-- Zhengzhou, capital of Central China's Henan province, is implementing the provincial government's decision to build the city into an international consumption center.
In 2024, the city's total retail sales of consumer goods amounted to 588.46 billion yuan ($80.82 billion). The number of its international sister cities increased to 14 and its international friendship cities increased to 34.These figures indicate a rapid growth in the city's consumption levels and internationalization efforts.
Wang Baolai, director at the Zhengzhou bureau of commerce, said that after assessing the recent efforts to build Zhengzhou into an international consumption center, local authorities have developed an action plan that specifies tasks on five key areas.
The first is high-quality consumer goods supply enhancement, which focuses on improving the supply of cultural and tourism consumer goods, and promoting the city's slogan — "The Heart of Heaven and Earth, the Hometown of the Yellow Emperor, the Kung Fu City of Zhengzhou". Second, landmark consumption scenarios focuses on creating high-quality distinctive neighborhoods and new consumption landmarks, promoting the "Zhengzhou Nightlife" consumer business card.
In addition, leading consumer brand cultivation action is to develop fashionable consumer brands as well as Zhengzhou's local characteristic brands, and create new consumer brands.
The open consumer market expansion is to enhance the international comprehensive transportation hub. It is also to strengthen the industry of conventions and exhibitions and build a famous international convention and exhibition city.
Finally, the action of creating a friendly consumer environment focuses on updating and improving consumer support service facilities, strengthening the protection of consumer rights and interests, and creating a safe and comfortable consumer environment.
An aerial view of Zhengdong New District in Zhengzhou city.
Contact Info:
Name: Feng Zhiqi
Email: Send Email
Organization: China Daily
Website: https://www.chinadaily.com.cn/
Release ID: 89154612
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