Food & Beverage News

Blind Barrels Launches Premier Bourbon Tasting Experience Gift Box and Expands Blind Whiskey Subscription Membership Nationwide

Blind Barrels, America’s fastest-growing whiskey discovery club, is enriching how enthusiasts explore bourbon, rye, and craft whiskey through its signature Bourbon Tasting Experience Gift Box and its critically acclaimed quarterly subscription membership . Designed for both seasoned collectors and curious learners, Blind Barrels introduces a blind tasting model that eliminates brand bias and gives drinkers a completely new method to appreciate whiskey. With the increasing popularity of craft distilleries crosswise the U.S., whiskey lovers are searching for ways to discover unique, small-batch expressions without committing to expensive full-size bottles. Blind Barrels solves that burden through blind tastings, education, and curated discovery wrapped inside a beautifully designed, ready-to-enjoy experience that numerous customers likewise use as a thoughtful Personalized Whiskey Gift for holidays, birthdays, and special festivities. A Blind Whiskey Experience Unlike Anything Else At the heart of the company’s offering is its Blind Tasting Experience: every box contains four 50 ml whiskey samples sourced from craft distilleries across the United States. Each bottle arrives unlabeled, allowing tasters to experience the whiskey with pure objectivity through aroma, taste, and finish. The model encourages drinkers to rely on sensory evaluation rather than brand influence. After tasting, members scan a QR code to reveal each whiskey’s identity, including mashbill, proof, distillery story, region, and tasting notes. This moment of “the reveal” has become a signature part of the Blind Barrels experience. Included before this reveal is a whiskey game, where the taster can guess the age, proof, and whiskey type, receiving a score that tells them how accurate their palate is – experience that both fun and educational. The company’s Bourbon Tasting Experience Gift Box has quickly become a standout offering because it combines discovery, education, and entertainment. Recipients experience the same thrill that professional tasters enjoy, turning an evening at home into an immersive exploration. Subscription Membership Designed for Whiskey Lovers Blind Barrels offers a member-perks subscription model that caters to different levels of whiskey exploration: Quarterly Whiskey Subscription Membership Members receive a curated blind tasting box every three months. Each box includes: Four blind 50 ml whiskey samples A guided tasting table or booklet QR-code reveals with detailed whiskey information Access to digital content, distillery stories, and expert tasting notes Member-only pricing on full-size bottles through the Blind Barrels Bottle Shop This recurring subscription allows members to continuously uncover new craft distillers, unique mashbills, and limited-run releases not available in mainstream retail shops. Annual Membership For enthusiasts who want consistent discovery at the best value, the annual membership includes four quarterly boxes and additional perks. It’s especially popular among serious whiskey fans and long-time bourbon collectors. The annual pre-pays for 4 quarters and provides 4 custom tasting glasses and a bonus 5th kit, giving the new member 25% off what quarterly members pay. One-Time Gift Box Perfect for holidays, Father’s Day, corporate gifting, or special occasions, this option delivers the full blind tasting experience without the subscription commitment. Many buyers choose it when looking for a unique alternative to a standard bottle, making it an ideal choice for anyone searching for a meaningful Personalized Whiskey Gift that will provide a unique experience. Craft Whiskey Discovery Through Blind Tasting Every Blind Barrels box highlights independent American distillers. These include award-winning small distilleries that focus on heirloom grains, innovative barrel finishes, and regionally influenced styles. Because most of these bottles are not available in most liquor stores often distributed only in their native state or available at the distillery, subscribers gain access to rare and limited offerings. The blind format allows members to discover surprising favorites in each mystery box without preconceived expectations. Each tasting box is built to open the palate, expand knowledge, and deepen appreciation for craftsmanship. Once members find a whiskey they love, they can purchase full-size bottles at discounted rates through the Bottle Shop, another key benefit of the subscription membership. A Gift That Becomes an Experience Unlike gifting a single bottle, the Blind Barrels model transforms whiskey into a shared activity. The Bourbon Tasting Experience Gift Box has become a popular whiskey gift for: Whiskey enthusiasts exploring new flavors Bourbon fans seeking rare and small-batch expressions Corporate clients looking for memorable gift experiences Couples and friend groups hosting tasting nights Anyone wanting a thoughtful tasting journey in place of a predictable gift Whether enjoyed alone or shared with friends, each box encourages tasting discussions, guesses, comparisons, and plenty of excitement during the reveal. Blind Barrels is also frequently chosen as a Personalized Whiskey Gift because the blind tasting element adds a layer of surprise and discovery that traditional gifts can’t match. Founder’s Statement: Rediscover Whiskey Through Curiosity “We wanted Blind Barrels to be more than a whiskey club; we wanted it to be a sensory journey,” says Bobby DeMars , founder of Blind Barrels. “When you remove labels and branding, whiskey becomes an adventure. People discover flavors they never expected, learn about up-and-coming distilleries, and truly engage with what’s in the glass. Best of all, we encourage our members to share their whiskey the same way we share these small distillers craft and their story. Great whiskey is meant to be shared! That is the heart of our mission.” DeMars’ passion for small craft distillers and his commitment to whiskey education continue to drive Blind Barrels’ rapid growth across the U.S. The club has become a respected hub for distillery exposure, blind tasting culture, and subscription-based whiskey exploration. It also include an annual partnership with Fred Minnick, America’s most renowned whiskey critic. Why Blind Barrels Is Transforming Whiskey Culture Blind Barrels is redefining how consumers discover whiskey by focusing on: 1. Blind tasting that removes bias Drinkers evaluate whiskey based on flavor, not marketing or labels. 2. Access to rare, small-batch distillers Members sample craft expressions unavailable in most stores. 3. Affordable exploration Each box replaces the need to buy multiple full bottles. 4. Education and whiskey literacy Guided materials help members understand mashbills, aromas, finishes, and distillation techniques. 5. A premium experience loved by gift buyers The tasting ritual is unique, interactive, and memorable. 6. High-end presentation Every box is packaged to feel luxurious and gift-ready. The kits are also reusable so that tasters can make their own blind tasting kits for friends. How to Subscribe or Purchase a Blind Tasting Gift Box To join the Blind Barrels subscription membership or purchase the Bourbon Tasting Experience Gift Box , customers can visit www.blindbarrels.com . The process is simple: Choose a subscription or one-time gift box Enter shipping information Receive the blind tasting kit Sample the four whiskeys Scan the QR code to play the whiskey game and reveal each selection Order full bottles through the member-exclusive shop Every shipment becomes a new chapter in the whiskey discovery journey. About Blind Barrels Blind Barrels is a Westlake Village–based whiskey tasting company specializing in curated blind tasting experiences. Each subscription box features four blind samples from independent craft distillers, tasting guides, educational resources, and member-only bottle access. With a focus on learning, exploration, and removing bias, Blind Barrels has become a leading force in subscription-based whiskey discovery throughout the U.S.