TVA Media Group Launches a DRTV Campaign

Millions of dollars are spent on DRTV campaigns every quarter, yet studies suggest 80 of long-form campaigns fail. We are looking to change that, reports

Statista reports companies spent more than $191 million dollars on long-form DRTV campaigns in the third quarter of 2016. This is above and beyond the 933 short-form DRTV campaigns that took place during the same time period. Sadly, some studies show 80 percent of the long-form campaigns fail to achieve their goal. TVA Media Group (, a company featured on PBS, Newsweek, NBC, the LA times and more, looks to change this and functions to help DRTV clients achieve their goals at the lowest cost possible.

"Our company serves as one of the top DRTV and infomercial production companies in the country. With our help, businesses find they can generate brand awareness, sales revenue and an immediate return on their investment. We help at every stage of the process, from determining which type of campaign is best all the way through to post production" the staff at TVA Media Group states.

Many factors play a role in the success of a DRTV campaign, from the format to the offer being presented. Every element must be carefully thought out to determine which options should be used for the audience being targeted. For example, a demo show that highlights one particular product differs greatly from a multi-product home shopping knock-off.

"Clients often aren't aware of the many options available to them, but each option needs to be selected with the client's goals in mind. We help with this, script the campaign, choose the actors and more as part of our services ( Our job is to ensure every step is completed properly, as this is what we do. The client only needs to provide input, and this provides him or her with more time to run their business, which is what they do best," the staff continues.

An infomercial doesn't function on its own. Other marketing tactics are required to achieve the best results. This includes digital marketing, social media, radio placements and more. A comprehensive approach is needed to follow up on the information obtained through the DRTV campaign or to direct the consumer to the campaign to learn more about the company's offerings.

"We work with clients to ensure they achieve success. We don't simply offer DRTV production. We help clients with every step of the process to ensure they obtain the best return on investment. Contact us today at to learn more about how we may be of assistance," the staff at TVA Media Group recommends.

About TVA Media Group:

Headquartered in Studio City, Los Angeles, CA (next to Universal Studios and CBS Studio Center), TVA has created successful direct response TV productions and media campaigns for more than 29 years. They've worked with startups, Fortune 500s, top 100 PR firms and ad agencies, professionals, non-profits and government agencies worldwide. The company maintains an A+ rating with the BBB, a Class 1 credit rating with D& B and has hundreds of client references and case studies covering 30 categories. Furthermore, they have won every major award in advertising, DRTV and PR. As one of the top TV advertising agencies in Los Angeles, the company offers services ranging from media buying and planning to TV informational production, MEDIAblitz and more.

Contact Info:
Name: TVA Media Group
Email: Send Email
Organization: TVA Media Group
Address: 3950 Vantage Ave Studio City, CA 91604
Phone: 1-888-322-4296

Release ID: 183993