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One of the most important trends in the soft drinks market is the use of erythritol by the soft drink producers in their products. Erythritol is a natural sweetener that has low-calorie content and low-sugar content. It gives almost the same taste as sugar. The combination of drivers and trends are helping the market to grow.Complete report on soft drinks market spread across 96 pages, profiling 7 companies and supported with 52 data exhibits is now available at http://www.reportsnreports.com/reports/453110-global-soft-drinks-market-2015-2019.html.
According to the soft drinks market report, one of the important drivers aiding the growth of the market is streamlining of operations by the soft drink manufacturers. The global soft drink market is very competitive in nature and in order to compete in it the companies have to reduce their cost and increase the quality of their products. The market also has several interesting trends that can be witnessed during the forecast period.
The increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks are the primary drivers of the growth of this market. The innovative marketing strategies being introduced by vendors is also driving the market growth. The stringent government regulations regarding the production and sale of soft drinks are expected to pose challenges to the market growth during the forecast period.
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Segmentation by distribution channel and analysis of the soft drinks market - Hypermarkets and supermarkets, Convenience stores and On-trade
The hypermarket and supermarket distribution channel dominated the soft drinks market during 2014 with a market share of around 45%. The emergence of strong retail networks globally has contributed to the growth of this distribution channel.
Segmentation by category and analysis of the global soft drinks market -Carbonated soft, drinks, Bottled water, Juices, RTD tea and coffee and Functional drinks
Carbonated soft drinks dominated the market with a share of 40% during 2014. The research report predicts the share of this segment to witness a decline during the forecast period. The rising awareness about the harmful effects of artificial sweeteners is driving consumers away from this segment.
Geographical segmentation and analysis of the global soft drinks market
The Americas accounted for 39% of the market share during 2014 and is expected to grow at a CAGR of 6% during the forecast period. The introduction of a soda tax in some of the countries in this region has had an adverse impact on the growth of sugary drinks. For instance, Mexico implemented a soda tax of 1% on all carbonated soft drinks during January 2014 which resulted in a 6% decline in the sales of these drinks by the end of 2014.
The global soft drinks market is highly competitive due to the presence of numerous suppliers. The providers in this market compete on the basis of innovation in pricing strategy, product offerings, and distribution strategy. The competition is expected to intensify during the forecast period as a result of an increase in the launch of new product lines, especially natural ingredient-based soft drinks.
The leading vendors in the soft drinks market are - Coca-Cola, PepsiCo, Red Bull, Nestle Waters, Dr Pepper Snapple, Danone and Tingyi
Other prominent vendors in the market include Arizona Beverages, B Natural, Bai, Bisleri, Britvic, Dabur, Florida's natural growers, Hydro one beverage, Inko's, Innocent Drinks, Invo8, J.M.Smucker, Kraft, MD Drinks, Monster Beverage, Newman's own, Old Orchard Brands, Parle Agro, Prairie Farms Dairy, Redux Beverage, Rockstar, Royal Pacific Foods, Runa beverages, Staminade, Sunny Delight Beverages, Tampico, Ting Hsin International, Tradewinds beverage, Trend Food International, Turkey Hill Dairy, Unilever, Uni-President Enterprises, and Whiterock.
Further, the soft drinks market report states that one of the most important challenges faced by the market is the campaigns that are happening around the world against the consumption of soft drinks because of the rise in cases related to obesity.
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