Marketing News
AI Digital Academy Revolutionizes Marketing Education with Groundbreaking AI-Focused Diploma
AI Digital Academy's Pioneering Role in Shaping the Future of Marketing Education In an age where artificial intelligence (AI) is no longer a futuristic concept but an integral part of marketing strategies, AI Digital Academy is at the forefront of revolutionizing marketing education in Australia. The Academy, founded by Dr. Sheila Capodanno, offers the country’s first ASQA-accredited 11394NAT Diploma of Artificial Intelligence (AI) in Marketing. This innovative qualification is designed to equip marketers, entrepreneurs, and business professionals with the skills to integrate AI tools into their marketing strategies, creating a new breed of digital marketing professionals prepared for the future. Founded on the idea that AI should enhance, not replace, human creativity, AI Digital Academy offers a unique curriculum that combines academic rigor with practical, industry-relevant applications. The Diploma of Artificial Intelligence (AI) in Marketing is the first of its kind in Australia, bridging the gap between traditional marketing studies and the fast-evolving demands of the digital economy. Building the Bridge Between Traditional Marketing and AI Innovation The global AI market is experiencing rapid growth. With the industry projected to reach USD $1.3 trillion by 2032, AI is transforming industries worldwide, particularly marketing. AI Digital Academy’s diploma program enables students to harness AI-powered tools and incorporate them into every stage of a marketing campaign, from design to automation to optimization. This integration of AI helps marketers drive efficiency, improve ROI, and achieve better-targeted results. Dr. Sheila Capodanno, a digital marketing expert with over 15 years of experience, founded AI Digital Academy with a clear vision: to provide education that merges creativity, strategy, and AI-driven intelligence. She says, “The future of marketing belongs to professionals who can combine human creativity with artificial intelligence. Our Diploma isn’t just about teaching AI tools, it's about teaching people how to think strategically and ethically with AI.” Recent Recognition: AI Digital Academy Honored with Best Marketing Education Provider Award In a significant industry milestone, AI Digital Academy was recently named Best Marketing Education Provider in Australia of 2025 at the prestigious Evergreen Awards. This esteemed recognition highlights the Academy’s exceptional contribution to advancing marketing education through the integration of artificial intelligence into its curriculum. This award celebrates AI Digital Academy’s innovative approach to preparing future marketing leaders, equipping them with the tools and knowledge to excel in an AI-driven industry. The Evergreen Awards acknowledge organizations that demonstrate excellence in their fields, and AI Digital Academy’s forward-thinking initiatives position it as a leader in shaping the next generation of marketing professionals. Through its groundbreaking programs, such as the 11394NAT Diploma of Artificial Intelligence (AI) in Marketing, the Academy continues to set the standard for integrating AI with traditional marketing practices. AI Digital Academy: Empowering Marketers for the Future The AI Digital Academy’s commitment to innovation goes beyond simply offering courses. The Academy also provides executive workshops and corporate programs aimed at helping businesses integrate AI into their marketing operations. By offering industry-leading training, AI Digital Academy ensures that its offerings remain aligned with the latest trends and advancements in AI and marketing. The 11394NAT Diploma of Artificial Intelligence (AI) in Marketing equips professionals with knowledge in areas such as: AI-driven marketing strategies and campaign optimization Data analytics and automation in customer journey mapping Ethical AI use and the future of work in marketing By focusing on both theoretical and practical skills, the Academy is helping to build a workforce prepared to thrive in an era where AI and automation are reshaping every facet of marketing. An Academic Journey Fueling AI Innovation Dr. Sheila Capodanno’s own journey from a storyteller and digital marketer to an educator and founder of AI Digital Academy is one of bridging creativity and innovation. As a researcher and educator, Dr. Capodanno’s deep understanding of digital marketing and its intersection with AI led to the creation of the Academy. She states, “It’s not just about keeping up with technology, it’s about shaping the future of marketing education. The digital economy is evolving at a rapid pace, and AI is the key to staying ahead.” Her work has earned her recognition in the academic and digital marketing communities, and AI Digital Academy is now seen as a pioneer in AI-focused marketing education. As the global demand for AI-skilled professionals grows, the Academy’s role in shaping this new workforce is more important than ever. A Growing Demand for AI-Skilled Professionals The demand for AI-skilled professionals is surging, with research from the Amazon Workforce Index 2024 indicating that 73% of employers globally rank AI skills as a top hiring priority. However, companies are struggling to find qualified candidates, making educational institutions like AI Digital Academy critical to filling the gap. In Australia, AI integration is expected to add AUD $315 billion to the economy by 2030, according to Deloitte’s Access Economics Report 2024. AI Digital Academy’s Diploma of AI in Marketing is designed to address this growing demand by providing graduates with the cutting-edge skills needed in the rapidly evolving job market. AI Digital Academy’s Impact on the Future of Education AI Digital Academy isn’t just changing how we view digital marketing; it’s redefining how we educate the next generation of professionals. With a curriculum grounded in both academic knowledge and industry trends, the Academy ensures that its students are prepared for success in a world where technology and human creativity go hand-in-hand. The program’s focus on real-world applications means students graduate ready to apply AI tools to practical marketing challenges, ensuring that they can drive measurable results for their employers and clients. About AI Digital Academy AI Digital Academy, founded by Dr. Sheila Capodanno, is an Australian education provider committed to empowering professionals through innovative, AI-driven marketing education. The Academy is the creator and owner of Australia’s first ASQA-accredited 11394NAT Diploma of Artificial Intelligence (AI) in Marketing. The Academy offers accredited qualifications, executive workshops, and corporate programs designed to help individuals and organizations integrate AI into their marketing strategies. Partnering with leading organizations, AI Digital Academy delivers industry-leading education that is both academically credible and practically applicable. For more information, visit www.aidigitalacademy.com.au . Media Contact Dr. Sheila Capodanno AI Digital Academy Director Email: [email protected] Website LinkedIn
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- December 6, 2025Marketing
Start Motion Media Announces New CMO Service Package for CEOs and COOs
