The Great Recession is behind us and businesses continue to grow. Maria Contreras-Sweet, administrator for the Small Business Association, reported that of the 10.9 million jobs created since the end of the recession, 7 million were created in small and start-up businesses. —
“Small businesses have led our comeback from the downturn,” she was quoted as saying by Rebecca O. Bagley in an article for Forbes.com. “For 15 straight quarters, small firms have contributed to employment growth – accounting for as much as 80 percent of job gains in any given quarter.” And nothing breeds success like success, so many experts expect these numbers to continue to rise as people feel more encouraged to follow their dreams of owning their own business.
The success of these small businesses is due in a large part to their eagerness to embrace new forms of marketing and technology. Nowhere do these two ideals come together more directly than in the world of search engine optimization. With start-ups continuing to power the economy and lead the growth, many SEO operators have grown with them, expanding the services they offer to maximize their potential while minimizing costs and time.
“These small business owners cannot afford the time or money to run around to a number of different vendors,” said Jennifer Finnell, owner, founder and President of Team Wildflower, an online marketing and search engine optimization company based in the Midwest. “Even if running around today means navigating websites and corresponding via emails, they need to have as much time as possible to focus on their own business.”
With social media playing an increasingly important role in attracting new business and rewarding existing customers, one of the new services SEO companies now focus on is social media management. This not only includes overseeing the use of popular social media apps, but also incorporates personal promotion and even crowd source funding management, an important aspect of capital fund raising for many new businesses.
“2014 saw the emergence of new alternative flows of capital, which will continue to disrupt the market,” says John Spears, director of clusters and skills initiatives at the Small Business Administration. “With the traditional lending market closed off to smaller businesses, the use of peer-to-peer lending and other fund raising services will continue to grow this year.”
Finally, it is the use of content marketing, already an important aspect of the search engine optimization world, that will be the straw that stirs the drink this year and for years to come. Joe Pulizzi, founder of the Content Marketing Institute, points out that small businesses will work with editors and writers to create a customer-focused message as opposed to a product-driven one. He says, “As more content creators lose their job with traditional media companies, this will present a clear opportunity for smaller companies to work with expert talent in particular industry niches.”
For more information on Team Wildflower, please visit their website: www.teamwildflower.com/
**Jack Terry is a freelance writer who studies the trends of small businesses and start-up companies and their marketing trends.
Release ID: 87094