-- Step Change, a Sydney strategy and marketing consultancy, has launched the Value Gap Audit, a free online tool that scores how clearly a business communicates its own value, the company said.
The tool requires three inputs: a company's website, a small set of competitors, and optional marketing assets, such as a proposal. It then returns a score showing where a business's value proposition is strong, blind, or leaking. The company says the assessment takes about two minutes.
Step Change reports that about 290 Australian businesses have run the audit since it launched in July. The shocking outcome was that only one in twenty communicated their value to their target audience effectively… ie, most have a very uncomfortable value gap.
The launch lands in a large market. The Australian Bureau of Statistics counted more than 2.7 million actively trading businesses in the country as of June 2025, and businesses with fewer than 20 employees made up about 97 percent of them. Most compete on how clearly they explain their worth.
The Value Gap Audit is available now. Step Change said the tool is free and involves no commitment to the agency.
About Step Change
Step Change is a Sydney strategy and marketing consultancy founded in 2007 and led by Ashton Bishop. It helps businesses grow by strengthening their value propositions and carrying them through segmentation, content, and sales. The Value Gap Audit is at https://value-gap-audit.hellostepchange.com.
More information is available at https://www.hellostepchange.com and https://linkedin.com/company/step-change-marketing.
Contact Info:
Name: Step Change
Email: Send Email
Organization: Step Change
Phone: +61 2 8030 8655
Website: https://www.hellostepchange.com/
Release ID: 89201938
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