Start Motion Media LLC, a leading video production and marketing agency, has announced the launch of its innovative Fractional CMO service package aimed at helping CEOs and COOs enhance their marketing strategies without the hefty price tag of hiring full-time executives. With a proven track record in driving multi-million-dollar campaigns, Start Motion Media is bringing a unique offering to business leaders seeking high-level marketing expertise at a fraction of the cost. Revolutionizing Marketing with Fractional Leadership With the launch of this new service package, Start Motion Media is addressing the growing need for cost-effective marketing leadership. The company has recognized the challenges faced by many small to mid-sized businesses that require top-tier strategic marketing support but lack the resources to hire a full-time Chief Marketing Officer (CMO). This new service provides businesses with the strategic guidance they need to succeed, all while significantly reducing marketing expenses. The fractional CMO model allows companies to tap into expert marketing leadership, gaining access to a wealth of knowledge and experience without the financial commitment typically associated with C-suite executives. This service package is tailored for high-growth companies and startups looking to optimize their marketing efforts, improve brand awareness, and drive sales. A Legacy of Success Start Motion Media has built a strong reputation for creating cinematic video content that drives engagement and revenue. Over the years, the company has helped numerous businesses, from startups to large corporations, significantly increase their revenue through high-impact video campaigns. With expertise spanning across crowdfunding campaigns, commercial video production, and digital advertising, Start Motion Media has generated over $1 billion in client sales through TV, CTV, streaming ads, YouTube ads, and social media platforms since its inception. The company’s CEO, Michael Zeligs, a Stanford graduate with extensive experience in media technology, has led Start Motion Media through several successful campaigns, building a diverse portfolio of clients and partnerships. His leadership has been instrumental in the company's ability to navigate the complexities of video marketing and digital advertising, helping clients achieve substantial growth in their respective industries. More Than Just Video Production While Start Motion Media is widely known for its expertise in video production, particularly in creating cinematic, story-driven content, the company’s approach goes beyond just producing videos. The firm’s end-to-end service covers every aspect of a video campaign, from concept development and scriptwriting to filming, editing, and distribution. This comprehensive approach ensures that every video produced is aligned with a brand’s marketing objectives, driving measurable results such as increased conversions and audience engagement. Moreover, Start Motion Media has expanded its services to include full-scale marketing strategy development, positioning the company as a one-stop solution for businesses looking to elevate their brand and marketing efforts. This includes customized strategies for e-commerce businesses, SaaS platforms, and corporate clients, where video plays a pivotal role in generating traffic, improving conversion rates, and enhancing customer engagement. Strategic Video Marketing for Modern Businesses Start Motion Media’s new CMO package integrates strategic video marketing with a focus on ROI. Recognizing that today’s digital landscape requires more than just creative content, the company emphasizes the importance of aligning video production with a business’s overall marketing strategy. This ensures that every piece of content not only captures the audience’s attention but also drives results that matter: sales, conversions, and long-term brand growth. The company’s team of experienced professionals, working across major U.S. cities, allows Start Motion Media to offer nationwide video production services with a consistent, high-quality output. From product launch videos to brand storytelling, Start Motion Media specializes in crafting content that speaks to the audience and fosters brand loyalty. Flexibility and Affordability for Growing Businesses One of the key benefits of Start Motion Media’s Fractional CMO service is its flexibility. The service is designed to cater to the dynamic needs of growing businesses, offering customized solutions that can scale as the business expands. With quick turnaround times, flexible pricing models, and the ability to adapt to fast-changing market conditions, Start Motion Media provides a level of service that is both high-quality and cost-effective. Business leaders can now access expert marketing support on a monthly basis for a fraction of the cost of a full-time CMO. This affordable pricing structure allows businesses to allocate resources more efficiently while benefiting from top-tier marketing leadership. About Start Motion Media LLC Start Motion Media LLC is a premier video production company that specializes in creating cinematic, story-driven video content for brands, startups, and high-growth companies. Founded by Michael Zeligs, the company has helped clients across various industries achieve substantial revenue growth through strategic video marketing campaigns. With a nationwide network of creators, directors, and cinematographers, Start Motion Media is dedicated to delivering high-quality video content and comprehensive marketing strategies that drive real results. For more information about Start Motion Media, please visit Start Motion Media . Media Contact Michael Zeligs Founder & CEO, Start Motion Media Email: [email protected] Website: Start Motion Media
- December 6, 2025Marketing
Prometheus Premier Marketing Announces Innovative AI-Powered Marketing Solutions
Redefining Marketing in the AI Era Prometheus Premier Marketing, founded by Cody Ross, has introduced a revolutionary marketing model that integrates advanced artificial intelligence with human expertise. This innovative approach promises to change the way businesses of all sizes manage and execute their marketing strategies, reducing overhead while enhancing results. Cody Ross, Founder and CEO of Prometheus Premier Marketing, emphasized that while AI plays a central role in driving efficiency, the agency’s success lies in the combination of cutting-edge technology and expert human oversight. “The beauty of our model is that it marries the speed and accuracy of AI with the nuance and creativity of human insight. We’ve created a system that’s built for the future of marketing, where businesses no longer have to choose between automation and personalized service.” With the launch of its proprietary AI engine, “The Spark,” Prometheus Premier Marketing is setting a new standard in the digital marketing space. The engine automates key elements of marketing workflows, from web design and content creation to ad campaign optimization and detailed analytics, allowing the agency to deliver faster, more efficient services. Founder-Led Service With AI Precision Prometheus Premier Marketing offers a unique service model where founder-level attention is applied to every client. By using The Spark AI engine, clients benefit from an automated, streamlined marketing system that handles many of the routine tasks involved in marketing campaigns. However, every decision and strategy is still personally managed by Cody Ross himself, ensuring that clients receive expert guidance without sacrificing speed or quality. This founder-led approach is a key differentiator in the marketing industry, as traditional agencies often assign clients to a team of junior staff or project managers who may not have the same level of expertise. At Prometheus Premier Marketing, clients work directly with the leadership, ensuring clear communication and efficient execution. “Marketing should be about real results, not just reports. We connect every campaign to profitability, customer experience, and business growth,” said Ross. The agency’s use of