Health News

Private GP clinic Sloane Street Surgery marks one year of same-day diagnostic testing, transforming infection care for London patients

Sloane Street Surgery is marking one year since introducing same-day BioFire diagnostic testing, a rapid molecular testing system that has transformed how the clinic diagnoses and treats infections. The practice remains one of the few GP surgeries in London offering this level of same-day PCR-based testing for respiratory, gastrointestinal and pneumonia-related infections. BioFire testing works by identifying bacteria, viruses and parasites within hours rather than days. Panels are available for respiratory, GI and pneumonia investigations, offering rapid diagnoses that enable earlier treatment, preventing the risk of complications and reducing unnecessary antibiotic use. The clinic is keen to increase the use of the technology because it supports safer prescribing and helps combat antibiotic resistance. It also supports public health efforts, allowing earlier identification of infectious pathogens and helping to limit their spread. Patients of all ages are benefiting from the service: After weeks of coughing and fever, BioFire identified patient James’s Mycoplasma pneumoniae, allowing the clinic to prescribe the correct antibiotics the same day. Following travel, Emma returned with severe diarrhoea but BioFire was able to quickly detect Giardia, enabling immediate targeted treatment and helping her avoid hospital admission. Four-year-old Poppy had a high fever, but BioFire confirmed RSV, delivering immediate reassurance and preventing unnecessary antibiotics. Patients experiencing a persistent cough, fever, diarrhoea or other respiratory/GI symptoms can choose to access this private same-day testing service by booking an appointment for rapid clinical assessment. Results are fast, accurate and provide significant peace of mind. For more information about Sloane Street Surgery, use the contact details below:

November 25, 2025

Chicago Gold Coast Stellate Ganglion Block For PTSD & Anxiety Treatment, Update

The clinic, which serves Gold Coast and nearby neighborhoods including the Near North Side, River North, Streeterville, Lincoln Park, and the West Loop, is now offering SGB as part of its broader range of physician-led treatments aimed at helping patients manage complex mental health conditions. More details can be found at https://chicagoivsolution.com/sgdptsd/ The Stellate Ganglion Block is an outpatient procedure that uses a small injection of local anesthetic to target the stellate ganglion, a nerve cluster involved in the body’s fight-or-flight response. By calming this system, the treatment may help reduce symptoms connected to hyperarousal, which can include heightened stress, sleep disruption, intrusive memories, and persistent anxiety. The clinic notes that SGB is particularly suitable for individuals who have tried traditional therapies without experiencing adequate improvement. “SGB offers patients another path when standard approaches haven’t provided enough relief,” said a clinic representative. “Many people living with PTSD or severe stress symptoms are searching for additional options, and this procedure gives them an opportunity to explore a different type of support.” The procedure is performed by Dr. Eugene Lipov, a specialist known for his extensive work with SGB in trauma-related conditions. Each treatment is done under ultrasound guidance for precision, typically takes 10 to 30 minutes, and involves minimal downtime. Depending on the patient’s response, both sides of the neck may be treated within a short period, and sedation can be provided for comfort. Growing interest in SGB has followed research evaluating its potential role in supporting trauma-related symptoms. A multi-center randomized study published in JAMA Psychiatry reported stronger outcomes for SGB compared to placebo, contributing to wider clinical acceptance. While responses differ from person to person, the clinic explains that the procedure may offer helpful symptom reduction for patients seeking additional treatment avenues. For individuals with more complex needs, IV Solutions & Ketamine Centers of Chicago can coordinate plans that combine SGB with intravenous ketamine therapy, another treatment used to support patients with treatment-resistant depression, PTSD, and chronic anxiety. All services are provided in a private, medically supervised setting staffed by anesthesiologists, registered nurses, and trained clinical personnel. Interested parties can find additional information at https://chicagoivsolution.com/

