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From the Dominican Republic to Downtown Chicago: Bachata Sensual Festival Honors Latin Roots and Elevates Dance Standards

Earlier this month, downtown Chicago transformed into the dance capital of the country as Bachata Sensual America (BSA) returned with a deeper purpose: to honor Latin roots, elevate dance standards, and build meaningful community connections. The Bachata Sensual Festival Chicago (BSFC) , produced by BSA, brought the technique-driven style born in Europe but rooted in the Dominican Republic to U.S. soil in a way that felt both powerful and long overdue. For dancers nationwide, the festival was not just another weekend event but an invitation to reconnect with the history, people, and movement behind the music. A Dance Born in the Caribbean, Refined Around the World At its core, Bachata Sensual is a modern interpretation of traditional Dominican bachata. While the original style is grounded in Caribbean rhythms and raw emotion, Bachata Sensual introduces refined, circular body movements and musical expression that have captivated audiences in Europe—and now across the U.S. Until recently, dancers seeking proper instruction in this style often had to look abroad. The creators of Bachata Sensual, Korke & Judith , are based in Spain, and many U.S. dancers resorted to imitating social media trends rather than learning the true methodology. That’s where Bachata Sensual America comes in. Founded by Damian Guzman , BSA’s mission is to bring world-class instruction, cultural respect, and community values to the American bachata scene. A Record-Breaking Festival Experience This year’s BSFC exceeded expectations, drawing 1,000 dancers from 32 states and 20 countries . The energy filled the city as dancers socialized until early morning, creating friendships and connections that stretched far beyond the dance floor. The festival was headlined by internationally renowned instructors including Korke & Judith, Luis & Andrea, and Pablo & Raquel , each celebrated for their ability to teach with precision, musicality, and passion. Over three days, attendees experienced immersive workshops, curated socials, and unforgettable performances. About the Founder: Damian Guzman Born and raised in Puerto Rico, Damian knows firsthand the importance of honoring cultural roots while forging a new path. After earning degrees in engineering and business, he chose to follow his passion for dance—training under the original masters in Europe. In 2021, Damian founded Bachata Sensual America , which has since produced more than 20 major events, welcoming thousands of dancers from over 40 countries. His goal remains clear: to elevate the U.S. bachata scene by prioritizing technique, humility, and community . What Sets BSFC Apart Unlike typical dance weekends, BSFC focused on intention and authenticity. Every aspect—from instructor selection to music playlists—was carefully curated to emphasize respect for the music, cultural roots, and the dancer community. At the heart of the festival was a strong message: technique first, always . Many U.S. dancers are taught sequences without mastering fundamentals, leading to disconnected and sometimes unsafe dances. BSFC flipped that script, teaching proper body mechanics, lead-follow clarity, and musical timing—the essential methodology behind Bachata Sensual. A Cultural Movement with Heart Beyond technique, BSA fosters belonging. Initiatives like the Bachata Sensual Family and the Ambassadors & Family program create mentorship and leadership opportunities, while also celebrating Latin and Caribbean heritage. For many dancers, these spaces represent not just training grounds but cultural homes. A Weekend That Moved More Than Feet BSFC was more than a dance event—it was a cultural celebration. From its Dominican roots to the heart of Chicago, the festival united world-class talent, cultural pride, and a community dedicated to growth. Whether attendees were stepping onto the social dance floor for the first time or attending their tenth festival, the message remained the same: when we honor the roots and move with intention, dance becomes more than movement—it becomes connection.