Shoppr Announces A New Fashion E-commerce Experience In Asia With Its Fashion Matching Algorithm

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Deep learning on consumer behaviour enables Shoppr to recommend and find the most relevant fashion and beauty products from over 3,000 brands worldwide to Asian shoppers.

Shoppr, a global fashion and beauty search engine based in Kuala Lumpur, is helping to connect female consumers around Asia to local and international fashion and beauty brands through image recognition.

Powered by a fashion matching algorithm that recommends products based on insights from your behaviour in the app, the platform’s algorithm matches your activity with brand and product attributes. In a way, Shoppr serves as your personal shopper at your beck and call. This is realised through personalised product recommendations that are presented to you from the moment the app is opened and the frequency with which you interact with Shoppr determine the depth and dynamism of the products that are shown.

Shoppr Founder and CEO, Kendrick Wong says “fashion shopping varies among users as it involves the consideration of additional product attributes, such as size. A lot of fashion purchase decisions are influenced by similar products seen by users. Our algorithm provides a way to find a way to cut through millions of products and identify the most relevant products to make your overall product discovery and shopping experience fun and easy.”

Additionally, Shoppr's universal search allows you to drill down deeply to help you find the most relevant 100 products to suit your body size, style and price point out of the millions of fashion and beauty products and brands that are on the platform. A few of the brands include H&M, ASOS, Uniqlo, Boohoo and Adidas, to name a few. While aesthetics are at the core of driving the fashion industry, Shoppr’s fashion algorithm goes beyond the surface by analysing millions of images.

Shoppr’s deep learning is elevating the shopping experience for each and every customer and she is able to control the variety of product and brands that she can shop from, housed all in one place.

About Shoppr
Founded in September 2014 and based in Kuala Lumpur, Malaysia, Shoppr searches fashion and beauty sites so today’s modern woman can make the best buying decisions quickly and easily. Shoppr’s website and mobile app connect you to over 3,000 local and international brands through universal search. Plus get sales and brand alerts and personalised product recommendations based on your body type, lifestyle and budget.

Contact Info:
Name: Katy Tong
Email: Send Email
Organization: Shoppr
Phone: 603 2714 5088

Release ID: 220141

Name: Katy Tong
Email: Send Email
Organization: Shoppr