Marketing News
Edgar Mojica Consulting Celebrates Global Expansion and New Training Program Launch
Milestone Marks Global Reach Across 128 Countries Edgar Mojica Consulting has officially surpassed 1.5 million affiliates, customers, and associates worldwide, expanding its presence to 128 countries. This major achievement reflects the dedication of founder and CEO, Edgar Mojica, who has spent more than 30 years coaching individuals in network marketing, financial growth, and entrepreneurship through innovative digital platforms. This global expansion underscores the firm’s sustained growth in the direct sales and multi-level marketing (MLM) sectors. It also highlights the increasing influence of the firm’s digital education initiatives. The company attributes its success to a track record of mentorship, results-driven systems, and Mojica’s proprietary coaching model, which has facilitated business success across diverse markets and cultures. Introducing "The Keys to Success" Training Series Coinciding with the announcement of its international growth, Edgar Mojica Consulting has launched a new training program titled "The Keys to Success." The course offers step-by-step guidance, grounded in Mojica’s personal entrepreneurial journey and his decades of experience in MLM. The training leverages Mojica’s experience, including his rise from humble beginnings to earning global recognition as one of the top 100 network marketing earners. According to Mojica, this new program aims to create replicable success across teams, irrespective of geography or experience level. "Ask not what others can do for you, ask what I can do for others," Mojica stated. "My commitment has always been to empower individuals and help them unlock their personal and financial freedom." The training series incorporates critical elements such as mindset development, digital marketing tools, team leadership strategies, and a structured goal-execution framework. A Legacy of Coaching and Influence Edgar Mojica is renowned for his ability to simplify complex business-building principles. Through blogs, podcasts, and public speaking, he has established a reputation for mentorship as the core of his consulting approach. The company’s success is further demonstrated by its consistent recognition across the MLM community. Mojica, the founder of the Millionaires Club, is celebrated for his results-focused coaching style. As a speaker and trainer, his influence extends across large-scale events and webinars with international audiences. His digital presence, particularly on YouTube and other social media platforms, serves as a valuable resource for those looking to learn about entrepreneurship, income generation, and mindset development. Supporting Sustainable Success in Network Marketing Edgar Mojica Consulting remains committed to fostering sustainable, education-driven pathways to business growth. Rather than relying solely on promotional strategies, Mojica’s model emphasizes long-term personal development and scalability. Each training product is crafted with accessibility in mind, acknowledging that many newcomers to MLM or direct selling have limited experience. Mojica’s philosophy is built on mutual achievement: "When my associates succeed, I succeed," he explains. Expansion Reflects Changing Market Dynamics The company’s global expansion mirrors broader industry shifts towards digital mentorship, online entrepreneurship, and self-guided training models. As younger generations enter the network marketing space, the demand for flexibility, scalability, and personalized learning formats has increased. Mojica’s coaching infrastructure aligns perfectly with these emerging trends. The launch of "The Keys to Success" comes at a time when entrepreneurship and financial independence are gaining relevance, especially among digital-first professionals and emerging markets. Edgar Mojica Consulting is bridging this need with multilingual content, adaptable tools, and community frameworks that cater to both beginners and seasoned professionals. Edgar Mojica Earned Prestigious Recognition as Best Network Marketing Success Coach of 2025 In addition to its global expansion, Edgar Mojica Consulting proudly announces that founder Edgar Mojica has been named the Best Network Marketing Success Coach in America of 2025 by the Evergreen Awards. This prestigious recognition honors Mojica for his exceptional leadership, personal transformation, and lasting impact in the network marketing industry. His coaching programs, particularly "The Keys to Success," are lauded for their clarity, simplicity, and effectiveness. Mojica’s ability to guide entrepreneurs toward financial freedom and personal growth has earned him admiration and respect across the MLM sector. Mojica's commitment to client success is reflected in his approach: "When my associates succeed, I succeed." This philosophy, alongside his proven digital influence and client-centric coaching, sets him apart as a trusted mentor in the field. With over 1.5 million clients across 128 countries and a legacy of transformative coaching, Edgar Mojica's recognition as the top Network Marketing Success Coach solidifies his position as a leader dedicated to empowering entrepreneurs worldwide. About Edgar Mojica Consulting Edgar Mojica Consulting is a global business coaching firm led by Edgar Mojica, a top 100 Network Marketing earner, entrepreneur, and digital trainer. With over 30 years of experience in multi-level marketing and social media coaching, the firm has guided more than 1.5 million professionals across 128 countries. Known for its values-driven approach, Edgar Mojica Consulting specializes in sustainable income growth and leadership development through tailored training programs, digital platforms, and events. More information is available at about.me/emojica . Media Contact Edgar Mojica President, Founder CEO Email : [email protected] Website YouTube Facebook
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- December 24, 2025Marketing
MARKETER Releases Comprehensive Advertising & Marketing Services Market Research Report
