The global underwater camera market analyst says the latest trend gaining momentum in the market is bundle packaging. Underwater cameras are bundled with a variety of accessories such as mounts, casing, and lenses. This strategy is adopted to make products and accessories more affordable for the middle-class population. Bundled offers are cost effective as consumers do not need to invest separately in accessories. A large number of users refrain from buying accessories separately. The bundle packaging strategy helps to increase sales of accessories and cameras. —
Complete report on underwater camera market spread across 66 pages, analyzing 4 major companies and providing 37 data exhibits are now available at http://www.reportsnreports.com/reports/788318-global-underwater-camera-market-2017-2021.html
According to the underwater camera market report, one of the major drivers for this market is popularity of social networking sites. The increase in social media activities is one of the major drivers for the sales of underwater cameras. In 2015, Facebook in 2015 had 1.5 billion monthly active users and Twitter had 300 million monthly active users. Over a billion unique users visit YouTube every month. GooglePlus has around 120 million active users monthly, and there are more than 300 million people on Instagram. The demand for underwater cameras is increasing as people are keen to share photos and videos with their friends through popular social networking sites.
The following companies are the key players in the global underwater camera market: Canon, Nikon, Panasonic, and Sony. Other prominent vendors in the market are: Brinno, Drift Innovation, Fujifilm, Garmin International, GoPro, Olympus, Ricoh, Rollei, Samsung Electronics, and Toshiba. Order a copy of Global Underwater Camera Market 2017-2021 report @ http://www.reportsnreports.com/purchase.aspx?name=788318
The Americas will be the fastest-growing region in the global underwater camera market and is expected to contribute revenues of around USD2 billion by 2021. The growth is attributed to the increased awareness of underwater cameras among consumers, high disposable income, and rise in the number of diving destinations in the region.
Adventure tourism is one of the fastest-growing segments of the tourism industry. The number of adventure tourists is increasing annually, which is further fueling the demand for underwater cameras. The tourists are increasingly using them to capture moments of their adventure sports. The advent of digital technology in image processing has revolutionized underwater photography.
Global Underwater Camera Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the present scenario and the growth prospects of the global underwater camera market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of underwater cameras, excluding cameras that cannot be submerged in water. The intensifying social media activities is one of the major drivers for the sales of underwater cameras.
Further, the underwater camera market report states that one of the major factors hindering the growth of this market is underwater cameras are vulnerable to damage. The setup of an underwater camera is fragile, which makes it vulnerable to damage due to heavy usage. Low-cost underwater digital cameras are usually made of plastic due to which the cameras are prone to shocks when dropped. An underwater camera has a bulky design to protect it from shock and to protect ICs from being exposed to water. Its bulkiness hinders its usability and minimizes control.
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