Thermalabs has said that its upcoming beach chairs are almost ready for the market. That’s according to the company’s marketing coordinator, Mr. Alex Howard. Thermalabs introduced its beach convenience efforts a few months ago, announcing that it would be focusing more on beach products such as tents, chairs, and beds. Apparently, the company is looking to expand beyond its influence in the self-tanning space, where it has made a name for itself as a premier producer of tanning lotions and accessories. —
Thermalabs is an American firm that opened its doors some three years ago. Headquartered in New York, the company also operates a number of production facilities in other parts of the world, with a major plant located in Israel’s Galilee district. Thermalabs started out as an ambitious startup that was determined to combat skin cancer. The company’s goal was to promote and produce products that lead to a more beautiful skin within the confines of health. Millions of people suffer from skin cancer every year. The majority of these get it from over-exposing their skin to the sun in the name of looking for a tan. By creating alternative tanning products that would be healthy but still effective, Thermalabs was hoping that it could avert cancer for millions of consumers around the world.
Thermalabs initial product was a self-tanning lotion known as the ‘original self-tanner’. This was a premium formulation designed from skincare ingredients such as Aloe Vera and Green Tea. Manufactured at the company’s Israeli factor, the lotion delivered an attractive tan just hours after application. It became a hit in the market, selling thousands of units within the first week. This helped attract the media attention and traffic that the young company needed to expand its image. The success of Thermalabs first product has been very instrumental to the company’s subsequent endeavors.
After doing it right in the self tanning space, Thermalabs appears keen to graduate to a beach-products company. Around the same time the company was announcing plans to create it’s beach chairs, the company also said that it would be changing its logo from ‘self tanning reloaded’ to ‘life’s a beach’. The company’s beach chairs are designed to rival the competition’s offering. According to Thermalabs, these chairs will combine the best of comfort, safety, and convenience to make life at the beach a bliss for millions of people around the world.
Alex Howard, a marketing coordinator at Thermalabs, said, “We are glad to announce that our earlier announced beach chairs are almost ready. We have been working on these products for quite a while now and are glad that they will be in the market anytime from now. Thermalabs aim is to make your life at the beach much more fun, easy and convenient. Our beach chairs and bed are ultra-comfortable, stable and come within the confines of affordability. Stay tuned to Thermalabs, we’ll be sending out a press statement on the day the products hit the market.”
Release ID: 123105