MARKETER , a digital marketing strategy and market research firm, today announced the release of its Advertising & Marketing Services Market Research Report , a comprehensive analysis examining how the marketing services industry is evolving in response to economic pressure, client demand for accountability, and rapid advances in automation and artificial intelligence. The report delivers a detailed view of the current state and future trajectory of advertising and marketing services, including performance marketing, SEO , paid media, creative services, analytics, and emerging AI-enabled offerings. It highlights how agencies are being forced to rethink operating models, talent structures, and pricing strategies as buyers become more cost-sensitive and ROI-driven. “Marketing services are going through a structural reset, not a cyclical slowdown,” said Nate Nead, CEO of Marketer.co. “Agencies are facing margin compression, rising competition, and more sophisticated buyers who expect transparency and measurable outcomes. This report is designed to give operators, investors, and clients a clear-eyed look at what’s changing — and what’s not.” Key Findings and Market Themes The Advertising & Marketing Services Market Research Report explores several critical industry dynamics, including: Shifting Client Expectations: Buyers are moving away from brand-only engagements toward performance-oriented models with clearer attribution, reporting, and accountability. AI and Automation Adoption: Agencies are integrating AI into research, content, media buying, and analytics workflows, fundamentally changing cost structures and delivery timelines. Pricing and Engagement Model Pressure: Traditional retainers are increasingly challenged by hybrid, project-based, and performance-linked pricing structures. Industry Fragmentation and Consolidation: While barriers to entry remain low, scale, specialization, and vertical expertise are becoming key differentiators — fueling both niche growth and M&A activity. Operational Transformation: Firms are rethinking staffing models, offshore and hybrid teams, and technology stacks to protect margins while maintaining quality. The report also provides forward-looking insights into how marketing services firms can adapt to these changes, including where investment is flowing, which services are seeing sustained demand, and how successful agencies are repositioning themselves for long-term resilience. Strategic Relevance for Executives and Investors Designed for agency executives, marketing leaders, private equity firms, and corporate development teams, the report offers a strategic lens into an industry that remains essential — but increasingly competitive. “This research is particularly valuable for anyone evaluating growth strategies, acquisitions, or vendor relationships in the marketing space,” Nead added. “Understanding how services firms are evolving operationally and financially is critical for making informed decisions over the next several years.” Availability The Advertising & Marketing Services Market Research Report is now available and can be accessed directly on Marketer.co/Blog. About MARKETER Marketer.co is a digital marketing strategy, execution, and market research firm that helps organizations understand and navigate complex marketing landscapes. The company provides data-driven insights, industry research, and hands-on marketing services across SEO, paid media, content, analytics, and emerging AI-enabled marketing solutions. Through its research and advisory work, Marketer.co supports executives, operators, and investors in making informed decisions about growth, positioning, and performance in an increasingly competitive digital economy.
- December 23, 2025Marketing
How Asset Digital Communications Is Positioning Itself as a Leading Canadian AI Marketing Agency
As artificial intelligence continues to reshape how brands attract, engage, and convert audiences, digital marketing agencies are being forced to rethink long-standing approaches to performance, creativity, and search visibility. Asset Digital Communications, a Toronto-based agency working with businesses across Canada and the United States, is among a growing number of firms adapting its methodology to align with this shift. Rather than treating AI as a standalone solution, the agency has been integrating AI-assisted systems into existing marketing frameworks, employing automation to deliver more powerful human-led strategy. The goal, according to the company, is not to replace marketers, but to enhance decision-making across paid media, search engine optimization, and content development. This hybrid approach reflects a broader industry movement in which agencies are using machine learning to accelerate testing cycles, analyze audience behavior more deeply, and refine campaign performance in near real time. For clients operating in competitive B2B and B2C environments, particularly in technical, professional, and manufacturing sectors, these efficiencies can translate into clearer insights and more predictable outcomes. As a Canadian Digital Marketing Agency , Asset Digital Communications has historically focused on helping small and mid-sized businesses treat their digital presence as a measurable business asset rather than a collection of disconnected tactics. The agency’s AI integration builds on that foundation, allowing campaigns to adapt faster as market conditions, platforms, and user expectations evolve. One area receiving increased attention is search. With the rise of AI assistants and conversational interfaces, traditional keyword-based SEO is gradually giving way to new forms of discovery. Asset Digital Communications has identified LLM SEO—optimization for large language models and AI-generated search results—as a strategic priority moving into 2026. This involves structuring content and brand signals in ways that improve visibility when search engines generate answers directly, rather than simply ranking web pages. According to Founder and President Mary-Jane Owen , the shift represents more than a technical adjustment. “AI is changing how people find information and how trust is established online,” she notes. “For businesses, that means brand clarity, authority, and consistency matter more than ever.” The agency’s work in this area includes aligning content strategy with emerging AI search behaviors, ensuring that brands remain discoverable as users increasingly rely on conversational tools for research and decision-making. Asset Digital Communications operates from its Toronto headquarters and continues to support clients throughout Canada and the U.S., maintaining a focus on transparency, performance measurement, and adaptability in a rapidly changing digital landscape. Additional information about the agency can be found at https://assetdigitalcom.com/ .
