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The global software development for digital marketing niche is expected to reach $77.05 billion by the end of the year 2023, according to a recently concluded study conducted by a market research farm. This market stood at $26.61 billion in 2016, and has been predicted to record a Compound Annual Growth Rate (CAGR) of 16.6% from 2017 to 2023. This study covered a detailed analysis of several key aspects of the market, including competitive landscape, strategic developments, drivers, opportunities, restraints, critical investment pockets, and major market segments.
In terms of types, over two-fifths of the market share in 2016 was held by the interaction systems segment and this segment will remain dominant through 2023. The fastest CAGR of 18.9% from 2017 to 2023, however, is most likely to be experienced by the segment of management and administration-oriented apps. In terms of deployment, the fastest CAGR growth of 17.1% through 2023 is expected to be achieved by the cloud segment.
In his interpretation of this report, noted software design and development veteran Marcus Eddy states, “The phenomenal growth of the global digital marketing software market that we witness today has been driven by the recent boom in social media and advertising as well as the rise in digital marketing budget. Though this growth has been restricted to some extent by the lack of skilled personnel, the emergence of SaaS-based solutions will surely bring about lucrative opportunities for the players in the digital marketing software market.”
Marcus Eddy is the owner and founder of C9, a full service web and software development company offering a comprehensive range of web and software design and development services. Some of their most popular services include software and mobile app development, web design and development, graphic design and branding, integration of software and systems, business intelligence and reporting, and dashboard a web portals. Founded in 2007, the company has already partnered with some of the largest companies in the business, including Microsoft, Amazon, Telerik, and Crucial.
More information about C9 and their services can be found at the company’s official website.
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Source URL: http://prreach.com/?p=33454
Release ID: 88891756
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