Sexual Wellness Market Size is Projected to Reach USD 39.5 Billion at 4.6% CAGR by 2027

Sexual Wellness Market Analysis by Product (Sex Toys, Condom, Contraceptive, Sexual Enhancement Supplements, Lubricants, Ointments), Distribution Channels (Drug Stores, Specialty Stores, Supermarkets, Online Platforms) - Forecast Till 2027

Sexual Wellness Market Overview

The MRFR report suggests that the global sexual wellness market is likely to record a healthy CAGR of over 4.60% during the review timeframe to reach a market size of approximately USD 39.5 Billion by the end of 2027.

Sexual wellness is considered a condition in which a person feels socially, mentally, and physically satisfied, linked with their sexual needs and desires. The accessibility of the sexual wellness market products helps improve physical pleasure and support safety while having intercourse and, further, lower the risk of contracting harmful diseases such as HIV Aids and other STDs. Reproduction and sexual wellness are some of the most trending topics across the globe for all the right reasons. The sexual wellness market has recorded massive growth in recent years. The growth of the sexual wellness market is mainly attributed to the easy availability of adult content.

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The growing importance of sex education is also likely to boost the demand for these products across the globe. Moreover, the growing number of government schemes and initiatives and the availability of comprehensive sex education programs to help lower the occurrence of issues like HIVs and STDs are also likely to impact market growth over the review timeframe positively. On the other hand, the reduced availability of correct sources for information and lack of awareness might have an adverse impact on the growth of the sexual wellness market.

Sexual Wellness Market Segment Analysis

The global sexual wellness market has been divided into several segments based on product, end-users, distribution channel, and region.

The global sexual wellness market is split into specialty stores, drug stores, online stores, and hypermarkets & supermarkets based on distribution channels.

The sexual wellness market is divided by end-users into the LQBTQ+ community, females, and males.

Based on products, the global market for sexual wellness is split into condoms for males, contraceptives for females, delay sprays, lubricants, sex toys, etc.

Sexual Wellness Market Regional Insights

The global sexual wellness market is studied across five major regions: North America, Asia-Pacific, Europe, South America, and the Middle East & Africa.

The MRFR report suggests that the North American region dominated the global sexual wellness market in 2019. The regional market will likely maintain the top position globally over the forecasted era. The regional market's growth is mainly attributed to the innovation brought by the US market leaders in condoms and sex toys. Furthermore, the growing adoption of sexual wellness products in various development strategies will help the sexual wellness market grow across the region.

Sexual Wellness Market Competitive Outlook

The global sexual wellness market has an intensely competitive landscape. The players across the global market are adopting several new strategies mergers, acquisitions, partnerships, and product launches to strengthen their global market position. The growing number of new entrants in the sexual wellness market is aiding to raise the market concentration globally. The list of leading players in the global sexual wellness market includes Doc Johnson Enterprises, Adam & Eve Stores (PHE, Inc.), Karex Berhad, Hot Octopuss Limited, Kessel Medintim GmbH, California Exotic Novelties, LLC, Bijoux Indiscrets, TENGA Co., Ltd., Church and Dwight Co., Inc., Reckitt Benckiser Group PLC, and many others.

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Recent Developments

January 2022- Hims & Hers, following the launch of new hair loss products, sells its hair care line through Walmart's website and physical stores. Walmart shoppers can buy Hers minoxidil 5% topical foam, Hims Thick Fix system, Hers Triple Threat shampoo, and other Hims and Hers hair loss products in over 1,400 stores as well as online. Hims & Hers introduced its first line of treatment for hair loss products for women: the Topical Finasteride and Minoxidil Spray and Oral Spironolactone pill. Buyers can buy both products following a telehealth consultation on the company's platform. The company devoted the past year to add more retail partners to its list amidst a growing assortment of products.

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