Precision Health: A Global Call to Action

Precision health is advancing at extraordinary speed, reshaping how we predict illness, diagnose disease, and tailor treatment. With gene sequencing costs falling from £2 billion to £230 in just two decades and AI now analysing complex multi-omic data, the potential for personalised, effective care has never been greater. But as the Global Impact Committee’s latest report makes clear, this progress risks deepening inequity unless global systems act now. The GIC – an independent advisory board supporting Beamtree’s mission to mobilise the power of data for a healthier, happier world – examines both the opportunity and the challenge. As the report states, “The impact of precision health will be as great as medical landmarks such as the discovery of antibiotics and advances in imaging technology.” Yet services remain concentrated in major cities, therapies can cost more than £1.5 million per patient, and entire regions such as Africa, home to 19% of the global population but less than 2% of genetic datasets, are at risk of being left behind. Beamtree CEO Marek Stepniak emphasises why this work matters: “Precision health represents one of the most profound shifts in modern healthcare. But its true value will only be realised if every community, not just the privileged few, can access the benefits. This report outlines the actions and collaborations needed to ensure precision health becomes equitable, sustainable, and safe at scale.” The report calls for coordinated action across governments, regulators, and healthcare systems – reforms that can make precision health accessible, trustworthy, and truly global. Its message is clear: innovation alone won’t deliver better outcomes; equitable access will. Read the full report here to explore the insights and recommendations shaping the future of precision health.

Sprout Consulting Group Expands Healthcare Marketing and Communications Solutions Nationwide

As healthcare continues to undergo rapid technological change, the need for robust marketing strategies that connect patients with the care they need is more important than ever. Sprout Consulting Group, led by Chief Strategist Ursula Douglas, works with healthcare leaders to develop and implement strategies that not only improve visibility but also align with organizational goals and enhance the overall patient experience. Each engagement brings together strategists, creatives, and digital technologists to deliver solutions that combine vision with the precision required in today’s healthcare environment. Aligning Digital and Traditional Strategies for Greater Impact With a background in both corporate and entrepreneurial healthcare settings, Douglas brings nearly 15 years of experience to her role. She has held multiple roles within one of the largest medical technology companies in the world and has partnered with leading medical and research institutions, including Morehouse School of Medicine in collaboration with the National Institutes of Health, giving her unique insight into the challenges and opportunities within the healthcare sector. Sprout’s digital transformation model integrates both traditional and digital marketing approaches, ensuring that healthcare organizations can engage with patients more effectively across all touchpoints. “Digital transformation is not just about technology,” Douglas said. “It is about aligning mission and communication to make care more connected, accessible, and human. When marketing, communications, and strategy work in harmony, it becomes a catalyst for meaningful transformation within the organization.” As healthcare systems adapt to a more digital environment, the demand for transparent, effective communication has never been greater. Studies show that while 70% of patients now prefer digital communication for healthcare services, fewer than half feel their needs are being adequately met. This disconnect presents a significant opportunity for healthcare organizations to evolve their marketing strategies and bridge the gap between patient expectations and their actual experiences. Sprout Consulting Group partners with healthcare organizations to address this challenge by integrating clarity, insight, and personalization into both internal and external communication strategies. Why Patient Experience Is Critical to Healthcare Marketing Sprout Consulting Group’s