— World Gym Palm Desert, a franchise of a global fitness icon World Gym, announces a shift in their marketing strategy. Namely, the popular health club, fitness center and gym is launching an online marketing campaign, and intends to employ advanced search engine optimization as the primary marketing strategy.
The marketing team behind World Gym Palm Desert has recognized the need for enhancing the user experience (UX) of their web presentation. Therefore, the website is being fully optimized to increase load speed and enhance responsiveness on different mobile and desktop devices.
Optimization for mobile is a vital element of the new optimization strategy, since it’s the single most important factor that affects UX. Not only does mobile optimization affect user experience, it is also a ranking factor, both locally and organically. World Gym Palm Desert wants to make sure that website users can find all the information about the classes, amenities, locations and working hours quickly and easily.
The Palm Desert health club is also planning on employing a more efficient online brand management. This part of the strategy will focus on off-site activities, such as monitoring brand mentions, local citations, and customer reviews management.
About World Gym Palm Desert: World Gym Palm Desert is a Palm Desert franchise of World Gym, a globally recognized fitness center and gym founded in 1976 by a bodybuilder and businessman Joe Gold. Gold handmade all the training equipment in his gym. Famous bodybuilders like Arnold Schwarzenegger, Lou Ferrigno and Dave Draper used to sculpt their bodies in Gold’s gym, which quickly became a global phenomenon and persists to this day. World Gym has franchises in over 215 locations across 6 continents. World Gym Palm Desert continues Gold’s legacy by being more than just a gym. In addition to a variety of classes, World Gym Palm Desert offers plenty of amenities, including physical therapy. Instructors and trainers employed at World Gym Palm Desert are certified and experienced fitness professionals with their own specialties, from golf fitness and personal training to yoga and holistic health.
Release ID: 320822