-- Traveloka, a leading travel booking platform offering an all-in-one travel solution for hotels, flights, activities, airport transfers, and car rentals, officially launches its services in Japan starting Wednesday, May 28, 2025.
With over 140 million downloads worldwide,Traveloka offers an all-in-one travel solution, offering Japanese travelers worry-free access to Southeast Asia
Headquartered in Singapore, Traveloka now fully enters the Japanese market to provide localized, comprehensive travel solutions tailored specifically to Japanese travelers.
Since its founding in 2012, the app has been downloaded over 140 million times globally and serves 40 million monthly active users. With more than 20 travel-related products—including flights, hotels, and activities—Traveloka positions itself as a true all-in-one platform designed to meet every traveler’s needs. Japan marks Traveloka’s eighth market, with the launch aimed at offering Japanese travelers a smoother, worry-free travel experience to Southeast Asia.
■ Background of Japan Market Entry and Growing Demand
Japan continues to be one of the largest outbound travel markets in the region, with steady growth in travel demand to Southeast Asia in recent years. Simultaneously, the rise in inbound tourism is further revitalizing the domestic travel market. As a trusted travel platform with deep operational strength in Southeast Asia, Traveloka is uniquely positioned to meet this growing demand. This market expansion into Japan reflects a strategic move to bridge Japanese travelers with authentic regional experiences through a localized platform that prioritizes ease, value, and reliability.
Traveloka’s recent “EPIC Sale”—launched for the first time in Japan from April 25 (Fri) to May 5 (Mon), 2025—reflects this momentum. The flagship campaign offered special pricing on flights, popular hotels, and travel activities, resulting in a 50% increase in transactions compared to the previous 14-day period. These results signal strong interest in Southeast Asian travel and the value of affordable pricing among Japanese consumers.
With cross-border travel between Japan and other Asian countries expected to continue growing, the demand for international travel to and from Japan is projected to rise in the coming years.
■ Traveloka’s Key Strengths
・Localized for Japan
A cornerstone of Traveloka’s success across multiple countries is its deep commitment to localization. In Japan, the app and website have been fully adapted to meet the expectations of Japanese users—featuring user-friendly interfaces and native language support.
To further support local users, Traveloka has enhanced its customer service to align with Japanese expectations. Support is available 24/7 via AI-powered chat and email in Japanese, with phone support provided by Japanese-speaking operators from 8:00 AM to 10:00 PM—ensuring attentive and personalized assistance for users.
・Unmatched Reach Across Southeast Asia
Traveloka offers one of the most comprehensive travel inventories in Southeast Asia, particularly in countries such as Indonesia, Thailand, Vietnam, and Singapore. With deep inventory and 10+ years of market leadership in Southeast Asia, Traveloka enables Japanese travelers access authentic, often undiscovered destinations across the region.
・Truly One-Stop Travel Booking
Traveloka offers a unified platform that covers every aspect of travel—from flights and hotels to tours, local attractions, car rentals, and airport transfers. With just one app, users can seamlessly book their trip according to their preferences and budget, making travel planning worry-free.
■ Partner Network Highlights (As of May 2025)
Traveloka offers an extensive range of travel content through strong collaborations with a wide network of partners in the world:
Over 2.2 million accommodations including hotels, resorts, and apartments in more than 100 countries
Partnerships with over 250 airlines
More than 90,000 activities and local experiences
Collaborations with over 100 financial service providers
More than 2,000 transportation partners across 50+ countries
Ties with over 20 national tourism boards, including Japan National Tourism Organization
■ TVC Premiere Featuring Satoko Shibata
On June 1st, Traveloka will premier its first-ever television commercial for the Japanese market. The ad features singer-songwriter and poet Satoko Shibata performing a bright and humor-filled rap song. The commercial uniquely captures Traveloka’s vision of joyful, worry-free travel.
■ Upcoming Campaigns
Traveloka is excited to announce a series of promotional campaigns to be launched in Japan. These initiatives are designed to deliver timely and attractive offers to Japanese users, making travel more convenient and enjoyable for everyone.
“Let’s Save Big! Summer Travel Sale”
Campaign Period: June 16 (Mon) – July 13 (Sun), 2025
Details: New users who download and use the Traveloka app will receive coupons worth up to ¥18,000.
■Quote from Caesar Indra, President, Traveloka:
“We see a unique moment of opportunity,” said Caesar Indra, President of Traveloka. “Japan is aiming to welcome 60 million international visitors by 2030, with a strong focus on regional revitalization and sustainable tourism. At the same time, more Japanese travelers are now turning to Southeast Asia—drawn by its rich cultures, warm weather, and value-for-money experiences. This is where Traveloka can bridge both worlds—by offering localized services for Japanese users, while also helping Southeast Asians experience Japan in deeper, more meaningful ways.”
As Traveloka deepens its presence in the Japanese market, it remains committed to delivering experiences that meet the evolving needs of local travelers. Through a combination of compelling campaigns and continuously expanding partnerships, Traveloka will continue to enhance its services to provide even more comfortable and enriching travel experiences.
Release ID: 89161198
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