approach emphasizes the critical role patient experience plays in driving successful marketing outcomes. Research from Deloitte indicates that health systems with excellent patient experience scores see up to 50% higher net margins compared to those with lower scores. Furthermore, studies consistently show that positive patient experiences lead to better adherence to care plans, improved health outcomes, and higher levels of patient satisfaction. This connection between experience and outcomes underscores why healthcare marketing must evolve beyond awareness to become a driver of engagement, clarity, and alignment. Sprout’s strategy helps healthcare organizations focus not just on attracting patients but also on unifying their internal and external efforts so that education and outreach become catalysts for lasting impact. The firm’s work extends upstream to help leadership teams align internal stakeholders, ensuring that marketing and communication strategies directly support broader business objectives and patient-centered outcomes. By integrating marketing with organizational strategy, Sprout ensures that every touchpoint contributes to the goal of improved patient care. “Our clients partner with us because we understand the intersection of marketing, strategy, and healthcare delivery,” said Douglas. “By aligning internal strategy with external engagement, we help organizations create stronger, more meaningful connections with patients.” A Comprehensive Approach to Healthcare Marketing Sprout Consulting Group, a Houston, TX based healthcare marketing agency , sets itself apart by blending deep industry expertise with strategic insight to help healthcare organizations communicate with clarity and impact.Purpose-built for collaboration, Sprout integrates expertise in healthcare strategy, communications, and digital technology to deliver solutions that balance creativity, compliance, and impact. Their holistic approach integrates branding, digital strategy, and patient experience alignment, ensuring that all marketing strategies are not only impactful but also sustainable. In recent years, the company has collaborated with a range of healthcare and public health organizations, helping them navigate the complexities of digital marketing while staying true to their mission and values. Sprout’s clients include a wide range of stakeholders, including healthcare providers, pharmaceutical companies, and public health institutions. “We take a comprehensive approach to every engagement,” said Douglas. “Our goal is to help healthcare organizations communicate effectively with patients, whether through storytelling, digital campaigns, or internal messaging. The result is an integrated marketing strategy that amplifies the organization’s mission and improves overall outcomes.” Redefining Healthcare Marketing’s Future As the digital landscape continues to evolve, Sprout Consulting Group is at the forefront of transforming healthcare marketing. By focusing on alignment, engagement, and measurable outcomes, the firm is helping healthcare organizations rethink how they engage with patients and communities. “Marketing should never be seen as a separate or secondary function,” said Douglas. “It is not just about producing more content or utilizing more channels. True transformation happens when marketing is fully integrated with the organization’s mission to strengthen stakeholder alignment and patient engagement.” Sprout’s model bridges creative strategy with operational depth, empowering healthcare organizations to connect innovation with empathy and create impact that endures as the healthcare landscape continues to evolve. About Sprout Consulting Group Sprout Consulting Group is a healthcare marketing and communications firm dedicated to helping healthcare organizations transform their marketing strategies to enhance patient experience and drive digital transformation. Led by Chief Strategist Ursula Douglas, Sprout combines strategic expertise with digital capability to deliver integrated solutions across the healthcare ecosystem. The firm specializes in aligning brand strategy, digital transformation, and patient experience for healthcare, MedTech, pharmaceutical, and public health organizations. Learn more at www.sproutconsultinggroup.net Media Contact Ursula Douglas Chief Strategist Sprout Consulting Group [email protected] www.sproutconsultinggroup.net

