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Thermalabs has launched yet another product this month. Going by the name ‘Anti Nail Fungus’, this is a 100% bio organic formula that’s been designed from natural ingredients. The new product has been launched under Thermalabs new Organic Healthcare brand, which has a portfolio of three products so far. This is a major milestone for the company that’s seeking to make inroads in the organic healthcare niche.Thermalabs was established some three years ago in New York City, United States. The company started out as an innovative startup that was committed to combating skin cancer. With a small team of talented researchers, Thermalabs launched its initial release sometimes in 2013. This was a self-tanning lotion going by the name ‘original self tanner’. It featured unique ingredients such as green tea and Aloe Vera. The company managed to do a thorough job introducing the product to the market. By the end of the first week in the market, the original self tanner had garnered thousands of sales on major e-commerce platform marketplace. This further attracted the attention of media outlets and popular industry blogs, which provided much-needed exposure for the company. By the end of the first month in business, Thermalabs was already getting a lot of valuable coverage as a burgeoning startup. By the end of the first year in operation, the company had managed to garner over 50,000 customers from all over the world. Its online marketing prowess, as well as the ability to distinguish its products from the competition, played an important role.
In recent times, the U.S beauty company has been segmenting into different branches. Largely, this has been seen as a move to diversify its operations and expand into more market niches. Previously, Thermalabs exclusive focus was on self tanners and tanning accessories. But with the new strategy, the company is able to dive in new waters. Thermalabs Supremasea sub-brand takes care of the firm’s skincare products based on mineral salts from the Dead Sea. Thermalabs Tent World sub-brand has everything to do with the firm’s range of top-quality beach-related and sporting tents. Lastly, the Organic Healthcare brand caters for all health products that are designed at the firm’s factory in Israel.
Thermalabs Anti Nail Fungus is the third product to be released under the Organic Healthcare umbrella. The product is handmade by skilled artisans, using herbs, plants and seeds extracted from their natural setting in the mountains of Galilee. Thermalabs Organic Healthcare leverages over 1000 years of healthcare knowledge from the Rambam to make its formulations. This particular product contains no alcohol and no parabens. It’s also completely chemical free. According to the product’s listing page on Amazon.com, main ingredients include Dead Sea salt, Tea Tree, Rue, Urea, Oregano and Seaweed among many others. It’ll be interesting to see how the product, as well as the entire brand, fares in the market. At this point in time, the company is focusing on an elaborate bring-to-market strategy.
Contact Info:
Name: James Crothers
Email: Send Email
Organization: Thermalabs
Address: 450 West 58th Street New York, NY 10019
Phone: (877) 266-6257
Website: http://www.thermalabs.com/home
Release ID: 129207