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Carotenoids Market Size to Reach USD 2.63 Billion by 2030, Driven by Clean-Label Demand & Natural Ingredient Shift, Says Mordor Intelligence

The  carotenoids market size  is estimated at  USD 2.09 billion in 2025  and projected to reach  USD 2.63 billion by 2030 , growing at a  CAGR of 4.64%  during the forecast period. Rising consumer preference for natural ingredients, clean-label formulations, and sustainable sourcing is reshaping the market landscape. Manufacturers are reformulating their products with plant- and algae-based carotenoids to align with transparency standards and environmental goals. Carotenoids are naturally occurring pigments with strong antioxidant and nutritional properties, widely used in food and beverages, dietary supplements, cosmetics, and animal feed. The market growth is driven by increasing awareness of carotenoids’ benefits for eye health, immunity, and skin health, as well as their dual function as natural colorants and nutritional enhancers. With advancements in extraction methods, such as supercritical CO₂ and enzymatic techniques, manufacturers are improving yield, purity, and cost efficiency while meeting clean-label standards. This positions carotenoids as essential ingredients in functional food, nutraceutical, and personal care product development. Carotenoids Market Trends and Insights 1. Rising Popularity of Beta-Carotene in Preventive Healthcare Growing health awareness and the global emphasis on preventive nutrition are driving the beta-carotene segment. Recognized for its provitamin A and antioxidant properties, beta-carotene supports eye and immune health. Regulatory clarity from authorities like the EFSA and FDA has boosted consumer confidence, encouraging supplement manufacturers to expand product offerings. The segment is also benefiting from increased research linking adequate carotenoid intake with reduced risk of chronic diseases, particularly in markets with low dietary carotenoid consumption. 2. Increasing Shift Toward Natural Food Colorants The food and beverage industry is replacing synthetic dyes with natural colorants derived from carotenoids, such as astaxanthin, lycopene, and beta-carotene. This transition aligns with consumer demand for recognizable ingredients and regulatory support for natural pigments. The European Commission’s approval of astaxanthin-rich oleoresin for food use highlights this trend. Carotenoids also enhance product appeal in plant-based meats, where thermostable pigments maintain color integrity during high-temperature processing, ensuring both visual consistency and nutritional value. 3. Growing Demand for Plant-Based and Clean-Label Carotenoids The clean-label movement now encompasses both ingredient transparency and sustainability credentials. Consumers are increasingly aware of how ingredients are sourced and processed, driving interest in microalgae-derived carotenoids like  Dunaliella salina  and  Haematococcus pluvialis . These sources offer higher yields and lower environmental impact. Technological innovations such as solvent-free extraction ensure the bioactive integrity of carotenoids while meeting strict clean-label and safety standards. 4. Rising Use of Vegan and Vegetarian Supplements As plant-based lifestyles expand globally, the demand for vegan carotenoid supplements addressing nutritional gaps continues to increase. Ingredients like lutein and zeaxanthin are gaining traction in prenatal and eye health formulations. Companies are investing in improving the bioavailability of fat-soluble carotenoids in plant-based products to ensure optimal nutrient absorption. Microalgae-derived astaxanthin offers a sustainable and ethical option for vegan consumers seeking potent antioxidant supplements. Carotenoids Market Segmentation Analysis By Type Astaxanthin Beta-Carotene Canthaxanthin Lutein Lycopene Zeaxanthin Other Types By Form Powder Liquid By Application Food and Beverage Dietary Supplement Animal Feed Personal Care and Cosmetics Pharmaceuticals By Geography North America Europe Asia-Pacific South America Middle East and Africa Key Players in the Global Carotenoids Market The  carotenoids industry  features a moderately concentrated competitive landscape. Leading companies are focusing on sustainable production models, clean-label innovation, and strategic collaborations to strengthen their global reach. Givaudan SA Döhler Group SE BASF SE Sensient Technologies Co. DSM-Firmenich AG Emerging biotechnology firms like Brevel are developing hybrid systems combining LED and fermentation technologies to produce cost-efficient carotenoids and plant proteins, addressing sustainability and scalability challenges. Companies are also engaging in mergers, acquisitions, and joint ventures to expand geographic presence and product diversity across high-growth regions. Outlook for the Carotenoids Industry The carotenoids market is entering a phase of steady expansion driven by natural ingredient demand, clean-label innovation, and rising consumer focus on preventive health. The convergence of nutrition, sustainability, and transparency is transforming carotenoids from niche additives into essential components of modern functional foods and supplements. Future market growth will depend on advancements in microalgae cultivation, bioavailability enhancement, and cost-efficient production. As regulatory frameworks evolve to support natural colorants and supplements, global players are expected to strengthen investments in R&D and sustainable sourcing practices. By balancing health benefits, environmental impact, and product performance, carotenoids are set to remain a cornerstone ingredient in the future of food, nutrition, and wellness industries. Industry Related Reports   Natural Food Colorants Market -  The Natural Food Colorants Market is Segmented by Product Type (Anthocyanin, Carotenoid, Curcumin, Carmine, and More), Color (Blue, Green, Red, and More), Form (Powder and Liquid), Application (Bakery and Confectionery, Dairy-Based Products, Beverages, Nutraceuticals, and More), and Geography (North America, South America, Europe, Asia-Pacific, and More).  Food Colorants Market  -  The Food Colorants Market Report Segments the Industry Into Product Type (Natural Color, Synthetic Color), by Color (Blue, Green, Red, Yellow, Purple, and More), Application (Food and Beverages, Personal Care and Cosmetics, Pharmaceuticals, Dietary Supplements, Other Applications), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). About Mordor Intelligence:     Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.    With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.