OxyStrength Launches Summit Performance Stack for High Altitude Athletes

OxyStrength Revolutionizes High-Altitude Performance with Summit Stack OxyStrength ,a women-owned, science-driven brand specializing in high-altitude performance, has introduced the Summit Performance Stack . This revolutionary system provides a holistic solution to the most pressing physiological challenges faced by mountain athletes and adventurers: low-oxygen environments and oxidative stress. Designed to support athletes through the entire journey from ascent to descent, OxyStrength’s Summit Stack is poised to redefine high-altitude wellness. Unlike traditional altitude remedies, which often address symptoms after they appear, OxyStrength focuses on proactive support. The Summit Stack optimizes acclimatization and helps prepare athletes for both cognitive and physical demands long before they reach the summit. By focusing on oxygen efficiency, cellular resilience, and cognitive clarity, OxyStrength equips adventurers with the tools to thrive in high-altitude conditions. Supporting the Body’s Adaptation to High-Altitude Environments High-altitude environments present unique challenges for athletes. While muscle fatigue is common, the real challenge lies in adapting to lower oxygen levels and managing oxidative stress during physical exertion. These factors often affect cognitive performance and endurance, problems that can undermine an athlete’s performance and safety. OxyStrength’s Summit Performance Stack is engineered to help athletes better adapt to these challenges with two specialized products: High-Brain Boost and Shroom Bloom. Each product has been carefully formulated using adaptogens and botanicals that have been shown to enhance cerebral blood flow, improve oxygen uptake, and support the body’s natural response to high-altitude stress. Together, these two formulas offer a comprehensive solution to keep athletes sharp, resilient, and ready for the demands of high-altitude sports. High-Brain Boost supports cognitive function, helping athletes maintain mental clarity and focus during strenuous high-altitude activities. By improving blood flow to the brain, this supplement helps athletes maintain their cognitive performance in low-oxygen conditions. Shroom Bloom , on the other hand, supports cellular endurance and oxidative stress management. This supplement harnesses the power of adaptogenic mushrooms like Lion’s Mane and Reishi, which are known for their ability to support overall well-being and reduce physical stress. Shroom Bloom helps athletes recover more efficiently and stay prepared for the mental and physical demands of high-altitude endeavors. A Holistic Approach to High-Altitude Wellness OxyStrength isn’t just another supplement brand; it’s a performance system designed specifically for high-altitude athletes. Unlike other companies that offer fragmented products, OxyStrength provides a complete, scientifically-backed approach to the entire adventure cycle. From pre-ascent preparation to in-summit performance and post-descent recovery, OxyStrength’s system ensures that athletes are prepared for every phase of their journey. In addition to the Summit Stack, OxyStrength offers Restful Nights , a product designed to aid in the crucial recovery phase after an expedition. By promoting sleep quality and supporting cellular repair, Restful Nights helps athletes recover fully and return to peak performance for their next challenge. Together, the Summit Stack and Restful Nights provide a comprehensive solution that covers every aspect of high-altitude performance. The OxyStrength Promise: Performance, Resilience, and Confidence “At OxyStrength, we believe that success at high altitude doesn’t come down to strength alone, it’s about optimizing the body’s natural systems,” says a spokesperson for OxyStrength. “Most people focus on acclimatization reactively, but we engineered OxyStrength to proactively support the body’s natural adaptation process. Our mission was to create a system that doesn’t just react to challenges but enhances the body’s performance and resilience at altitude.” The Summit Stack is about confidence. Whether you’re climbing, skiing, or running at high altitudes, this system ensures that your brain stays sharp and your body remains resilient. When you’re facing extreme conditions, the last thing you want to worry about is fatigue or mental fog. The Summit Stack provides the mental clarity and physical endurance to help you focus purely on your goals, without the distractions of altitude-related challenges. Launch Offer: Limited-Time Discount To celebrate the launch of the Summit Performance Stack, OxyStrength is offering a limited-time discount on the bundle. This exclusive offer allows athletes to experience the full benefits of the Summit Stack and optimize their high-altitude performance at a reduced price. Whether you’re a seasoned mountaineer or a beginner adventurer, the Summit Performance Stack is the essential system for conquering the unseen limits of high-altitude environments. About OxyStrength OxyStrength is a US-based, women-owned brand specializing in performance supplements for high-altitude athletes. Founded with the mission of addressing the unique physiological demands of low-oxygen environments, OxyStrength offers a comprehensive range of products designed to support oxygen efficiency, mental clarity, and cellular endurance. All OxyStrength products are scientifically formulated with natural ingredients and are manufactured in the United States. The company is committed to sustainability, with a pledge to plant a tree for every order placed. OxyStrength’s product suite is trusted by mountaineers, skiers, climbers, and other athletes who rely on peak performance at high altitudes. Media Contact OxyStrength Email: [email protected] Instagram: @oxystrength.supp TikTok: @oxystrength YouTube: OxyStrength Channel Facebook: OxyStrength

Elova Integrative Health Introduces a Transformative, Root-Cause Approach to Revolutionizing Wellness