- December 23, 2025Marketing
Bliz.cc Announces 2025 Gamification Marketing Playbook Highlighting 40% Higher Engagement
Bliz.cc, a unified digital marketing platform for gamification, attribution, and lead generation, has published its 2025 Gamification Marketing Playbook, outlining how interactive experiences are helping brands increase engagement by up to 40% in an increasingly crowded digital landscape. According to insights shared by Bliz.cc, traditional static landing pages and discount-driven campaigns are rapidly losing effectiveness as consumers become desensitized to conventional digital advertising. In contrast, brands adopting gamification marketing are transforming passive website visits into interactive experiences that consistently drive stronger performance metrics. Data observed across campaigns launched using the Bliz.cc platform shows that interactive game-based experiences—such as spin wheels, scratch cards, and quizzes—have reduced bounce rates by up to 40% while improving lead capture rates by more than 30%. The Psychology Driving Gamified Engagement Gamification marketing works by activating core psychological motivators. Anticipation, reward expectancy, and instant feedback trigger dopamine responses that make interactions more memorable and enjoyable. Progress indicators, instant wins, and controlled prize reveals create a sense of achievement, encouraging users to complete actions they might otherwise abandon. Bliz.cc emphasizes that modern gamified campaigns rely on deterministic logic rather than chance-based outcomes. This approach allows marketers to define exact prize distribution rules, ensuring transparency, compliance, and predictable campaign performance. Gamification in Retail and Performance Marketing One of the fastest-growing use cases highlighted in the playbook is gamification in retail . Brands are increasingly deploying interactive experiences through QR codes on receipts, packaging, and in-store displays to drive repeat purchases and customer loyalty. These campaigns bridge physical and digital touchpoints, creating consistent engagement beyond the point of sale. In digital advertising and e-commerce, gamified promotions are outperforming traditional coupon-based offers by introducing urgency and excitement. Instead of presenting static discount codes, brands invite users to interact, play, and unlock rewards—resulting in higher opt-in rates and longer engagement times. Spin Wheel Marketing Continues to Lead Adoption Among all interactive formats, spin wheel marketing remains one of the most widely adopted tools. Bliz.cc reports that spin-to-win experiences consistently generate strong opt-in performance when used to gate access to discounts, exclusive content, or contest entries. The format’s simplicity, familiarity, and visual feedback make it effective across industries, from retail and events to SaaS and digital publishing. Other popular formats include scratch cards, click-based games, and prize-reveal challenges, all designed to replace traditional forms with interactive alternatives. Faster Campaign Deployment Through Unified Platforms Bliz.cc attributes the growing adoption of gamification to advancements in no-code marketing platforms. Marketers can now launch fully branded, trackable gamified campaigns in minutes without custom development. Campaigns are distributed through branded links, QR codes, social media, email, and paid ads, with real-time attribution and analytics tracking user interactions from first click to conversion. This unified approach replaces fragmented tool stacks and enables rapid A/B testing, allowing brands to iterate faster while maintaining full visibility into performance. A Shift Toward Interactive Digital Experiences As digital fatigue continues to rise, Bliz.cc notes that gamification marketing represents a broader shift toward interactive, value-driven engagement. By turning marketing into a two-way interaction, brands are capturing higher-quality first-party data while delivering experiences that users willingly participate in. Bliz.cc plans to expand its interactive widget library and analytics capabilities throughout 2025, reinforcing gamification as a core strategy for modern digital marketing. For additional insights into gamification marketing trends, gamification in retail, and spin wheel marketing strategies, visit Bliz.cc .
