Thermalabs has said that most of its popular tanners and tanning accessories will be available in beauty stores around the world. The company recently kick started efforts to distribute its products to conventional cosmetics retail outlets around the world. Traditionally, the firm has been selling its wares on Amazon.com, the world’s leading online marketplace. Although this has worked out pretty well for Thermalabs, the company is looking to increase revenues from online sales while at the same time exploring new channels that will lead to more profitability. —
According to Thermalabs marketing coordinator, Mr. Howard, the firm has received product requests from significant distribution outlets in Europe. A section of the company’s global customers also prefers to shop locally, which explains the motivations behind this move.
Thermalabs is a leading cosmetics firm that was established some three years ago. The company is headquartered in New York City, with its main production facility based in Israel’s Galilee district. This global structure for the company’s facilities has painted it as a global player. Thermalabs main focus is in the self-tanning space. The company’s first-ever product was a tanning lotion that delivered fascinating results barely four hours after being applied on the skin. The product featured a cocktail of highly organic and natural ingredients, including the likes of Shea Butter, Green Tea, and Aloe Vera. Once released in the market, the lotion was a major hit, selling over ten thousand units within its first week in the market. Thermalabs well-choreographed pre-market campaign, as well as the company’s ability to uniquely highlight the product’s main benefits played a major role. The massive success that this pilot product recorded helped set the stage for the success of Thermalabs subsequent launches.
In recent times, Thermalabs appears to be diversifying beyond its influence in the self-tanning space. The firm last year introduced Supremasea, which will be a new branch that will handle production of premium skincare products based on salts extracted from the Dead Sea. Supremasea has already released its’ first product, Tan Enhancer, which is performing quite well in the market. Thermalabs also introduced Tent World in the first months of 2016. Tent World is the umbrella brand that will oversee prospecting of Thermalabs emerging range of beach and outdoor sports tents.
Alex Howard, a marketing co-coordinator at Thermalabs, said, “Thermalabs has made major efforts to make a section of our products available in retail stores around the world. This means that local shoppers will be able to obtain our tanners, tanning accessories, and cosmetics products from their usual beauty stores and cosmetic outlets. While we are also increasing efforts on online sales, the company is looking to explore other ways to boost revenues and increase profitability. Our goal is to make sure that more products are available to more customers throughout the world. Currently, our local distribution efforts will focus on market-intensive destinations in Europe, such as Germany, the United Kingdom, France and Italy. After that, we’ll scale to other parts of the world.”
Name: Jennifer Parker
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