Toronto, ON, Canada / March 18, 2014 / This World Water Day, March 22, Uniworld Boutique River Cruise Collection and its partner in sustainable tourism, The TreadRight Foundation, will be proudly taking part in WHOLE WORLD Water's (WWW) global campaign to give the #WholeWorldWater.
WWW works to provide clean and safe water to the world's nearly one billion people living without access to potable water and nearly 2.4 billion living without basic sanitation. WWW's goal is to unite the hospitality and tourism industry in an effort to filter, bottle and sell water in reusable glass bottles. Participating companies donate or give a percentage of the profits from water sales to WWW, with a view to raising US$1 billion annually. One hundred per cent of the money raised goes to fund water projects globally.
Uniworld and TreadRight join Edward Norton and Sir Richard Branson in supporting WWW's 2014 World Water Day campaign with the message, give the #WholeWorldWater. Uniworld will promote the campaign on their website, through their social media channels and onboard their ships. The campaign is a call for consumers to request WHOLE WORLD Water from hotels and restaurants and to gain greater industry support of the WWW cause.
Uniworld participates in WHOLE WORLD Water's global campaign by donating US$1 for each guest that travels on a Uniworld ship in Europe. Uniworld will also continue to bottle its own water, reduce plastic waste and put a great emphasis on educating travellers on the gravity of the global water issue.
"Uniworld is proud to partner with WHOLE WORLD Water on such a worthwhile endeavour as bringing clean and safe water to those who don't have access to it," states Guy Young, president of Uniworld.
To find out more about how WHOLE WORLD Water hopes to generate funds for community water projects visit www.wholeworldwater.co.
For more details, please visit uniworld.com or connect with Uniworld Boutique River Cruises at facebook.com/uniworldrivercruises or twitter.com/uniworldcruises. The TreadRight Foundation is a not for profit that supports Uniworld in all of it's sustainability initiatives. For more information on TreadRight's work please visit http://www.treadright.org.
About Uniworld Boutique River Cruise Collection
Los Angeles-based Uniworld Boutique River Cruise Collection, the world's only authentic boutique cruise line(TM), is recognized among the "World's Best River Cruises" by Travel + Leisure. Uniworld has also been recognized in their "Top 20 River Ships," with seven ships ranking in the top 20, along with the River Countess earning the highest score of all cruise ships, both river and ocean. Uniworld has been named in Conde Nast Traveler's prestigious Gold List for seven consecutive years and in their Platinum Circle for three years. Uniworld was also ranked in their top three among the world's "Top Ten" cruise lines, both ocean and river. Uniworld's staterooms and dining are also ranked among the "Top Three in the World" by Zagat Survey(R), with Uniworld being the only river cruise line named in the Zagat Survey(R) amongst the best of the best in the cruise industry. The editors of Cruise Critic handpicked Uniworld's S.S. Antoinette as the "Best River Cruise Ship," and Cruise International awarded Uniworld for the second year in a row, the "Best Luxury River Cruise Line." In addition, Uniworld has the highest rankings by travelers on Cruise Critic for both river and ocean cruise lines. Uniworld features luxurious boutique ships with an average capacity of 130 guests and the highest staff-to-guest ratio in the river cruise industry, as well as included shore excursions, world-class gourmet cuisine, and award-winning hospitality. Uniworld offers over 500 departures sailing on more than 15 rivers in over 20 countries throughout Europe, Russia, Egypt, China, Vietnam, and Cambodia.
Uniworld is a member of CLIA, Cruise Lines International Association
About The TreadRight Foundation
Uniworld Boutique River Cruises is part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US $2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit: www.TreadRight.org.
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Michelle Lee Hoy
PR & Digital Media Specialist
The Travel Corporation, Canada
(416) 322-8468 ext. 7295
Marie Anne MacRae
Director of Public Relations
The Travel Corporation, Canada
Release ID: 36692