- December 23, 2025Marketing
White Noise Digital Unveils Plumber Marketing Strategies to Boost Growth 2026
Harrisburg, PA — White Noise Digital Drive, a leading internet marketing agency based in Harrisburg, Pennsylvania, is proud to announce the launch of its innovative plumber marketing strategies designed to drive business growth for plumbing companies in 2026. With a focus on cutting-edge digital solutions, local SEO, and targeted advertising, these strategies empower plumbing businesses to expand their customer base, increase revenue, and strengthen their online presence. The plumbing industry continues to evolve, with more consumers turning to online searches and digital platforms when seeking plumbing services. White Noise Digital Drive recognizes the need for specialized marketing strategies tailored to this sector. By analyzing market trends, customer behavior, and competitive landscapes, the agency has developed a comprehensive approach that addresses the unique challenges and opportunities faced by plumbing businesses. “Our mission is to help local plumbing businesses thrive in a competitive digital landscape,” said a spokesperson for White Noise Digital Drive. “With our new marketing strategies for 2026, we are equipping plumbers with the tools and insights they need to attract new customers, retain existing clients, and achieve measurable growth.” Local SEO Optimization - White Noise Digital Drive helps plumbing businesses rank higher in search engine results for local searches, ensuring potential customers can easily find their services. This includes optimizing Google Business Profiles, creating locally relevant content, and building citations to enhance online visibility. Targeted Advertising Campaigns - The agency designs digital ad campaigns specifically for plumbing services, utilizing platforms such as Google Ads and social media to reach homeowners and businesses actively searching for plumbing solutions. These campaigns are data-driven, targeting high-conversion demographics and geographic areas to maximize return on investment. Website Design and Conversion Optimization - Recognizing that a strong website is essential for attracting and converting leads, White Noise Digital Drive provides plumbing companies with modern, mobile-friendly websites. These sites are designed to showcase services, highlight customer reviews, and encourage immediate contact through calls-to-action and online booking tools. Content Marketing and Reputation Management - Creating engaging, informative content is a cornerstone of the strategy. White Noise Digital Drive assists plumbers in producing blog posts, video tutorials, and social media content that build authority, educate customers, and drive organic traffic. Additionally, the agency provides reputation management services to maintain and enhance online reviews. Analytics and Reporting - Continuous improvement is key. White Noise Digital Drive provides detailed analytics and performance reports, allowing plumbing businesses to track the effectiveness of campaigns, understand customer engagement, and make data-driven decisions for ongoing growth. These strategies are designed not only to attract new customers but also to foster long-term business relationships. By enhancing visibility, building trust, and providing measurable results, White Noise Digital Drive helps plumbing companies establish a strong digital footprint that drives sustainable growth. The agency’s approach also emphasizes affordability and scalability. Whether a plumbing business is a small family-owned operation or a larger regional company, White Noise Digital Drive customizes strategies to fit different budgets and growth objectives. This ensures that every client receives a tailored solution that maximizes their investment in digital marketing. As 2026 approaches, the importance of an effective online presence for service-based businesses cannot be overstated. Plumbing companies that leverage White Noise Digital Drive’s new marketing strategies will be positioned to outperform competitors, attract more leads, and convert them into loyal customers. In addition to new strategies, White Noise Digital Drive offers ongoing consultation and support, ensuring plumbing businesses stay up-to-date with the latest digital marketing trends and technologies. This continuous partnership helps clients adapt to changes in search algorithms, social media trends, and consumer behavior, keeping them ahead of the competition. White Noise Digital Drive’s innovative plumber marketing strategies reflect the agency’s commitment to helping local businesses succeed in a dynamic digital landscape. By combining expertise, creativity, and technology, the agency empowers plumbing businesses in Harrisburg and beyond to achieve measurable growth and long-term success in 2026 and beyond. For more information about White Noise Digital Drive’s services or to schedule a consultation, visit their website or contact their Harrisburg office directly. For more information or to schedule a consultation, call (717) 454-4400 Discover more information about White Noise Digital here: https://news.marketersmedia.com/white-noise-digital-launches-new-marketing-services-to-boost-harrisburg-business/89178629
- December 22, 2025Marketing
Buzzcube Strengthens Its US Footprint as Demand Grows for Unlimited Design & Web Development