A New Era in Wellness: Personalized Functional Medicine at Elova Integrative Health Elova Integrative Health, founded by Kaye Nobleza Toranzo, MSN, APRN, FNP-BC, FMACP, is reshaping the landscape of modern healthcare with its unique approach to functional medicine and holistic wellness. With15 years of experience in the healthcare industry, Toranzo is driven by a deep passion for helping individuals not just manage symptoms, but identify and address the underlying factors that contribute to chronic health issues. At Elova, the focus is on personalized care and prevention that empowers clients to regain control of their health. The practice specializes in uncovering the underlying drivers that lead to chronic conditions—such as fatigue, hormone imbalances, gut dysfunction, and cardiometabolic issues—while also emphasizing preventative measures to support long-term wellness. Using advanced diagnostic tools and a science-based approach, Toranzo offers a concierge-style experience that combines individualized care with ongoing support, ensuring clients achieve sustainable health results. The Elova Health Pathway: A Structured, Science-Backed Approach One of the standout features of Elova Integrative Health is its signature program—the Elova Health Pathway . This pathway provides a structured, personalized journey to wellness, guided by science and tailored to each client's specific needs. Unlike traditional healthcare, which often focuses on managing symptoms, Elova’s methodology digs deeper to identify the root causes of health concerns. Through functional testing, nutrition and lifestyle protocols, and ongoing check-ins, clients receive a comprehensive care plan that is continuously adjusted based on progress. This level of personalization ensures that every client’s health plan evolves as they do, maximizing results and improving overall wellbeing. “Our goal is to combine science-based care with a holistic approach, helping people feel energized, balanced, and empowered for the long term,” says Toranzo. “At Elova Integrative Health, we don’t just treat symptoms—we uncover the root causes so our clients can truly thrive.” Why Elova Integrative Health Stands Out Elova Integrative Health stands apart from conventional practices by offering a truly personalized, high-touch service that includes direct messaging access to care providers, personalized meal plans, and tailored health protocols. Clients also have access to their lab results, empowering them to understand their bodies and make informed decisions about their health. With regular check-ins and adjustments to care plans, Elova ensures that each client receives the most effective, individualized support possible. This model contrasts sharply with traditional healthcare settings, which often fail to address underlying health issues or provide continuous, holistic care. “At Elova Integrative Health, we go beyond traditional healthcare. Every client receives a personalized wellness plan, ongoing support, and the tools they need to take control of their health,” says Toranzo. “Our mission is to uncover the root causes of chronic conditions while also taking a proactive, preventative approach to reduce long-term risks for cardiometabolic issues such as heart disease and diabetes. We blend science-driven functional medicine with whole-body care so clients can feel clear-minded, energized, and truly in control of their health again.” This approach not only helps clients overcome health challenges but also equips them with the knowledge and confidence to maintain their well-being for years to come. Instead of chasing symptoms, Elova looks deeper. The team uncovers the underlying causes of persistent issues such as hormone imbalances, fatigue, gut dysfunction, inflammation, and cardiometabolic concerns—designing targeted, strategic care plans that help clients not only improve, but genuinely thrive. Bridging Conventional and Functional Medicine Kaye Nobleza Toranzo’s journey into functional medicine was driven by a personal desire to bridge the gap between conventional medicine and a more comprehensive, proactive approach to health. Having witnessed too many patients struggling with unexplained symptoms and inadequate solutions, Toranzo set out to create a practice that would fill the void between traditional healthcare and the more integrative models that prioritize long-term wellness. “Healthcare should be a partnership, and it should focus on the individual,” Toranzo explains. “I wanted to create a space where people could feel heard, understood, and empowered to take charge of their health.” By combining functional medicine with holistic, personalized care, Elova Integrative Health offers clients a chance to heal deeply—not just manage symptoms. Empowering Clients to Thrive Elova’s mission is not just about improving health; it’s about transforming lives. The goal is to create a truly empowering experience that goes beyond the doctor's office, where individuals not only regain their health but also feel equipped to thrive in every area of their lives. Elova’s philosophy embraces proactive healthcare that’s both practical and transformative, giving people the tools they need to lead healthy, balanced lives. With its unique approach, Elova Integrative Health offers clients an opportunity to take control of their wellness journey, armed with knowledge, support, and a personalized roadmap to optimal health. About Elova Integrative Health Elova Integrative Health is a functional medicine and holistic wellness practice founded by Kaye Nobleza Toranzo, MSN, APRN, FNP-BC, FMACP. Toranzo offers a science-driven, deeply personalized approach to wellness rooted in advanced diagnostics and whole-person care. Elova’s offerings include comprehensive functional lab testing, 1:1 personalized care, tailored nutrition and lifestyle protocols, and ongoing support designed to uncover and address the root causes of chronic symptoms. Through the signature Elova Health Pathway, clients move through a structured, evidence-based, and holistic journey that promotes balance, healing, and long-term vitality—helping them thrive at every stage of life. Media Contact Kaye Toranzo Founder, Elova Integrative Health Kaye’s email: [email protected] Elova’s email: [email protected] Website Facebook Instagram

