Now in its 35th year, the Winter Music Conference in Miami draws tens of thousands of Electronic Dance Music fans and DJs from around the globe to the sunny city in Florida. Next year the huge festival will span four full days, from March 25 to 28, and will feature events all across town. Performances, conference workshops, panels, and exhibits of the newest technology and sounds will be attended by artists, producers, promoters, techies, and clubbers. The — South Beach Hotel, a recently renovated luxury boutique hotel along the hip Collins Avenue strip in South Beach, proves to be an ideal home base for hundreds of attendees looking for a cool, stylish room at a great deal.
“Miami is well known for its party scene, and the Winter Music Conference is one of the high points in the year,” said Mark Shemel, co-founder of Think Hotel Group, owner and operator of the South Beach Hotel. “Imagine a square mile radius, dense with ravers speaking in accents from all over the world but unified by the music and you have an idea of what the festival is like. We always have a great time hosting them and are looking forward to next year.”
Founded in 1985 by DJs Louis Possenti and Bill Kelly, the annual conference sees upward of 100,000 people attending from 70 different countries and was described as “one of the most anticipated clubbing events in the country” by the New York Times. The South Beach Hotel is a fabulous hotel for the event, with its blend of historical Art Deco style with modern attitude. The 51 rooms in the establishment are decorated with original works by contemporary Miami photographer Santlov who shot to global fame thanks to his unique and thought-provoking pieces. His playful, colorful photos of universally recognized movie and toy icons posed in humorous situations have won him a huge following among the prime WMC 21-40 year old demographic. The South Beach Hotel boutique hotel takes pride in offering great amenities to keep its guests active – croquet sets, bicycles, yoga mats, and picnic baskets are all available for guest use. The pristine white sand beach Miami is known for is only steps away from the hotel where a snooze might help one to recover from the previous night’s adventures.
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