Fashion has diversified hugely in the twenty first century, and looks, items and motifs from a huge range of sub-cultures have been appropriated by others to such an extent that the focus of fashion now is uniqueness and not, as it once was, following the trends. High tops have become one of the most ubiquitous kinds of footwear, and since Converse was bought by Nike, they have proliferated hugely, with a huge range of different colors and patterns. Spread Shoes is offering people the next level of customizability, allowing people to build their own — Custom high top shoes from scratch.
The masterminds behind the website used Etsy to market their unique product offering before they became one of the most popular products on the site. At that point they re-invested their proceeds in the future of the business and created an online infrastructure that would allow them to ship worldwide on a whole new scale.
The new website features High Top maker software that allows individuals to upload, resize and position imagery onto high tops, customize colors and add text. The site thus enables people to create fully customized high tops, or print custom text over the top of patterned Animal Sneakers.
A spokesperson for Spread Shoes explained, “The Spread Shoes website has been created to offer us a new and more universal platform to promote our product, as well as putting the design power squarely in the hands of our customers. The Etsy format meant a lot more labor intensive a process which slowed down our delivery. By allowing individuals to design their own unique creations using online tools, we can hugely improve our turnover and get more custom high tops out to more people who want them. We are looking forward to testing the full capacity of this new model of doing things.”
About Spread Shoes: Established spring 2014, Spread Shoes was created to push back the limitations on footwear and make available high quality high top shoes for affordable prices, with incredible prints and customization options. The site is one of the only places online to create completely customer, made-to-order shoes, at affordable prices with fast and free shipping.
Release ID: 85964