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American Academy of Micropigmentation Strengthens Industry Standards

Raising the Bar for Permanent Makeup Industry Standards The American Academy of Micropigmentation (AAM), one of the longest-standing organizations in the permanent makeup and micropigmentation industry, continues to be a pioneer in setting educational and safety standards. Founded in the early 1990s, AAM has served as a trusted authority in shaping professional standards and advocating for consumer protection as permanent makeup became more mainstream. With over 30 years of commitment to education, ethics, and client safety, AAM has played a critical role in ensuring that micropigmentation is not just viewed as an art but as a responsible, health-conscious profession. This dedication has become even more crucial as the industry rapidly expanded, making it a prime focus for AAM to safeguard public health and raise awareness about the importance of training and regulatory oversight. A Legacy Rooted in Safety and Education AAM’s journey began at a time when permanent cosmetics were becoming more popular, but the industry lacked structured education, regulatory oversight, and consumer safeguards. As an answer to these challenges, AAM was formed with the mission of elevating education, hands-on competency, and ethical responsibility—long before permanent makeup became a widely recognized and accessible service. Since its inception, AAM has emphasized the importance of comprehensive, foundational education that equips professionals with the skills necessary to perform safe, effective procedures. It also prioritizes verified experience and examination-based assessments, ensuring that practitioners are thoroughly evaluated before working with clients. Additionally, the organization has always stressed the need for stringent infection control and sanitation standards, acknowledging that maintaining a safe environment is crucial to the success of permanent makeup procedures. AAM also recognizes the importance of pigment science and skin integrity, ensuring that professionals are well-versed in how different pigments interact with skin and how to optimize their results for clients. Finally, AAM emphasizes ethical advertising and client transparency, ensuring that professionals are honest and clear with their clients about the results they can expect. These principles laid the foundation for what are now considered essential practices within the industry. Consumer Protection Through Public Education At the core of AAM’s mission is a firm belief that consumer education is the best form of protection. As permanent makeup is a procedure that directly affects one’s health and skin, many consumers remain unaware of the importance of evaluating a provider’s qualifications. AAM addresses this gap by educating the public on the best practices for permanent makeup services. AAM actively works to educate consumers on how to identify properly trained professionals, emphasizing that proper training is essential to ensuring safe and effective results. The organization also highlights the critical importance of sanitation, sterilization, and infection prevention, all of which are necessary to protect clients from unnecessary risks. Medical history screening and informed consent are essential aspects of the process, and AAM educates consumers on why these steps matter in minimizing health complications. Additionally, AAM works to raise awareness about the risks associated with unregulated or inadequately supervised procedures and how to spot red flags in practitioners who may not be upholding proper standards. By empowering consumers with this knowledge, AAM helps to prevent complications, misinformation, and unrealistic expectations, ensuring that individuals seeking permanent makeup services are well-informed. Responding to the Growing Industry and Protecting Consumers The permanent makeup industry has witnessed rapid growth, with increased demand for services and a surge in under-regulated training models. AAM has remained steadfast in its commitment to quality by advocating for more structured and standardized education, ensuring that training models are aligned with public health expectations. Rather than focusing on quick certifications, AAM prioritizes meaningful, in-depth education that goes beyond volume-based certification programs. The organization requires hands-on training to ensure that artists have the practical experience necessary to perform procedures safely and effectively. AAM also places strong emphasis on compliance with local and state regulations, recognizing that adhering to legal guidelines is essential for both consumer protection and the professional integrity of the industry. In addition, AAM supports long-term professional development and continuing education, understanding that the beauty and health industries are always evolving. AAM believes that this proactive approach is necessary to avoid preventable complications and to set a higher standard of practice across the industry. Ethics, Accountability, and Professional Integrity As an organization that upholds a robust Code of Ethics, AAM ensures that its members adhere to the highest standards of transparency, professionalism, and accountability. This includes addressing ethical violations, misrepresentation, and unsafe practices. By actively reinforcing these values, AAM strengthens public trust in the permanent makeup industry and ensures its continued credibility. AAM’s ethical framework has positioned it as a leader in addressing critical issues within the industry, such as inadequate training, insufficient oversight, and substandard practices. As consumer awareness increases, AAM remains focused on shaping a safe, responsible future for permanent makeup. Bridging Education, Regulation, and Public Trust Today, AAM serves as a vital bridge between education, regulation, and consumer protection. With its decades of experience and modern educational initiatives, AAM supports professionals throughout their careers while advocating for public health priorities. Through its board certification pathways, continuing education programs, ethical governance, and consumer resources, AAM continues to play an essential role in advancing the permanent makeup industry. The organization remains focused on creating a safer, more sustainable future for micropigmentation. A Commitment to Consumer Safety and Ethical Practices The American Academy of Micropigmentation is dedicated to protecting consumers through education and transparency, supporting well-trained and ethical professionals, raising safety standards across the industry, encouraging compliance with regulations, and preserving public trust in permanent makeup practices. For more than 30 years, AAM has been a steadfast advocate for responsible practices in the permanent makeup industry, ensuring that the art of micropigmentation is practiced safely, ethically, and with respect for public health and consumer well-being. About the American Academy of Micropigmentation The American Academy of Micropigmentation (AAM) is a professional organization committed to setting the highest standards of safety, education, and ethics in the permanent makeup and micropigmentation industry. Founded in the early 1990s, AAM has become a trusted authority, serving as a resource for both professionals and consumers. The organization focuses on improving public safety through education and advocacy, ensuring that permanent makeup is performed responsibly and with the highest level of skill. For more information, visit www.Micropigmentation.org . Media Contact Michelle Rukny President & Executive Director, American Academy of Micropigmentation Email: [email protected] Website: www.micropigmentation.org Instagram: @aampmuboard Facebook: The Official AAM