Buzzcube , a long-standing creative subscription service headquartered in London, is reinforcing its US presence as demand continues to grow for affordable, unlimited graphic design and web development support. With a rapidly expanding client base across the United States, the company is becoming a preferred partner for agencies, e-commerce brands, coaches, and businesses seeking reliable creative output without hiring full-time staff. Operating through a simple, predictable monthly subscription, Buzzcube provides unlimited design and development requests, fast turnaround times, and consistent high-quality creative production. US clients increasingly rely on Buzzcube for website builds, funnel design, branding, social media graphics, and ongoing design support — all delivered by a dedicated team. Buzzcube’s growing footprint in the US reflects a shift in how businesses manage creative work. By offering cost-effective, dependable capacity that scales with demand, the company helps brands eliminate freelance uncertainty, reduce operational costs, and maintain professional, on-brand creative assets across every channel. About Buzzcube Buzzcube is a subscription-based creative studio founded by digital media and creative development expert Matt Treece . The team is comprised of designers and developers who provide unlimited design and web development support, helping brands establish their vision. The work with startups, agencies, and growing teams, providing the creative talent to match their business goals. For more information about Buzzcube, use the contact details below:
- December 22, 2025Marketing
Markham Seo Company Launches Ai Assisted Review Management And Marketing Service
In a move set to redefine local digital marketing, Markham Seo Company unveils ai review management & marketing services for local businesses, offering Markham's entrepreneurs powerful new tools to take charge of their online reputations starting in December 2025. With artificial intelligence at its core, this innovative new platform helps small business owners generate, manage, and market customer reviews, supporting stronger Google Maps rankings and fueling local growth at a critical time for digital presence. Home service companies such as HVAC businesses and home renovators, health service providers such as naturopaths and med spas, business professionals including accountants and lawyers, and other business owners, can read the full report at https://markhamseocompany.com/struggling-with-review-management-markham-heres-how-to-win/ . As competition intensifies for Markham’s small businesses, Markham Seo Company is delivering a comprehensive solution tailor-made for the needs of local entrepreneurs. The newly launched AI-assisted service seamlessly integrates review generation, reputation management, and intelligent content marketing to boost visibility where it counts most — in front of local customers searching online. By leveraging advanced automation, Markham businesses gain an efficient pathway to enhance trust, drive engagement, and convert more leads. At the heart of the platform is a deep focus on Google Maps ranking, a pivotal factor for modern businesses aiming to capture foot traffic and digital inquiries alike. The Markham Seo Company unveils ai review management & marketing service for local businesses with robust support for Google Business Profile Optimization and management — ensuring every client listing stays updated, keyword-rich, and conversion-ready. With AI-driven insights, businesses can now take a proactive stance toward every review, reinforcing their reputation across pivotal platforms. Markham Seo Company's new offering stands out by marrying technical SEO with the art of customer engagement. Automated review requests help business owners consistently gather timely, high-quality feedback from recent clients, while built-in response tools streamline reputation management and ensure a personal touch. This continuous loop of review generation and management not only strengthens customer confidence but also signals relevance and reliability to search engines, amplifying ranking potential. Complementing the AI review management, the new service extends into content creation and marketing — another vital pillar for local visibility. Markham Seo Company’s experienced team deploys targeted campaigns and unique media that spotlight each business’s strengths, engage local audiences, and further improve online discoverability. By providing an all-in-one hub for reviews, SEO, and content strategy, the platform delivers both immediate visibility gains and lasting brand equity. The launch comes at a time when digital reputation is directly tied to business outcomes. Research consistently shows that over 90% of consumers consult online reviews before making local purchasing decisions, underscoring the essential nature of proactive reputation management. Markham Seo Company’s new AI-powered platform equips small businesses with the edge needed to thrive in this landscape, transforming every customer interaction into a catalyst for growth. In discussing the report, Paul, the owner of Markham Seo Company, said: “Enhancing how your business earns and manages reviews, along with refining your Google Business Profile, can feel unexpected to many owners. Rather than competing in broad, overcrowded markets, real momentum is often built by strengthening your local presence first. By consistently collecting feedback from satisfied customers and improving local map visibility, businesses connect with nearby searchers who are actively looking for help and are much more inclined to call, book an appointment, or move forward with a purchase.” Markham SEO Company invites local business owners to engage by asking questions and sharing their experiences, because strong relationships are the foundation of their work. By paying close attention to the challenges businesses encounter, the team can create tailored, actionable strategies that help owners achieve meaningful progress. These conversations also guide the creation of more relevant local digital marketing resources and enable the development of targeted, performance-focused solutions for businesses seeking professional support. To learn more about how the Markham Seo Company unveils ai review management & marketing services for local businesses, or to get started with a complimentary consultation, visit https://markhamseocompany.com . Once again, the report is available to view in full at https://markhamseocompany.com/struggling-with-review-management-markham-heres-how-to-win/ .
