Market Highlights —
In this rapidly changing world of technology, video streaming market is projected to show major growth prospects during the forecast period. Due to technological advancements, there is increasing adoption of video streaming solutions and services on a wider platform. It helps in better marketing and branding of products.
As compared to other regions, the Video Streaming Market in North America is expected to witness significant growth during the forecast period. U.S and Canada are anticipated to drive the growth of video streaming market. This is owing to the presence of large number of established players in video streaming market.
In addition to this the region also has a well-established infrastructure which allows higher penetration of mobile devices which ultimately provides high speed connectivity and is expected to be a major factor for the growth of video streaming market.
The high adoption of digital media in this region is responsible for driving the growth of video streaming market. Majority of the companies are adopting video streaming solutions and services for their marketing and branding activities which ultimately helps in driving the market growth of video streaming market.
The video streaming market is growing rapidly over 17% of CAGR and is expected to reach at approx. USD 82 billion by the end of forecast period.
Video Streaming Market Players:
• Netflix (U.S.)
• Adobe Systems Incorporated (U.S.)
• Ustream (U.S.)
• Amazon Web Service, Inc. (U.S.)
• Akamai Technologies (U.S.)
• Microsoft Corporation (U.S.)
• Apple , Inc. (U.S.)
• Google (U.S.)
• Hulu (U.S.)
• Cisco Systems, Inc. (U.S.)
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Video Streaming Market Segmentation
The video streaming market has been segmented on the basis of streaming type, deployment, solution, service, platform, revenue model and vertical. The streaming type is further classified into live video streaming and nonlinear video streaming. Live video streaming has gained immense popularity owing to the increasing use of mobile phones and tablets.
Market Research Analysis:
The global video streaming market, by geography, has been segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and South America. In the global video streaming market, Asia Pacific is anticipated to witness relatively faster adoption and hence the growth rate as compared with other regions. Within Asia Pacific, video streaming market is projected to contribute faster to the growth of revenue backed by increasing use of mobile phones and tablets in countries such as Japan, China and India. Furthermore, many live video streaming channels are coming up in the region adding to the growth of the sector.
Across Europe, countries including Germany, France and the U.K. are anticipated to drive the growth of video streaming market. In Europe, the presence of advanced infrastructure and with the increasing adoption of technology and technological advancements in numerous countries is driving the market growth of video streaming market.
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Video streaming market in the South America region is anticipated to witness relatively slower market growth. However, Brazil and Argentina among other countries are projected to witness slow yet steady growth. In Brazil, video streaming is increasing popularity and is expected to increase significant market share during the forecast period. Video streaming market in Middle East and Africa occupies a relatively smaller pie of the global video streaming market.
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