Advance Decisions - Frequently Not Shared With Loved Ones: Multiple Studies Show

Multiple studies reveal a significant gap between creating advance decisions and communicating them to the people who matter most. A 2021 AARP survey found that 62% of older adults without advance directives said they 'had not gotten around to it,' whilst 15% admitted they 'did not know how.' Even when individuals complete these documents, research indicates that families often remain unaware of their existence. Nearly one in five people (19.3%) do not understand what an advance directive is. Key challenges include a lack of awareness about advance care planning and patients not recognising it as their responsibility to initiate discussions with physicians or relatives. For more details, visit https://mymedicalchoice.org/ These barriers create systemic failures rather than individual shortcomings. Studies identify insufficient time, patients' difficulty understanding treatment limitations, and the perception that advance care planning lacks priority as significant obstacles. Research also shows that family members assessed at risk of complicated bereavement were associated with lower advance directive completion, though individuals valued healthcare professionals' support for relatives during the process. When families remain uninformed about documented medical wishes, the consequences become critical during emergencies. Emergency responders operate within a narrow window—the 'Golden Hour'—where rapid access to accurate medical information can determine survival and prevent long-term harm, though the exact duration can vary depending on the specific condition, injury, and available medical resources. During this critical period, family members who are unaware of advance decisions cannot advocate for the patient's documented preferences. Paramedics and A&E staff require immediate clarity on treatment refusals, medication allergies, and surgical history, yet relatives often lack the knowledge to provide this information or even confirm that legal directives exist. My Medical Choice addresses this communication breakdown through an automated notification system designed in consultation with British paramedics. When emergency services access a member's online profile using medical-alert jewellery or ID cards, the system instantly sends an SMS alert to designated emergency contacts. This mechanism ensures that relatives are informed in real time, transforming family involvement from passive to active and enabling loved ones to support the patient's documented wishes even when they cannot be physically present at the scene. Beyond emergency response, the organisation provides a Pre-op Consultation Pack that facilitates structured conversations before medical events occur. The pack includes educational material and step-by-step guidance to help members and their families discuss treatment options in advance. This resource addresses research findings that healthcare professionals value support for family members during the planning process, creating opportunities for informed dialogue rather than crisis-driven decisions. Members can download their Advance Decision to aid communication with their loved ones about their healthcare decision-making. This legal framework ensures that relatives have clear insight into members' enforceable medical directives. The National Blood Donor Database enables members to pre-identify compatible donors, often family members, and document these arrangements within their profiles. Such practical planning mechanisms create natural conversation triggers, transforming abstract directives into concrete family engagement. My Medical Choice's resources systematically address the barriers identified in research. The organisation provides accessible guidance for those who 'do not know how,' positions members as responsible initiators of advance care planning, and integrates medical alerts with family notification to elevate perceived priority. Specialist support for setting up advance decisions and pre-operative consultation tools address time constraints and comprehension challenges. As a grassroots, member-run association, the organisation nurtures a supportive community where individuals gain confidence through shared experiences, reducing stigma around discussing end-of-life preferences. For individuals creating advance decisions and their families, documentation represents only the first step. Sharing these directives with their loved ones and establishing clear communication protocols ensures that healthcare wishes are respected when they matter most. 'My Medical Choice' offers integrated tools and guidance to bridge the gap between intention and action, empowering families to become informed advocates rather than uninformed or worse - confused bystanders. More information is available at https://mymedicalchoice.org

Luba Sasowski Recognized for Leading Ethical Innovation in Skincare Through Bryght

