Thermalabs has just announced that its — Protectan anti-aging lotion has sold over 2300 units on Christmas day. Christmas is an annual holiday where Christians mark the birth of Jesus Christ, their savior. Most companies in the cosmetics industry are keen to offer discounts to attract more buyers during this season. Protectan is one of the most recent launches by Thermalabs, released just a few months ago. The product offers air-tight protection for users’ skin against the sun’s harmful UV radiation.
Thermalabs is a US-based company that became known due to their superior self-tanning formulations. Although headquartered in New York, Thermalabs operates a research facility in Israel, where teams of pro researchers and skin care experts are consistently working on new formulations that are expected to change the game in the cosmetics industry. Thermalabs is barely two years old but has managed to attain tremendous success. Critics attribute this success to the fact that the company is quality-centric and focuses exclusively on formulations that are healthy. Thermalabs pilot launch is a self-tanning product going by the name ‘Gold Standard tanner’. This was a premium launch that featured premium ingredients, including the much acclaimed Aloe Leaf Juice, Olive Oil and Japanese Green Tea Leaf Extract. The Gold Standard Tanner was indeed produced from a cocktail of highly natural and organic ingredients, and Thermalabs effectively used this fact to introduce the product to market. Since it was launched on global e-tailing platform amazon.com, the Gold Standard Tanner was an instant hit. It won the love of customers and attracted top ratings and impressive reviews, which also helped attract media attention into the little-known startup that was then Thermalabs.
Following its initial success, Thermalabs has consistently flooded the cosmetics industry with premium launches. Most of its products are self-tanning solutions that provide the results users expect within the confines of health. Amid reports that sun-tanning contributes significantly to skin cancer, the company is keen to provide an affordable and healthy alternative. Thermalabs range of products for the tanning niche, including the Glow2Go tanning wipes, Ultimitt tanning mitt and the Extra-large Bronzer tanner have all scored very well in industry rankings. These products have greatly helped build the company’s reputation and generate revenues on the global stage.
The Protectan sunscreen lotion was made with the goal to keep users skin safe from the sun’s dangerous UV rays. It features premium ingredients that prevent these rays from penetrating the human skin and also contains anti-aging properties towards a young, healthy skin. Ever since the product was introduced to the market, it has performed exclusively well, adding to the company’s wealth of top-grossing products. Thermalabs has managed to use clever marketing antics to point out the benefits of its products and how they are different from the competition. During the week before Christmas, the company launched a holiday discount promotion on the Protectan, which is thought to have contributed to the sales surge during Christmas day shopping.
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