WSJ Live Lunch Break Covers Trick or Tracker(R)

WSJ Live and Market Watch Tech reporter Quentin Fottrell says "I Like This One!... I really like it." about Iconosys' Trick or Tracker(R) App

Orange County, CA / March, 10th 2014 / Today, Iconosys, a leading developer of over 1000 family safety, lifestyle, and entertainment Smartphone apps (including the ever popular Word Bully(R) and Drive Reply(R) apps), is pleased to announce that its "super-app" Trick or Tracker(R) has recently been profiled in the Wall Street Journal Live "Lunch Break" broadcast. Trick or Tracker(R) is the popular family safety app that allows parents, children, and other family members to keep track of each other's whereabouts.

Trick or Tracker(R) was originally developed to provide parents with a means of effectively monitoring their trick-or-treating children on Halloween night, although it is used by most all year round. The app allows parents to monitor whereabouts and locations of one or more of their children or loved ones from a single smart device. In addition to bi-directional tracking, parents can set an allowable perimeter and receive notifications if their child travels outside of this perimeter, or pre-set destinations like their home or school and receive notifications when the child arrives at his or her destination. And because many, if not most of us are now using and carrying Smartphones on a daily basis, and this app alleviates the fear and stress that concerned parents, children, or spouses might otherwise have about losing track of each other.

When it was introduced in autumn of 2010, the Trick or Tracker(R) app was an instant hit … becoming so popular that it was prominently featured on such television shows as Saturday Night Live, The Today Show, and Good Morning America. Today, after continued press coverage and publicity, not to mention 10's of thousands of downloads, Trick or Tracker(R) continues to be the Halloween family safety app of choice, with the Chicago Tribune naming it the #1 app for Halloween 2013 just last fall. And with recent improvements and technology updates to the app done late last year (see discussion below regarding the app’s special technology features), it has become as essential as ever – a real “must have” phone accessory - for parents who need to keep close tabs on their loved ones.

Commented Wayne Irving, II, co-founder of Iconosys and developer of Trick or Tracker(R), “The app continues to grow and maintain its loyal customer base. Protecting the safety and welfare of our children will continue to be a central priority for parents, not just during holidays like Halloween but more generally throughout the year, whenever kids may be out and about with friends or other adults. Having this app selected and highlighted by Wall Street Journal Live validates our product and the approach we have taken with it. We are gratified and excited about this publicity, and are very proud to have created leading apps like Trick or Tracker(R), which have real staying power and have yet to be matched in the competitive marketplace for mobile communications apps.”

Trick or Tracker(R) now comes loaded with Iconosys’ other popular child safety app technologies, including Guards Up(TM) a geo-fence technology, Latchkey Kid(TM) , a technology that notifies the parent or guardian when a child or loved one arrives home from school or to school [what every parent needs to have if their child takes the bus, is dropped off by a third party, or is walking to school], as well as other enhanced Iconosys’ technologies, all built right into the child’s phone. Trick or Tracker® installs easily on both the parent’s phone and the child’s phone, allowing the adult to find the child either on demand or at pre-set check-in intervals, and enabling the children to locate the parent or to send a distress message to the parent in a time of need, which notifies the parent or message recipient of the child’s exact physical location through the aid of a daytime satellite map.

For more about Trick or Tracker(R), watch the recent WSJ Live "Lunch Break" broadcast here at:!A920A106-6FA9-41EE-9F2C-A7587A2B85BB. The WSJ Live program reviewed Trick or Tracker(R), along with two other locator apps – “Connect” and “TopSpy” during a segment titled: "Three Ways to Spy on Your Spouse or Kids (Legally). #WSJLIVE #TRICKORTRACKER #MONSTERARTS

Trick or Tracker(R) is available for Android and iPhone users for $4.99 for a lifetime license.

About Trick or Tracker(R):

Trick or Tracker(R) has been a super hit for Iconosys during the 4th quarter of the year for the last 3 years running, including coverage by The Today Show, Wall Street Journal, NY Times, NY Post, Good Morning America, Orange County Register, OC Family Magazine, Parenting Magazine, and Saturday Night Live's Weekend Update with Seth Meyers (now host of Late Night on NBC). The app uses SMS technology to allow loved ones to keep historical track of their loved ones locations. Iconosys is currently in development of a new skin for Trick or Tracker(R) without the Halloween theme and expects its launch in the very near future for both iPhone and Android devices.

About Iconosys Inc:
Iconosys, a member of the National Organization for Youth Safety (NOYS), is also the maker of the widely used and well publicized cyber-bully and family safety apps; Word Bully(R), Trick or Tracker(R), Drive Reply(R), and Zombie Slasher(R). Iconosys develops technologies and technology-driven products for its clients with a goal toward designing apps that enrich, enhance, entertain, and or ultimately make safer, our day-to-day lives.

In all, Iconosys has developed a catalog of over 1000 smart device apps and related technologies for iOS, Windows Phone, BlackBerry, Barnes & Noble Nook, Amazon Kindle, and Android OS Smartphones and tablet computers since its founding in 2009, approximately 100 which are directly related to family safety and welfare related services. The company is 10% owned by the public company, Monster Arts, Inc. (OTCQB:APPZ).

About Monster Arts Inc.:
Monster Arts (OTCQB:APPZ) is a leading mobile marketing and app technology innovator, designing a variety of mobile apps for purchase and download by the retail consumer, and assisting business clients with online marketing through its Travel America Visitor Guide, mobile app design services, crowd funding consulting services, and Daily Deal information management and analytics. Monster Arts select partner lists include Mind Solutions Inc (OTCQB:VOIS), Wowio Inc (, Worlds Online Inc (OTCQB:WORX), and Intelligent Living Inc (OTCQB:ILIV), to name a few.

More information about Monster Arts can be found by visiting the company's website located at or emailing:

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Arts, Inc. (APPZ), with the U. S. Securities and Exchange Commission. Further information on risks faced by APPZ are detailed in the Form 10-K for the year ended December 31, 2012, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Arts does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

Source: Monster Arts, Inc.

Release ID: 35543