Earlier this year, Thermalabs announced that it’d be rolling out a new expansion strategy. This came at a time when the company admitted that 2015 had so far been its best year in the market. Looking at it now, the company has managed to launch tons of new products, announce new sub-brands and do a lot of other amazing things in the space of months. —
Thermalabs is an exclusive player in the global cosmetics scene. The company was launched some three years ago in New York. It’s registered in the U.S., but operates a number of production plants in other countries around the world. Thermalabs main plant is in Galilee, Israel. Over the relatively short time that Thermalabs has contributed to the global cosmetics, they have managed to release nearly thirty products. These include self tanners, tanning accessories, tanning machines, general skincare products and organic healthcare aids. In addition to scoring a massive product portfolio, the company has also been able to grow its customer base to hundreds of thousands.
Thermalabs products are available via Amazon.com, the world’s premier online marketplace. The company also sells through its official website – Thermalbs.com, and multiple local distribution channels.
In a nutshell, Thermalabs expansion plan entailed launching multiple sub-brands, as well as seeking new distribution partners to make sure that its products were widely available. Thermalabs has so far managed to introduce three sub-brands, namely Supremasea, Tent World, and Organic Healthcare. Supremasea is the company’s sub-brand in charge of all skincare products that are centered on mineral salts extracted from the Dead Sea. Thermalabs Tent World sub-brand is in charge of beach and sports tents, while Organic Healthcare focuses on premium health products designed from natural and organic ingredients.
In the space of a few months, Thermalabs has launched multiple new products, most of which are bestsellers on Amazon.com and other online marketplaces. Just recently, Thermalabs announced that its Vanilla Patchouli and Lavender body scrub exfoliators had sold thousands of units in a few weeks. Some of Thermalabs new products have also won top accolades on the major online marketplace. Previously, the company was primarily able to service the U.S market. Today, though, Thermalabs products are available extensively, both online and locally. Tanning fanatics and beauty buffs in countries such as Germany, the United Kingdom, Italy, Canada, France and many others can easily procure tanners and other Thermalabs products.
Alex Howard, a coordinator in charge of marketing at Thermalabs, said, “Earlier in the year, we announced that we would be investing more in our expansion efforts. This entailed launching new sub-brands to take care of various different categories of products from Thermalabs, as well as seeking more distribution partners to see to it that our products were available in retail outlets in different countries across the world. Looking back, it’s been a hectic journey, but we have yet again done it right. In the future, we are going to focus on making Thermalabs the dominant force in the global cosmetics industry.”
Release ID: 133289