AI ensures that campaigns are not just fast but also tailored to meet specific business goals, ensuring that every dollar spent delivers measurable returns. Smarter, Leaner Marketing Solutions Prometheus Premier Marketing's approach aims to eliminate the inefficiencies often associated with larger marketing agencies, including bloated teams and inflated costs. By using AI to automate the workflow, Prometheus can deliver faster, more accurate results at a fraction of the cost. This is particularly beneficial for small businesses and mid-sized companies that may not have the resources to work with traditional agencies. “We help companies escape bloated agency fees by delivering smarter, faster, more efficient growth systems, built with AI, refined by humans, and free of fluff,” explained Ross. This approach ensures that every marketing dollar is well spent, creating a clear path from campaign execution to business growth. Prometheus Premier Marketing also understands the need for scalability. As client needs grow, the agency taps into a network of experienced marketers to provide the additional expertise necessary to handle larger campaigns or specialized projects. This ensures that no matter the size or scope of a campaign, clients receive the same high-quality service and attention to detail. Prometheus Premier Marketing Recognized as Best AI-Powered Marketing Agency in the USA for 2025 Prometheus Premier Marketing has been honored with the title of Best AI-Powered Marketing Agency in the USA for 2025 , a recognition highlighting their innovative approach to blending artificial intelligence with expert human oversight. This prestigious award celebrates the agency’s commitment to delivering scalable, results-driven marketing solutions that combine cutting-edge automation with personalized service. The agency’s proprietary AI engine, “The Spark,” has redefined marketing efficiency while maintaining a founder-led focus on quality and client success. A Commitment to Transparency and Accountability One of the hallmarks of Prometheus Premier Marketing is its dedication to transparency. Unlike many traditional agencies, Prometheus is committed to providing clients with clear, understandable reports that focus on real business outcomes, not just vanity metrics. The agency’s clients can track their ROI in real time, allowing them to see exactly how their marketing efforts are impacting their bottom line. “We prioritize clear communication and accountability in all our projects,” Ross added. “Our clients appreciate knowing that their campaigns are in the hands of professionals who are just as invested in their success as they are.” About Prometheus Premier Marketing Founded by Cody Ross, Prometheus Premier Marketing is a cutting-edge digital marketing agency that blends artificial intelligence with human expertise to deliver results-driven marketing solutions. Through its proprietary AI engine, “The Spark,” Prometheus automates key marketing processes, ensuring faster, more efficient execution without compromising on personalized service. The agency’s approach is designed to meet the needs of businesses of all sizes, offering scalable, smart marketing solutions with a focus on accountability and transparency. Media Contact Cody Ross Founder & CEO Prometheus Premier Marketing Email: [email protected] Website LinkedIn
- December 5, 2025Marketing
LeadTap(R) Founder Louis Lawrence Reveals His £100M Lead Generation Formula Just To “Prove Everyone Wrong”
Louis Lawrence built l ead generation company - LeadTap (R) on a principle that resonates with investors: repeatability trumps serendipity. In an economy where capital is cautious and marketing budgets face renewed scrutiny, the Southern-based entrepreneur argues that demand generation should behave like any other productive asset: observable, forecastable and compounding. His new book, Scale to a Million , sets out to prove the thesis with a framework that has already converted more than £100 million in qualified enquiries for clients across sectors as dissimilar as hospitality, SaaS and industrial services. “Your lead gen shouldn’t be a gamble – it should be an asset,” Lawrence tells Benzinga. He positions LeadTap(R)’s process as an end-to-end acquisition engine that integrates audience intelligence, performance advertising and real-time attribution into a closed feedback loop. Each pound of paid media is tracked from initial click to booked revenue inside the client’s CRM, enabling finance teams to model lifetime value against customer-acquisition cost with unusual precision. At the core of the methodology lies a seven-stage cycle that begins with granular market segmentation and ends with dashboard-level measurement. Machine-learning models ingest first-party behaviour and third-party intent data to rank prospects by purchase probability. Ads and landing pages are created dynamically, campaign budgets shift automatically to the channels delivering the lowest cost per qualified lead, and automated nurture tracks warm contacts until human sales teams are ready to close. The system’s architecture is intentionally asset-like. LeadTap (R) builds each client’s instance on proprietary software that the client owns outright, rather than renting placement in a shared marketplace. Lawrence contends that this distinction changes the balance-sheet conversation: the spend becomes capital expenditure on a revenue-producing engine rather than an operating cost with limited residual value. For investors assessing acquisition targets, the presence of a transferable lead-gen asset can shorten payback periods and de-risk scale-up plans. Performance data supplied by LeadTap(R) shows average cost-per-lead reductions of roughly twenty-seven per cent within thirty days of deployment, with qualified-opportunity volume typically doubling by the end of the second month. One regional hospitality group moved from zero to three hundred wedding enquiries per month inside eight weeks; a security-training provider expanded from single-digit monthly leads to more than a hundred at a sub-£7 cost per lead. Although sector dynamics differ, Lawrence maintains the underlying mathematics are consistent: tighter targeting plus automated qualification equals lower acquisition costs and higher close rates. “This is five years’ worth of work, strategy, and testing — packaged up and given away for free. It’s hard to believe. But it works. Get on it before everyone else does.” — Steve Hughes, Founder of The Mustang Group Scale to a Million packages the technology stack into an operator’s manual. Rather than focusing on ad tactics that expire with the next algorithm change, the book details how to construct “value-density maps,” configure predictive-scoring models, and translate marketing data into cash-flow forecasts. Lawrence includes templates that track not just deal volume but cash-collection timing, critical for investors modelling working-capital requirements. LeadTap(R)’s commercial offer mirrors the asset ethos. Engagements include a money-back guarantee if agreed lead volumes are not achieved, a stance Lawrence says has accelerated deal cycles because it aligns incentives and underscores confidence in the numbers. The guarantee, coupled with ownership of the underlying system, shifts the discussion from speculative upside to defensible downside. For growth strategists and capital allocators weighing where to deploy the next incremental pound, Lawrence’s argument is blunt: allocate to the channels that can verify yield in real time, then compound those returns inside a framework you own. In a market that rewards predictability, turning lead generation into a balance-sheet asset may prove more valuable than chasing the next viral platform.
