The global vacation rental market is currently valued at more than USD 144 billion and is expected to surpass USD 193 billion by 2021. Instant bookings are a new norm in the market - a result of the developing need for instant gratification among consumers worldwide. Online vacation rental sites are upgrading their technology to enable customers to book properties in real time, without having to wait for confirmation. This value addition will improve the convenience of booking a vacation rental and improve customer satisfaction. Instant bookings have become a key differentiator among major vacation rental players. One of the major reasons for the major vacation rental player, Airbnb, to introduce instant bookings was the effort to combat discrimination while booking on its online platform. Instant bookings made it more difficult for the hosts to discriminate the guests based on gender identity, race, sex, disability, sexual orientation, religion, national origin, or age. This policy was in direct response to issues and incidents of discrimination that were reported on the online platform. —
Complete report on vacation rental market spread across 73 pages, analyzing 6 major companies and providing 33 data exhibits are now available at http://www.reportsnreports.com/reports/857443-global-vacation-rental-market-2017-2021.html
According to the vacation rental market report, vacation rentals offer saving opportunities in terms of rent and cheaper food as most vacation rentals are equipped with a full kitchen. The average cost of a vacation rental is $1,500/week or $200/night for a 3BHK. In addition, they also provide more value in terms of space and privacy. Also, certain vacation rental businesses allow customers to leverage their business relationships with shops, activity providers, restaurants, and tour companies and benefit from the upgrades and coupons. The fact that hotel room rates are rising (in the US, hotel room tariffs recorded a growth of 5% in 2014, over 2013) has pushed the adoption of vacation rentals further, particularly among affluent travellers.
The following companies as the key players in the global vacation rental market: Airbnb, HomeAway, TripAdvisor, Wimdu, 9flats, Wyndham Worldwide, and World Travel Holdings. Other prominent vendors in the market are: At Home Abroad, OnlineVacationRentals.com, priceline.com, Rentalo, Roomorama, and Villas International. Order a copy of Global Vacation Rental Market 2017-2021 report @ http://www.reportsnreports.com/purchase.aspx?name=857443
further, the report states that the global vacation rental market is largely fragmented. It deals with diverse customers set across different geographies and thus, has to cater to various seasons and preferences. In addition, as the suppliers of vacation rentals are also equally diverse, there is a possibility of a high level of inconsistency in quality and service. The discrepancy in pictures and the actual vacation rental home, disregard for basic standards of living, and inefficient services are common complaints among vacation rental users. This not also puts vacation rental companies at risk, it can also result in a negative consumer confidence for vacation rentals. While companies, such as Airbnb, do have a system set up to fix such cases, it ruins the vacation experience of the guests and can affect the company's revenues in the future. Therefore, its competitive advantage over hotels is largely reduced. Owners must work on streamlining their operations while abiding by a set of standard rules. There is a need for more regulation and professionalism to create a satisfactory customer experience.
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