Luba Sasowski, Founder and CEO of Bryght Skincare, continues to shape the global skincare industry through innovation rooted in transparency, clean formulations, and inclusivity. Her leadership reflects a mission to empower individuals with products that support confidence and promote safe, ethical approaches to skincare. A Career Built on Vision and Experience Raised by immigrant parents in a small Canadian town, Sasowski developed an early appreciation for hard work and resilience. Her passion for beauty and wellness led her into the retail beauty industry, where she advanced into national leadership roles. After years of experience, she founded WAX Hair Removal Bar, which expanded across Canada and the United States and became known for professional skin treatments and client-focused care. Her work in professional skincare revealed a clear consumer need for gentle and effective solutions for hyperpigmentation, especially in sensitive areas. This insight led to the development of Bryght Skincare, a brand centered on natural brightening treatments backed by scientific research. Ethical, Clean, and Effective Skincare Bryght’s product line integrates plant-based ingredients with advanced cosmetic science. All formulations are vegan, cruelty-free, and free from parabens, silicones, hydroquinone, mercury, and artificial fragrances. Key products include: Prep Cleanser – A gentle cleanser designed to enhance absorption and prepare the skin for treatment. Treat Gel – A lightweight gel suitable for the face and body, formulated to improve the appearance of uneven tone and discoloration. Anal Bleaching Kit – A dermatologist-tested brightening system designed for sensitive skin, offering a natural option for addressing discoloration in intimate areas. BLOC SPF 50 – A mineral sunscreen providing non-nano, reef-safe protection with a comfortable finish. SWEAT All Over Deodorant – A multitasking cream developed to reduce sweat and odor while supporting brighter skin. Hype Lyght – A microcurrent device featuring green LED technology for enhanced radiance and tone. Each product reflects Bryght’s commitment to clear labeling, ethical sourcing, and science-supported results. A Mission Focused on Education and Confidence In addition to product development, Bryght emphasizes consumer education and inclusive conversations around intimate skincare. Sasowski leads a team dedicated to promoting comfort, confidence, and informed self-care practices. About Bryght Skincare Bryght Skincare is an international skincare brand specializing in natural brightening solutions designed for all skin types, including sensitive and intimate areas. Founded by Luba Sasowski, the brand is committed to ethical formulations, scientific integrity, and transparent skincare innovation. For more information, visit: https://bryghtenup.com/ , https://youtu.be/lYK4SkIEYtM

Unconscious Moderation Debuts Science-Based App for Alcohol Awareness

Alcohol consumption remains widespread in the U.S., with the 2024 National Survey on Drug Use and Health reporting that 62 percent of people ages 12 and older drank in the past year, and 21.7 percent of adults reported binge drinking in the past month. Against that backdrop, Unconscious Moderation is launching an app to help people reconsider their relationship with alcohol. Photo Courtesy of Unconscious Moderation The app is built on the science of habit formation and unconscious behavior change. Using hypnotherapy, journaling, curated reading, and movement practices it helps users make conscious shifts in patterns that typically run on autopilot. The app also includes a toolkit with a drink tracker, community forums, daily prompts designed by psychologists, and more. The premise is simple but science-backed: most drinking habits live in the unconscious mind, where willpower can't reach them. John Brown, Founder of Unconscious Moderation, explained the app's universal approach. "This is for people who want to improve their lives," he said. "Whether you're an entrepreneur optimizing performance, a parent managing stress, or someone exploring the sober-curious movement, the goal is the same: better habits, better health, better life. We're not here to judge your consumption. We're here to help you understand your patterns and make choices that serve you." The structured approach helps users move from autopilot to conscious decision-making. Users identify their specific triggers and practice new responses in real situations. Early feedback highlights shifts in behavior toward alcohol, with many pointing to the science-based content and built-in support tools as surprisingly effortless to use and effective in creating lasting change. Brown emphasized the importance of language in creating change. "We avoid shame-based frameworks entirely," he said. " The experience needed to feel accessible, not prescriptive. When people feel judged, they shut down. When they feel understood, they open up." A phased rollout will begin in North America and Europe, with the official launch planned for January to align with the Dry January movement. "We wanted to meet people where they are," Brown said. "January is when so many decide to rethink their relationship with alcohol. We're launching then to give them the tools and support to actually follow through, not just for a month, but beyond. Our philosophy is simple: change your thoughts, change your drink, change your life." About Unconscious Moderation Unconscious Moderation is a wellness technology company created by psychologists and behavioral science specialists. The app combines hypnotherapy, journaling, movement practices, and neuroscience education to address unconscious patterns rather than relying on willpower or traditional frameworks. Every element of the program is grounded in research on habit formation and behavior change.