- December 4, 2025Marketing
Cracking the £100M Code: Louis Lawrence’s LeadTap® Blueprint For Cramming More Leads Into Your Pipeline Than You Can Possibly Handle
In the world of business growth, few challenges are more frustrating than hitting a revenue ceiling. It’s a pattern Louis Lawrence has seen time and time again: entrepreneurs working harder and harder, only to plateau at the same monthly turnover. His answer? Stop working harder, and start scaling smarter . Based in Southampton, Lawrence is the founder of LeadTap®, the lead generation company behind a system that has now generated over £100 million in qualified enquiries for clients across sectors. His newly released book, Scale to a Million , reveals the complete seven-step process, one he’s refined over decades of experience and thousands of hours working with business owners on the front lines of marketing. “Lead generation isn’t a department. It’s a discipline,” says Lawrence. “If you want a business that grows without relying on late nights, word of mouth, and luck, you need a system that turns marketing into something predictable, something measurable.” The LeadTap® system is exactly that: a bolt-on, fully built customer acquisition engine designed to help small and medium-sized businesses scale with the same level of marketing sophistication used by corporations with million-pound budgets. But where large enterprises guard their systems closely, Lawrence has made his framework public, packaging it into a practical 100-page guide aimed at helping founders break through their growth plateaus. The seven steps outlined in Scale to a Million form the backbone of this system. It begins with Strategy , where Lawrence and his team work to uncover the most scalable opportunities within a business. Step two, Ads , uses proven digital channels such as Google and Meta to reach high-intent customers actively looking for the product or service on offer. Next comes the Landing Page , built specifically to convert, not to impress, optimised for clarity, action, and lead capture. Step four focuses on Lead Qualification and Delivery . Leads are not just passed on; they’re pre-warmed, sorted, and scored, making life easier for sales teams and ensuring no time is wasted on low-quality enquiries. All of this is stored and tracked in LeadTap®’s custom CRM and App , step five in the process, which gives business owners complete visibility and ownership over their leads and performance data. Automatic Customer Outreach is the sixth layer, where automation meets communication. Follow-ups, reminders, and nurturing flows are handled without human input, keeping prospects engaged until they’re ready to convert. The final step is Sales , not a course or script, but a system that ensures every lead lands in front of someone who can close the deal, at exactly the right time. The book doesn’t just explain these steps, it offers them as a blueprint. And it’s not theoretical. The LeadTap® system has already produced real-world results. A hospitality business on the south coast scaled from zero to 300 wedding enquiries per month within two months of using the system. A commercial property maintenance company generated over 100 qualified leads in their second month alone. A security training company saw their lead flow rise from one or two a month to 120, at a cost of just £6.92 per lead. And one large painting contractor generated over £250,000 in revenue, spending less than 10% of that on ads. “Our members spend years trying to figure this stuff out — and Louis is just handing it over like it’s nothing. It’s madness. Most agencies would hide this behind a £50k paywall. He’s a nutter.” — Liam Doe, Founder of Old Bond Store Lawrence’s mission with the book is direct: to eradicate the billions wasted each year on sub-standard, scattergun marketing. He believes that predictable growth shouldn’t be a privilege reserved for enterprise-level companies with deep pockets—it should be accessible to any founder serious about scaling. “This system is the distilled result of years of wins, losses, experiments and breakthroughs,” he explains. “It’s not a theory. It’s the foundations of every world-dominating marketing system, and we’re handing it over.” Unlike traditional agencies, LeadTap® doesn’t rent out access to leads. Every system is custom-built and owned by the business using it. “You don’t have to fight over attention. You don’t have to share leads or compete on price,” says Lawrence. “You own the machine.” With Scale to a Million , Lawrence offers more than a marketing methodology. He offers a perspective shift: that growth, at its best, is engineered, not hoped for. For founders looking to build not just a profitable business but a scalable one, this may be the system that finally breaks the cycle.
- December 4, 2025Marketing
White Label SEO Agency Expands Reseller Marketing Services to Include Agentic SEO Processes and LLM Ranking Improvements
SEO.co, a leader in white label SEO and reseller enablement, today announced a major expansion of its reseller marketing services, introducing agentic SEO publishing processes and large-scale LLM ranking improvements to replace legacy managed SEO bottlenecks and future-proof client rankings in model-comprehension search environments. The upgrade marks one of the most significant shifts in the company’s service portfolio since its launch, combining autonomous technical corrections, agent-driven publisher sourcing, live link verification engines, and search-comprehension ranking enhancements at the model layer—empowering SEO resellers to scale clients without scaling headcount. AI-generated errors and inefficiencies in technical SEO audits, publishing outreach, link verification, and dashboard reporting have dramatically altered expectations for agencies providing SEO services to reseller networks. Search engines increasingly interpret content through model-comprehension layers, requiring source grounding, semantic guardrails, and automated contradiction prevention to stay competitive. SEO.co’s expanded suite directly addresses these challenges. Nate Nead, Founder and CEO at SEO.co, framed the expansion as a necessary evolution in reseller service fulfillment. “For years, resellers have paid for reporting when what they really wanted was execution. SEO is now interpreted by language models, scaled by autonomous agents, and validated by factual integrity, not manual checklists. With agentic SEO, we can curate publisher lead inventory, verify links live, escalate contradictions, and autonomously deploy on-site corrections at a speed and accuracy curve the industry has never seen. This moves us from managed SEO theory into hands-off reseller scalability.” Timothy Carter, CRO responsible for reseller sales innovation across the Marion portfolio, positioned the new services as a breakthrough for agencies selling SEO.co services downstream. “This is a decisive acceleration for reseller partners who need to scale efficiently. What agentic systems unlock is not just speed but confidence. Every publisher link is checked live, classified correctly, scored for persistence, and synced back to client dashboards automatically. Hallucinated AI answers in legal, HVAC, or commercial content are flagged before they can influence rankings incorrectly. Resellers can deliver better client results faster, without introducing hidden operational risk debt into their business models.” Samuel Edwards, Chief Marketing Officer overseeing technical SEO adoption trajectories, emphasized model-comprehension improvements as the new ranking frontier. “Search engines no longer reward pages just because they exist—they reward pages because they mean the right thing. By improving rankings at the model-comprehension layer, we ensure that our partners’ clients gain better visibility in search results increasingly mediated by generative engines. And by using paid search insights to influence organic keyword deployment, the results curve becomes steeper and more predictable earlier in the timeline. This is the future not by fad, but by fundamentals.” The new service package includes multi-agent SEO auditing, autonomous error remediation routing, human escalation triggers when uncertainty remains, live link verification engines to confirm both existence and classification of backlinks, and LLM search-comprehension ranking improvements that influence semantic interpretation at scale. These updates enable reseller teams to introduce AI without introducing inaccuracy, preserving performance integrity across regulated workstreams. SEO.co stated that deployments for enterprise reseller partners and channel agencies are expected to begin in the first quarter of 2026, followed by scaled adoption throughout 2026 across SEO content publishing, backlink orchestration, knowledge provenance validation, and AI-augmented rankings infrastructure. Resellers and channel partners can now request a precision demo to audit their current SEO publishing and link-verification workflows. The company encourages partners to adopt AI faster by standardizing accuracy earlier, rather than slowing adoption due to unresolved hallucination risk. “AI safety in SEO is implemented not by avoidance, but governance,” the company said. More information on the company's white label SEO services is available at SEO.co/White-Label/ About SEO.co SEO.co provides white label SEO, PPC , SEM, and reseller-focused marketing services that help agencies, consultants, and channel partners scale downstream client results efficiently. Operated under the portfolio of Marion, the platform delivers AI-augmented execution with factual integrity, semantic guardrails, and automated verification, positioning itself as one of the most advanced accuracy-first SEO fulfillment engines for resellers in regulated and high-liability niches.
