Toys Market Research | Impressive Growth, Size, Value Share, Emerging Audience, Global Overview and Forecast to 2024

Toys Market Global Information by Type (Preschool Toys, Soft Toys and Dolls, Action Toys, Arts and Crafts Toys, Construction Toys, Vehicles and others), Distribution Channel

Market Overview

The toy is an essential part of training children through enjoyable means. Toys are like the trailer of the actual world through which a child starts to discover various aspects and things present around. Educational toys help climb the steps and learn about social, physical and emotional aspects. Increased option in the market and demand for new toys will benefit the global toys market to reach nearly 03 percent growth mark annually. Toys help keep the children busy and sharpen the mind with the help of a puzzle and other brain exercising activities.

As the child grows, the demand for toys keeps on changing or developing. On seeing such changes, the companies are always working towards searching for new methods and making toys like construction toys, action toys, dolls, speaking toys, preschool and other types of toys. Toys market is a never-ending field. With the rapid growth in digitalization, the demands for smart, online, and digital toys is increasing and has opened another door for the global Toys Market.

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Digital learning is a single platform with many uses and hence is gaining popularity among the masses. Manufacturers are continuously working in searching for user-friendly and eco-friendly materials which can also boost the market growth due to increasing emphasis on greener ways of production. The global toys market is facing a challenge from the fluctuation of raw material cost.

Key Players

The LEGO Group (Denmark), Mattel, Inc. (US), Hasbro, Inc. (US), Playmates Toys Limited (Hong Kong), Tomy Company, Ltd (Japan), Kenner Products (US), Spin Master Ltd (Canada), Jazwares, LLC (US), VTech (Hong Kong), Funko Inc. (US) and NECA (US)

Recent Industry News

Educational toys industry is the fastest growing among all segments. Digital products are now being adopted as the leaning means for all age groups. To search for new toys, the companies need to invest in research & development programs and search for better ways of learning and lead the market. The offline supply chain will face the fastest growth and will dominate the market during the entire survey period.


Global Toys Market is divided into two segments: Types: dolls, action figures, educational, art & craft, scale models of vehicles, construction and others are the types of toys available in the market.

Supply: The toys are available through both retail and online supply methods. The retail supply will dominate the market and include speciality retailers, departmental store, stationery stores and others.

Regional Overview

Global Toys Market is observed based on four major markets, namely, America, Europe, Asia Pacific and The Middle East & Africa.

The American region is the largest market in the current era and will stay at the top. Increasing demand for smarter toys, educational toys and investments towards research & development of new gadgets is boosting the market.

The European region is next in the trail. The European region has well-established production facilities and ever-growing demand for new products.

The Asia Pacific region is also showing significant growth, and the market here will expand with time. Large population base, increasing adoption of educational methods and governmental initiatives for spreading awareness about the same are helping the market is growing at considerable rates. Cheap labour costs will also attract investors to this market and will increase the revenue generation.

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