-- National cleaning agency Well Polished has surveyed over 1,500 customers and 500 local cleaners to gain insight into the UK’s cleaning habits, yielding some interesting findings on people’s attitude toward the planet and the cleaning products they use. The survey found that while over 1,300 respondents are aware or somewhat aware of the environmental impact of cleaning products, only a fraction translate this into purchasing behaviour.
According to the data, an overwhelming 87% stated that they were aware or somewhat aware of the environmental impact of non-eco friendly common household products, but only 23% of our respondents said that eco-friendliness was very important to them when choosing household cleaning products. Well Polished uses these results to conclude that people know about the negative impact of their purchases, but will still choose convenience over eco credentials.
Delving deeper into the data, the cleaning agency discovered that 87% of respondents said they are aware or somewhat aware of the environmental impact of household cleaning products. However, only 23% (356 out of 1,538) said that eco-friendliness is very important when choosing cleaning products, further highlighting the issue.
Moreover, a large majority (834 respondents) said it’s only somewhat important—suggesting eco is a "nice to have" rather than a dealbreaker, even when people know about the negative environmental impact. Interestingly, 159 respondents said they care, but don’t know how to act—highlighting a need for clearer education and accessible alternatives.
Janine Campbell, Owner of Well Polished, said that the cognitive dissonance among many homeowners and cleaners was alive and well.
"We see this paradox every day,” she explains. “Customers tell us they want to be greener, but when it comes to cleaning products, old habits die hard. The disconnect is often down to price, convenience, and scepticism over whether eco-friendly alternatives really work. As a business, we believe it’s up to brands like ours to not just offer eco options but to actively educate and reassure consumers that sustainable cleaning can be just as effective—and often safer for their homes and families."
For more information on Well Polished, use the following contact details:
Contact Info:
Name: Janine Campbell
Email: Send Email
Organization: Well Polished
Address: Willow House, Oaklands Office Park, Hooton Road, Hooton CH66 7NZ
Phone: 0151 808 0898
Website: https://www.well-polished.com/
Release ID: 89162208
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