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Flag in the Sand Acquires Neranos Yachting, Merging Two Icons of Discreet Luxury and Experiential Travel

January 7, 2026

Flag in the Sand , the global luxury lifestyle and experiential travel company, has announced the acquisition of Neranos Yachting , a boutique superyacht brokerage renowned for its impeccable service and its unique global inventory of some of the world’s largest and most private superyachts, serving clients across the world. The acquisition marks a major step in Flag in the Sand’s evolution, blending its global expertise in curating exceptional, often inaccessible experiences with Neranos’ mastery of life at sea. Together, they create a new standard in experiential superyacht travel that unites culture, history, sport, adventure, nature, food, and fine living in one seamless journey. “At Neranos, we believe every yacht should be a canvas for imagination,” said Katie Bingle, Founder of Neranos. “Whether it’s transforming a main salon into a gaming room, craning a grand piano on deck for a private performance, or designing a bespoke itinerary that reflects our clients’ passions, we create experiences that are entirely personal, immersive, and unforgettable. Partnering with Flag in the Sand allows us to bring that vision to a global stage.” “There’s a shift happening among the world’s wealthiest travellers,” said Adam Corbett, Founder of Flag in the Sand. “People are searching for more than luxury holidays, they want meaning, presence, and access to the extraordinary. By combining Flag’s global experience network with Neranos’ excellence in yachting, we’re redefining what true experiential travel at sea looks like.” Having navigated the challenges of Covid and its aftermath, Flag in the Sand has emerged stronger than ever, rapidly expanding across the GCC and forming strategic partnerships with DNATA, Jumeirah, and American Express, while also serving as the trusted experiential partner to Abercrombie & Kent, Scott Dunn, Carrier amongst others. Its clients have enjoyed experiences few can imagine, from teeing off at Augusta National alongside a Masters champion, to attending the Met Gala, and even arranging for Sir Rod Stewart to meet the Pope. Recent highlights include front-row access at Paris Fashion Week, private after-hours tours of the Doge’s Palace in Venice, and exclusive Vatican access with lunch hosted by a Duchess. With Neranos’ global superyacht network spanning the Mediterranean, Caribbean, and beyond, and Flag’s growing presence in the GCC and soon the U.S., this partnership positions the company for the next phase of global growth, expanding its ability to curate meaningful, world-class experiences both on land and at sea. The Philosophy Behind Flag in the Sand At the heart of Flag in the Sand lies a belief that true wealth is measured not in possessions, but in moments, in the kind of meaningful experiences that stay with you long after they’ve passed. The company’s mission has always been to understand each client deeply, crafting experiences that evoke awe, connection, and presence. Every journey, every event, and every encounter is designed to make the impossible feel personal, to create and curate the special and the inaccessible, and in doing so, redefine what luxury truly means. “Flag and Neranos share the same belief, that true luxury is emotional, not material,” added Corbett. “Our role is to create moments that can’t be bought, only felt.” Read more about Flag in the Sand - Flag in the Sand: Fulfilling Dreams and Desires

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