- December 3, 2025Marketing
Shopa Marketing Introduces a New Multi-Platform Advertising Model Designed Exclusively for SMEs Across Australia and New Zealand
Small and medium-sized businesses (SMEs) across Australia and New Zealand are gaining access to a new era of simplified, high-impact advertising through Shopa Marketing, a fast-growing agency transforming how smaller enterprises connect with consumers. Photo Courtesy of: Shop Marketing Launched in August 2023, Shopa Marketing was established to close a critical gap in the advertising industry, making premium, multi-platform campaigns accessible to SMEs traditionally underserved by large agencies. The company’s model enables business owners to manage online and local advertising through a single, unified campaign, coordinated by one dedicated account manager. Shopa Marketing’s integrated packages combine digital advertising across Meta and Google with real-world visibility through digital screens located in shopping centres, grocery stores, medical clinics, and selected large-format billboards. This unified approach provides SMEs with a consistent, professional presence across multiple consumer touchpoints, without the cost or complexity of managing multiple vendors. Through partnerships with leading media networks in Australia and New Zealand, Shopa Marketing has democratized access to premium advertising placements that were once out of reach for smaller businesses. Each campaign includes creative design, setup, performance reporting, and ongoing management, ensuring a streamlined and results-driven experience from start to finish. The company’s flexible structure also allows clients to adapt campaigns in real time, switching platforms, pausing promotions, or refining strategies as business needs evolve. This agility has proven invaluable for SMEs seeking responsive and seasonal marketing solutions. Since its launch, Shopa Marketing has supported more than 1,900+ small and medium-sized businesses across industries, including healthcare, retail, real estate, hospitality, and professional services. The company is now recognized as one of the fastest-growing SME-focused multi-platform advertising providers across Australia and New Zealand. Building on this momentum, Shopa Marketing has announced expansion plans into the United Kingdom and the United States beginning mid-2026. The goal is to replicate its accessible, fully managed model in markets where SMEs face similar challenges in accessing high-quality, multi-platform advertising. Shopa Marketing’s mission is clear: to make advertising simple, flexible, and results-driven for SMEs, removing the barriers of cost and complexity that have long defined the industry. About Shopa Marketing Founded in August 2023 by CEO Preeti Kennedy , who brings nearly two decades of advertising industry experience, Shopa Marketing has become a trusted growth partner for over 1,900+ SMEs across Australia and New Zealand. The company distinguishes itself through its unique culture, with more than 80 percent of its sales team having worked together for over 15 years, fostering a relationship-driven approach that family-operated businesses value. Operating across healthcare, retail, real estate, and professional services sectors, Shopa Marketing's vision extends beyond conventional agency services, to build a unified ecosystem connecting business owners, marketers, and media under one transparent, performance-driven platform.
- December 3, 2025Marketing
Oceania Marketing Group Launches The Digital Coach Program
The Digital Coach: A New Advisory Pathway for Digital Growth Oceania Marketing Group has introduced The Digital Coach, a strategic advisory program aimed at supporting business leaders seeking direction in their digital transformation efforts. Drawing on more than two decades of industry experience, the program reflects an ongoing commitment to helping organizations navigate modern digital challenges with structured, high-level guidance. Karen Lewis, Founder and CMO of Oceania Marketing Group, has long focused on developing strategic, AI-informed frameworks that strengthen business performance. The launch of The Digital Coach builds upon this foundation by offering an accessible format for organizations that need senior advisory without the requirement of a full-time executive. “Businesses today need more than tactical execution; they need direction that is aligned with long-term objectives,” says Karen Lewis. “This program gives leaders the clarity to move from uncertainty to strategic focus.” Addressing Common Digital Transformation Barriers Many organizations struggle with information overload, fragmented strategies, inconsistent ROI, and growing pressure to integrate digital and AI-driven systems effectively. The Digital Coach was designed to address these issues directly by giving leaders a structured decision-making framework, personalized strategic roadmaps, and ongoing senior guidance. The program provides one-on-one advisory support focused on refining digital strategy, aligning marketing priorities with business goals, evaluating technology stacks, mapping customer journeys, and building sustainable digital ecosystems. Through this approach, clients gain increased clarity on where to allocate time, resources, and budgets. Tailored Support for a Broad Range of Business Needs The Digital Coach is suitable for a wide range of organizations, including growth-focused business owners, scaling SMEs, start-ups, in-house marketing teams, and companies transitioning toward digital-first operations. It is also valuable for leaders who require structure and oversight when working with external agencies or exploring new AI-driven opportunities. Industries that typically benefit from this type of advisory include professional services, financial services, e-commerce, real estate, health, and education. The program’s focus on strategy rather than industry-specific tactics allows it to adapt to diverse operating models and growth stages. Strategic Leadership Through Digital Transformation Oceania Marketing Group continues to build its reputation as a leader in digital transformation advisory. The Digital Coach strengthens this position by offering a structured approach to senior-level strategic support. The initiative complements the firm’s broader services, including digital channel strategy, customer journey mapping, fractional CMO services, and AI-informed marketing innovation. “We have always worked to simplify digital decision-making for businesses,” says Karen Lewis. “The Digital Coach expands this mission by giving leaders a dedicated advisory partner through the complexities of modern marketing and transformation.” Excellence in Digital Marketing Leadership Oceania Marketing Group was recently recognized as the Best Digital Marketing Agency in Australia of 2025 . This acknowledgement reflects the company’s continued commitment to strategic innovation, digital transformation leadership, and measurable results for clients. The recognition further strengthens the credibility of both the agency and The Digital Coach program and highlights the firm’s contribution to advancing digital growth standards across the region. A Focus on AI Adoption and Strategic Innovation AI integration remains a cornerstone of Oceania Marketing Group’s strategic approach. The Digital Coach includes support for responsible AI adoption, helping organizations determine where automation and predictive technologies can create value. This includes improving customer lifecycle engagement, optimizing content outputs, and enabling data-led decision-making. By guiding leaders through the practical use of AI tools, the program aims to reduce uncertainty and ensure organizations achieve results that are measurable, sustainable, and aligned with long-term strategy. Fractional CMO Support for Scalable Business Growth The firm’s fractional CMO model continues to be an important offering for organizations seeking senior leadership without full-time executive costs. The approach helps companies strengthen internal capabilities, refine marketing operations, and build strong foundations for scalable growth. This service remains closely aligned with the objectives of The Digital Coach program, with both offerings designed to help leaders make confident, informed decisions in fast-changing digital environments. Results Rooted in Strategy and Customer Insight Oceania Marketing Group’s advisory model emphasizes both acquisition and retention frameworks. This dual focus has enabled clients to increase