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Master Data 360- an initiative to manage and govern Critical Business Data

July 25, 2025

IMA360, an industry leader in profit optimization, is launching Master Data 360- a product focused on master data management and governance. The Texas-based organization has been doing some ground-breaking work. Their AI-powered cloud platform helps automate, manage, and optimize pricing, rebates, chargebacks, royalties, contracts, and promotions. Their clientele includes Fortune 500 organizations across multiple industries such as manufacturing and distribution. Customers have leveraged the IMA360 platform to boost their margins, implement dynamic and CPQ pricing models, formulate pricing strategies, assess products' demand, counter their competitors' pricing, and gain a competitive advantage. Read more here- https://ima360.com/solutions/ Mr. Anuj Gupta, the CEO of IMA360, said, "Most of our clients and prospects struggle with shared data management issues when trying to optimize their processes. So, we leveraged our expertise by launching Master Data 360. The all-in-one data management & data governance solution helps organizations share data easily, and facilitates quick and robust decision-making". More about Master Data Management and Governance- Master Data Management (MDM) is a technology that facilitates organizations to manage and govern their critical business data. Examples include customer, product, and supplier information. MDM creates a single, accurate, and consistent view of data across various systems. It acts as a central hub enabling organizations to consolidate, cleanse, and synchronize data from multiple sources, including CRM, ERP, and legacy systems, to ensure data quality and consistency. It further helps cleanse and validate data by removing duplicates, identifying and rectifying errors, and improving overall data quality. It also facilitates the enforcement of data governance policies, ensuring data accuracy, consistency, and compliance with regulations. It provides a centralized repository for master data, allowing organizations to manage, enrich, and synchronize their data across different systems and applications. It enables the creation of a comprehensive 360-degree view of business entities, such as customers, by linking related data from various sources and helps reduce costs, boost operational efficiency, improve customer experience, and comply with data governance regulations. Here is more about the organization- www.ima360.com

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