Personalised number plates have doubled as both a status symbol and as an invaluable personal marketing tool since their conception in 1903. These plates carry such prestige that many people believe only the richest people can access them. In fact, just because the richest people do access them does not mean they are available only to the wealthy, they are in fact available at affordable prices if consumers look in the right places and apply the right knowledge. The Plate Guy is a new website that encourages people to do just that, and find an ideal personalised plate for less than they might think. —
The site includes myth-busting facts about the process and expense of applying for and securing a personalised number plate, answering common misconceptions about the kind of people that register them, the process people have to go through and the difficulty of finding appropriate plates.
The Plate Guy also reveals better ways of finding and securing private plates, from number plate auctions (http://planetearthinstitute.net/number-plate-auctions/ ) to registering timeless, cherished number plates more easily than getting them from traditional sources, including how to manipulate the order of letters and numbers and their spacing to create cheaper, more flexible solutions. The site also gives a detailed history of car number plates (http://planetearthinstitute.net/types-car-number-plates/ ) so visitors can get some history on their plates.
A spokesperson for The Plate Guy explained, “Personalised number plates are a great way to create a long-term consistency and identity both on the road and in the car park, and are a great way to market a personal brand as well as to make an indelible first impression on people around you. Those with personal number plates end up handing out business cards to interested parties at the supermarket- there’s no limit to what these plates can do to catch people’s attention. In the internet age we talk a lot about lead generation, and personalised number plates are one of the best lead generation tools there is in the real world. They can also be a great investment with many plates appreciating rapidly in proce.”
About The Plate Guy:
The Plate Guy is a new UK site dedicated to providing discerning British motorists with all of the information they need to know about acquiring personalised number plates. The Plate Guy is owned by the British entrepreneur John Pickering and constitutes his latest internet business venture, promoting the use of these vanity plates for marketing, status and more.
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