revenue, optimize ad spend, strengthen customer loyalty, and improve overall marketing efficiency. A tailored, customer-centric approach has contributed to long-standing partnerships across a variety of industries, reflecting the firm’s commitment to measurable improvement rather than one-size-fits-all tactics. Supporting the Next Generation of Digital Leaders Karen Lewis remains an advocate for building more inclusive pathways within digital marketing. She continues to support emerging professionals and contribute to conversations that promote representation within the industry. The Digital Coach reflects this dedication by equipping leaders with the tools and knowledge needed to confidently navigate transformation. Vision for Continued Growth Looking ahead, Oceania Marketing Group plans to expand its advisory capabilities, strengthen industry presence, and continue advancing thought leadership in digital transformation. The company remains focused on supporting organizations as they scale, adapt, and elevate their digital capabilities. To learn more about The Digital Coach or schedule a consultation, visit the official program website at www.the-digital-coach.com.au . About Oceania Marketing Group Oceania Marketing Group is an Australian-based digital transformation consultancy founded by Karen Lewis. The company supports businesses across multiple sectors through strategic advisory, AI-led marketing innovation, customer journey mapping, website optimization, and fractional CMO services. Its mission is to help organizations build sustainable, performance-driven digital strategies rooted in clarity, data, and measurable outcomes. Media Contact Karen Lewis Founder & CMO, Oceania Marketing Group Email: [email protected] Website: Oceania Marketing Group Facebook: Oceania Marketing Group on Facebook Instagram: @oceaniamarketinggroup Twitter: @OceaniaMG LinkedIn: Oceania Marketing Group on LinkedIn
- December 3, 2025Marketing
12 Million Dollar in Sales and Four Major Awards: Done For You Sales Agency Redefines Success in the Sales Industry
In less than two years, Done For You Sales Agency has rapidly transformed into one of the UK’s most talked-about sales powerhouses, achieving an impressive £12 million in closed sales, securing four industry awards in just eight months, and expanding its reach globally. The agency’s innovative approach to sales, where businesses send the leads and the Done For You team does everything else, has proven to be a game changer. Through its elite team of sales professionals, the agency helps clients nurture leads, build trust, and close deals seamlessly, driving exceptional growth with minimal effort from the client. “We’ve built a system that maximizes revenue for businesses while giving them the time and freedom they need to focus on what matters most," said Troy Smith, Co-Founder of Done For You Sales Agency. “Our focus is on results, and the numbers speak for themselves. Industry Recognition: Award-Winning Excellence In recognition of their outstanding achievements, Done For You Sales Agency has been honored with four prestigious industry awards in under eight months. These accolades include the Best Sales Agency for Business Growth in the UK of 2025, awarded by Best of Best Review . This recognition highlights the agency's rapid growth, innovative sales strategies, and impressive results, solidifying its position as a leader in the sales industry. These awards are a testament to the agency’s unwavering commitment to excellence, client success, and its transformative impact on the business growth landscape. A Revolutionary Sales Model That Delivers Results Done For You Sales Agency offers a radical alternative to the traditional, often stressful sales process. Their streamlined approach focuses on: Lead Nurturing with Precision – Ensuring that every lead is engaged and nurtured through tailored, effective communication. Building Rapport and Trust – Establishing long-term relationships with prospects that lead to loyal, high-value customers. Consistent, Professional Brand Representation – Acting as an extension of your brand, with professionalism and consistency. Driving Measurable Growth – From first contact to final close, Done For You Sales Agency delivers results that make an impact. The agency has been pivotal in enabling businesses to scale, offering a seamless sales solution that integrates directly with clients' existing systems to maximize revenue without the hassle of managing the sales process themselves. The Dynamic Team Behind the Triumph The success of Done For You Sales Agency can be attributed to its visionary founders and the dedicated team that drives results: Troy Smith, Co-Founder Troy brings a competitive edge and mental resilience from his football and fitness background. His calm, strategic approach has helped him build powerful professional relationships and establish himself as a key leader in the UK sales industry. Marshall Willock, Co-Founder A former professional footballer with global experience, Marshall brings energy, charisma, and a no-nonsense communication style to the agency. His winning mentality and ability to close high-value deals make him a standout leader. Joe Kenny, Sales Director Joe is known for turning leads into long-term clients through his relationship-building approach. His focus on meaningful conversations and strategic thinking has been instrumental in delivering consistent results. Together, they lead an exceptional team that is not only focused on closing sales but on creating lasting relationships and driving long-term business growth. A Mission to Revolutionize Business Growth Done For You Sales Agency’s mission is simple: to provide done-for-you sales systems that deliver unmatched conversions, sustainable growth, and stress-free selling. The agency works with founders, coaches, agencies, and businesses of all sizes to simplify and optimize their sales processes, enabling them to scale effectively. The results of their work speak for themselves: £12 million in sales closed Four major industry awards in the last eight months A rapidly growing client base across the UK and beyond A reputation for delivering world-class sales systems with integrity and strategy As the agency expands globally, it continues to raise the bar for what’s possible in the sales industry. With a proven track record of success, Done For You Sales Agency is on track to become the number one sales agency in the UK. The Powerhouse Your Business Needs For coaches, business owners, and agencies looking to scale quickly and efficiently, Done For You Sales Agency offers a powerful solution. By removing the burden of managing sales, clients can focus on growing their businesses while the experts at Done For You Sales Agency handle lead conversion and revenue growth. “Let us handle the sales while you focus on doing what you love,” says Varden. “Our team is here to deliver the results you need, and we do it with integrity, professionalism, and a relentless drive for success.” About Done For You Sales Agency Done For You Sales Agency is an award-winning sales agency that specializes in providing businesses with done-for-you sales systems. With a team of elite sales professionals, the agency handles everything from lead nurturing to deal closing, delivering measurable results for businesses of all sizes. Having closed over £12 million in sales and earned four industry awards in less than two years, Done For You Sales Agency continues to redefine how modern sales agencies operate, with a growing client base across the UK and expanding globally. To revolutionize your own sales process, please contact Done For You Sales Agency: Troy Smith / Marshall Willlock / Joe Kenny Email: [email protected] Instagram: @dfysa Website: www.dfysa.com Media Contact: Sophie Ward CEO, Tanzanite PR Email: [email protected] Instagram Case Study 1 Instagram Case Study 2 Instagram Case Study 3
- December 3, 2025Marketing
PixelRush Revolutionizes Personal Injury Marketing with Video Driven Growth
