-- Thermalabs is one of the leading brands in the cosmetics industry. Focused on tanning formulas, the company is better known for its two-year mainstream success. As one of the few startup companies that have prevailed in the profitable industry, the company has continued to ground itself through highly effective promotions. Recently, the company announced the launch of their birthday sale promotion. No doubt good news for users, the company has initiated numerous discounts on some of its key products.
Their 90ml Travel Size Self Tanner is one of the products selected for the promotion. The Self Tanner is referred to as Travel Size due to its 90ml packaging. According to the company, this product was designed to meet airport travel requirements which is a maximum of 100ml on products boarded on planes. Apparently, the company launched this product to keep up with their customers’ needs. This particular packaging size meant that users of the product were not limited to just home use alone but could also carry it on the go.
The company's Travel Size tanner 63% price cut is one of the highest discount offers compared to Thermalabs other promotions. Their 140ml Natural Self Tanner has the highest discount of 66% though, which is $32.99 price drop, down from $49.98. The Self Tanning towelettes and their 250ml Organic Sunless Tanning lotion follow behind with a 51% and 50% discount purchase offer respectively. This 63% discount means that the product (travel size tanner), which are specifically sold on Amazon.com, will be selling to users at a fixed price of $10.99. This price reduction will allow customers to save a maximum of USD 18.99 with a single purchase.
Also featured in the product promotion is a 100% money back guarantee. This warranty is intended for those customers who after purchasing the tanning lotion are dissatisfied with the results. This appears to be a strategy to exhibit confidence and a trust-building tactic targeted for new customers. Perhaps Thermalabs confidence in their product's efficiency is due to the fact that its products are organically fortified. The company has publicized their preference for organic ingredients as opposed to harmful chemicals. As reported by various representatives of the company, Thermalabs is equipped with a modernized production facility that is complemented with a research lab that ensures all their organic ingredients are beneficial to the skin.
Thermalabs organic and natural approach helps them provide safer skin care options. This strategy has also helped the company build a reputation in the dynamic cosmetics industry. The cosmetic business is dominated by "big" brands. Thermalabs organic self tanning is more of a strategy to do something that stands out so as to stand out of the crowd. As Thermalabs marketing coordinator Alex Howard puts it, "Being compared to any big and established brand, as pleasing as it may seem to some, may hurt a start-up’s potential to market. When a comparison is made, the start-up is likely to be seen as a copycat, which discourages most customers from purchasing its products and instead purchasing from an established company. This is because customers often assume that the product originated from the more established company, thus equates it to a higher quality.”
Contact Info:
Name: Alex Howard
Email: Send Email
Organization: Thermalabs
Website: http://www.thermalabs.com
Release ID: 95586
Google
RSS