- December 21, 2025Marketing
Jobspring Sets Sights to Redefine Home Service Performance Marketing With a True ROI First Partnership Model
Unlike traditional marketing firms that focus simply on lead volume or superficial engagement metrics, Jobspring has entered the market with a straightforward philosophy: “leads do not pay the bills. Revenue does.” With a focus on measurable outcomes and real business growth, Jobspring has developed a strong online presence that supports its client acquisition and brand authority. Jobspring’s official website, jobspringllc.com , serves as the company’s central platform for service offerings, value messaging, and client education. Its online presence and SEO strategy are essential components of how the company attracts prospective clients and demonstrates thought leadership within competitive local markets. A company representative stated that while exact third-party traffic estimations from sites like Similarweb or SEMrush are not publicly available without premium access, the site’s structure and content are crafted for maximum organic visibility. This includes well defined industry oriented pages tailored to supply value for home service businesses, SEO focused copy aligned with what service companies search for online, and and optimized landing page experiences to improve conversion from visitor to booked appointment These align with general best practices in digital marketing and SEO that help drive consistent inbound traffic—even if precise public metrics are not disclosed. Jobspring is not an agency guessing what home service companies want. The team has lived the daily realities of construction, remodeling, roofing, HVAC, flooring, and other service based industries. This gives Jobspring a powerful advantage. They understand the operational realities behind the ads and what drives revenue for service businesses. Jobspring’s spokesperson explained, “We understand rough ins, trim outs, seasonal demand, material delays, crew scheduling, and how financing impacts sales. Our marketing is not based on theory. It is based on what truly drives revenue for contractors.” Every campaign Jobspring deploys is designed and managed in house by a United States-based team. There is no outsourcing, no generic templates, and no mass produced lead systems. Jobspring’s signature model focuses on high friction instant forms that filter out low quality prospects, Meta ad systems built for return on ad spend rather than cheap cost per lead, real time budget adjustments to favor top performing markets and creatives, user generated content ads that use pattern interrupts and relatable stories, comprehensive tracking including frequency, engagement, watch time, and quality indicators, and coaching and support that help contractors improve close rates and revenue This performance model has allowed Jobspring to generate more than eight figures in revenue for clients in the past two years across dozens of home service categories. One of Jobspring’s strongest advantages is its built in call center and qualification system, something very few agencies provide. The workflow is simple and effective. New inquiries are routed instantly and the Jobspring team qualifies prospects using a proven contractor tested script. Only high intent opportunities are booked directly into the contractor’s calendar, and partners receive coaching on follow up strategy, financing conversations, and close rate optimization. This turns unpredictable low quality leads into consistent pre qualified appointments, creating more stable revenue for service providers, the team pointed out. Jobspring includes all creative work in its service at no additional cost. Clients receive unlimited ad creative, campaigns, landing pages, with user generated content ads included. This allows rapid adaptation to seasonal changes, new offers, expanding service areas, or shifting demand. Jobspring proudly operates with a completely United States-based team. This allows faster communication, stronger quality control, and deeper strategic alignment than agencies that rely on overseas labor. “Our clients are not just buying ad management. They are gaining a partner who understands their business. Every campaign, script, and landing page is built by someone who knows the industry,” the spokesperson added. Jobspring partners with contractors nationwide, with significant growth in major markets including Atlanta and surrounding regions, Tampa Bay, Fort Myers, and South Florida, Birmingham, Alabama, Manchester, New Hampshire, and the Pacific Northwest service areas. The company’s ability to identify market opportunities and deploy high ROI campaigns continues to position Jobspring as a leader in contractor marketing. Jobspring has supported more than one hundred fifty home service companies, helping them grow through higher return on ad spend, lower customer acquisition costs, more predictable revenue, improved sales processes, and enhanced local brand authority Many partners continue with Jobspring long term due to measurable growth and clear communication. More information can be found on the company’s official website .
- December 19, 2025Marketing
Kyrios Systems Releases Guide on Sales Pipeline Strategy For Business Growth
Kyrios Systems has published a new educational article outlining why every growing business needs a clear and intentional sales pipeline strategy to maintain momentum, reduce missed opportunities, and create operational clarity. The article, "Why Your Business Needs a Sales Pipeline Strategy," is now available on the Kyrios Systems website. The newly released resource addresses a common challenge faced by small and mid-sized business owners: growth that feels increasingly chaotic rather than controlled. According to the article, many businesses attempt to scale using disconnected tools, spreadsheets, or memory-based follow-ups, leading to stalled deals, forgotten prospects, and inconsistent results. The guide explains how a properly built sales pipeline strategy provides structure without sacrificing flexibility. In the article, Kyrios Systems breaks down what a sales pipeline is—and what it is not—clarifying the distinction between a pipeline and a sales funnel. While funnels describe the customer journey, a sales pipeline strategy serves as the internal system businesses use to track, manage, and move opportunities from first contact to closed deal. The guide outlines six foundational pipeline stages commonly used by successful businesses, including lead capture, qualification, initial conversation, proposal, follow-up, and close. It also explores the hidden costs of operating without a defined pipeline, such as lost leads, inconsistent follow-ups, lack of forecasting visibility, and an overreliance on the business owner’s memory. One of the article’s core takeaways is that technology alone is not enough. The guide emphasizes that a CRM without a sales pipeline strategy is simply a contact database. True momentum comes from pairing tools with a clearly defined process that assigns ownership, tracks progress, and automates next steps. The article also provides practical guidance on building a pipeline strategy, identifying key performance indicators to track, and maintaining pipeline health through regular review and optimization. “Many business owners assume sales problems come from a lack of leads,” the article explains. “In reality, the issue is often the absence of a system that keeps opportunities moving consistently and predictably.” The article is designed for business owners who want growth to feel manageable instead of overwhelming. It provides actionable insight into how structure enables scalability, improves visibility, and allows owners to step out of constant firefighting mode. The full article, "Why Your Business Needs a Sales Pipeline Strategy," is available at https://kyriossystems.com/post/why-your-business-needs-a-sales-pipeline-strategy . About Kyrios Systems Kyrios Systems is an integrated business platform designed to help small and mid-sized business owners regain clarity, control, and time by automating the hidden operational work that slows growth. Kyrios connects communication, CRM, workflows, pipelines, tasks, scheduling, and more into one unified system that keeps businesses running smoothly.
