— Wingman Brewery, a new Australian based independent brewer with big ambitions, has launched a clear bottle lager.
Our debut product Wingman Premium Lager is “a crisp, clean lager that wears its alcohol volume of 4.5 percent boldly so you always know where you stand.”
“It can be hard to know how much you’ve had when the alcohol volume is hidden away in type so small you can barely read it,” our Wingman brewer says.
Wingman Brewery announced its arrival today with a promotional campaign on the Macquarie Media network. This commenced with Sydney's number one radio station 2GB, featuring live reads from well known drive presenter Ben Fordham.
Our beer is being brewed by Australian Beer Company, the Casella and Coca-Cola Amatil joint venture that is located in Yenda, NSW.
“They’ve got facilities, they’ve got capacity, they’ve got scalability, so they’re an ideal partner,” David Henderson, Managing Director of Wingman Brewery proudly announced.
Wingman has struck a distribution deal with Independent Liquor Group, which services over 1500 outlets in Australia, many of which trade under the Super Cellars and Little Bottler banners.
Henderson had said the beer was designed for mass appeal with lower bitterness than similarly positioned products on the market.
“When you have a few beers, that bitter aftertaste lingers on the palate. The aim was to produce one that just finishes, so that it’s a much more drinkable product,” said Henderson. He states Wingman has the necessary resources to ensure consumer awareness and take-up of the brand, which is clearly going into battle with some rivals that have very deep pockets.
“We’ve got a budget that we’re marketing to. We feel that we’ve got sufficient to do what we’re trying to achieve with it,” he said.
Called Wingman because it is “the beer that has your back”, its logo has been designed to change colour when it reaches its ideal drinking temperature of 4.5° C.
The Kinetic Agency, which has worked with various beer brands in the past, assisted with the creative execution for Wingman.
Wingman Premium Lager will be available in ILG outlets from monday 30th of October.
Henderson said the company has ambitions of introducing more products under the Wingman umbrella.
Release ID: 255709