One of Thermalabs overall top products, the — Ultimitt tanning applicator mitt, is now a bestseller in France. After an extended showdown with competitors, the product has garnered the #1 bestseller position in the country, attracting more buyers than ever. Thermalabs apparently listed it’s Ultimitt on the Amazon France platform sometimes ago and has been trying to shift the product’s success at Amazon.com to this new platform (amazon.fr). Amazon is the leading e-commerce marketplace in the world, bringing together millions of sellers and buyers worldwide.
This is not the first time that the Ultimitt has made its way to the bestseller position. The product was a hot new release, and later a perennial best-seller on the main Amazon.com. In addition, the mitt has scored many other top selling performances. The Ultimitt ranks among Thermalabs top 5 global best-sellers. But most of the sales from this product have been coming from the US segment of the company. The new development means that the company has finally managed to expand its influence to Europe.
Thermalabs is a leading cosmetics firm based in the US, and operating a main production laboratory in Israel. The company has especially made a name for itself in the self-tanning niche, where it has furnished the market with a range of over 10 tanning lotions and accessories. In the nearly three years that Thermalabs has been in operation, the company has managed to cultivate a global community spanning millions of users for their popular products. Thermalabs was indeed so successful during its first one year in operation that competing brands had to rethink their marketing strategies. The firm’s pilot launch was a tan lotion known as original self-tanner. This product was an instant hit, managing to sell thousands of units in a week following an intensive marketing drive by the firm. The company’s second-ever product was a pack of tanning wipes known as Glow2Go, followed by the Ultimitt in the third position.
Based on information released by a Thermalabs marketing official, Alex Howard, the Ultimitt was designed the problems of tanning mitts available in the market. Following a preliminary market survey conducted by Thermalabs, the company realized that most mitts being sold were either messy or ineffective. Thermalabs Ultimitt set is bigger and better. It covers the entire hand to prevent staining. More so, it doesn’t crack or break, plus it results in an even, streak-free tan.
A French user who bought Thermalabs Ultimitt on Amazon.fr, reviewed, “You can buy without hesitation a very good glove that allows better application and the result is really nice. More so, cleaning after an application is very simple with a little soap and warm water. After drying the mitt is reusable and still in good condition.”
Name: James McCarthy
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Release ID: 111449