- December 19, 2025Marketing
MARKETER Releases 2025-2026 Telehealth Services Digital Marketing Trends & Market Research Report
MARKETER , a leading digital marketing research and strategy firm, today announced the publication of its latest market research report, Telehealth Services Digital Marketing Trends & Market Research , offering an in-depth look at how telehealth providers are evolving their marketing strategies in an increasingly competitive and regulated environment. As telehealth moves from pandemic-driven adoption into long-term normalization, the report finds that convenience alone is no longer a differentiator. Instead, successful providers are focusing on trust, operational efficiency, and measurable patient acquisition outcomes — particularly appointment completion and patient retention — rather than raw lead volume. “Telehealth marketing has entered a new phase,” said Samuel Edwards, MARKETER's Chief Marketing Officer (CMO). “Providers that continue to rely on generic messaging or high-volume lead funnels are being outpaced by those investing in credibility, clarity, and performance-aligned digital strategies.” Telehealth Marketing Enters a Maturity Phase According to the report, telehealth has become a mainstream care delivery model, but patient expectations have risen alongside increased competition. As a result, marketing teams are being pushed to demonstrate clearer ROI, tighter targeting, and stronger alignment between marketing, operations, and clinical delivery. Key market dynamics highlighted in the research include: Intensifying competition across paid search and digital advertising channels Rising customer acquisition costs driven by healthcare and pharma ad spend Greater scrutiny on compliance, trust signals, and patient experience The shift toward hybrid care models combining virtual and in-person services Key Findings from the Report The Telehealth Services Digital Marketing Trends & Market Research report identifies several strategic shifts reshaping how telehealth providers approach digital growth: From lead generation to appointment completion: High-performing organizations are optimizing for verified eligibility, scheduling efficiency, and completed visits rather than top-of-funnel leads alone. Condition- and service-specific marketing: Broad “telehealth” positioning is giving way to targeted campaigns focused on specific conditions, specialties, and patient needs. Trust as a conversion driver: Provider transparency, clinical credibility, and clear patient communication are now central to both acquisition and retention. Balanced channel strategies: Successful telehealth brands are blending high-intent search with educational content, short-form video, and first-party retention channels such as email marketing and SMS. The report also outlines performance benchmarks and operational considerations that impact marketing efficiency, including intake workflows, eligibility verification, and patient follow-up systems. Actionable Insights for Telehealth Operators Beyond analysis, the research provides practical guidance for telehealth leaders seeking to improve digital marketing performance, including: How to narrow acquisition funnels without sacrificing growth Where marketing teams should align more closely with operations and care delivery Why retention and lifetime value are becoming more important than cost-per-lead metrics How to future-proof digital strategies amid regulatory and platform changes About the Report Telehealth Services Digital Marketing Trends & Market Research is a comprehensive analysis of current and emerging trends shaping how telehealth providers attract, convert, and retain patients online. The report is designed for executives, marketing leaders, and operators across virtual care, digital health platforms, and hybrid healthcare organizations. About MARKETER Marketer.co is a digital marketing agency focused on research and strategy, providing data-driven insights, market analysis, and execution frameworks for growth-focused organizations. The firm publishes industry research across healthcare, technology, professional services, and emerging digital markets, helping leaders make smarter marketing and investment decisions.
