World Coconut Water Market: 26.75% CAGR to 2020

ReportsnReports.com adds Global Coconut Water Market 2016-2020 latest research report; the analysts forecast global coconut water market to grow at a CAGR of 26.75% during the period 2016-2020.

The global coconut water market analyst says packaging is often considered to be an extension of a particular brand's value. Innovative packaging in terms of new shapes, material, and dispensing systems act as differentiators for the various brands. Packaging of any brand is important in generating interest and curiosity among consumers. It is well known that packaging has a direct impact on sales. Companies are launching coconut water in tetra packs, which keep the product fresh and free from spoilage. Tetra Pak opened a knowledge center in Singapore in 2012 to provide new innovative technologies to vendors in the global coconut water market. Some companies are also selling coconut water in coconut-shaped bottles. For instance, Pearl Royal, a manufacturer in the US, is selling coconut water in coconut-shaped bottles with an apt caption to go with it: "Same inside, out". Jax Coco has introduced a recyclable glass bottle for its coconut drink products.

Complete report on coconut water market spread across 85 pages, analyzing 3 major companies and providing 51 data exhibits are now available at http://www.reportsnreports.com/reports/788325-global-coconut-water-market-2016-2020.html

The following companies are the key players in the global coconut water market: Coca-Cola, PepsiCo, and Vita Coco. Other prominent vendors in the market are: Amy & Brian Naturals, Bai, Bush Farm Trading Post Limited, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, nudie, Pulse Beverage Corporation, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana International, Temple Lifestyle, Thai Agri Foods, Zola, and Zumi Natural (Coco Zumi)

According to the report, the global coconut water market is witnessing many new product launches, which is benefiting the growth of the market. New product launches in the global coconut water market quintupled during 2008-2012. North America dominated the world market with more than 30% of new launches in 2011-2012, followed by Europe with 32%. In order to stay competitive in the market and to take advantage of the rising demand for coconut water, companies are coming up with innovative combinations such as iced tea and coffee. Order a copy of Global Coconut Water Market 2016-2020 report @ http://www.reportsnreports.com/purchase.aspx?name=788325

The global coconut water market was valued at almost USD2 billion in 2015 and is expected to surpass USD5 billion by 2020. In terms of geographical analysis, the Americas is expected to continue its domination over the global market and is likely to surpass USD 3,185 million in revenue by 2020. The US will emerge as the key revenue-generator.

Further, the coconut water market report states that improper labelling and false claims by major vendors are challenges faced by the market. The false claims of super-hydration by certain top vendors are posing a serious challenge to the growth of the market. Continued sales with undeclared added sugars and other ingredients threaten consumer confidence and create confusion in their mind. For instance, Vita Coco positioned its products as super-hydrating, claiming that its products have almost 15 times more potassium content than a sports drink. These claims about super-hydration were found to be false and Vita Coco had to face lawsuits for false claims in 2012.

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