-- Alcohol consumption remains widespread in the U.S., with the 2024 National Survey on Drug Use and Health reporting that 62 percent of people ages 12 and older drank in the past year, and 21.7 percent of adults reported binge drinking in the past month. Against that backdrop, Unconscious Moderation is launching an app to help people reconsider their relationship with alcohol.
Photo Courtesy of Unconscious Moderation
The app is built on the science of habit formation and unconscious behavior change. Using hypnotherapy, journaling, curated reading, and movement practices it helps users make conscious shifts in patterns that typically run on autopilot. The app also includes a toolkit with a drink tracker, community forums, daily prompts designed by psychologists, and more. The premise is simple but science-backed: most drinking habits live in the unconscious mind, where willpower can't reach them.
John Brown, Founder of Unconscious Moderation, explained the app's universal approach. "This is for people who want to improve their lives," he said. "Whether you're an entrepreneur optimizing performance, a parent managing stress, or someone exploring the sober-curious movement, the goal is the same: better habits, better health, better life. We're not here to judge your consumption. We're here to help you understand your patterns and make choices that serve you."
The structured approach helps users move from autopilot to conscious decision-making. Users identify their specific triggers and practice new responses in real situations. Early feedback highlights shifts in behavior toward alcohol, with many pointing to the science-based content and built-in support tools as surprisingly effortless to use and effective in creating lasting change.
Brown emphasized the importance of language in creating change. "We avoid shame-based frameworks entirely," he said. "The experience needed to feel accessible, not prescriptive. When people feel judged, they shut down. When they feel understood, they open up."
A phased rollout will begin in North America and Europe, with the official launch planned for January to align with the Dry January movement. "We wanted to meet people where they are," Brown said. "January is when so many decide to rethink their relationship with alcohol. We're launching then to give them the tools and support to actually follow through, not just for a month, but beyond. Our philosophy is simple: change your thoughts, change your drink, change your life."
About Unconscious Moderation
Unconscious Moderation is a wellness technology company created by psychologists and behavioral science specialists. The app combines hypnotherapy, journaling, movement practices, and neuroscience education to address unconscious patterns rather than relying on willpower or traditional frameworks. Every element of the program is grounded in research on habit formation and behavior change.
Contact Info:
Name: Camila Atehortua
Email: Send Email
Organization: Unconscious Moderation
Website: https://um.app/
Release ID: 89176683
Google
RSS