SEO is one of the most fundamental factors in successfully marketing a business online, because it enables users searching for the products and services in question to discover the business’ website organically through Google, Bing, Yahoo and more. There are many other factors involved in successfully marketing online, but too often the variety of methods and approaches open to businesses results in them being taken in by online marketing scams. SEO consultant Jack Lombardi has just published a new article warning business owners of some of the major scams currently operating. —
The article (which first appeared here) provides an introduction to SEO and online marketing for those not familiar with the topic area, before describing the common methods of advertising used by scam companies. What’s more, the article then describes the tell tale signs individuals can check for to determine whether a company is authentic or a scam. These include things like checking references, certifications, and more.
The Chicago SEO Expert’s article also describes the way in which companies will undersell the importance of SEO and create useless packages just to meet small budgets, which will have no real effect or benefit for the company. The article also describes the major ways in which poor SEO can be worse than none, as search engines actively penalize those who try to ‘cheat’ the system.
A spokesperson for Jack Lombardi explained, “Jack feels it is important companies go into their search for SEO agencies with their eyes open. Unfortunately it is next to impossible to regulate the quality of individuals working in online industries, and SEO is particularly attractive to scammers because it is a subject in which many businesses have little to no pre-existing knowledge. Jack Lombardi is looking to change that, and this briefing will help insulate business owners from scammers in the future.”
About Jack Lombardi: Jack Lombardi is the owner of The Chicago Website Design SEO Company. His work specializes in using white hat techniques to advance the cause of the businesses he works with, creating websites with top of the range engagement and lead generation capabilities, while making them more easily discovered and promoted by search engine algorithms. Lombardi acts as both consultant and owner/operator of the design and SEO business.
Release ID: 110374