-- Thermalabs (http://www.thermalabs.com) is one of the latest brands in the beauty industry, albeit one that has taken the market by storm. An innovative company led by a brilliant team of young minds, Thermalabs launched some two years ago in New York. The company’s journey has been nothing short of incredible especially in an industry where loyalty to existing BIG brands is seen as a barrier to entry.
Through the company’s timeline, Thermalabs has launched at least six top-quality self tanning products. Their first release was an organic, and natural self tanner fondly referred to as ‘America’s Gold Standard Self Tanner’ by customers. This product is based on 97% natural and 70% organic ingredients, setting a new high to ‘green’ in the beauty industry. Thermalabs product’s success at inception may have laid the foundation for the many milestones that the Israeli-owned company has accomplished so far.
In trying to study the company’s successful approach, marketing enthusiasts have insisted that Thermalabs friendly formulas are one of the reasons why the company is changing perceptions. Thermalabs products are formulated and produced with a goal to put an end to cases of skin cancer. The American Cancer Society estimates that over 3.5 million Americans are diagnosed with skin cancer every year. Many of these cases can be attributed to excessive exposure to the sun’s harmful Ultraviolet radiation. Thermalabs aims to nullify the need for sun-based tanning, by providing users with a wide range of natural and organic self-tanning products. The Gold Standard Self Tanner has been rated ‘excellent’ by scores of customers in major online shopping marketplaces today, including Amazon. Perhaps one of the fastest growing self tanners in the market, The Gold Standard contributes to a healthy and sexy tan, within the confines of health. The product scored thousands of sales within just the first week post-launch, following Thermalabs ingenious marketing strategy that was mostly targeted for women between the ages of 18 and 45.
Following this success, and riding on a proved ability to dispel the impact leading brands already have in the market today, Thermalabs released a second product named Glow2Go. This is a pack of self tan towelettes that sells at double the count and half the price of the competition. Glow2Go was even, streak-free and natural looking. Like the original tanner, the towelettes were and are still mostly sold on Amazon, the world’s top retail commerce platform.
Thermalabs has since launched a number of premium products to satisfy the evolving needs of the market. These include the Ultimitt tanning applicator, and a number of spray tanning systems. More recently, the company also created bonus and travel size versions of their original product – the Gold Standard Self tanner. Easily referred to as Suntan, Thermalabs travel size self tanner meets TSA’s travel requirements. It’s also lighter and more portable.
Through their distinct approach and comprehensive range of products targeting the self tanning niche, Thermalabs has conquered where many other companies have failed before. Their online awareness campaign against sun-based self-tanning is mostly effective – and working for the business just as much as it’s working for users. How Thermalabs has achieved to do all this in less than two years is nothing short of Interesting.
Alex Howard, Thermalabs marketing co-coordinator, had the following to say when reached for comment “It’s because of our approach. You see, most companies in this industry create products that are good, and rush them to market. Thermalabs approach has been to formulate and produce an outstanding range of excellent self tanning and beauty products. Our production facility is equipped with state of the art skincare research technology, and our dedicated researchers are always walking the extra mile to make sure that we do nothing short of impress our customers. Thermalabs is the company it is today because we chose to empower the user. By working on an organic and natural basis to create products that help users get a natural and effective tan, we have been able to build a community of happy customers who’re satisfied with our offering. The energy, motivation and positive feedback that we get from our customers is what keeps everyone going here. And I believe that this passion only but reflects in the quality of our products. We’re happy, not comfortable. Moving forward, we work on finding more ways to solve rampant needs facing the customer in the beauty industry. Thank you for getting in touch.”
Contact Info:
Name: Alex Howard
Email: Send Email
Organization: Thermalabs
Phone: (877) 266-6257
Website: http://www.thermalabs.com
Release ID: 94391
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