- December 19, 2025Marketing
Brand Building to Undergo "Rebirth" in 2026 as Consumers Seek Stability: Report
London-based Los Angeles (LO:LA) has published its expert analysis on the anticipated resurgence of brand building in 2026, after it was overshadowed by performance marketing efforts in recent years. The award-winning branding agency released its insights in response to findings from McKinsey's State of Marketing Europe 2026 report, which surveyed top executives across the continent about their upcoming strategic priorities. More information is available at https://www.thelolaagency.com/post/brand-is-back-why-2026-marks-the-rebirth-of-long-term-brand-building . A representative from LO:LA explained that “Brand is Back” comments on a notable shift in marketing priorities after years of performance-driven strategies dominating the industry. "For nearly a decade, marketers were told that brand building was becoming obsolete in favor of performance marketing's measurability and efficiency," they noted. "Brand was viewed as the soft, slow side of marketing that required justification." The agency's spokesperson highlighted that McKinsey's latest State of Marketing Europe confirms branding has emerged as the number one priority for Chief Marketing Officers entering 2026 . According to the report, executives are recognizing that brand serves as the foundation for resilience and long-term growth, particularly amid constant disruption and rapid advances in digital technology and artificial intelligence. "As tools get faster, the fundamentals matter more," LO:LA's representative added. "Trust and emotional connection become the anchor that gives customers clarity, consistency, and a sense of security." The McKinsey study reveals that four of the top five CMO priorities—branding at number one, budget management at number two, data privacy at number three, authenticity at number four, and employer branding at number five—indicate a clear movement away from short-term hype chasing toward long-term brand and trust building. LO:LA's analysis adds to these findings by identifying several factors driving this renewed focus on branding, starting with the need for stability as recent disruptions threaten consumer trust. "Brand is safety. Brand is clarity. Brand is confidence," the article declared. The branding agency also emphasized the growing importance of authenticity in modern marketing, noting that the era of brand polish has passed and consumers can now detect inauthenticity faster than ever. Those interested in viewing the other factors are encouraged to read the full text of “Brand is Back.” In addition to its published analysis, LO:LA is inviting businesses to explore the agency's Brand-in-a-Box offering, which provides a systematic approach to developing new or refreshed brand experiences and is instrumental in the creation of many of the agency’s award-winning campaigns. Further details on LO:LA's suite of services, insights, and recent award wins can be found at https://www.thelolaagency.com/
- December 19, 2025Marketing
Say Goodbye to Generic AI; Hello to Empathic Intelligence With New AI Tool Elaris
Solsten, a leading cognitive-behavioral artificial intelligence company, announces the launch of Elaris, its newest empathic intelligence platform that transforms how marketers understand and engage with their audiences. It addresses a critical gap in modern marketing where traditional AI systems generate content based on text patterns rather than genuine human understanding. Photo courtesy of Elaris The Science Behind Elaris Elaris is a new AI grounded not in content scraping but in empathic intelligence. Unlike traditional AI systems that generate content based on text patterns, Elaris uses real human assessments rather than inferred behavior patterns, ensuring that audience insights reflect genuine psychological motivations rather than algorithmic assumptions. Its capabilities are built on anonymized, first-party psychological data encompassing the psychological profiles of 3.4 billion people across 400,000 brands and interests. This data set is collected through years of scientific research and partnerships with leading digital platforms, measuring over 250 psychological traits to identify the underlying motivations, values, and emotional drivers influencing consumer behavior. "AI that doesn't understand people is just artificial," says Joe Schaeppi, chief executive officer and co-founder of Solsten, the company behind Elaris. "The future of AI isn't artificial; it's deeply human, emotionally intelligent, audience-aware, and trust-building. Elaris is the infrastructure for that future." Empathic Intelligence Redefines Marketing Strategy Elaris’s technology is designed to break the cycle of disconnected marketing by helping marketers understand exactly who their audiences are and what motivates a genuine response for more efficient and resonant communications. For instance, the platform's conversational interface allows marketers to interact directly with living audience personas that evolve with changing market conditions and consumer sentiment. It will enable them to move beyond surface-level targeting based on demographics or browsing history to understand the authentic psychological needs that drive purchasing decisions. "We've been told for years that AI would replace human creativity, " says Bastian Bergmann, chief operating officer and co-founder of Solsten. "Elaris does the opposite. It gives creators the empathy and precision they've been missing, so they can make products and experiences that resonate instantly." Elaris compresses the traditional marketing development cycle from weeks to minutes by providing instant access to psychologically-informed audience insights. These dynamic models enable teams to test messaging, creative concepts, and campaign strategies before launch, significantly reducing the trial-and-error cycle that characterizes traditional marketing approaches. Elaris’ recommendations are continuously updated as new psychological data is collected, ensuring that audience models remain current with shifting consumer attitudes and market dynamics. It moves beyond static persona development methods that rely on outdated survey data or demographic generalizations. Elaris: The Next Big Thing in AI Elaris enables brands of all sizes to access audience intelligence previously available only through expensive custom research projects. The platform has generated significant market interest, with over 14,000 professionals joining the waitlist before launch. ElarisPro, the platform's premium offering, is also now available to marketers who want immediate access to the technology. "The future of AI won't belong to the loudest brands or the biggest budgets. It will belong to the brands that understand people best," Schaeppi concluded. "Elaris provides that understanding at scale, with the scientific rigor and privacy protection that modern marketing requires." You can join the waitlist at www.elaris.new, or you can skip the waitlist and get ElarisPro now, with access to over 200,000 audiences. People from Rovio, the makers of Angry Birds, Bacardi, and top agencies like WRTHY are already in ElarisPro. About Solsten Solsten is a global leader in cognitive-behavioral artificial intelligence, specializing in audience-centric data science for marketing and product development. With a scientific foundation and clinical-grade psychological analytics, Solsten empowers brands to build authentic consumer connections. In addition to its empathic intelligence platform, Elaris, Solsten offers other innovative products, such as Navigator, an audience insights tool for validating product ideas, and Traits, which delivers a deep psychological understanding of customer motivations and personalities. The company has been recognized for breakthrough innovation and is trusted by prominent organizations across technology, gaming, and consumer brands.
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