The Shift in Personal Injury Marketing: A New Era of Growth The personal injury (PI) industry has long been reliant on traditional advertising methods such as TV ads, billboards, and broad digital campaigns to generate leads. However, with rising competition and escalating advertising costs, these conventional tactics are becoming less effective for firms of all sizes. As the market becomes more saturated, finding a way to stand out and attract quality clients has never been more critical. Enter PixelRush, a company that’s disrupting the personal injury marketing landscape with its innovative Closed-Loop Growth System. This system is designed to provide personal injury firms with clear, measurable insights into their client acquisition costs (CAC) and the return on ad spend (ROAS) they generate, allowing them to scale their growth predictably and deliberately. PixelRush’s Game-Changing Closed-Loop Growth System At the core of PixelRush’s offering is its Closed-Loop Growth System, a model that eliminates the guesswork traditionally associated with client acquisition. By delivering full transparency into the true cost of acquiring a client and the exact return each client provides, the system empowers PI firms to make data-driven decisions that lead to sustainable growth. Most PI firms operate with partial or outdated data, which can result in inefficient marketing spend. PixelRush solves this problem by replacing assumptions with precise, actionable data. The system tracks the entire customer journey, from initial ad interaction to final case signing, providing insights into which marketing channels and messages are driving the best results. With the Closed-Loop Growth System, PI firms can stop relying on guesswork and start buying their growth. Whether a firm is looking to expand its reach or optimize its existing marketing efforts, the system provides the tools needed to invest with confidence. Video as the Catalyst for Change in PI Marketing One of the key components of PixelRush’s success is its use of targeted video content to pre-sell, qualify, and attract the right clients. Video marketing has quickly emerged as one of the most powerful tools for personal injury firms to stand out in a crowded market. Unlike static image ads or broad digital campaigns, video allows PI attorneys to directly connect with potential clients, explain their services, build trust, and filter out unqualified leads before they even reach the intake stage. For PI firms, the benefits of video marketing are twofold. First, video allows them to engage with prospects in a way that static ads cannot. It humanizes the firm, showcasing the attorneys and the process in a way that builds trust and establishes credibility. Second, video pre-sells and qualifies leads, meaning that firms only pay for quality prospects who are already familiar with their services and ready to move forward. The Advantage for Firms of All Sizes PixelRush’s video-driven approach levels the playing field for personal injury firms, whether they are just starting out or are well-established players in the industry. For smaller PI firms with limited marketing budgets, video offers an affordable, highly effective way to compete with larger, more resource-rich firms. Instead of being locked out of traditional advertising channels like TV or billboards, smaller firms can use targeted video to reach their ideal clients at a fraction of the cost. Larger firms also stand to benefit from PixelRush’s approach. By leveraging video content and data-driven insights, established PI firms can reduce their advertising costs while simultaneously improving their client acquisition rates. Video allows them to saturate the market more efficiently and effectively, ensuring that they remain competitive without relying on costly traditional media. Real-World Success Stories The impact of PixelRush’s system is not just theoretical, there are tangible results. For example, one personal injury client saw $275,000 in fees generated within the first 30 days from just $3,000 in ad spend. Another PI firm generated a $60,000 case from just $1,700 in ad spend. These success stories highlight how the system drives real, measurable results for PI firms, regardless of their size. In addition to personal injury cases, PixelRush’s system has also delivered impressive results for high-ticket service providers, such as premium video production companies. One such client, Ridge Films, achieved over $269,000 in revenue with a 6 ROAS, demonstrating the versatility and effectiveness of the PixelRush system across industries. Why Video-Driven Qualification is the Future of PI Marketing As the personal injury market becomes increasingly competitive, standing out is no longer about having the biggest advertising budget. Instead, the firms that will succeed are those that can communicate effectively with their clients and provide value before the first call is even made. Video-driven qualification is becoming the new standard for attracting high-value PI cases because it does exactly that, it allows firms to build trust, educate prospects, and filter out unqualified leads early in the process. As Byron Trzeciak, the founder of PixelRush, explains, “The winning PI firms are no longer the ones spending the most. They are the ones communicating the best. Video is the clearest way to stand out without spending more.” PixelRush’s Mission: Making Growth Predictable PixelRush’s mission is simple: to help high-ticket service businesses, including PI firms, scale deliberately and sustainably by providing them with the tools they need to understand their CAC and ROAS. By shifting from traditional advertising to a data-driven, video-first approach, PixelRush is enabling PI firms to invest in their growth with confidence, knowing exactly what each marketing dollar is returning. PixelRush is redefining how PI firms approach marketing, providing them with a predictable and scalable model for growth in an increasingly competitive marketplace. About PixelRush PixelRush is a digital marketing agency that helps high-ticket service businesses scale by providing them with a measurable and predictable way to buy their growth. Specializing in personal injury law, PixelRush’s Closed-Loop Growth System offers clients the clarity and systems they need to make data-driven decisions and achieve sustainable growth. The agency’s mission is to empower businesses to buy their growth, rather than wait for it. Media Contact Byron Trzeciak Owner/Founder, PixelRush Email: [email protected] Website: www.pixelrush.io Facebook LinkedIn YouTube TikTok Instagram
- December 2, 2025Marketing
Marketer.co Launches 2026 Fashion & Apparel Digital Marketing Statistics Report — The Most Comprehensive Data Benchmark for Fashion Brands Facing Market Saturation
Marketer.co today announced the release of its Fashion and Apparel Digital Marketing Statistics Market Research Report , delivering the industry’s most comprehensive aggregation of ecommerce performance benchmarks, creator-driven marketing intelligence, paid-media influence on organic demand modeling, and emerging retail behaviors reshaping fashion’s marketing landscape through 2026. With the global apparel market entrenched as one of the largest and most competitive consumer categories, fashion brands are now navigating slower vertical growth, rising acquisition costs, intensified creator-influencer dominance, and the mounting necessity of blending paid-media intelligence into sustainable organic marketing models. This latest report arrives at a pivotal moment for an industry in which competition is accelerating faster than demand, leaving traditional SEO and legacy marketing assumptions increasingly obsolete for high-growth retail and direct-to-consumer brands. “This industry no longer needs more traffic — it needs better intelligence,” said Nate Nead, CEO. “When you’re battling saturation in a trillion-dollar category, you win by understanding buyer behavior better than your competitors understand media buying. This report is our attempt to bring adults back into the room — replacing guesswork with benchmarks brand leaders can operationalize across boardrooms, creative teams, and commerce-growth strategy.” The 2025-2026 edition of the report addresses behavioral shifts now driving apparel discovery and conversion journeys across platforms such as TikTok, Instagram, and other feed-first social ecosystems. Fashion commerce is increasingly becoming social-native, creator-led, and driven by trust and social-validation dynamics long before customers arrive at a product detail page or checkout cart, signaling a fundamental inversion of the traditional marketing funnel. This report surfaces these shifts through a wide lens — connecting data points from high-performance digital environments, consumer attention clustering across social networks, and the growing financial impact of creator-produced media used as a direct substitute for brand-purchased impressions. Marketer.co’s research breaks from legacy vertical-growth narratives by reframing fashion marketing innovation