The highly anticipated launch of California based club, — Wine Club World, is only days away, according to sources close to the innovative online wine club. The marketing team and managing partners have slated the official launch for the first week of August.
“It's been a long time coming but it is well worth the wait,” commented partner, Ken Sorenson of Solvang, California. “The vineyards and wineries are poised for a very successful inaugural shipment to the membership in early September.”
Boasting an array of California vineyards and wineries for the club's initial shipment, Wine Club World will feature wines created in the American Viticultural Areas (AVA), inclusive of the booming wine country of the Santa Ynez Valley and the Santa Barbara area.
“While our vineyard and winery base continues to grow far beyond California,” stated Stewart Fries, wine connoisseur and Wine Club World partner, “For the first shipment, we are featuring wines created by those wineries who were first to see our vision and jump on board. Thus, California wines.”
Dragonette Cellars, owned and operated in Los Olivos, California, was an early winery to envision the potential of the unique online wine club and was first to team up with Wine Club World in its developmental phase.
“Direct-to-consumer marketing could well be the wave of the future for the wine industry,” said John Dragonette, winemaker and co-founder of Dragonette Cellars. “While our wines are highly successful in our area, our reach is predominately regional. Wine Club World expands our demographic to the majority of the continental United States!”
With consumer members from coast to coast, the partnership expects an eventual membership base that includes every state to which wine and spirits can legally be shipped. In addition, a collection of vineyards and wineries equaling that national reach are clamoring to become a part of this unique approach to online wine clubs.
“Our focus is clear,” stated partner Jenn Finnell of Eau Claire, Wisconsin. “We want to afford the smaller wineries and vineyards the same advantages that the bigger more established producers enjoy. The World Wide Web is a powerful marketing tool, and we have chosen this platform to facilitate maximum exposure for our member wineries, essentially introducing them-for the first time, in many cases-to a public that is eager to sample what they have to offer.”
As a partnered vineyard or winery, the benefits are numerous with intentions to level the playing field for the “little guy” or smaller, “Mom and Pop” producers. While many smaller vineyards produce limited varietals that may or may not be familiar to the consumer, Wine Club World provides those smaller producers a nationwide presence. At the same time, the consumer member enjoys the ability to sample wines that, without Wine Club World, they may not have otherwise known existed.
“We want the world to know about the wineries that don't have a huge marketing budget,” added Nathan Willingham, Wine Club World partner and entrepreneur in his own right. “We thought everyone should have the ability to enjoy the fabulous wines created in some of the smaller, lesser known wineries, and Wine Club World was born."
For information on vineyard and winery partnership and consumer membership, email the partners directly at email@example.com
*JD Arbuckle is a freelance journalist specializing in consumer education on a variety of topics including wine clubs, fine wine and central California AVA’s.
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