Avocado Social reports social media usage has witnessed 8.7 percent growth in an eight month period, as the internet has increased its user base by 225 million people. Approximately 1.5 billion individuals use Facebook every month, with 31 million residing in the UK, and many younger internet users now turn to WeChat, Viber and more to connect with others. Companies need to keep figures such as these in mind and develop a social media strategy that targets their desired audience. —
"Businesses must understand that different age groups prefer different social networks, and this is one area where our social media training becomes of help. For example, 14 million people in the UK make use of Instagram, yet this popular network tends to be most popular with those in the 16-24 age group. Thirty nine percent of Instagram users in the country fall into this group, thus companies marketing to this specific demographic need to ensure they have a presence on the site," Nick Kernick, spokesperson for Social Assist, explains.
"Our goal is to ensure each company remains in the public eye at all times and for the right reasons. We post varied articles that are designed to entertain visitors and result in the articles being shared. This helps to show a brand is a leader in their industry. In addition, image posts are placed on various social networking sites, and we assist with other areas of social media management when it comes to Facebook, Twitter and Instagram," Kernick continues.
This does not mean other social networking sites can be ignored. Google Plus truly never took off, but remains popular with younger kids in the UK. Forty one percent of English users fall into the 18-24 age group, and SnapChat has taken off across the globe. It has doubled its number of users in a very short period of time, yet doesn't provide information on which group prefers to make use of it, but it appears to be the youth here also.
The goal is to determine which social networking sites are preferred by the target audience and focus on those sites. Items posted may include information on the latest company news, social competitions, sales on goods and services and more. Each business has their own unique goals and the strategy must work to address these goals. We ensure that is does when it comes to social media," Kernick declares.
About Social Assist:
Social Assist offers a range of services designed to help companies increase their brand exposure on social network sites. Clients choose a package which best meets their needs and the company does the rest.
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