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SummaryThe Ice Cream market in Saudi Arabia is led by the ‘Impulse Ice Cream - Single Serve’ category in Off-trade volume consumption and is also forecast to register fastest growth in Off-trade and On-trade volume sales during 2015-2020. On-trade sales account for the majority of distribution share in the market. IFFCO is the leading player in the market. Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Ice Cream market.
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Companies mentioned
Arabian Food & Dairy Factories Co.
IFFCO
Kuwaiti Danish Dairy Company
Mafad Trading Company
Mars
Incorporated
Pure Ice Cream Co. LLC.
Saudia Dairy & Foodstuff Company
Dunkin` Brands Group Inc.
Key Findings
- The Ice Cream market in Saudi Arabia is forecast to grow at a CAGR of 7.3% in US$ terms during 2015-2020
- Saudi Arabian consumers prefer to buy premium products in the Ice Cream market
- The ‘Impulse Ice Cream - Single Serve’ category accounts for the highest Off-trade volume consumption in Saudi Arabia
- On-trade sales account for the majority share in the Artisanal Ice Cream category
- Igloo is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category
- Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Ice Cream market
Synopsis
Consumer and Market Insights report on the Ice Cream market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Content: Key Points
Introduction
- Report Scope
Country Context
- Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis –Key Takeaways
Market Overview
- Value and volume analysis for the Saudi Arabian Ice Cream market
- Degree of trade up/down in the Saudi ArabianIce Creammarket (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in the Saudi ArabianFood market
- Leading distribution channels (value terms) in the Saudi Arabian Ice Cream market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value) by category
Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
…Continued
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Release ID: 323019
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