through three truths that are redefining the competitive advantage for apparel companies in 2026: Fashion is creator-dense, not search-dense — consumer journeys increasingly begin in social feeds, not traditional search environments. Paid intelligence predicts organic demand — fashion brands that use paid CPL, click behavior, and creative-conversion signals to inform organic keyword acquisition will outperform competitors relying on legacy SEO guesses. Retention, community, and social validation beat volume acquisition — defending share through UGC, email/SMS lifecycle nurturing, apps, try-on interfaces, and peer-generated social proof now matters more than access to new vertical TAM. “We pulled signals from everywhere that fashion brands are spending attention and money — not just where they want to appear,” said Timothy Carter, CRO at Marketer.co. “Brands now operate in an environment where media buying intelligence and organic marketing demand creation have merged. The biggest mispricing risk in fashion today is channel-concentration addiction — marketing budgets trapped in only one platform, only one agency thesis, or only one growth motion. Our report provides benchmarks that help leaders diversify intelligently, plan spend defense in real time, and predict how social discovery and paid signals will reshape organic demand over the next 12–36 months.” The report also calls out an increasingly common failure mode in fashion brand marketing: organizations executing campaigns in isolation without correlating what real audience engagement and paying-keyword behavior are validating across channels. As privacy-driven platform changes tighten data access, audience clustering and social-generated customer validation are now becoming the strongest leading indicators of conversion success, CPL inflation pressure, creative-channel bid-variance, and the inevitable merging of paid-keyword insights with future organic search demand curves that ultimately protect CPA and form a competitive moat. “This report is the future of fashion battle planning,” said Samuel Edwards, Chief Marketing Officer of Marketer.co. “What was once a trend is now fundamentals: buyers begin on social, creators replace impressions, first-party data beats third-party modeling, and creative experiences outperform strategy-only framework debates. Fashion is no longer in a channel race. It’s in an intelligence race — and we built this report to help founders, CMOs, performance leaders, and growth operators compete on truth, creativity, lifecycle engagement, and trend-validated statistical evidence.” The research also captures the surge in circular fashion consumption — the rapid expansion of resale marketplaces and the renewed relevance of secondhand fashion subcategory growth this year. While still niche relative to the broader apparel TAM, circular retail’s emergence is transforming fashion retention loops, creator content strategies, consumer trust paradigms, and long-range revenue sustainability for brands looking to diversify away from pure CPI/CPA acquisition concentration. Marketer.co leveraged behavioral data correlations from search trends, ecommerce conversion averages, UGC budget escalations, paid-search CPL inflation mapping, social-platform click clustering, discovery-path analytics, consumer attention behavior, email/SMS conversion influence, and retail-channel diversification modeling. The report’s findings include proprietary ecommerce and marketing benchmarks such as: Industry-wide ecommerce conversion averages High-performance lifecycle marketing benchmarks Creator-budget growth coefficients Declining channel share when brands concentrate spend in only one platform vendor Paid-keyword insights that predict future organic keyword rankings The role of UGC in replacing traditional brand-purchased impressions Privacy-driven marketing shifts impacting ROI benchmarking Audience attention clustering and how social behavior is reshaping fashion buyer journeys before checkout The full 2026 Fashion Market Research Report is now live and available for public access on the Marketer.co platform. Brand leaders, media analysts, fashion executives, ecommerce operators, startup founders, agencies, journalists, and capital allocators are invited to explore the full report for statistical insight into fashion marketing competition, creator-driven acquisition strategy, keyword-performance intelligence informing sustainable organic growth, and the emerging retail behavior of apparel buyers in 2026. Media professionals interested in interviews, custom analyses, data licensing, partnerships, or trend-expert commentary can contact Marketer.co directly via the media contact section below. About MARKETER Marketer.co is a digital marketing agency and research platform that produces large-scale market intelligence and performance benchmark reports to help founders, CMOs, CROs, and performance marketing leaders make data-validated decisions in saturated categories. Operating under the HOLD.co umbrella holding company, the company’s digital marketing spans ecommerce, consumer behavior, paid-keyword analytics, creator-economy marketing trends, lifecycle engagement, CPL/CPA benchmarking, cross-channel attribution modeling, and organic-demand predictions influenced by paid-media behavioral signals.
- December 1, 2025Marketing
Shopa Marketing Strengthens Position as Go-To Advertising Partner for SMEs Across Australia and New Zealand
Shopa Marketing has announced continued growth across Australia and New Zealand, driven by strong demand from small and medium-sized businesses seeking accessible, multi-platform advertising solutions. The company has scaled from managing 600 clients in its first year to more than 1,900 clients in its second year of operation, supported by a robust 4.7-star Google rating based on more than 227 client reviews. Operating a network of more than 7,000 digital screens and boards positioned across medical centres, grocery stores, shopping centres, and roadside locations, Shopa Marketing reports increased adoption from business owners who have traditionally been priced out of premium media channels. The network continues to expand each quarter as new partners and sites are added to the platform, extending reach and accessibility for SME clients. CEO Preeti Kennedy emphasized the importance of leveling the advertising playing field for small enterprises. "Large brands like Coca Cola and McDonald's have mastered visibility through constant brand presence," Kennedy stated. "Our model allows small businesses to replicate that effect locally by pairing digital reach with physical presence in their own communities." The company's full-service model was specifically designed for SMEs, offering creative design, campaign setup, ongoing support, and the ability to run hyper-local awareness campaigns at affordable rates. Kennedy noted that Shopa Marketing simplifies the marketing process for business owners overwhelmed by fragmented services and high agency retainers. The platform consolidates creative, social media, Google advertising, and out-of-home placements into a single package managed by a dedicated account manager with a one-week creative turnaround. Flexibility remains a central component of Shopa Marketing 's competitive advantage. While contracts run for 12 months, clients can pause or restart visual screen components based on business needs and can switch between available platforms to trial alternative channels. This degree of adaptability is unusual in an industry where SMEs are commonly locked into rigid contracts or minimum spends. Client testimonials consistently highlight the responsiveness and professionalism of the team, with businesses praising their account managers for making campaigns seamless and straightforward. About Shopa Marketing Shopa Marketing is an advertising technology and services company dedicated to democratizing premium media access for small and medium-sized businesses across Australia, New Zealand, and globally. The company's full-service approach, combined with its 4.7-star client satisfaction rating and rapid growth from 600 to over 1,900 clients in just two years, positions it as a trusted partner for SMEs seeking affordable and flexible advertising solutions. Shopa Marketing's commitment to accessibility, responsiveness, and innovation in advertising services has established it as an industry leader in empowering small businesses to build meaningful brand presence in their local communities.
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