Smile Club to Distribute Grush Smart Toothbrushes and Brushlink on Loblaw Companies Limited’s digital health platform, PC Health

Agreement with Loblaws inc. places two innovative dental care products on new PC Health app

Smile Club Inc. (“Smile Club”), a leading Canadian distributor of innovative dental care products, today announced an agreement with Loblaws Inc. to distribute the Grush Smart Toothbrush and Brushlink® attached smart devices for manual toothbrushes on the new PC Health app.

Designed to empower Canadians with convenient access to health resources and support the PC Health app offers tools, products and services that enable users to efficiently navigate the healthcare system. The app is available now for download in Atlantic Canada with plans to expand nationally over the coming months.

“Traditionally, the majority of people purchase their oral care needs from the grocery stores,” explained Dr. Mahtab Mottalebi Fard, President of Smile Club. “Now, Loblaw’s introduction of the PC Health app means customers will be able to get their oral care needs delivered right at their door.”

Brushlink and Grush are among the first oral care products on the PC Health app. Brushlink is a Bluetooth-enable device that attaches to standard toothbrushes to track and improve dental hygiene by means of a mobile app that connects the user to their dentist virtually. The Grush Smart Toothbrush is comparable, being a Bluetooth-enabled toothbrush that makes toothbrushing an interactive game for children to improve their oral hygiene. Grush has a medical device type II permit from Health Canada. Smile Club has the exclusive right to distribute Grush's products in Canada. Smile Club signed an
agreement with Brushlink in October 2020 to distribute Brushlink products in Canada.

About Smile Club
Smile Club was founded by Dr. Mahtab Mottalebi Fard, a dentist who is actively seeking ways to introduce innovative oral care products to improve the quality of oral healthcare for patients. Dr. Mottalebi Fard realized that the dental field has generally lagged behind many other industries when it comes to the adoption of high technology, artificial intelligence, and cloud data systems and is working to close those innovation gaps in the Canadian market.

For more information on Smile Club, visit
For more information on the PC Health app, visit

Contact Info:
Name: Media Relations
Email: Send Email
Organization: Smile Club

Release ID: 88987183