-- Tea Market 2019
Tea is globally the most popular beverage. It is obtained from Camellia sinensis plant leaves. It is known to have originated in China, and is majorly grown and consumed in five countries, China, India, Kenya, Indonesia and Sri Lanka. It offers various health benefits owing to the presence of polyphenols working as antioxidants, vitamins, trace minerals, and different amino acids, resulting in stronger immunity, lower cholesterol, increased metabolism, prevention of cancer, and more. In addition, the presence of small amount of caffeine makes tea a mild stimulant preventing fatigue.
The Global Tea Market is projected to reach USD 67,751 million by 2025, growing at a CAGR of 5.5% between 2019 and 2025.
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Some of the key factors propelling the growth of this market are:
rise in disposable incomes and change in taste of consumers
the consumption of organic tea to target some of the common health conditions including diabetes, obesity, heart health, etc.
strong consumer acceptance (tea is the world’s most consumed beverage after water) with highest penetration in Asia and Europe
inexpensive and consumed across all socio-economic consumer groups (including low income groups, hence, huge mass adoption)
increase in café culture/out-of-home market for tea/various tea lounges serving varieties of tea has been expanding
rising awareness of carbonated drinks and adoption of new flavours/new types of hot beverages within young population
Market Segmentation:
The global tea market is broadly classified by Type, Packaging, Distribution Channel, Application, and Top Players/Brands. By type, the market is broadly classified into black tea (most popular being anti-allergic, anti-viral, and anti-spasmodic), green tea, oolong tea, and fruit/herbal tea.
By packaging, the market is split into paper boards (largest segment), plastic containers, loose tea, aluminium tin, and tea bags.
By distribution channel, the market is split into supermarkets/hypermarkets (most dominant), specialty stores, convenience stores, and online stores.
By application, the market is divided into residential and commercial.
To determine the market segmentation, the report covers the key players (along with key players’ production capacity, ex-factory price, revenue, and market share) – to name a few:
Starbucks
Kusmi Tea
Associated British Foods
Peet’s Coffee & Tea
Unilever
The report studies the global tea market overview (macro and micro), opportunities, market drivers and risks, SWOT, Porter’s five forces, and value chain analysis.
Regional Analysis:
In the report, by region, the global tea market is divided into North America, Europe, Asia (China, Japan, and India).
Conclusion:
Asia will be the largest revenue contributor (58% of the growth will come from the region) to the tea market throughout the forecast period. Tea is consumed frequently in this region, and consumers prefer to drink tea multiple times a day. With the availability of a skilled workforce, the region is also a major producer and exporter of tea to many countries. Major consumers of tea in terms of per capita consumption are: Turkey, Ireland, Paraguay, Argentina, Kuwait, and UK. However, rise in raw material cost and out of home coffee consumption are expected to limit growth.
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