United States Makeup Primer Industry —
Major developments in the beauty industry use beauty devices, which are generally used with cosmetic products. The global beauty devices market was valued at $33.57 billion in 2018 and is expected to go up to $96.9 billion by 2025, growing at a CAGR of 19.4%.
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The factors attributing to the hike in market value include the increase of skin problems, more hormonal imbalance concerns, and the rising geriatric population. This results in increased awareness in terms of beauty devices, such as at-home LED therapy devices, which is reported to be the latest trend in the beauty devices market.
Further, the availability of disposable income leads to more spending on personal care products, thus increasing market demand. The geriatric population and youths are increasingly conscious about their appearance, which leads to the adoption of technological devices to improve beauty.
Leaders in the industry are focusing on developing at-home and handheld devices to improve their market standing. Local and national players in the United States have invested in cost-effective, compact, and technologically advanced beauty devices for at-home use, owing to the ease of use these devices allow.
The beauty device market is segmented by device type and end-users.
By device type, light/LED therapy and photorejuvenation were the largest contributors to the market share, and this trend was likely to increase in the forecast period. Such devices are widely used in treating skin blemishes, freckles, pigmentation, and wrinkles & fine lines.
Devices for treating hair loss have also seen an increase in demand since hair loss is a common skin condition associated with age and hormonal imbalance. A report by the American Hair Loss Association states that common male pattern baldness is the cause of over 95% of hair loss in men. Beauty devices can help restore the hair, which is expected to increase the market share of these devices.
Beauty salons dominated the consumption of beauty devices, contributing a 54.7% share in 2018. The increase in demand stems from the increase in the number of such salons, both nationally and globally. At-home beauty devices are an emerging trend, and these devices are predicted to be the fastest-growing category in the market.
North America, Europe, the Asia Pacific, and the Middle East & Africa are the largest economies for the beauty device market growth. North America, particularly the United States, has the highest demand for these devices, and this trend is expected to go upward. This hike is a result of the high demand for natural and organic products, and better adoption of technologically advanced beauty devices. Such a rise in the demand for beauty devices has also bought many leading players to the region.
In the Asia Pacific, China, India, South Korea, and Japan have seen growing technological innovations and increase in skin and hormonal diseases, resulting in a rising demand for beauty devices. Availability of leading brands and quality products in theses region also contributes to the growing market share. Additionally, urbanization has also helped in the adoption of beauty devices.
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