-- Stimara, a neurodivergent-owned leader in premium sensory tools, announced the launch of its third-generation product, Stimagz Dubz, via Kickstarter. Building on the success of previous campaigns that collectively raised over $590,000, the new offering reinforces the company’s position as a pioneer in discreet, science-backed fidget tools for adults.
The Stimagz Dubz campaign follows the record-breaking Series II Kickstarter in early 2024, which attracted 6,900+ backers and surpassed $500,000 in funding. This momentum builds on Stimara’s inaugural 2023 Kickstarter for the original Stimagz Classics, which secured $90,000 from nearly 2,000 supporters. The company’s growth trajectory includes a 133 percent revenue increase from 2023 to 2024, surpassing $2 million in annual revenue, and serving over 41,887 customers across 50 countries.
Stimagz utilizes repetitive, pattern-based movements that have been proven to enhance focus and reduce anxiety by increasing blood flow to the prefrontal cortex. Unlike conventional fidget toys, these are crafted for adult users with premium materials, offering quiet, portable solutions for professional and educational environments. The Series II Quiet Edition, the brand’s best-selling product, features a soft rubberized shell and options of muted and vibrant colors.
“Dubz are a pattern-based magnetic fidget tool with infinite options to flow between, activating your brain, calming you down, grounding you in the present, and helping you focus on what matters,” said Kody Lukens, Founder and CEO of Stimara.
“They are our easiest-to-use version yet, perfect for newcomers and seasoned Stimagz fans. With Dubz, we’re adding more variety, fun, and flexibility to your anxiety/stress support, with Clicky and Quiet Dubz,” he added.
Stimara distinguishes itself through direct collaboration with its 1,000+ member Discord community, actively shaping product development. This approach has yielded over 3,800+ five-star reviews, with users praising the tools’ effectiveness for stress relief and concentration.
In a market dominated by competitors like Speks, Ono, and Temu, Stimara emphasizes durability and adult-centric design. The brand’s revenue growth outpaces industry averages, supported by expansions into Australia, Europe, and Asia. The upcoming Dubz iteration refines magnetic strength and ergonomics, addressing requests for enhanced tactile feedback and portability.
The team’s focus on inclusivity and scientific rigor aligns with the growing demand for non-pharmaceutical stress management tools, particularly among neurodivergent adults.
The Stimagz Dubz Kickstarter introduces new colorways and carrying accessories, with pledges offering exclusive pricing to backers.
For more information about Stimara’s Stimagz Dubz, please visit https://www.kickstarter.com/projects/stimagz/stimagz-dubz-double-your-focus
About Stimara
Stimara crafts premium, durable fidget tools that help users redirect unwanted habits, reduce stress, ease anxiety, and improve focus naturally. Founded by Kody Lukens, the company designs products that work with the brain's natural mechanisms rather than against them. The company serves a global customer base of over 41,000 users across 50 countries.
Contact Info:
Name: Hayley Honeyman, Director of Brand and Marketing
Email: Send Email
Organization: Stimara
Address: Stimara, Inc. 2242 273rd Ct SE, Sammamish, WA 98075
Website: https://stimara.com/
Release ID: 89160789
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