMMERCE.
Lead the conversation of your brand & win more customers with MarketersMEDIA Solutions.
Explore Now
Google
RSS