Consumer Electronics News

Kiran Suram’s Digital-Only Model Powering Affordable Mobile Plans Through Infimobile

Cost is among the most significant factors influencing purchase decisions, especially for everyday essentials like mobile plans. Consumers constantly seek affordable options they can rely on with their everyday connectivity.  Mobile virtual network operator Infimobile responds to these changing and demanding customer expectations by providing reliable coverage with affordable plan options within the U.S. The company operates on a digital-only model, resulting in reliable yet affordable mobile plans.   Taking Everything In-House InfiMobile’s ability to maintain low costs begins with its strategy of keeping all core operations in-house. Unlike competitors who outsource critical functions like IT infrastructure, product management, billing, and customer service to third-party providers, InfiMobile has built its proprietary systems.  Infimobile hosts its operations on its cloud infrastructure, bypassing the need for costly third-party cloud services. CEO Kiran Suram mentions that by designing and managing their operations, the company has reported a 70% reduction in operational costs compared to other MVNOs.  This approach eliminates the additional expenses associated with outsourcing while giving the company complete control over its operations. These savings are directly passed on to customers, allowing the company to offer different reliable plans for as low as $99 annually for 10GB of monthly data.  Maximizing the Digital World Aside from taking everything in-house, Infimobile also operates entirely online, removing the need for physical stores, resellers, or middlemen. With this approach, Infimobile removes expenses that traditional telecom providers often pass on to their customers, such as overhead costs, such as rent, utilities, store staff salaries, and reseller commissions.  Instead, Infimobile leverages internet connectivity to reach a broader audience without geographical limitations. Customers can sign up for plans, manage their accounts, and access support through the company’s website and app—all from home.  The company has also developed a community support page where users can interact with one another to share tips and solutions, such as troubleshooting or optimizing data usage. This online community reduces the strain on customer service teams while helping users resolve issues quickly without visiting physical stores.  Suram adds, “Signing up for a mobile plan doesn't need to be complicated. Everything is now online, so why not use it to get a mobile plan? Infimobile empowers you to choose and benefit in the long run.” Infimobile’s Success Story In 2024, Infimobile ended the year with a record subscriber count of over 25,000, a huge achievement compared to its initial target of 15,000. Suram mentions that this feat is made possible by the company's innovative business model, which is characterized by in-house operations, an online-first approach, and community-driven support.  "We’ve shown that you don’t need a physical presence or excessive overheads to deliver exceptional service," says Suram. "Our goal is to make mobile connectivity accessible and enjoyable for everyone. We want to provide premium wireless services at prices everyone can afford because connectivity is not just a luxury—it’s a necessity.”  Please visit Infimobile’s website for more information about its mobile plans available.